Sakshi Chandwani, Author at Draftss

Cobranding with Graphic Designing

March 9, 2021

Introduction: Aren’t these days we have been seeing most of the companies being merging with the other ones. Although it is hardly so simple for any company to partner with the other one company and to be calling one in a day. In this situation, one of the major aspects is the resulting unique service which adds the value that the final consumer is expecting. Cobranding is this very process of the partnership of the two brands. Adding on to this, brands must have some similar cultures, and customer base match is also a primary requirement. Think of the companies out of which one is unlike to other and the other being a controversial company, this combination or partnership would result in a disaster or might lead to success like that of Shell and Legos with, unlike missions and values. And if the touch of graphic design when optimized to cobranding, leads to elevation of the marketing efforts. This technique of graphic design imparts professionalism to the brand and lightens it up. Graphics also help in making both the brands recognizable and help the clients and customers to grasp the familiarity regarding what both the brands are offering. Graphic designing to cobranding helps in sticking to the goal of alignment. Secondly, graphic designing also helps in outlining the common goals and helps in eliminating the dual cost in designing for one company. Now let us have a look at how to do cobranding. How this cobranding can be done? As we have known till know about the efficiency of cobranding, now let us now have look at how this cobranding can be done: So, first of all, Market Penetration Strategy is prepared, this strategy seeks in preserving the pre-existing shares available of the market and the names of the brand that are on the verge of getting partnered. Then, the serving of the customers with a single brand name is then looked for which is known as Global brand strategy. Thirdly, illustration or clarification of the brand takes place, this strategy is known as Brand reinforcement strategy. The Fourth strategy involves the creation or auditing of the cobranded brand name and introducing it to the market. Here, the importance of graphic design in the process of partnering and curation of the cobranded product doubles up. This is because the graphic interfaces help in visually interacting with the group of consumers. Graphic design also enables communication regarding the benefits, target prospects, and variations to the customers. Does cobranding works? As we have seen the last few years have enabled the leading industries to form some strategic partnership to improve and recreate their existing marketing effectiveness. This process of cobranding takes place between two or more successful brands, whose promotional tactics and targeted audience group, here both the entities or parties are mutually benefitted. Now, the question arises, does Cobranding really works? So let us look at how does co-branding works: Helps in establishing the feasibility. How does feasibility establish while cobranding? This happens when both companies share their assets, which in turn strengthen their position in the market. Helps in extending the reach and visibility in each other’s environments that they have never accessed. Helps in doubling up the strategies of marketing. Examples of brands into CoBranding and the results: Betty Crocker and Hershey’s: Betty Crocker being the company that manufactures baking mix, and the other one that is Hershey’s who is the manufacturer of creamy chocolate syrups. This partnership or cobranding is pure bliss and makes sense. Both of these companies amalgamated and released a series of products starting from 2013 and still growing strong day by day. Dr. Pepper and Bonne Bell: Dr. Pepper, a great soft drink manufacturing company, and Bonne Bell being a cosmetic [lip balm] manufacturer partnered in the 90s. The amazing combination of a soda flavor lip balm became a sure-shot hit among girls. They created a number of other combinations. They all had a flavor of bubblegums and cherry that stole most of the hearts were curated. Nike and Apple: This cobranding example of companies is the much-awaited and the most popular combo to date. In 2016 this these exclusive brands were paired and a series of Apple Watch Nike+ was introduced to the market that offered features that included GPS, a two-times-brighter display, water resistance, and a powerful dual-core processor. Voila! Consumer group needs nothing else, especially the group of runners and athletes. Star Wars and COVERGIRL: The most awaited release of the movie being an ever-famous sci-fi blockbuster. COVERGIRL inspired a cosmetic manufacturing company and it partnered and the results were mind-blowing. The classical and overwhelming characters of the blockbuster movie characters bring inspiration for the makers of the lipsticks. ICICI Bank and Ferrari: The partnership of ICICI Bank with Ferrari was a special partnership. It was exhibiting Ferrari Signature on the Credit Cards of ICICI Bank. This also allowed its users to get a 15% discount on the entry ticket of Ferrari wold at Abu Dhabi. The Final Verdict: As we have already explored how co-branding helps in pooling resources of two or more companies. This concept of cobranding helps in enhancing creativity and the consumer base increases as the resultant product is a sum of the parts of the companies being collaborating. It also shares and distributes the load of launching, risks relating to the exposure and promotion of a product. Brands use this concept to create a win-win situation for the companies who had decided to collaborate. Adding onto this, cobranding is also a means of providing endless opportunities as the finance increases due to increased market share, tapping of the bigger and new geographical locations, and this helps in increasing the overall positioning of the two companies. In fact, cost savings on advertisements and other promotional activities substantially decrease. While if we look for the negatives, cobranding is the one as well. Sometimes the fear of risks relating to cobranding affects the minds of the small businesses. The

Graphic Designing for Interior Designing At Homes/Office Space

March 6, 2021

Introduction: Every day as we pass by any market, we come across many examples of graphic designs in the forms of hoardings, advertisements, or billboards. From advertisements to the designs of logos of the products that we use indicates that how graphic design plays an integral part in our day-to-day life. Likewise, the fusion of interior design in our houses plays a chief role in improving the quality of living using creative and decorative ideas. However, the term graphic design and interior design, if looked at closely are the two professions that indulge creative people. They both might seem to share some similarities but are different in working and completing projects. While the amalgamation of both the concepts of graphic designing for interior designing can be new and innovative. This combination also helps in presenting the clients the more unique and creative work forms. Graphic designs not only feature your marketing strategy but also is used in every other aspect of your business. Adding on to the fact, graphic designs when inspired with interior design helps in creating office spaces for your business to flourish in a long run. In this case, you and your business can depend upon Draftss to enlighten up both your marketing strategies and office space in a go. Draftss would offer great unlimited graphic design services. This, in turn, means that your business can now get a customized design to spur [initiate] the marketing, advertising decisions, and branding materials. As in for now let us have a look at how the use of graphic designing can help interior space: How does the need for graphic design arise to decorate your interior spaces? The first impression becomes the last impression: How could interior designing help a business? Well, if you possess a store or an office, there is a frequent presence of clients and customers! So, it is needed to design a most creative and attractive space to attract more clients and customer groups. It also helps in creating a perfect first impression. Creating a well-designed interior space can help in increasing the values of your brand or business and helps in manifesting the mission in the long run. An everlasting, creative, and well-designed tone of the interior design can also help in providing a clear picture about your brand, company, or business and helps in establishing an everlasting relationship as well. Illustrating the brand in terms of graphic designing leaves a positive imprint on the minds of the consumers and clients. Helps in providing a detailed and precise view: Now after the design, What helps in changing the atmosphere is the graphics being used. How? Adding a glimpse of graphics into your interior spaces provides meaning and definition to the objective for your business. This helps in establishing an aesthetic and dynamic view of the atmosphere. Another advantage can be to make the office space look more precise and detailed information is too communicated to the clientele. Say, for instance, murals, can be attractive and brightens up the space or the colors of the furniture matching the products or the logos can also help in attracting the minds of the clients. Personalization: What looks fancy enough for any store or office? Any store or office strives to always stand out from the existing stores or offices. And this can be achieved by customizing the design that depicts and says a lot about your corporate branding and makes the store a sure shot hit. Here personalization plays a key role in appropriating the goodwill of the business within the market. Helps in gaining experience: What is the main concern of a business? It is to grow and flourish with the loyalty of customers. How can this be achieved? Here, it becomes crucial enough to attract the minds of the customers so that they feel to visit again and again. This technique helps in providing a great user experience. This in turn would be helpful in building trust and credibility. Adds Volume: This reason will help and might turn out to be useful for a start-up or business that has limited space. Interior decorations with a touch of graphic designs are made in such a manner that provides a feeling of enough space and natural flow is maintained. Graphic Designs such as illustrations help in making a pace more spacious, crisp, and clean. another advantage can be graphic designs impart great ambiance and conveys the message that the brand needs to convey. These illustrations help in creating a space that is warm and welcoming. In this way, if graphically designed wall murals or stickers provide an incredibly great and exclusive personalization and better use of space. Examples: How can you incorporate graphic design into interior design? As we know that graphic design is a two-dimensional world. In this situation, photographic, illustrative, and typographic factors are looked upon to enhance the visual imagery. The patterns and desired changes are curated or identified in such a manner that, space looks properly planned. These concepts of graphic design can be integrated in such a way that it exhibits graphics. Likewise, for instance, commercial spaces like WooCommerce had incorporated graphic designing to enhance the brand and visual identity of the space. What sometimes adds up to the Indoor interior designs of many corporate sectors is the graphically designed aesthetic background. This helps in the fulfillment of visual communication. Meanwhile, most of the designers that fusion of textual and graphical factors help in lightening up the interior graphics. In this manner, graphically designed elements can bring liveliness. Some unconventional art pieces resembling the brand or some merchandised displays can help a lot. Conclusion: Interior designing is a systematic way of arranging the environment of a building that acquires research, knowledge, analysis, and creativity to improve the surroundings for clients in a customized way. An interior designer looks for the wants and requirements that the clients and influence the surrounding accordingly. Whereas, Graphic design plays the role of storytelling. Here, graphics display

The World of graphic design and illustrations

March 4, 2021

These days we are coming across various forms of communications through which businesses and people communicate. Means like art forms and digital art have emerged as great career opportunities in this run. We often come across terms like graphic design and illustrations in businesses. How they can be used in attracting customers and increase the revenue of the business? As, Graphic design, as well as illustrations, are used as visual representations of the ideas or the messages that are conveyed about the products or services being offered by the business. This is done to attract customers or the targeted audience. The customers are often convinced using a creative way, which defines the information regarding the product and its packaging in a good way. So first let us understand the term a bit more clearer: What is Meant by Graphic Design? What is graphic design? Graphic design is the way of communicating ideas, using tools like images, words, graphic forms, shapes, typefaces, and expressions. It can be both textual as well as visual. Graphic designers, create designs and symbols in such a way that the page layout describes much about the message that the business or company needs to communicate. This can be done using the branding component that is the logo design, instead of web design can be used too. There are many more typographies and visual arts to promote the product or to convey the message of the product to its targeted group of customers. How can graphic design services be useful to any business? Graphic design acquires the minds of customers through its visual impact. Helps in the Branding of the product as it provides the details like logo design, packaging, and tagline. Helps in visualizing the product details, rather than verbal explanations. Visuals of the designs help the consumer to know more about the product. The vivid display helps the consumer to find mental attachment to the product. Great designs help in creating goodwill. What is Meant by Illustrations? Illustrations are the designs that can be made using watercolors, gouache, or acrylic are generally used to convey the message that is soft or is used to evoke feelings of delicacy. This strategy of illustration is generally used by the business that needs much focus of the creative audience. For instance, posters, flyers, magazines, books, animations, films, video games, teaching materials can be examples of illustrations. Hence, illustrations are creative contexts that are a representation of the texts, concepts, and teaching in a decorative manner. They demand interpretation. These illustrations do not have any text or words in them. Illustrations Can Play a Key Role in the Establishment of Any Business How illustrations help in communicating the strengths of the business? In this situation, the most minimalistic approach to the minds of the customers is the stylistic and subtle technique of designing a homepage. With the help of illustrations, you can add aesthetic designs and feature very important details regarding the business. The targeted group of customers or the audience when looking at this face of the business or company, they generally are attracted by the characters of these illustrations and help in increasing the revenue as well. Difference Between Graphic Design and Illustrations: Both graphic design and illustrations provide a business with new opportunities that help the brand to develop in the near future. Illustrations and graphic design can be different from each other in the following ways: 1. Graphic design has more commercial insight than illustrations. Visuals are distinct in graphic designing. Illustrations are fine arts and have personalized artistic traits. Both graphic design and illustrations possess their own separate creative fields. 2. The graphic design portrays and tells the message that the business tries to deliver. Whereas, illustrations can be used to describe the storyline. Illustrations are made to provide a visual text of the product or service that the business is providing 3. Graphic design has to be in computer software media. Whereas, illustrations can both be traditional as well as digital. You can first draw them and then upload them as digital copies. 4. Graphic designs need some words and typography to deliver the message within and are termed as more communicating. While illustrations always exist in a unique form. Illustrations have the capability to explain without the usage of words. And this acquires creative interpretation. The Final Verdict As we have seen that there exists a difference between both the creative fields. Hence, a business should first analyze its needs and requirements. This in turn would help in making a decision regarding which one a business should use to attract consumers, the method of graphic design, or the method of illustrations. Both of the means would attract consumers. But the approach of graphic design is for the more commercial ones. This is because it contains the words with the ouch of visualized images. And if we talk about the illustrations, they can be used by the business when the audience also is creative enough to grasp the hidden message that the illustration tries to convey. This is because illustrations largely depend on feelings or emotions and might not fit in a commercial ecosystem.

Branding Vs Marketing

March 3, 2021

Something About Branding: What is Branding? The process of giving a name, sign, or symbol to a product is called Branding. It helps in identifying and distinguishing a product. Rather, let us understand the term a bit more clearly. Firstly, Brand. It refers to a name, symbol, design, or some combination of them, which in turn are used to identify a product of the manufacturer. Second comes the brand name. It is a verbal component of a brand that can be spoken by the customers. Third, Brand Mark. It refers to a symbol, design, or color that helps in the recognition of a product. Advantages of Branding: Different Prices can be set: If seen from the viewpoint of a manufacturer or a firm, a well-established brand name, firms can easily charge prices high or low accordingly for their product as compared to competitor’s products. Advertising and display program becomes easier: Though branded products can be easily advertised and promoted which helps to increase sales and awareness. Initiates Product Differentiation: With effective branding, marketers can differentiate their products from the competitor’s products. Ease in Introduction of a New Product: The companies which use their name as a brand then it becomes very easy to make a new product popular and to initiate its sales or even the sales becomes easier. Helps in identification of products: Now for the customers, branding helps them to identify the product of a particular manufacturer and reduces the requirement of inspection in a supermarket say for instance. It ensures quality: It ensures a particular level of the product is of good quality and helps in building confidence among the customers. Status Symbol: Customers feel proud of using a branded product, as these products are of good quality and ensure customer satisfaction. Characteristics of a Good brand name: It should have a strong Staying Power: A brand name should have long-lasting staying power and should not get out of date. It should be Short and Easy: A brand name should be short, easy to pronounce, easy to spell, recognize, and remember. Keep it Suggestive: A brand name should suggest the qualities or benefits of a product or the company. It should be distinctive: A brand name should be unique or different from the other brands that are already present in the market. Adaptable to Packaging: A brand name should be adaptable to packaging and labeling requirements in different media and languages. Versatile: A brand name should be versatile enough to include other products under it. Something about Marketing: This concept of marketing states that the products should be designed and produced keeping in mind the needs and requirements of customers. The very main aim of any marketer should be to satisfy the needs of the consumer group better than the competitors. Here the main focus is customer satisfaction. However, a marketing mix is when a firm proceeds with the combination of different variables to prepare its market. Role of Marketing in any firm: Marketing emphasizes customer satisfaction as the key to the survival and growth of an organization. It helps to focus on the activities of the organization on fulfilling the needs and wants of the customers by designing a product according to them. This helps to develop brand loyalty and brings prosperity to the firm. Elements of Marketing: Marketing Mix is a combination of four elements, namely the four P’s, namely Product, Price, Promotion, and Place. It refers to a tool or ingredients which a marketer mixes in order to interact with a particular market. Product: From the consumer’s point of view, a product is a bundle of utilities as it provides three types of benefits to the consumers that is the functional benefit, psychological benefit, and social benefits. It also includes the extended product services, or what the offering is for the customers, such as after-sales services, credit services, handling complaints, etc. The product mix refers to the important decisions relating to the product, such as the quality of the product, its design, packaging, labeling, etc. Price: Price refers to the amount of money that the customer has to pay in the market to obtain the product. The marketers have to take a number of decisions regarding price level, pricing strategy, pricing objective. These factors are collectively known as price mix. Place: Place or physical distribution covers all the activities required to physically move the goods from manufacturer to customer. The two major decision areas under this function are decisions regarding channels of distribution and physical movement of goods from the place of production to the place of consumption. Thus, place mix involves several more decisions relating to inventory control, transportation, intermediaries, warehousing, negotiation, etc. Promotion: Promotion refers to informing the superior qualities of the product to the customer and persuading them to buy it. Most marketing firms use a combination of advertising, sales promotion, personal selling, and public relations to promote their product. Therefore, the combination of any of these techniques to attain the marketing. Conclusion: Now let us view both Marketing as well as Branding: Branding is much more than an identification mark. A seller promises to deliver quality and satisfaction to the buyer’s expectations. With a brand, we can easily which all products belong to a particular company. When firms develop good reputations about quality then the brand helps them enjoy greater control over the customers and brand loyalty. Whereas, In the process or function of marketing, it involves the following steps: Firstly, gather and analyze the market information (market research). Then, make a marketing plan and look out for the strengths, weaknesses, opportunities, and threats. Thirdly, step into product designing. Then standardize and grade the designed products. Initiate the process of packaging and labeling in the next phase. Now you are all set to go for branding. Decide the pricing strategy. Finalize a promotion and selling process. And then jump into the distribution phase of the product. Then is the last step, storage (warehousing) and transportation take place.

Launching Your Next Affiliate Marketing Campaign

March 2, 2021

What is an Affiliate Marketing Program? Affiliate marketing can be defined as that advertising model or activity that can be done to promote the services or the products of someone else’s company, through a particular affiliate link, and a commission too can be earned with it. In short, it is the online tactic in which, the compensation by the company is provided to a third party publisher who, through these affiliate links generates traffic or leads to the particular product or service that the company has for its targeted group of customers. Who is an Affiliate Marketer? An affiliate marketer can be described as a salesperson of the company. To make the product of a particular company sell and earn the rewards through it, can be the main motive of the affiliate marketer. The best thing about affiliate marketing is that an affiliate marketer can be more profitable than a salesperson because a typical salesperson has limited companies under him. While for the affiliate marketer, the scope becomes wider, in terms of services, products, and targeted customers, which in turn increase the range of rewards, revenues, and commission. In this situation, a person as an affiliate marketer can earn in various ways. It includes Pay-per-click, Pay-per-lead, Pay-per-scale. Here, it is the relationship of the sellers or the producers/manufacturers, the advertisers, i.e the affiliate marketers, and the final consumer. How does an Affiliate Marketing Campaign Work? Researching and finding a company or a product that you think according to you can be promoted. Then choose a product or service in such a way that it becomes easier for you to exhibit your marketing skills. Perfect knowledge regarding the product is also a must for any affiliate marketing campaign. Then joining the affiliate marketing program to partner with the company serves an important function here. Then initiate the gaining of the unique affiliate ID from the merchant or the company. Generation of leads from the two sets of customers takes place. Then consider the best channels for lead generation for further buying and selling of the product or service. Generation of leads can come into effect more sustainably in order to initiate the growth of the business. Can you scale an affiliate marketing in terms of quality as well as cost? Or you need to do certain more actions? Here, the payouts are according to the KPIs and then start at a lower cost. Once, the partners or affiliate marketers are able to satisfy the targeted consumer group, payouts increase themselves. Ways to Launch an Affiliate Marketing Program/Campaign It is time to make some critical decisions regarding the platforms. In this case, first of all, provide a real-time dashboard to the affiliates or the partners. It helps them to monitor and lead the status of earnings, that is can be displayed on the dashboard. Choose a particular niche. Choose it very specifically! This is because the marketer has to acquire each and every knowledge regarding the product, niche, or service, to resolve the queries of the customer. You need to find a great and absolutely correct affiliate program. Do it to ensure the convenience of the marketer. The creation of an affiliate website then takes place. Website here acquires certain steps that include the following: First of all, the Domain name or address of the website is created. secondly, Website hosting is done. The creation of great content that will help in attracting the consumer group is helpful here in this case. Driving traffic to the website, attracting the customer group attracts more and more revenue or commission. Affiliate links must get clicks. The main objective here at this step is the promotion of the affiliate links through an affiliate generation program. Firstly create third-party affiliate dashboards. Secondly, furnish all the tax and information regarding the payment. Thirdly, after making 3 sales, for example, amazon reviews the account. As they approve the account the work becomes simpler. Conversion of these links to sales. The promotion of the links is a must to get and attract more and more customers. It increases the over-all commission or revenue. Last but not the least, you need to monitor the KPIs closely. They provide a glimpse of Cost per lead comparisons, Conversion rates for affiliate channels, segments, and individual affiliates, Cost and time of conversions, and a lot more. Example Campaign Set-up: Useful Affiliate marketing tools are Google Search Console, Google Analytics, Google Keyword Tool, Keyword Spy, Buzzsumo, Adcomparator, Buffer, CoSchedule Headline Analyzer, Bit.Ly, Google Campaign URL Builder, MailChimp, etc Sign-up for the amazon affiliate program. Go to amazon. Click through to become an affiliate link. Click on the learn more link to see get a glimpse of the program and thumb rules. Make sure that you read each and every piece of information well. Then sign up. Here you go with the launch of your next affiliate marketing program! Draftss launched its affiliate marketing program too inline with the campaigns in the industry and is accepting applications from the people interested in becoming an affiliate marketer for its services. It allows you to access the application form through the footer of its website and has some exciting benefits to be offered to people who successfully manage to become great affiliates with resourceful collaborations for Draftss.

McD is Coming Up With Its Design-Oriented Packaging

March 1, 2021

Introduction: Sometimes we often are fascinated by this three-letter word: I’m lovin’ it! May it be the sad or good day, what cheers us more is the Happy meal. Although if we have a look at How McDonald’s menu has incorporated a few more iconic items with a perfect touch of design orientation showcase more connective and playful manner. The illustrations are curated in such a manner that this design-oriented packaging becomes the hero of the game. Its main aim is to create new vector-styled illustrations. Likewise, for instance, McDonald’s represents the more bifurcated look of the Egg McMuffin, the fries, and the Big Mac. The revamping done here is in such a way that is more playful and the graphic representations establish a more effective connection. What’s New in Design-oriented Packaging: The graphics on the boxes, packaging, wraps, and cups being communicative enough to create a zeal in the minds of the consumer. This depicts the brand identity as well. And this redesign is done in order to modernize the brand value. Illustrations in the case of McDonald’s are significant to the concept of a direct interpretation of food. The most significant ingredients are used as graphics with a pinch of modern colors. Here in the case of McD, the styles of the designs or illustrations are kept simple, at the same time iconic and minimal. Say for example: Cheeseburger: the Mc Cheeseburger now comes with a wrapper and it showcases a single dripping yellow line which represents the cheese Egg McMuffin: As being discussed earlier, the Egg McMuffin comes with a wrap-up that consists of a single yellow circle which is the indication of a yolk. Fillet-O-Fish: It is covered with turquoise waves. Needs of McD for Redesigning the Entire Global Packaging System: Pearlfisher, an independent brand agency has redesigned the global packaging of the system for the fast-food chain McDonald’s. The designs seem to adhere to the visual framework for the brand and its long product line. Good packaging with some bold graphics makes a brand long-lasting. It creates a sense of joy too among the consumer group. McD has used this approach also to make the operations more clear and simpler. The easy-to-understand graphics also help in driving the recognition of the other brands and customers. It also helps the brand to outstand the competitors. In the case of McDonald’s, it has taken special ingridients from the menu and has designed in a great manner such that it becomes easier in understanding. While, the iconic expressions make this design-oriented packaging more special, recognizable and help people celebrating the smiles of the mass. Likewise, the redesigning of the packaging of McDonald’s aims at sticking to the brand identity, and the color palette is related to the illustrations. In short, the aesthetically pleasing, minimal designs, simple colors help in improving the functionality and recognition. This also leads to an emotionally joyful impact on the minds of the viewer. Effects of This Design-Oriented Packaging: As we already know that whipping and changing the brand packaging over time makes any of the ill-famed brands to heights of success. This in turn helps in solving multiple problems as well. This approach also helps in building a loyal customer base. And it can be seen in the case of McDonald’s, how the company is looking for streamlining all its products by rolling in designs of bags, cups, boxes, and wrappers with a minimal design. Adding on top of it the brand also is through its product enhance consumer satisfaction by ensuring convenience. Moreover, the use of illustrations and graphics tells stories using a brighter idea. This approach might prove helpful in tricking and catching the attention of the public.

Design-led Content Marketing

February 25, 2021

Introduction: Nowadays, the trend of a perfect mix of visual as well as content marketing plays a vital role in the ideation of any brand. Both the visuals and content marketing help a brand to establish and stand out in front of the whole crowd and makes the brand look advent. These all are contemporary forms of influencing the general public. Here the ideation of content is done in such a manner that more and more people are influenced by the brand the products and services that they offer. But how about the importance of these factors? How can the customers be influenced? Customers have often been attracted by the designs of content marketing. This content marketing technique comprises various multiparty platforms that acquire the attention of the targeted customer group. It all is a well-played game of designs and content marketing strategies that help the brand to achieve the next level and consumer satisfaction. In short, this strategy of Design-led Content Marketing would ensure brand recognition and makes it memorable for the customers. What Does Design-Led Content Marketing Mean? In the case of Design-led Content Marketing, it is looked that not only the content that is the words do the work but also the incorporated visuals also bring good amounts of engagement of the targeted customer group. It is all about ensuring the use of over-all content. The visuals here play a crucial role. For example, infographics, videos, quizzes, how-tos, cartoons, animations, webinars, images, pictures, and designer fonts. How to Achieve this Design-Led Content Marketing Strategy to Elevate the Brand? As well have seen that how much importance do designs in the content marketing strategy holds! The effectiveness that designs possess in furnishing a brand is overstated. Most creative and innovative designs are a sure shot hit in the growing content field. This technique would also make the brand competitive in the market. Now, how to achieve a design-led content marketing strategy. Communicate the best of your product or service: By creating a desire for the product within the mass can help in stimulating the moves of the targeted audience and help in creating a clear understanding of the product in their lives. The influence of the product or service should be effective and efficient enough to acquire the attention of the customers. Communicate well regarding the product or service and it should solve the problems of the majority of the consumer group. The design of the content should be in such a way that it captures the senses: Your content must have designer fonts, minimal designs, infographics, videos, and images. It helps to directly target the minds of the consumer and encourage them to make the final decision of buying. Know your prospects well: The brand must ensure the full and final picture of the product or service that it offers to the public. A clear image of the product is to be first designed to influence the audience. This can be done by interviewing the consumers about their needs and wants, surveys, research and social media engagement can help out in this case. Knowledge regarding the competitors is a must: A brand also needs to frame a clear picture of the competitors to look into the needs and requirements of the market more closely. This ensures interaction as well. Pictures speak more than words: Infographics, pictures, images, and designer fonts communicate marketing messages in a great way. This also helps in making the brand memorable and establishes brand identity as well. Add-ons of relevant images would also make the pages more relatable and colors would catch the attention of the public and make it noticeable. Infographics make it look and feel more condensed and consolidated making your content attractive and easy to understand. If the content is appealing enough to the visual senses, it makes it shareable: The appealing and attention-seeking content includes the designs and the visual content. these make the brand more competitive and efficient. And hand in hand, it should also follow the rule of simplicity and minimalism. This would help the mind of the viewer to concentrate on the message that the brand needs to communicate to its consumer group. Visually attractive designs are often shareable. Summing Up: Thus, we have already seen that what Design-led Content Marketing means. And how to achieve this Design-led Content marketing strategy? High-end and high-quality designs attract the minds of the customers and help in tapping new relationships with the existing audience as well. A well-designed content marketing strategy attracts the emotional levels and excites the users. This, in turn, means that your brand will definitely experience bigger audiences, higher engagement, and, let us hope for the best that is, increased profits.

Coming Soon Landing Page and Its Design

February 22, 2021

How to interact well with the viewer who is landed on the website? Or what are the key factors to redesign your current website to improve the engagement and user experience? How to improve the homepage and eliminate the 404 pages in any part of the website as it is a serious backlog issue! What if a brand needs to launch a new product, it is needed to be communicated to the consumer in an effective and efficient fashion? Isn’t it! So many problems but one solution, that is a perfect, well-informative, well-balanced, and well-designed coming soon landing page can help. What is A Coming Soon Landing Page? A coming soon landing page is a temporary landing page that informs the consumer about the launch of a new product. It simply announces to the consumer that a new product or service is being added to the existing stock. A coming soon landing page is simply meant for checking if the consumer is providing some sort of action. It is a technique used for monitoring the actions of the consumers. Adding on to this, the launch of the product or service to is updated on these coming soon landing pages. It can either be in the forms of email submission, filling up of the forms, downloading an e-book, or it might be registering for any event or so. As of now, we have seen how important are these landing pages are! However here, in this case, out of every 25% of the landing pages, 5% are able to generate the interest of the users. Let us in the next segment look at how these landing pages can be designed to avoid common mistakes and increase the engagement of the users: Tips and Tricks to Create a Coming Soon Landing Page That is a Sure-Shot Hit: It should be not over revealing: Any landing page is a trailer of the movie that the brand showcases. Hence the whole plot of this movie should not be revealed. It should be tricky but not promising. In short, it must not reveal a lot about the strategies relating to the product being launched. Templates used should not be generic: A landing page should not be much revealing as seen above. Therefore, it must focus that the brand is in construction for the new project, product, or service. This helps in increasing the engagement and not simply pasting the coming soon landing page template. The in-construction landing page should completely focus on matching your brand identity. It must powerfully evoke attention: The coming soon landing page must speak on the headline and a short description too must be followed. In this case, the coming soon landing page always focuses on the less and more objective. The headline for instance is “You will definitely like this product XYZ”. Additionally a loop to this headline stating how this would benefit the user in the long run. Only one demand at a time: Have one form at a time for filling out. The common mistake triggers the patience level of the consumer. All you, as a brand, need to do, is to offer one thing that is the email sign-up. The more detailed form would increase the expectancy of losing the customer. Hence, not showing other navigational links and reducing the number of distractions like detailed structures of forms, would increase the customer base by 100%. Add a countdown feature to it: It is a very unique conversion strategy in use these days. It describes the actual date of launch or arrival of the product or service. This can be achieved by simply setting a physically changing countdown clock. This strategy is used to keep the consumers updated that how soon and at what time the product or service would be in reach. It should be designed in such a way that it is shareable: Each product or service always has something new in some way or the other. It solves the problems of the consumers. Therefore, to create a buzz about this new solution to the problems of the consumers is the next step that is to be followed is to shares on the various social media platform. Hence, this coming soon landing page must be designed in such a way that it can be shared easily. It should be dependent upon mobile-based usage: As we all know that how much the dependency upon mobile devices has been increasing day by day! Thus, the design of the coming soon landing page should be made to benefit the mobile devices. This would in turn help in generating a lot of web traffic. It should have a CTA [Call To Action is a marketing term that refers to the next step that the marketer has planned and needs to be its audience to click to the direct link that is being provided]. This CTA button or link is too expected to be appealing for mobile devices.

Rebranding and Relaunching a business

February 19, 2021

Introduction: Every business strives to build and create a strong brand identity and makes every possible choice that does help the brand achieve heights. Brand identity refers to the visuals of the company. While in this situation the term is often misleading, some of the business owners think that brand identity is simply the name and logo. Hence, let us first clear out what is brand identity. Brand identity is wholesome of the customers’ experience and version of the company that they carry with them. It can be said that the brand identity includes the colors being used, the designs being incorporated, the logo is used, and the perception of the customers’ minds. Branding and Rebranding of a business hence is a continuous cycle to stay updated and keep leading. While the name of the business and logo are the brand ambassadors, so they need to be unique and creative. The brand identity here plays a key role in growing a business. The brand identity is looked at not only by the customers but also by the investors, banks, or fund providers as well. Thus, the visuals and brand identity would totally determine or undermine the growth of the business. What Actually is Meant by Relaunching a Business [Brand Revitalization]? Transformation always leads to success. Evolution in the brand identity or brand will affect the change in the minds of the targeted group of customers and help in changing the perception of the brand. This relaunching or revitalization would help in creating a new positioning in the market in comparison to the competitors. That will help in order to build an image in such a way that the brand achieves success and can tap new customer groups. A well-developed relaunching strategy of the brand would help in enhancing the position of the brand. A correct and perfectly curated strategy would help in generating sustainable growth. It also enables the brand to charge a premium. It provides assistance to the company to bounce back to the competitors as well. What Does Rebranding a Business Mean? First of all, the rebranding happens for an already established brand. Rebranding can be described as a process that involves changing the overall corporate image of the company. This is done to create a different identity for the brand from its competitors in the existing marketplace. In this market strategy, new names, new symbols, or new designs are added to the existing brand. Rebranding can turn out to be a very branding strategy, as in, the customers would like or not like the new brand totally remains a possibility. In short, the industry uses rebranding to connect more with the customers and increasing the customer base. For the initiation of the process of rebranding, a brand audit happens. The brand audit evaluates the weakness of the brand and brings the parameters into the light where the brand is lacking behind and where is the need for innovation. Then comes the phase of redesigning the whole visualization of the brand. A successful rebranding, revitalization, or relaunching would significantly contribute to the long-term impact on the success and valuation of the business. Does Your Brand Need to be Relaunched or Rebranded? As we have already seen that rebranding and relaunching would always depend upon the operations of the market and its prevailing conditions. But, other factors too would help us understand that our brand needs to be relaunched or revitalized. Let us have a look at the same: 1. Possession This factor results when a company acquires or takes over another company. In this situation, the company is fully taken or is amalgamated by the other company’s name. In the first case, if the company completely acquires the other company, it changes the name. Rather in the second situation, the new name comes out of the fusion of the two brand names. This gives a new and fresh name for the beginning of the new brand. This factor could help in achieving success in a faster and effective manner to relaunch an existing brand. 2. Arrangement Sometimes the positioning of the brand is in such a way that the management over the number of years degrade the quality of the product or sometimes the consumers feel that the product had become outdated. The businesses rebrand the visuals too to communicate the message to the market. 3. Development and growth This occurs when the product line of the company expands. Here the original brand message sometimes must not suit the other genres of the products. 4. Global proliferation If the product of the existing brand has expanded internationally but the product does not match with the original market. It might be that the name of particular brands is already in use! 5. Workers and employees If the employees, workers, and salesmen do not believe in the product. If the workers feel attached and connected to the product it becomes easier for the customers as well. This is because the customers might feel connected to the employees. In conclusion, relevance is the essence of rebranding and relaunching. The brand unfortunately had now reached its unattractive phase to the very new customers. The brand is now not that much pleasing to suit the market and match the preference of the customer group. But, rebranding or relaunching would work for the betterment but it is not each time they would yield the desired results. Hence, it is the distinction of the brand to go for the same.

Using Monochromatic Designing for Your Business

February 17, 2021

What are the color palettes being used by the designers in order to attract the visuals of the viewer? Do they also sometimes face difficulty in finding the perfect color palette? Yes, of course, even the most experienced designers sometimes find difficulty in choosing a perfect color pattern. Sometimes, they completely rely on the preferences and choices of the clients and more often on the style guides as well, while sometimes when the projects demand designers choose their own color palettes. Here, there are numerous color combinations, color palettes, color schemes, and color designs that are to be looked at. So, in this case, monochromatic designing and color palettes become a sure-shot hit. How come? The monochrome color palette is very easy to balance and can be hard to mess up. Monochromatic touch changes the look and feels of the design up-side-down. They provide an all-rounder and pleasant touch to suit the designs. As we have already experienced that designers often use simple colors that bring great power to the designs. What are Monochromatic Color Palettes: Monochrome color schemes comprise the one basic color from the color wheel and a tint or variation of the same color adds up. The variation that is used here is attained by combining base color with the shades of white, grey, or black. Monochromatic color schemes are suited to almost every kind of design. This is because monochromatic colors provide an elegant style to any design. Monochrome color schemes are easy to make. This in turn would help in improving the brand recognition as well. This is because, soft, monochrome colors attract and comfort the visuals of the eyes that again help in the brand remembrance. Hence, logos with monochromatic color schemes also do well. How to Use Monochromatic Designs to Your Business: Lets us now look at ways how we can use monochromatic color palettes for the purpose of designing: Decreasing the saturation of the bright colors: A Design looks perfect only if the colors balance out, it is to be ensured that the colors that are bright color schemes that are being used must be in decreased saturation. This is because bold colors often end up tricking the visuals of the viewer as they are unpleasant. Continuous progression of the gradients can help. One can use a monochrome color scheme by showing certain progression. It can be in the direction of left to right or might be right to left gradient format. The usage of infographics will be the best use of resources: Complexities like the infusion of the infographics sometimes provide a lot of information in a compelled manner. The monochrome color palette helps in organizing the content and also makes the graphics look cleaner and complete which is by using the infographics. Sophistication can brighten up the world: Sophistication can be portrayed using the grey monochrome shade. This makes a page or design look cleaner and provides a cooling effect to the eyes. This can also help in providing a unique and more brightened look. The creation of contrast makes the designs look elegant. If the dual-colored contrast is a monochrome design, it provides the factor of innovation. It also changes the look and feels of the design as well. Advantages of Monochromatic Designing: A brand logo that has a monochromatic effect or designs to them often comforts the visuals of the viewers. They also help them in further influencing the viewers as well. The monochromatic color scheme helps in portray professionalism and this also helps in increasing the value of the design of the products. The products designed in monochrome color scheme or palette provide the viewer with a pleasant first impression. Such designs bring their concentration and help them focus on the most critical content. Thus, businesses get to communicate with the targeted group of consumers. Summing Up: As we have already explored, that how monochromatic colors and schemes help in evoking the designs and help in lighting up the user experience. Monochromes always will leave an ever-lasting impact on the visual interests of the general public. Here, things become simpler, if the use of similar colors associating with the designs are used. These monochromatic clour schemes can totally work out for the big brands as well as small businesses. The implementation of the designs works well if the contrast is taken into consideration. The game totally depends on the play of different colors, schemes, and contrasts. Likewise, For instance, designers often use two-tone hover action or single-color style will designing a business card. While the options in monochromatic design remain limitless.

Flat Design Vs Minimalistic Design

February 13, 2021

What Does Flat Design Mean? Flat design refers to the style of the interface design. The two-dimensional effects are used with some addition of bright colors. The illusion to the designs is provided by copying real-life properties in a three-dimensional view. But, then arises a question why are these flat designs are developed? So, flat designs ensure, that the designs of the website are responsive enough and are made according to the screen sizes of the device. These flat designs are based upon the content scales of the websites. Here, the simple shapes and minimal textures are added. Additionally, if the sites load faster since, mobile devices have a bit slower internet speeds, it leads to an additional advantage in enhancing the user experience of the viewer. The perfect flat design also ensures that the noise should not be caused by the visuals that are in the form of textures and shadows. It ensures the streamlined as well as optimal use of the user interface as well as the user experience effectively and efficiently. In short, Flat design is a minimalistic design is an approach that mainly emphasizes usability. Flat designs mainly focus on featuring clean, open spaces, crisp edges, slight bright colors, and two-dimensional illustrations. It can also be said that flat designs do not inculcate unnecessary use of styling elements like that of gradient, textures, drop shadows. In fact, it involves real-life characters. Importance of Flat Design: > Flat designs ensure readability and ease of access to website content. The designs are simple enough for the users to use the content regardless of desktops or mobile devices. Here, the designers use flat designs in a simple manner and use minimalistic icons to make the reader grasp the provided concept. > As we have already seen that flat designs are all about sober and bright colors. The addition of illustrations makes it a bit more communicative. The fonts being used here are mostly in sans-serif, and the usage of complex images is replaced with minimalistic icons, vectors, and typography. > Flat designs often involve the usage of single contrasting colors. > Flat designs ensure the loading of the webpage in the given span of time. Here, a touch of gradients and skeuomorphic properties add to the low resolution of images. > The on-time loading of the website takes place when the flat web page consists of vectors or code-based graphics, which in turn would contribute to making them work for the developers easier. Additionally, the page that loads on time improves the ranking of the webpage and leads to a hike in the revenue as well. What is Minimalistic Design? Minimalism is that art concept that describes the content in such a way that it embodies the phrase “less is more”. It can be said that minimalism is the design or art that occupies the smallest range of colors as well as materials. In simpler words, design or art uses very simple shapes and forms. Importance of Minimalistic Design: > The negative space looks perfectly overwhelming. Here, in this case, the use of negative space is empty spaces between visual elements. > High contrasting palette provides luxury and a modern look and feels to the website. This makes the site more and more informative and readable. While this factor still depends upon the wish and will of the website. > Typography remains dramatic to influence the decisions of the targeted audience. Flat Design or Minimalistic Design: Which One is a Better Option? > Flat design is much easier to maintain and update option. > The minimalistic website often occupies less code and this ensures the increased performance and ranking of the site. > The flat design provides more bold, subdued, and appealing icons, colors, and fonts. > The minimalistic design offers an enhanced user experience. Here, the main focus is the content. > Flat designs are soothing to the eyes and the readability of the texts is great. > Minimalistic designs are often visually appealing.

Branding Colors and How They Vary Around the World?

February 12, 2021

Need of Using Colors for Any Brand: The use of colors for any brand is a key element in expressing to the customers their strategies, theories, and concepts of the product to its targeted group of consumers. Likewise, for instance, if we look, imparting colors, designs, and various art forms, to the canvass makes it more attractive than a dull-colored or white-colored canvass. Branding, marketing, and advertising are required for any company to survive in today’s business landscape. Here, the selection of theme color remains the primary priority for any brand. Some studies also reveal that the human brain prefers those brands that can be easily recognizable. This in turn makes the determination of the brand a more important topic. But, why are these branding colors so important for any business? Let us look forward to this: Why are Branding Colors Important? First of all, what influences a customer to the product selection, helps him in decision making and making him/her purchase the product? It is the branding colors that make an emotional connection straight to your clientele’s hearts. By using some colors in business ventures will definitely the brand’s association and extend the brand awareness as a whole. Brand colors help in building the identity of the brand that represents the company and helps in depicting the personality of the brand as well. However, usage or repetition of the same colors can help in strengthening brand awareness. Here, colors become a part of the brand. Providing enough exposure, colors often tend to become an integral part of the brand. Hence, to increase this association, using consistent colors help in providing recognition as well as establish brand identity. Common areas where the organization can use the branding colors can be the logo design, design of the webpage or website, in-store design, staff uniforms, advertisements, etc. this also enables in communicating the brand personality goals and helps in establishing an emotional connection with the customers. Before we even start thinking about which brand colors should be picked in order to generate brand recognition. We need to lay some efforts on the groundwork as well. First of all, understanding and implementing the personality of the brand. A clear understanding of the personality traits of the brand’s personality traits that are trying to communicate through the color. Otherwise, one would be confused among the countless color palettes. What do Different Brand Colors Mean for Any Business? As we have already seen that the usage of branding colors means and leaves a powerful effect on the minds of the people and this, in turn, helps in generating brand identity. Let us look at what each color signifies: Orange color: It stands for friendliness and signifies playfulness. It imparts energy. Red color: It depicts passion, excitement, or sometimes anger. It can demand importance and attention from the consumer. Yellow color: It signifies happiness and optimism, but can sometimes tend to seek attention as well. Black color: It signifies power, sophisticated, edgy, luxurious, or modern feeling. Grey color: Grey color depicts neutrality. It can look subdued, classic, serious, mysterious, or mature. Brown color: Brown color depicts a rugged, earthy, or old-fashioned look. It is often used for agricultural-based products. White color: White color depicts cleanliness, health other than simplicity. It can range from affordable to high-end. Green: The color green often signifies stability, prosperity, growth, and a connection to nature. Light blue: The color light blue generates trust and openness. It can also signify innocence. Dark blue: The dark blue color imparts the feeling of professionalism and formality. It tends to depict maturity and trustworthy factor. Purple: Purple color depicts royalty, creativity, and luxury. Pink: Femininity, youth, and innocence are signified by the color pink. Additionally, using different color combinations can help in providing an abridged version of the product. The combination of various colors, designs, and styles implies a deeper connection and this would also affect the emotions and behaviors of the customer. How These Brand Colors Vary Around the World: There can be numerous ways in which the brand colors around the world can be depicted and possess various effects on the minds of the consumer. The colors brands thus choose should be based upon various color schemes. The base, the accent, and the neutral. Firstly, the base defines and reflects the personality traits of the brand logo or the brand. It should be appealing and must be capable enough in increasing the reach. Secondly, the color being used after the base color is the accent. It might be a bit difficult in choosing the base color accent color due to restrictions, because, some time or the other, the base or the accent color do not go hand in hand with the brand’s personality trait. Third comes the neutral color scheme. Brands use neutral colors more likely as background colors. They choose them to avoid attention. For example, different hues of grey, beige, whites, and off-whites are neutral shades. Other than these, monochromatic (used for minimalism), analogous colors (used for drawing attention), and complementary colors (used for stimulating the visuals) can be used. Your brand color scheme determines the look and feels of your website, logo, store design, advertisements, etc. as brand colors would go hand in hand with the brand name, it is a mandate to use it everywhere. And these colors even trickles down into the appearances of your social media accounts as well. So, choosing them carefully remains the first option.

Your On Demand Creative Team

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