Sakshi Chandwani, Author at Draftss

Product packaging trends 2023

November 24, 2022

Any business’s main objective or goal is to improve the consumer’s experience. It is all about creating an ever-new, impressive brand experience using various marketing techniques. But what is marketing? The marketing concept says that a product should be designed & produced keeping in mind the customers’ needs & trying to satisfy the needs better than the competitor. Here, the main focus to the satisfaction of the customer. Thus, one of the elements of marketing is product mix. The product mix refers to the important decisions related to the product, such as its quality, design, packaging, labeling, etc. Let us look forward to the concept: Branding: The process of giving a name, sign, or symbol to a product is called branding. It helps in identifying & distinguishing a product. It includes designing brand name, symbol, brand mark & trademark. Labeling: It refers to designing & putting labels on each packet indicating some information about its manufacturer. It also provides information such as the address of the manufacturer, quality, price, weight, etc. Packaging: It refers to the act of designing & producing the container or wrapper of a product. It plays an important role in protecting the goods during transportation & warehousing & in successfully marketing the product to its customer. Here, the product package is a silent salesman this is because the design attracts the visuals of the targeted consumer group. Furthermore, we have seen how packaging plays an efficient role in the marketing process. Let us look at what makes packaging an important marketing decision: Something about the levels of packaging: Primary packaging: It is kept until the product is used by customers. For example, toothpaste. Secondary packaging: The additional packaging layer protects the product for additional safety. For example, a cardboard box for toothpaste. Transportation packaging: It refers to further packaging concepts that are necessary for storage, identification & transportation & warehousing purposes. Importance of packaging: Rising health standards: Because of the increase in people’s living standards, they have started demanding packed goods as there are no chances of adulteration. Self-service outlets: Packaging acts as a secret salesman in self-service outlets by providing attractive & colorful packing to the product. The attention of the consumers can be gained through this technique. Innovational opportunities: Innovational packaging has increased the scope of product marketing, such as perishable items that can be stored for 4-5 days without refrigeration. Product differentiation: Packaging helps customers to differentiate between that by looking at a packet of the product, one can easily identify the product. Functions of packaging: Helps in the identification of the product: Packaging helps customers identify the product of a particular manufacturer. Product protection is beneficial: Packaging helps in protecting the product from spoilage & damage during transit or transportation, warehousing & use of the product. Product promotion: In the competitive market, packaging is also used as a tool of promotion. Attractive containers & packets of different colors attract customers’ attention at the point of purchase. Product packaging trends 2023: Now, if you are planning to launch a new product in the market in 2021. This one is for you, if you too are looking to redesign the current look & feel of the existing product, this one is for you. This is because great packaging designs often convince the customers’ minds, even before opening it. It is the opportunity for the manufacturers to make the first impression on potential customers’ minds. As of now, the infusion of fine art & using modern colors help in creating an impressive brand experience using the packaging. Let us look at how brands influence as well as meet the demands of the consumers by creating the packaging designs in 2023: A pinch of fine arts to packaging: We might see the use of fine arts, illustrations & metamorphoses often are used to attract the visuals of the customers. This trend would involve a detailed illustration of the product’s features, progress & movement. It can be seen that the use of fine arts can impart cost-effective label printing as well. The incorporation of ink drawings can also be helpful in this situation. Geometry should be simple & subtle: The geometry defines the outlook or exterior of the product. The well-balanced, even & properly arranged is a sure-shot hit in clearly communicating with the customers. This orderly-designed geometry is further helpful in the structured presentation of the brand’s message. Colour blocking: using this trend of color blocking would help in attracting the visuals of the targeted group of audience & provide them delight & attract them with solid colors. Storytelling through fun characters: marketers would use this trend to make customers feel more pampered & valued, which attracts them to finally purchase the product & impulse revenue generation. This is because storytelling acquires the strength to build up a positive relationship between the business with the consumers. They feel more connected to the product. This particular trend should describe detailed information about the business, the product’s features, or the brand’s future aspects. The use of solid & neutral colors impart luxury to the product: this trend would reflect the color contrast used in the packaging process. Here, warm earth tones are preferred to attract & influence customers. The more-softer & neutral colors would make the product look a bit more luxurious & would attract the soft corner of the hearts of consumers as well. The marketers here need to be more specific in selecting the shades. Integration of technology: this trend enables the added features that would attract the sale. But how would the integration of technology attract customers? Here, the tracking of the product is facilitated. Tech-integrated packaging would make it look like a fully assembled product. Sustainable as well as eco-friendly packaging: this trend would help marketers fulfill two responsibilities; the first would be the social responsibility that the product they are manufacturing does not harm the environment. While the other one would be ensuring the satisfaction of the customers. This trend plays a

10 Principles of Accessibility

August 11, 2021

Introduction to Accessibility: Your text here Ever wondered, what is looked for while designing a web page? Or What website to make it more user-friendly? What does the individual who has his first encounter with the website perceives? How can we as a business or a service provider interact with a user with some cognitive disability? So, the answer to all the questions mentioned above is accessibility. Designers of a web page often tend to look forward to incorporating the principles of accessibility to ensure a good all-around user experience. Because, if the format of the content is only words with images, people with disabilities would be unable to access the content. Accessibility plays a key role in web development, web applications development, or browser development. Accessibility is a practice to make a webpage beneficial and accessible to all. This is because we all are different in our ways. So, to benefit all, people with cognitive impairments and disabilities as well. Additionally, to make the content of the website accessible, references like W3C Web Accessibility Initiative [WAI] are used. 10 Principles of Accessibility: Let us look at 10 principles of accessibility that can help us make the content accessible for every group of audience: Design cognitive accessibility. This cognitive accessibility would be beneficial for everyone. In this method, platforms use text-to-speech conversions. Here, content is in the form of videos of spell check or suggestions of the long texts that can be provided to enhance accessibility. Implement more mobile accessibility checks. This is to ensure that the text is written in plain language. This would serve as an added advantage, as the content would be in an easily understandable form. However, to make the webpage more accessible, the vital information needs reviews and confirmation too. An all-access attitude would focus on minimizing the number of distractions. All the instructions should be provided clearly. For instance, <label>,<enter>,<address>, etc. Indications need to be in code as well as in visuals to make the user much aware regarding the decision making. Incorporate the usage of mindful visual bias It does not mean ugly design. Hence, we should provide consistent navigation. Additionally, the web page layout should also be in a consistent format. Consistency often makes the user aware of which step to follow. Accessibility Upfront accessibility is much more affordable to use. Colour & Interface The mobile interface should be provided with the zoom feature and text resizing aids people with disabilities. Additionally, enhanced color contrasts help color-blind users. Videos Videos make the content more accessible. Here, testing on the real users is much needed. Content Placement The content must be in such a manner that screen readers find it. This also ensures that the users have their focus and attention only on the important information. Hamburger Screen readers should not skip the tag hamburger menus. Hence, tag hamburger menus in such a manner that the screen readers do not skip over them. Alt Text Creation of a great ALT text that ensures the description of images is a must. Make & Use hyperlinks more descriptive. It should tell the user where they are going to head if they click a link. Benefits of Principles of Accessibility: What can be the perks of accessibility principles? How can these accessibility principles be helpful? Semantic HTML results in better SEO which in turn increases the reach of the website. Additionally, imparting accessibility is a law in many countries. Accessibility also makes the website function over slow networks or say for instance mobile phones. The very main motive of web accessibility is to treat everyone the same. Using accessibility also people who experience visual, physical, or neurological impairments. How to Ensure Accessibility Use relevant and similar illustrations and images relating to the content and look and feel of the subject. This format should be similar and avoid surprising the audience. To make the content accessible, use subtitles. The very main feature that makes YouTube a sure-shot hit, is you will never get bored of it. Over billions of people watch YouTube, so it uses subtitles and transcripts to make the content accessible for all. Posts, hyperlinks, icons or videos, and various other media types require descriptive ALT tags that also hikes up the SEO. The description and texts are written in clear page titles while using abbreviations. Use active voice in in the text. Break the paragraphs into bullet pointers or small paragraphs. However, the texts should not exceed 14-16 pixels. The very main feature of Navigation and the addition of links makes the content much more informative. Additionally, avoid loud colors to benefit the color blind. Beneficial technologies namely, voice recognition features, make the screen reading more accessible. Assistive technology also includes On-screen keyboards with trackballs, eyes-tracking software. This in turn too can be beneficial in making the content accessible. Do’s and Don’ts: While developing a webpage, tough-coding layouts should be avoided. This is because hard coding layouts often hinder assistive technology. To enhance it even further, semantically coded frontend would help in changing the text size and modifications too can be made easily. Flexibility can be implemented by using dynamic sites. These dynamic sites are capable of changing text sizes. Winding Up: Therefore, being a legit concern, accessibility is a must for any website. These rules and policies of accessibility are laid down by the W3C [World Wide Web Consortium] of any country. Research, markup, headers, technical SEO, and perfectly arranged ALT text with images make the accessibility worth it and also bring in results. Accessibility is all about cognitive, varying forms of input, motor skills, and difference of vision.

Print & Stationery Design

May 22, 2021

Introduction: We all are well aware of this famous saying “First Impression is the last impression”. So now for a business how can the targeted customer group makes this impression? How can the brand or business communicate to the prospective buyer before introducing the product? Often a brand uses printed stationery design to depict professionalism by using a medium to interact with the consumer before serving them with the product. In this world of digitalization, were printed and graphically designed materials are preferred. Thus, these stationery designs can be available in a digital format, and the scope of designing also increases. Eye-catching designs and beautiful packaging materials are in trend. What are the items that can be categorized under print and stationery design? Items like business cards, brochures, flyers, premium quality pens, pencils, or notepads, and the list continue. Customized stationery designs speak a lot about your efforts and bring style to the life of the brand. Why do we as a business need a stationery design: Why do we as a business need these stationery designs if we can simply use the way of using emailers or newsletters? So, how do print and stationery designs have an edge over email marketing? As we have seen that how relevant information can be shared with the user in a more organized and designer way. Stationery designs are bolder and come with a package of structures. The typefaces and letterheads and everything in between is looked for by the person holding your brand in their hands. The emails are not capable enough to give a wider view. It cannot incorporate the most important information on one page. It automatically gets trimmed and a full sheet view is not provided. Hence, the importance of print and stationery designs increases. It should look more professional and impactful while creating and designing a message. In short, a clean and stylish message helps in serving all needful information at one end. Now let us look at examples of some stationery designs that can be used to enhance the short and crisp communication with the client. Tips and tricks to enhance the process stationery design: Examples: thank you notes, branded pens, CD covers, invoice, brochures, greeting cards, mobile phone covers/screensavers, envelopes, business cards, masks, and whatnot. Being consistent with the typefaces, colors, and logo design is a must. Techniques like embossing, foil blocking can be imparted if the printing is high. Borders and letterheads too can be customized which is used to draw a more commercial look. Additionally, the US letterhead template can be downloaded using Photoshop and Illustrator. Draftss can turn out to be a great advisor and designer of business stationery. Do check out draftss. Now let us have a look at a few tips to keep in mind while looking for the stationery design: The information should be complete and well-organized. First of all, the look and feel or physical appearance of the stationery are looked for. To develop a corporate identity, each and every piece of information should be clear and to the point. Envelopes, business cards, or brochures must have a logo, phone number, email address, web address, and most importantly street address on them. Additionally, make sure that the whole information fits in the full sheet. This information and the relevant product-related details too should be incorporated. Hence, the information needs to be organized. Finishing touches should tie the products and brand-related information properly. To beautify the designs, color contrast can be used. This makes the designs more interesting and appealing. Any color palette other than branding colors can be used sometimes. To use typography or to graphically design is the decision of the designers. A touch of graphic design and typography when added provides more definition to the luxury of the brand. No color gives a professional look vs some color makes it look minimalistic. Any color palette can help in attracting the eyes of the consumer or the client. These days, the black and white color palette is in trend as it makes the designs look more minimal. High-end Printing techniques make the designs more attractive. For instance, hot foil stamping and embossing techniques when used while stamping the envelope look amazing. If using high-quality offset printers, makes the stationery look more expensive. High-resolution images provide an elegant look. A blurred image disrupts the vision and the consistency breaks. Thus, the usage of high-resolution images also helps in attracting the client to the product. Also, it gives a professional look. Examples of print and stationery design: For sure, your brand will now be judged by the business print cover. Being a branding strategy, frequent changes in this stationery design can be done. Thus, to express creatively, we need to design and experiment with new print designs. A more minimalistic and modern look can be provided o the designs by using Monochromatic touches. Customized artwork exhibits how premium quality products are created. The final verdict: These days, every business or brand looks for customization in their stationery design. The company strives for the vision. Now in order to convey this vision, the audience needs to be served with this information using some branding tactics. Hence, using stationery design can help in building the brand reputation and visibility. If we use stationery products that can be used until wearied. For example, premium quality pens, notepads, diaries, pencils. These stationery items help the consumer remind of the brand whenever they use these items. Although, if premium quality stationery help in impressing the clients and customer group.

Designing Filters to Trend on Social Media

May 6, 2021

May it be businesses, influencers, or big brands, social media platforms have turned out to be a magnificent place. Social media handles such as Twitter, Instagram, Pinterest, and YouTube have emerged as a marketing trend. These days, filters on social media are in style. Brand awareness is established by engaging directly with the audience. The more entertaining content helps in reaching out to maximum number of people. We all know how popular Instagram is in the world of social media these days. It has gained its very own place in every other mobile phone. Isn’t it? This application has so many features that always have a good place in the hearts of its users. The features like IGTV, hashtags, boomerangs, and DMs have been a sure shot hit. The banning of Tik Tok has resulted in the up-gradation of Instagram reels which is a perfect replacement for Tik Tok. This feature adds up to Instagram, giving a boom to the world of social media. How filters on social media can enhance brand awareness: Come, let us see how these eye changing features of the filters will increase your fan base and global reach: > A long list of filters and AR effects makes it popular in the eyes of users. Firstly, AR stands for Augmented Reality. This AR makes the usage contemporary and fun. The main feature of AR effects is to enhance real-world objects or selfies by using computer-generated graphics. A clear example can be the dog filter, devil signs or hat filter, and many more by Snapchat. Although these filters are not only limited to the fun. But, if used professionally by the businesses can bring a good amount of consumers. However, customization here is a key factor. > Helps in building a connection with the targeted audience group. The filter has to be both interactive and entertaining. It helps in increasing engagement as interactive filters reach out to a wider audience through stories. Approximately, 500 million accounts engage via stories. So, a filter should be designed in such a way keeping in mind the business strategies, brand identity, and a message that the brand is up to conveying to the general public. Additionally, sharing these filters by uploading stories can hike up the engagement. For instance, contests could be held to boost engagement through filters. Audience or followers can be encouraged to tag your brand on their stories using the same filter. They should be encouraged by seeing the attractive, entertaining, and creative filters to participate in the competition or contest. > Unique brand identity finds a way to be showcased. It helps in creating a great corporate identity. A customized AR filter depicts the tone and message of the brand. Additionally, if brand logo or mascots are used within the filter, helps in creating brand awareness. Examples of creating Filters to trend on social media: Instagram has a wide range of filters for each category of mood. But how does filter help in boosting up the marketing tactic? So, what goes unnoticed in this something more unique. How can filters tend to be unique? So, sometimes we post stories on Instagram to gain engagement. It has a long list of filters, like the starry night, fire crown, big mood, and many more. It has the filters that suit your mood well, that is funny filters for a hilarious touch in the picture, and selfies effects too to enhance your gorgeous appearance. Moreover, brands do not use these moody filters for dreamy selfies. They create the filters for their brand. This is the smartest way to engage with the audience group. Quizzical attraction, or the QNA filter: The Q&A filter is in constant trend. The series of questions are asked by the pages and further answered by the users as well. This filter can be a novel way to engage customers. Games: Game filters are so popular these days. A spark is added to the glowing selfie while adding a twist of games to make it more entertaining. This can be used to drive a mutual benefit. Brand awareness is established and an entertaining element attracts the consumer. How to create filters to trend on social media: Filters are today’s necessity. Or it can be said that filters are tomorrow’s digital landfill. Now how can we boost up our reach using these AR filters? So, to add value to the brand, how filters can be designed creatively to enhance brand awareness. Let us have look at how aesthetic and AR filters can be created Spark AR Studio allows the marketer or user to create an AR filter. Hence, download Spark AR Studio. To get familiar with the platform, its usage, and interface, take a tutorial from the learning center within the application. Endless experiments can be made while learning as well. Meanwhile, a sample can be created as well. Adding twists, like 3D objects, can also be facilitated. The simulator can be used to preview your work. Additionally, the screen panel can be used, where you can edit your filters. Some templates can be used to create a project that you find interesting and relatable. Experiment using audio, creating certain glitch effects, face tracking filters for certain responses too can be a great hit. The filter is now completed. It can be tested by uploading stories on Facebook or Instagram. However, Spark AR Player Application can be used to preview and test. As soon as you press the Upload button in the bottom left-hand corner, the effect won’t be published. The screening of the filter takes place. The filters only get published, if it meets the policies and guidelines of the Spark AR. Most importantly do not forget to impart unique values and elements of your business. The message that you as a brand are trying to deliver to the targeted consumer group using social media should be fulfilled.

Gestalt Principles for Graphic Design

May 3, 2021

Importance of exploring Gestalt principle of design: Every designer should know the Gestalt theory of design or Gestalt Principles. This would simply help in enhancing the perceptions of the viewer. If the designs seem appealing and attractive, the user is probably going to have a positive image in their minds regarding the brand or a business. These visual perceptions advance and lightens up the designs. These designs acquire a major role to play in visual perception. Here is the reason how? Perceptions or signals/information is received by our sensory organs, i.e. eyes, ears, skin. Here the main role is played by the sensory organs that too by the eyes. As soon as the lights pass through our human eye, eyes receive the signals or information from the proximal stimulus, here the encoding takes place. The image or the information that is encoded is judged and the meaning is interpreted by the brain. This is how a perfect or well-curated design attracts the mind of the viewer. So, to enhance this visual perception gestalt theory of design is used. Why is the Gestalt theory of design important? The very main reason that makes the Gestalt theory of design worth it, is the principles. The principles that come under the gestalt theory helps in improving the positioning of the designs that particularly are designed to grab the attention of the users. What are the Gestalt principles of design? So, Gestalt theory is a combination of visual perceptions. It is a classic principle theory. There are approximately 6 individual principles that are associated with the theory of Gestalt. These individual principles comprise of- Similarity, Continuation, Closure, Proximity, Figure/ground, Common fate, order, or Symmetry. However, for a designer, there are several things to remember at a particular point in time, such as orientation, hues, lightness, motion, size, color, visibility, etc. The emergence of the framework of Gestalt principles: l The gestalt theory of design acquires a framework of certain principles that depicts the psychological behavior of the human mind. How can the visual perception be triggered in order to attract using the designs? The theory was founded by some German psychologists around the 1910s and 1920s. The founders were, namely, Max Wertheimer, Wolfgang Kohler, and Kurt Koffka What are Gestalt principles for graphic design: Let’s look at some fundamental principles of gestalt theory of design: Proximity: This principle of proximity in the gestalt theory mainly focuses on the state of how we as humans picturise a group of elements when they are close to each other. Thus, proximity often depicts the spatial relationship of objects and designs. Similarity: This principle of Similarity states that a design belonging to the same group which has a touch of information makes it visually appealing. Adding on to this, the human eye will choose to interpret the simple forms of designs. It also indicates that if a design contains multiple shapes. The mind is again designed uniquely, in this case, the mind might choose to separate or to group depending upon the answer. Hence, similar and simple elements should be used to provide an arrangement in the minds of the viewer. Continuation: Lines and arrows help the human eye to follow the paths. Thus, this principle of gestalt theory adds value preposition to the website, landing page, or application. This is because, our eyes acquire a feature of prioritizing uninterrupted continuation, which can only be offered by the usage of lines and arrows. Closure: Closure if looked at closely means simplicity. It is the inclusion of symbols in such a manner that the human has an opportunity to seek and find patterns. Additionally, the purpose of closure in designs provides information for the eyes to ponder and fill in the rest. Likewise, impart an incomplete or missing perception grabs the attention of the viewer. For instance, dotted lines can be drawn in order to make the viewer resolve this information. Common Fate: The common fate principle of the Gestalt theory states that grouping all the common designs together helps in moving the perception in the same direction. It also helps in giving an impression of movement and helps make the designs more appealing. Additionally, these designs follow a similar trend. They seem to move in a similar direction. Hence, common fate suggests motions with more appropriate strokes and formatting. Order/Symmetry: It is human nature to see and point out the order among the chaos. It is an inbuilt feature in the human brain to recognize symmetry and think accordingly. Gestalt Principles of visual perceptions for graphic design: How to implement Gestalt principles that are both attractive and appealing to our visual perceptions? As we have already seen, how visual perception helps someone’s eye meet your designs. Likewise, the main work or purpose of any graphic designer is to communicate the needs and requirements of the brand to its valuable customers in a designer, creative and informative manner. Hence, if the graphic designer is much aware of the facts of the gestalt principles of design. Here, it becomes necessary to understand the perceptions and human mind to convey the message of the brand effectively. This in turn would help in describing the visual relationships beyond perception. Gestalt Principles of psychology for graphic design: For a graphic designer, it becomes more necessary to implement gestalt principles. This is because visual elements when grouped properly and separated create a new design. This design will always have an edge ver the others. Additionally, these designs make the message more meaningful. Let us look at some more key points that affect psychology for graphic design: Emergence: Individual parts of a design are first understood. This helps in the creation of new objects. Past Experience: To enhance the cultural and social experiences help in the formation of new customized designs Uniformity: The uniformity of the variations like that of colors scale and rotation play a key role in determining the psychology in graphic design. Meaningfulness: Multistability or meaningfulness often drives the attention of

These Branding Blunders Were Bigger Than These Big Brands

April 24, 2021

Introduction: The one thing that is certain in any kind of business is You and the people around you will make mistakes. Improving upon these mistakes and creating an innovative plan out is all we strive for. Let us have a look at some of these branding blunders. However, a brand or a company should always look forward to conveying the values and commitments to its targeted audience or consumer group. If this opportunity of communication of brand’s value lags, it might be disastrous. The value proposition is a must to be communicated to the targeted consumer. Likewise, this is the main reason what makes small business lag behind. A small company often thinks that they are close enough to the consumer group so they do not need to communicate the perception of their brand. In the very beginning, it becomes necessary for a brand to examine how they as a brand would communicate to their market group. Doing this will enhance the process of reviewing and then thoughtfully working on how to enhance customer satisfaction and doubles up the marketing efforts. Mistakes often break a brand in two. Therefore, it becomes necessary here to stay in constant touch with the consumer group, and asking for a review can be a hit. This also helps in understanding the pertaining mistake and avoiding them in the near future. This in turn helps in generating higher returns on marketing and branding investments. As the CEOs are the leads of any company, it becomes necessary for them to understand mistakes and enhance their brand message in order to grow their brand in the market. Some branding blunders or mistakes by the brands: Now, what can we as a brand should do to improve upon this brand value to impress the customer base? What are these frequent or common mistakes made by some brands? What’s new/unique: So, first of all, what new you as a brand would provide to the targeted customers? What inspires customers to ask what is that brand? Not only a unique name but also something new or unique should be delivered to customers to enhance this brand identity and perception. Importance of branding: Secondly, branding also plays a key role in the ideation of a good brand value. How branding can be important? A brand is an identification of a product. It can be in the form of a name, symbol, tagline or design, etc. This branding is not only done to identify the seller or producer but also to make your product superior to the competitor’s product. Although, branding is much more than an identification mark. The seller promises to deliver quality and the satisfaction to deliver to the buyer is the concept. Hence, branding efforts inspire more conversations about the company. Thirdly, the brands should be consumer-facing, instead of being company-centric. In this case, the big companies often lag behind. This is because small companies have an edge over the big companies, as they are in constant touch with the consumers and are close to their voice. This step can be very crucial for the brand to enhance its engagement. It is often said that a good brand is the one that is in constant touch with its customers. The focus of the brands should be to maximizes interaction and communication with the customers. Additionally, if a brand, is planning for a brand refresh, the change in logo, design style or color, would lead to the betterment of the positioning of the brand as well. Include professionalism: While on the other hand, when we talk about blunders by the brands, that can include professionalism as well. A big brand should depict professionalism in itself. Being crisp, clean, and consistent in packaging, designing and branding is all that can be expected by a national brand. This in turn helps in improving the brand image and the desired message too can be communicated for a memorable experience. Although to increase engagement and communication, brands can encourage the customers by social media marketing where the CEOs are the main spokespersons. Customers too have some desires and hopes with the brands and this can be fulfilled through social media marketing. This will also initiate a good brand-customer relationship as the interaction increases. Rather than social media marketing, customers often tend to interact with the websites and ads as well. Some examples of branding blunders by big brands: Let us look at some examples of branding blunders by big brands: Dove- Branding Blunder: The packaging as discussed earlier plays a key role in communicating the message of the brand to its valuable customers. Here, in the case of this brand namely Dove, what backfired? In May 2017, the brand launched a body wash that comes with restricted edition bottles with a separate shape design. These shape designs were of different body shapes of women. This was the fallout of the brand. Estee Lauder- Branding Blunder: Being a cosmetic brand. Estee Lauder released 30 shades of a foundation namely, ‘double wear nude water fresh makeup SPF25. Most of the shades of the foundation were suitable for light skin. H&M-Branding Blunder: The major default was in the tagline as discussed earlier, any brand refresh, that changes the logo, tagline, color, or design changes the brand perspective and provides it with a whole new look. So, here the Brand H&M dealt with a fallout of displaying an African American model to advertise the hoodie with the tagline ‘coolest monkey in the jungle’. For this blunder, the brand had then apologized as well. Tropicana-Branding Blunder: The beverage company, Tropicana when in 2009 decided to rebrand all the elements. As a result, a simpler packaging strategy, new color, and logo designs were followed with a new marketing campaign. How it became a disaster? The consumers failed to recognize the product on the shelves. The look and feel of the product was way too far from the recognizable product Hershey’s-Branding Blunder: After been working for 120 years with

15 Best Free of Cost Retro Fonts for Graphic Design

April 17, 2021

Something About Typefaces or Family of Free of Cost Retro Fonts: Graphic Designers, logo designers, and brand manufacturers often tend to look for font choices. Why is font choice so important? Why does a brand need typography choices? So, firstly, what is meant by typography is the family of fonts and is the strategic arrangement of the written language that is visually fascinating and readable. The main objective behind the usage of typography is to communicate the message of the brand in an effective and readable format. If the designs of the font are visually appealing and hold the eyes of the targeted consumer group, the sentiments of the product reach them. Hence, aesthetically pleasing and appealing fonts and typography hold an overstated position in brand recognition. It therefore requires a creative and a good eye for visuals. Fonts are designed to enhance the brand identity. What Makes Typography So Important For a Business: What makes typography so important for brand recognition? How do font choices help in brand ideation? So, the following are reasons what makes typography important for your business: Fonts and typefaces help in delivering the message of the brand. Visual hierarchy is established. A strong brand identity is created. The typography is the first one to attract the visuals of the customer. The brand story or message is often depicted in a fun and playful manner using fonts. Typefaces or fonts help in depicting the personality of the brand as a product. Typefaces or fonts help in ideating the moods of the customer through visuals and tone by drawing attention. 15 Best Free of Cost Retro Fonts: The vision of the brand or business is kept in mind while opting for the fonts. It can be traditional, modern, classic, minimal. The scripts can be made Louder or bolder as per the requirements. However, the scripts can be changed accordingly. Therefore, now let us have a look at some free of cost Retro font families: Free of cost retro fonts for graphic design, logo design, and branding: Vladimir Nikolic Gradientico Font: To achieve the look and feel of the early 1990s this free-of-cost font namely, Vladimir Nikolic Gradientico is a must-try. The subtle halftone and gradient make it a sure hit. It resembles an attractive serif with a touch of a regular italic version. Haike Font: Being inspired by the Moore Computers [1968], Otto Maurer designed this style of free-of-cost font. Haike Fonts come with a unique Opentype feature with nine weights to enable all forms of use. It is free for personal use. However, for commercial use, a licensed version is used. Fontdation Font: Fontdation Font also known as classic-retro-vintage-all-caps-semi-condensed-sans-serif typeface. Thus, this id due to the art-deco look and feel. Fontdation font often also comes with Euro-American signage, which in turn gives it a vintage look. West Side Font: West Side, designed by Artimasa Studio comes with a handcrafted display with a touch of block styles. Moreover, it can also be said that illustrations and posters designed back in the 1980s are the main inspiration of the West Side style of font. Southern California Font: When you desire to add some old-school spark to your designs, this Southern California Font helps provide the same look. Mid-century Southern Californian signage is the main inspiration behind the font. Arwen Font: Arwen Font being the most beautiful and appealing typefaces created by Keystrokes. This typeface includes a set of uppercase characters to gel well in your designs providing them with a vintage look. Bazar Font: This font is a fusion of several samples of vintage fonts. Designer Olinda Martins integrated these samples into one stylish font. Moreover, the commercial signage of the city of Porto is the inspiration behind the font. Riesling Font: This Riesling Font is again the most beautiful, elegant yet minimalistic kind of font. If you tend to impart a touch of 1920s into your designs, this one font is the best for it. The typeface of the font comprises full sets of both upper as well as lowercase letters, numbers with special characters well. Carnivalee Freakshow Font: This is the most popular fonts among the western-inspired designs. It also has been recorded that there were over two million downloads after release. Quid Pro Quo Font: The vintage handwritten script in the style of Quid Pro Quo Font. David Kerkhoff is the designer of this font style. It also comprises full sets of upper and lowercase letters, numbers, and a few selected special characters as well. Billionaire Medium Grunge Font: Billionaire Medium Grunge Font is the most appealing acquiring rough edge, a typeface by JumboDesign. In conclusion, it is a bit faded and resembles a culture and vintage look. Frontage Condensed Font: Elegant and minimalist is the definition of this type of typeface namely, Frontage Condensed Font. The perfect tuning of vintage designs and a variety of weights help it in attracting the minds of the viewer. Moreover, it has to be a hit, because it is being curated by Swiss art director Juri Zaech. Portico Font: It is a perfect combination of retro and rough versions of typefaces. It thus is an ideal font for enhancing the urban and sophisticated look. Monthoers Font: This is the most innovative and beautiful typeface. The Graphic designer Agga Swist’blnk designed this Monthores Font. What makes this font classic? The Signature-styled script feature that makes a sure shot hit. Adding on to this, it is also the latest version of Rochoes Typeface. Berlin Font: Being a creation of a Brazilian graphic designer and illustrator, berlin is actually a geometric typeface. There are four versions of the typeface of Berlin fonts from the early last century. It includes Berlin, Berlin, Slaberlin, and Uberlin. As a result, all of the fonts are available in regular, bold, and x-bold versions. Found this article helpful? Dive deeper into your creative journey by checking out the top Disney fonts that can add a touch of magic to your designs. Don’t stop there—explore

How to create an Online Portfolio: The Ultimate Guide

April 11, 2021

Let’s check what does creation of Online Portfolio means? A portfolio is the main secret behind any design job. A perfectly-created online portfolio would help in attracting clients. This in turn would help in increasing the growth of your business. But then how does a portfolio or an online portfolio helps hiking up the growth of the business? This makes it a compulsion to create an online portfolio. So, a portfolio is a contemplation of who you as a business are, what comprises of your experiences, and how the clients would be benefited from the skill-sets that you offer. However, an online portfolio if defined is that professional way that will encourage you to showcase your work online. This would help in increasing your online presence and visibility. An online portfolio also helps in increasing your flexibility as well. A portfolio would always help in flaunting or displaying what new your work, product, or business has to offer the client. It comprises the works of artists, catalogs and photographs, etc to tap the much-needed attention of the client. As of now, we have seen what does an online portfolio means? Now let us have look at how these-portfolio will help in growing your business: Why the creation of a strong online portfolio is important to grow your business? The covid-19 pandemic has resulted in remote working scenarios for businesses. Always remember that your online presence is much important for the future of your business. Hence, businesses as well as individuals across the globe looking forward to enhancing their online portfolio in their respective industries. As the name itself suggests that the online portfolio would provide you the most dynamic platform to flourish your online reputation. Moreover, this format of an online portfolio is considered the most inexpensive marketing tactic. The very need for a strong online portfolio is to increase your visibility as a brand. Adding on to this online portfolio also helps in increasing the traffic of your website. In this case, the design of the portfolio is what catches the interest of the viewers or clients. First of all, what makes the designs matter? So, the content that is being curated should be selective and straightforward enough. This makes the audience aware of your genres of work. Then, keeping the designs very simple yet realistic will help in the long run. Because simplicity helps in grabbing attention. The content should be clear to depict the main message, concise to ensure on-point delivery, short punchy sentences, and on-point grammar is all that is required. Do not forget to make the sharing of this online portfolio is easy. Staying active on blogs is the most important factor to grab the attention of the people. Lastly, make sure that the search engine finds you. Likewise, we have seen how important is the online portfolio for your business. So now let us have a look at how can we develop this online portfolio: How to create an online portfolio: Gather inspiration: To create an online portfolio, all you need is to research, organize, select, and impart the creative skills that you like a website or a business will offer the targeted consumer group. Define yourself on the about page regarding what’s new? Choose a template: A creative template helps in attracting the eyes of the visitor. Additionally, the usage of high-quality images with great layouts, edits, and effects helps your portfolio look more impressive and professional. Choose the right platform: Choosing the correct and the most suitable platform is a very crucial step in building a strong online portfolio. Website builders or eCommerce platforms can be of great help in choosing the most appropriate platforms. These platforms will help in showcasing the work or product that you tend to deliver. However, website builders do not need any developer or coding knowledge. Hence website builders can be of great help. Web design, eCommerce, and photography are the main areas where choosing an appropriate platform is a must. Showcase your best projects: The best of your works should be reflecting in the online portfolio. This is the very best option for speaking to the customer domain. If you are a web page designer, all your projects need to be on the online portfolio to ensure your style of work reaches out to the mass. Also, include the projects that have been loved by the clients as proof. And for instance, if you are a photographer, the work from your galleries or portraits should have a place in the online portfolio to attract visitors and provide them with the idea that you are expecting to communicate. All this needs to be done in a very organized manner. The very main idea behind showcasing the best projects in an organized manner is to tell your story to the general public. Do not forget to provide proof: The feedbacks or follow-ups and comments are the ones who help in attracting the customers. This feedback provides customers with a glimpse of past reviews. Depending upon these reviews they can make future sales. Hence, consumer experiences are helpful as proof to other customers. These all reviews and comments are often categorized under the happy customer’s list. Additionally, if you do not have still reached out to the clients, who will give the revies? All you need to do is to in this case is to reach out to some co-workers or bosses in any who can provide the affirmation of the skills you possess. However, pre-written testimonials can be a hit. The UX or User Experience should be well furnished: The UX or User Experience should be well furnished in order to incorporate a professional look and feel. Adding an about page makes the online portfolio distinctive in all terms. SEO should be in focus: SEO or Search Engine Optimisation tactics are very crucial to find you as a website. It becomes more convenient for people to search for you

10 Amazing Website Prototyping Tools for UI/UX Design-2021

March 31, 2021

What Are Website Prototyping Tools For UI/UX Designers? What can be the main reason behind prototyping? The very main idea behind prototyping that is being in use by many large-scale projects can be to gather the much-needed follow-up. If a business is indulged in a wide-ranging project. Here, Prototyping is a very crucial step to be inculcated. Website prototyping tools also help in testing the profitability of the process. Adding on to this, prototyping with a touch of peppy designs enhances the user experience. In short, prototyping if defined can be known as the opportunity which is undertaken to ensure that the final product that the final consumer is receiving is free from discrepancies. Each detail regarding the product is looked for. This is the very main tool for the stakeholders to ensure that the brand identity increases. Likewise, website prototyping is followed by each and every UI/UX designer. The very main motive of prototyping is to make sure that the customer who has landed on the application or the landing page of the website ends up interacting with the prototyping tools. This in turn would help in providing a glimpse to develop the best possible concept of model, design, or product to the UI/UX designers. Here, the main aim is to first develop an overall best user experience. And then initiation of the development of the product is made depending upon the tests that were carried on previously. The dual role that the Website Prototyping Tools for UX/UI designs play is, firstly it interacts with the customers regarding their needs and wants, and then required changes are made accordingly. Secondly, it helps in attracting the minds of the customers or viewers with appealing designs for much-needed feedback. Firstly, Why Do You As A Business Need Website Prototyping Tools? As we have already discussed, how website prototyping helps to make improvements and adjusting the suggested changes. Now, how are Website Prototyping Tools for UI/UX Designs are beneficial for any business? So, let us have a look at the below-mentioned pointers: A prototyping tool helps the designers to inculcate appealing visuals, elements for navigation, and representations. It also helps in customizing the look and feel of the website. Website Prototyping Tools help in optimizing the interaction and also helps to make it efficient as well as effective. Website Prototyping Tools helps the UX/UI Designers to make changes without any restriction. And these changes can be made accordingly. 10 Useful Website Prototyping Tools For UI/UX Designers: Draftss can be of great use here. How would Draftss help us out in this case? So, as this web portal of Draftss helps in providing the ever-great services like that of UI/UX design! Because first of all, we need a great UI/UX design for our webpage to attracts customers then the process of Website Prototyping takes place. So, now without any further ado let’s dive into the world of Website Prototyping Tools. In the end, these prototyping tools help in enhancing the user experience. This inturn helps in gaining the much needed feedback to be incorporated accordingly. Axure RP: This Website Prototyping tool namely Axure RP is specially designed keeping in mind the basic requirements like content functions and functionality. Axure RP Website Prototyping tool helps in the documentation and no code web development facilitates the work of the developers. Axure RP’s suite is for professional designers and allows them to build interactive prototypes with an essence of advanced details. Not only this, the statements and features too are powerful, attractive, and adaptable. Adobe XD: Being the very adaptable feature of Adobe XD is, it supports both Mac OS as well as Windows. The Adobe’s Creative Cloud Suite has recently a new product to its line namely, Adobe XD. Likewise, this application is the most popular one amongst UI/UX designers. But, what makes Adobe XD a great hit? The options like website designs, voice interface, games, and mobile applications and the ones that make it a great hit. And most importantly, interactive prototypes that are capable enough to provide real-time valuable comments and feedback from the targeted consumer and clientele group. Marvel: Marvel is best known for its interactive yet simple and realistic interface. This cloud-based software is user-friendly. Now, what makes this tool user-friendly? The designers get a pre-built-template, icons, and many more tools to match the specifications. In short, marvel allows and provides a great direction to its designer to explore each and every aspect of designing. Webflow: Webflow, a prototyping tool is popular due to its no-code development. The execution of prototypes is just a click away. Sketch: Being a vector-based software that is more popular due to its tools and user interface. It largely focuses on the development of styles, sizes, borders, gradients and blending modes, and whatnot. In fact, Sketch also allows its designers to create their artworks in a few minutes. Justinmind: This prototyping tool namely Justinmind indicates the designer to focus more on the user experience. It enables the designers to work with smart form ideas and data lists. This website tool namely Justinmind, also comes with an additional benefit of no code. This features the designers in a long run. Adding on to this, the Justinmind prototype tool also acquires some tutorials and videos as well. InVision: Features, compatibility, and efficiency make this website prototyping tool a sure hit. InVision prototyping tool would allow the designer to enhance the compatibility by clicking and dragging the functions. Figma: This prototyping tool namely Figma comes with a huge variety of plugins. It is a very easy-to-use and share option of tools. It also has powerful features that are adaptable with a touch of modern technology. Framer: Well known for the simple, realistic, creative, and speedy forms of prototyping tool in the market. This of Framer is highly rated for its previews, documentation, and flow of work. OmniGraffle: This prototyping tool namely, OmniGraffle, is a perfect one to organize the artworks and make them presentable. This technique also helps

Features of Great Retail Applications for Business

March 27, 2021

Something about Retail Application for Business: As the days pass by, we as humans are changing and shaping the world with advanced technologies. Also, as once said by Arthur C. Clarke that, “Any sufficiently advanced technology is indistinguishable from magic”. Likewise, in the case of the Retail arena of business, it can be seen that how software and technological advancements are helping the businesses out. The main role of any retail business is the integration of focus on enhancing the experience of the customer group and retail applications for business is a great method to make the customer experience even better. Any retail outlet tries to take proper care of their customer and aim to establish a connection with the customer. And as said above, a pinch of technology when imparted to this retail sector forms of great business and new business ventures too can be encountered. This would turn the business and increase the dynamism and competition. But what makes a retail application-based business a great hit? This retail application-based software handles diversified operations and a lot of conventional services are then added to enhance the experience the customer that is landed on the site. Growth, flow, customer satisfaction, and goodwill being essentials of any business are under the main influence of retail application. It can also be said that perfect coordination between the activities like eCommerce, point of sales also known as POS, business intelligence, and management of inventory are the prerequisites of the retail application. This is how we get a glimpse of the importance of Retail application software. Features of great Retail Applications for Business: Let us now look at how these mobile applications would enhance the experience of the users and attract their attention. As we all are aware, that our environment and our daily lives are somewhat incomplete without technology. And technology plays a key role in our day-to-day life. Hence, the sector of retail application is too being facing evolution. This eCommerce software in the retail application can be done to increase and gain an edge in the competitive market. Additionally, the main motive of the eCommerce software is to fulfill the needs and requirements of the customer and to provide simplified payments. Now let us look forward to how the retail-based application is beneficial. And, how it caters to the needs and wants of the consumer. This way helps in kick-starting the process of your business entity as an online firm. This method of retail application helps in enhancing geographical boundaries. It is a cost-effective method. Convenient and multiple payment systems help in the encouragement of customer services. The registration process is much easier for the customers. Product ratings and reviews also help in initiating the decisions of the consumers. This also helps in providing a clear picture to the business regarding making the updates. This is how the retail application can help in leveraging the profits for the business. Now, let us look at the features of and services that are covered under the branch of retail application: Retail Application for business in eCommerce: This type of software helps in allowing the business to sell its product or service in an online medium. This software can also be known as a SaaS solution. It helps in handling certain new updates and helps in fixing the problems at a very reasonable cost. In short, it is a product catalog that enables easy ordering and helps in managing the inventory. Inventory Control Software: The main motive of the Inventory control software is to completely manage, keep track, managing the inventory, tracking the process of production, and organizing. This would ensure the stock and its predictions because of proper plans. This would attract customers. Inventory control software incorporates the sales reports, inventory reports, and most importantly barcode. These Barcode items can be created automatically because it depends upon the invoice or purchase order. This technique can prove to be beneficial. Payment process Software: Payment process Software involves faster payment with the help of increased cash flows and invoices. Sometimes the billing department makes mistakes The software system of payments would help in minimizing the mistakes that are sometimes caused by the billing department of the business. It also helps in cutting costs as well. Additionally, this payment process software would help in enhancing the professionalism of the company or business entity. POS [Point Of Sales]in retail-application for business: Point of sales refers to the strategy that indulges both customer and company in a transaction. Point of sales also helps in simplifying the necessary day-to-day business activities and helps in enhancing the scope in the near future. How can POS be beneficial for any business? Management regarding the inventory and the analysis of sales patterns is curated within this software. Retail application for business and Omnichannel Retail Software: Better customer experience, improved brand identity as well as traffic, are the benefits of this Omnichannel Retail Software. Omnichannel Retail Software as the name itself suggests that the software largely focuses on providing the business with a fully stacked and developed sales and marketing approach. It also helps in the creation of loyal customers and attracts them in repeat purchases. Retail and Customer Relationship Management [CRM]: Here, retail management and CRM take place simultaneously. Retail Management if defined, is a process in which organizing transactions and minimizing errors takes place. Whereas, CRM or Customer Relationship Management also keeps an eye on the behavior, actions, and wants of the targeted group of customers. Additionally, this technique helps in creating a good relationship with the customers. Customer Relationship Management also provides the business with some useful insights that are provided in form of charts and graphs. CRM also carries out the analytic and reporting in an effective fashion.

How to Grow Your Email List Faster

March 13, 2021

Importance of Email Marketing For Any Business Entity To grow your email, is it necessary to have a good email base? Why do you as a business need a fully fledged email marketing strategy? So, the name itself suggests email marketing is a digital marketing strategy that helps in tapping the customer base more easily. An email is the most effective form of communication, and it leaves a strong imprint on the minds of the targeted audience, which makes it important for you to grow your email list. Emails are generally personalized in such a way that it connects to the audience. This helps in increasing sales at a very affordable cost. It is a tool used by businesses to stay in touch with their respective audience. This keeps the customer of the audience aware, informed, and updated. In fact, this strategy helps in increasing engagement. E-mail marketing helps in hiking up the conversion rates as according to research, 54% of the emails are opened on mobile phones. Surprisingly, 25% of sales are held responsible for a well-designed email. Also, email marketing is the most affordable form of interaction plus it allows targeted messaging as well. Tips and tricks to grow your email list: As of now, we have seen how email marketing is beneficial for our business. Let us have a look at how we can grow our email list. Questions specifically answering ‘what is inside for me’ must be looked for: What is the main motive behind the creation of the mail? Does it involve conveying a message to the visitor? or What new product or value-added service are you as a business offering? It always needs to be unique in order to make the visitor sign up. It also helps in building up the initial impression of the brand or the business. Preparation of a high-value white paper plays a key role: Now to make your email look more attractive and appealing, a pinch of value is to be added to it. So, after finalizing the email list, we need to look forward to enhancing the quality by attaching some forms or whitepapers. Whitepapers are often used by marketers to add some sort of value to your mail. A white paper can be described as that report or guide that helps the reader know a bit deeper regarding the business. It acquires the problems and problem-solving solutions that would affect the decision-making of the reader. In short, a white paper helps in solving the problems, queries, and issues that the reader has and how the business is helping them in solving their problems. Increase the engagement by running an online contest: Now, to attract the brains of the readers, a contest organized in a fun, creative, and engaging manner can help in conversion rates. Contests like that of user voting systems, or submission of forms, or so. In this case, the forms should be short yet hassle-free. And in exchange for these contests, if the arrangement of prizes takes place, it would make the reader sign up to get recognition. This in turn would help in building up the requirement for our product or service that we as a business are offering. Your newsletter should incorporate and specify your niche: As we have already seen, how the newsletter help in leveraging the much-needed value to the reader. Hence, the newsletter must have a specific niche and convey the message that the business or company needs its customer to know. The newsletter must offer information like sales, features, and free products to help to attract the reader and convert them to potential customers. With Draftss, you can build up your newsletter and help your email list to touch the skies. Analyzing the newsletter to get a glimpse of what the consumer needs: Monitor the newsletter because each aspect helps in analyzing what the consumer group is expecting. Paying close attention to the delivery of the language being used, unsubscribe rates, spam complaints, click-to-open, and, most importantly, share/forward. Hosting a webinar can help: Using free-of-cost webinar tools which include YouTube or Zoom can help in interacting with the potential subscribers. In this way, users will give out their email addresses in a go. This would in turn help in increasing the email list because of the number of registrants. However, engagement can be increased by organizing a quiz. Incorporation of quizzes to the emailers provides the details regarding services or products that the business offers. Don’t forget to offer the much-needed opt-in incentive: Opt-in incentives refer to the whitepapers, coupons, eBooks, or resource lists that can help in the long run as well. This strategy also helps in converting most of the subscribers to potential customers by enhancing the signups on the sites. This system of opt-in incentives will help in offering lead magnets. This, in turn, would help in the encouragement of signups and high rates of conversion. Always try to comment on the blogs relating to the niche of your business: Don’t forget to comment on the related blog posts within the niche, and in the comments section, all you need to do is to add the URL to the earlier discussed opt-in landing page. Speak more about your business: May it be social media platforms, ad breaks, or podcasts. Do not miss out on any chance to talk about the brand you are planning and executing. These measures will inform people where to approach for the purpose of sign-up. In fact add a sign-up bottom to your Facebook, Instagram, Quora, and Linkedin profiles to increase the reach and hike up the email-list for free. As we already know that these social media forums help in generating opt-in strategies to spur the subscribing audience. Try to keep your content locked: Vital information such as articles, blogs, review videos, and whitepapers needs to be secured and accessed only by the visitors of the site. It also generated interest in the minds of the viewers to know more

Promoting Your Blog Post For your Business

March 11, 2021

This time or the other what we being a business often think for? Our very main focus is taking up projects and focussing on them. This would in turn help in boosting up the growth of our business. Isn’t that! Sometimes we are busy emailing and attracting thousands of folks to our product or service that we are trying to deliver. While some among us think that introducing our audience with better-written content largely helps in interacting with the consumers. Is it a sure hit? Promoting your blog can be a big boost to your business outreach. It can also help you increase the audience for your content. In this case, what most businesses these days prefer is the sharing of the content. This helps in promoting their business in the geography. However, not only finishing up writing and publishing it up does not ensure you the promotion. It is just a partial makeover. You need to work on promoting your blog as well. So first of all without any ado, let us look at how are blogs going to hike up the growth of the business, and most importantly why is promoting your blog such an important issue: Why are blogs necessary for your business: Why is it often said, whether you are following online entrepreneurship or you possess a local business you must have a blog? Over the past few years, it has become a necessity for any brand or business to develop this marketing strategy of blogging. Rather, it has nothing to do with which kind of brand you have is it local or an online business entity. so, let us look at how blogging is an essential marketing element: So, a blog can help in attracting clients and acts as a wonderful platform for increasing traffic. Secondly, a blog is a structured marketing strategy that allows the audience with relevant information at one spot regarding the promotion of the product, service, videos, podcasts, interviews, and many more. Third, blogging is a digital marketing format that always helps in enhancing the visibility of the brand and endeavor new prospects of growing audiences day by day. More web traffic leads to more leads and more leads result in building up trust and a loyal plus engaging customer base. Hence the above-mentioned points make blogging worth it. How does the promotion of blogs help in the growth process? But, how the promotion of blogs helps in the growth process. As the web traffic increases, it leads to more leads and more leads result in building up trust with a loyal and engaging customer base, and whatnot. This marketing strategy of promotion via blogging will often lead to significant sustainable growth. Moreover, apart from this promotion of blogs can yield the following benefits: Guest Blogging: Guest blogging is the marketing strategy rather it is a content market strategy, which is totally based upon SEO Techniques, and in this case, writers, publish their blogs on a third-party website or blog for the purpose of promoting the brand or personal blog. The method of guest blogging also helps in generating awareness. This is a win-win situation for both the publishers as well as the writers. The publishers need something to feed their customer base. While the authors also are provided with the opportunity to expertise in their knowledge of the field. Adding on to this, writing something unique in each post and blog helps in reaching out to more and more customers. E-mailing: How to promote a single post that is published in such a way that the audiences have a zeal to revisit our site to read the content. In this case, to increase the base of customers and loyalty e-mails are sent and the audience is attracted. In this way, the content which is worthy and convincing enough wins the hearts of the customer. It makes the audience hit the subscribe button and the cycle continues. E-mails can be customized to generate click-throughs and sent on a specific occasion. Social media sharing and mentioning: Social sharing plays a key role in promoting a brand digitally. Because the inclusion of just one link helps the entity gain an average of 12 shares for each post or blog. Facebook, Twitter, LinkedIn, google+, Pinterest, Instagram, and Tumblr are the best social sharing platforms to reach out to more and more customer groups. The inclusion of the blog links to all social media profiles also helps in the promotion and increases engagement. After the publication of your posts, do remember to upload them to social media as well. In short, after the publishing of the blog or post, it needs to be shared. The tactic of republishing and sharing on other social media platforms helps. It makes the deserving content reach people and more places. Making the blog audience-specific: If your blog is audience-specific, it means your promotion is in the right direction. Working according to the targeted market group helps in hiking up the revenue. Conducting research on a regular basis helps in achieving the objective of knowledge of the audience. Then aiming and focussing on your Niche, how to contribute in its list. Then how do we attract the audience? All we need is to polish and publish the blogs in such a manner that the audience is expecting. It must be curated in such a manner that the audiences engage and their problems regarding a specific topic resolve. Promotion of blogs using newsletters: Your e-mail newsletter plays an effective role in hiking up the revenue and enhance brand awareness. How to achieve the same? All we need to do is, establishing a link to the newsletter and to the website content. Frequency of content creation for blog The frequency of content creation and publicizing plays a very crucial role in expanding the customer base. And sticking to the concept of one blog post at a time is irrelevant. It totally depends upon more posts, which bring more customers and help in

Your On Demand Creative Team

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Your On Demand Creative Team

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