Sakshi Chandwani, Author at Draftss

Application Development & Emerging Trends of Technology

February 11, 2021

In this era of digitalization, Application development for any business is like common bread and butter for survival. Technology these days is a boon for businesses and opens up the new canvas to paint and create new opportunities. Mobile applications play a significant role in resolving our day-to-day problems and adds value to our lifestyle. Any business, large scale or may it be a small-scale business, tries to improve its customer base and to convert the targeted audience to potential customers. Amazing research says, in America, over 90% of people devote more time to their mobile phones rather than viewing television. And in the near future, business application downloads are expected to rise by 16% and that’s a piece of great news for any new business that is looking to establish a market. Let us now have a look at what is an application development and how does a business need this? What is Application Development? Customers these days are much aware of the technical aspects of any enterprise. They expect any e-commerce business to incorporate this technicality that is a business application to stay in touch with the latest technology. An application in a very precise manner affects the development of a company. This in turn would help in establishing a clear brand name for the company and would indirectly impact the growth of the business in a positive way. Application development is the process of creating and designing a set of computerized codes or programs in such a way that the programs are capable enough to depict the message, features, and strategies of the enterprise or the business entity. Needs of Application Development for an E-commerce Business: It establishes the brand image of the business. Reach in terms of customers increase. Increased scope for Marketing. How? It helps to communicate information regarding the offers, discounts, new launches to the customers in an efficient fashion. Additionally, push notifications to the customer or the targeted audience can be sent. In short application development enables frequent interaction between the business and its customers. Revenue increases. Diminished the global boundaries. As applications have the potential to reach the demographic audience, it reduces the distance of the business from its targeted audience. Builds trust between the business and customer. And also helps in increasing customer loyalty. Emerging Business Technology Trends: We might also see robots taking over the job of humans. May it be the cleaning job or might be management related jobs. It might be seen in the coming decade that the data streaming for any organization is tough to handle. Hence measure regarding the management of the data streaming can be taken. The organizations must be fluent and efficient enough to tap the market before the competitors to become a winner. One might have to make faster decisions to seize the opportunity. 3D printing is going to take its place in the coming time. It is one of the most exciting businesses changing technology. It will allow printing a coffee cup or might also help in constructing new buildings as well. Nanotechnology is desired to develop that can enable biological engineering in the coming decade. As we have already seen above how mobile application development is booming, it might also help in redefining the primary industry like mining and agricultural sectors and lead a diverse impact it. The fight for the best mobile payment application still would be encountered. Entertainment would be reinvented. The era of the internet would lead to the end of newspapers. The fight between the data companies and government regarding data ownership still would remain a major issue. A new education revolution might happen soon, as it would trigger online learning. The workforce also might have to reskill to match the technology. The deleveraging of the resources and efforts would be done, and this would expect business to make and do with less. How Would the Emerging Trends of Technology Help a Business to Grow? As we all are aware of the fact that small changes usually lead to big yields. So, now let us have a look at how emerging trends of technology would help any e-commerce business to prosper: Enhances the visibility of the brand because in case the business offers a reasonable budget, it attracts the mass a bit more beyond the competitors. Technology helps in bridging the gap between the customers and the business entity in terms of interaction and understanding. Social media as we know consists of some technology, which in turn provides new sky-scrapers to the business. Technology offers new ways to sell for any business. In times of pandemic, contactless payments and delivery options too have benefitted the business in the long run. Technology helps in keeping people more informed and this helps the business to tap ever new opportunities. Technology helps in increasing the productivity of the business. Technical aspects help in streamlining and automating the task that includes routine work. Go ahead and get a great application designed and developed for your business.

Top E-commerce Trends for 2021

February 8, 2021

Something about the E-commerce industry What actually is meant by the E-commerce industry? So, E-commerce is an abbreviated term for Electronic Commerce and is a business model in which, businesses and companies sell their products using the internet or online. This is done by contacting or attracting customers over the internet and the product is sold online as well. The E-commerce model of business can be operated in all four segments of the market. Namely, Business to business Business to consumer Consumer to consumer Consumer to business Now, every year each business strives to set its policies in such a way that it rivals with the policies of its competitors. This is because the company of the online retail sector has suffered the most in terms of revenue generation, during the phase of lockdown. Companies already had to change many policies due to the increased competition, disrupted the supply chain, and had to cope with the existing profit margins and whatnot. But as in now in the phase of the global pandemic, each business is looking for the ever-best E-commerce trends that would help them grow all over again. So now without any further ado, let us look on to the emerging E-commerce trends because the people found it difficult to move to physical stores and have switched to the online shopping modes. Emerging E-commerce trends 2021 Let us now look at how the E-commerce industry had its evolution and helps cope up with the economic recession as well as helping in changing the game of the retail sector. In short, let us look at the emerging E-commerce trends in 2021 and how would they help in determining the future aspects of any company or business: 1. Single Brand Online Stores Would Take up a Hike Instead of a Giant Marketplace: Now, in an online retail chain, marketing is done on a huge platform, this would again lead to the increased commission from the sellers. And adding on to the fact that this would decrease the sales due to increase commission of marketing expenses. Hence, to avoid this, small and single-brand stores should be encouraged to increase the competition as well as the business. 2. More Cost-Effective Options Might Help: E-commerce businesses would now become more and more affordable options. This is because of the increased competition as well as dynamic market situations 3. Shipping Options Must be Flexible Enough to Attract More and More Mass: Shipping options often will involve more cost, which in turn will add up to the price of the product. Thus, more shipping options would decrease the cost and attract loyal customers. 4. Minimalistic Designs Must be Used: Simple yet convincing designs of the websites are more liked by the consumers as compared to a website that has many bifurcations. Simple, minimalistic, and less occupied designs must be followed as a trend of E-Commerce. 5. Smart Marketing Options: Smart marketing options might include social media marketing, incorporation of chatbots, email marketing, and re-marketing. These options can help to increase the customer base using E-commerce. This leads to a more personalized experience. AI [Artificial Intelligence] and AR [Augmented Reality] are emerging as a more effective and advanced data analysis that would help in providing a more personalized experience additionally would help in optimizing the cost of ads as well. AI would help in viewing that shoppers’ purchase history and browsing behavior. While AR would help in eliminating the gap between the product and consumer, that is the consumer would see how the product looks like even before buying. It is likely to see that the customers would respond to the videos. Hence, smart marketing techniques would enhance the reality of online shopping. 6. Change in Consumption: The need for products relating to healthcare, Fast Moving Consumer Goods, and everyday products have hiked up instead of travel, luxury goods, restaurants. 7. Increased Reliance on Voice-Based Assistants: People have highly increased their reliance on voice assistant devices like Amazon Echo with Alexa and Google Home with Google assistant. This has increased the volume of voice searches. Hence, it is expected that the return rates of the voice assistant might increase. 8. Dynamic Pricing Policy: These days, businesses use dynamic pricing software. This software is used to determine the real-time insights of competitors’ price, market demand, and optimal costs. They also help businesses to provide the best price for the product in the market. 9. Mobile-based Commerce Will Dominate the Market: Mobile devices are the most preferred ones among the consumer group. Thus, to ensure the convenience of the consumer because the website if mot mobile-friendly will allow the consumer to look on for some other website. The Final Verdict: The E-commerce trends, thus mentioned above, focus on real-time issues. The industry faces these issues and can work them out in 2021. Thus, if more and more businesses would start using cryptocurrencies as their payment option, this would ensure attracting more and more customers. As there has been a drastic change in the economy due to the global pandemic. Hence, the Covid outbreak demanded and lead to massive changes in our lives as well as the whole industry.

Importance of Merchandise Designing for Your Business

February 6, 2021

Introduction As we reside in the ever-changing and highly competitive world. Here, to survive in this type of environment, the entity must possess a smart marketing strategy to survive. Now, what can be done by the marketing professionals to significantly drive the attention of the targeted group of customers. For them, here, merchandise designing for your business is a sure shot hit. How? Let us discover in this article, what is Merchandise designing? And, how is merchandise designing helpful for your business: What is merchandise designing? Something with attractive prints on some products attracts customers. Merchandise designing includes the company’s logo design, a brand message, slogans or tagline design, illustration design, and apparel design. Merchandise designing can be defined as the art of promoting the business and selling the goods to the targeted customers. It can be also be said that merchandising is the process that promotes goods for expediting the journey of attracting consumers and hiking up sales. Firstly, the basic layout of the certain products that you place in such a position that it catches the eyes of the customers and you do it to convert those leads into sales. Secondly, the placement of the product helps in attracting consumers. Thirdly, the design of the display plays an efficient role here. Like, for instance, any product that has a logo of any company, brand, or business printed on it comes under the category of merchandise designing. In this situation marketers, use very high-quality products to promote their business through merchandising. Merchandising helps in the creation of a unique brand identity by incorporating authentic logos, illustrations in a printed form, and visuals that attract the attention of the consumers. Rather, these products might not be the company’s main business but you can use these merchandised products as give-away gifts and discounts. This will add to the positive word of mouth, creating awareness and promotion of the business. Now, arises the question what are the products that can be used by marketers for merchandise design and promotion. You can use products like drinkware, T-shirts, men’s and women’s apparel hoodies, etc for merchandise designing. How Merchandising is essential for your business? Helps in introducing the concept of the business in an ever-new way. The use of creative and unique way of showcasing the business and promoting it. The products are designed such a way that it describes the brand and is aesthetically pleasing. This in turn will help in generating the potential volume of sales. Helps in creating brand recognition in the marketplace. As the attractive designs and illustrations attract the minds of the consumers, which help them in simplifying their buying decision. This in turn would boost the sales leading to an increase in brand recognition. Helps in establishing an emotional connection with the customers, as the visuals and aesthetic designs attract the minds of the consumers. Merchandising also helps in providing the business a better exposure. Merchandising helps in winning the loyalty of the targeted group of customers through appealing visuals and products that you can use for the purpose of retargeting. The product choice has a wider range. Usage of products like drinkware, T-shirts, men’s and women’s apparel hoodies can be made. Hence, there is a wider scope of products that can be used. Merchandising helps in making new customers as you can exhibit the designs, illustrations, and logo in numerous ways to fit in probably every customer’s view. Helps in increasing direct sales of the business. Advertisement costs reduce. The advertisement costs of placing the ads on televisions and banners in the markets take huge sums of money investments. The cost of bearing these advertisements can turn out to be an expensive way of marketing and making the general public aware. Hence, merchandise designing is a cost-effective marketing strategy as you require some money for printing the logos and illustrations on the desired product. Scores of the business in terms of tangibility increase. Your brand gets recognized by the advertisement and promotion that is you do by the medium of merchandise designing. Conclusion: As we have already seen that brand merchandise carries the logo of the company in a printed form. It can be used as the mode of promotion, as being printed on the apparels such as T-shirts and accessories. Thus, what artists do is, sell these merchandised shirts and other accessories from reputed brands by carefully and creatively printing the unique artworks on the products for sale. Also, this practice of marketing can be advantageous for the business as well as artists for regular earnings.

Ways to Boost Your Organic Click-Through-Rate in Google

February 4, 2021

Something about the Organic Click-through-Rate [CTR]: What is organic CTR on google? Organic CTR or Click-through-Rate can be defined as that percentage of traffic in terms of searches on a particular website. As of now if any website is unable to generate more traffic than needed, what should be done in this case? In this case, organic Click-through-Rate can be used, this is because Google uses this Click-through-Rate to re-rank articles. Why is this organic Click-through-Rate important for any web-page? If there is an increase in Click-through-Rate, this will help in increasing the traffic, and the number of clicks on the webpage rises automatically. In fact, Google uses this Click-through-Rate to re-rank articles in the SERPs which influences the ranking of the webpage. So, as we have now seen the importance and working of Click-through-Rate on google, now let us have a look at what can be the ways that can help in improving the Click-through-Rate. Ways to increase Click-through-Rate: How to improve Click-through-Rate? Following mentioned are some steps to improve the Click-through Rate: Improving upon quality score might help: How does improve the quality score can help a website increase the Click-through-Rate? Ads that possess a high score of quality qualify higher ranking and make the user likely to increase the click-through rate. Different types of ads must be tested: Sticking to one ad might not increase the Click-through-Rate. Hence, ads must be customized according to the theme of the website, and to impart the value of uniqueness, more than one ad should be used. Keyword groups must be well-themed: Keywords if integrated into the content for the website will increase the volume of the organic reach to the targeted audience. Ad copy must consist of highlighting price: Highlighting the price in an ad copy can help in improving the CTR. This might be helpful if your price is lower than your competitor’s price or you have an offer going on and it will also act as the additional information that the consumers need. Incorporation of good ad extensions: Using good ad extensions might in improving CTR. Following are some of the commonly used extensions that help in improving the suitability for the campaign of a particular webpage. They are Sitelink Ad Extension, promotion extension, price extension, etc. Implementation of well-structured data: A well-designed and structured data will help in creating rich and engaging content that would play a key role in schema mark-up. Engaging, as well as creative posts with images, should be created: As pictures describe more than words do. Hence, the posts must have images and graphics in them. The title should be simplified and informative: The title should be simplified, short as well as engaging to increase Click-through-Rate. If the tile or the headline is not simplified the audience would take time in understanding one and might eliminate the most valuable click. Localizing the content: As we all know that it is more convenient to search on mobile phones. Thus, mobile searches have taken a pace in the past 8-10 years, localizing the content helps to increase the Click-through-Rate. Speed of the site should be optimized: How this will improve CTR? What would rather degrade the user experience? The web page that does not load in the given time frame, eliminates the number of clicks. Usage of Google AdWords for preview would help: Google AdWords Preview Tool possesses an extra feature that Yoast lacks. What does Yoast lack? Google AdWord preview optimizes the preview according to desktop and mobiles, where tiles, headlines, headings, and descriptions change accordingly. Use Yoast preview, in the case of WordPress: Yoast preview being the all in one SEO suite provides the best results in turn leading to a significant rise in the CTR. This would enable us to view a snippet preview. It would also provide us with a brief of how it appears on Google SERPs. Titles and headlines should be well tested: Proper research of the titles and the headlines plays a key role in improving the Click-through-Rate. This is because headlines if analyzed and researched properly taking into consideration the social media as well as the theme of the webpage would help in gaining clicks. Inclusion of Listicles is a must: Listicles play a vital role in popularising the content of the webpage and this, in turn, helps in improving the CTR as well. Lists make the content more attractive, informative, and precise for the audience to grasp the information. Testing different types of ads would help: Google has recently launched ad discovery to specifically provide the priority to mobile-specific browsing. This might also help in improving the CTR as well as the reach of the website. Conclusion: Other than just including keywords, entering card details, or by advertising, there is more option that would help a webpage to increase its CTR. Earlier the work was done based on hit and trial bases, what people used to do was to pay and see what happens. Google Ads CTR has made it a sure shot hit in increasing the traffic. Hence, some of the ways regarding how to improve CTR, by using google were specified above. Organic traffic plays an important role in creating a digital plan for any business. It’s always a great idea to use professional writing, proofreading, and editing services like getgoodgrade.com, Grammarly, or Scribendi. These tools will significantly boost your content writing endeavors. A well-designed and structured data will help in creating rich and engaging content that would play a key role in schema mark-up.

The Ultimate Guide to Application Development Courses

February 1, 2021

Overview of the Application Development Course: Many a time some of us might wonder to get our own application or to design a one. But then arises a question what is the main need for the development of any application if we already have a website to promote the business? Now in this crowded world of the most dynamic marketplace, what an application does is, attracts new customers, helps in gaining goodwill and loyalty, which in turn also helps in delivering the brand value as well. Then comes the design of the application, it must be delightful and capable of enough to enhance the experience of the users. And for all of the above, the most important factor is to learn an application development course to make the brand achieve its heights. What is an Application Development Course: Let us understand the term a bit more-clearer, so the application development course can be defined as that study of creating an application that can be used over mobile devices, which requires creating a set of computer programs that are performed by the business. It helps in growing business by enhancing the user experience adding a touch of personalization, creativity and increases the SEO potential of the business. application development means a process of designing an application software in a computerized coding language which enables the application to covey the message that the brand tries to deliver to its consumer group. These applications are design in such a way that they can be operated using mobile phones, laptops, desktops, or PCs. Benefits of Building a Career in Application Development Course: As the developers of the application are largely from a computer programming background and perform the responsibilities like designing, developing, and deploying the programs and computer codes. Meanwhile, in this fastest growing IT world, mobile application development as a career is expected to grow substantially. Another benefit of pursuing Mobile Application development courses as a career can be, the developers will get an opportunity to explore and reinvent the mobile technology that is being used, and have the opportunity to work anywhere all they would need is a good broadband connection and a good SDK. Steps for becoming an application developer includes the following list: Programming languages like C [for Apple’s iOS], C++, C#, and Java [ for Android application design] are a must Employers look for developers that possess a bachelor’s degree in Software Engineering, Mobile Application Development, Mobile Computing, Computer Science, or any other field of study relating to programming. Developers must have a piece of up-to-date knowledge regarding the training programs that take place in their respective colleges or universities as they provide a real-time experience. This can also enhance their chances of getting hired by their desired employees. Young developers should focus and develop, test, and audit the applications created by them frequently. Designing and developing the application’s interface can be an issue that might be difficult to deal with. How Application Development is Important for Any Business: The demand for new and innovative mobile applications is continuing to grow and lead to a boost in economic growth as well. Now, what is the basic need of the application development for a business to contribute to economic growth, let us check out the important factors: It increases the goodwill and loyalty of the brand. This process takes place to enable the business to establish a direct and instant connection with the general public or the targeted consumer group. For example, a business introduces online coupons, discounts, and offers. When a business displays on the app, it establishes a sense of loyalty to the brand by the customers. Boosts the brand value. The marketing campaign captures the customer’s attention and helps in creating a lasting effect. Visibility of the brand or business increases. Attracts the mass of the customers, as the applications have the staying powers. It becomes easy to reach out to customers and to send messages, notifications, and advertisements to promote the products. It becomes easy for the customers to purchase. Benefits the audience with one-touch access. Steps Required While Developing an Application are: Frame the app idea. Make the design everlasting and eye-catchy so the message of the brand/business stays in the minds of the consumer or the audience. Perform research regarding the targeted group of audience. Business needs to fulfill the needs and requirements of the customers. Designing of the application then takes place. It should be simple in order to catch the eyes of the consumers. Develop the backend of the application. It is an approach to develop the application. It must be capable enough to meet the budget constraints of the client. Use a native approach for incorporating the best user interface. While some of the developers, use the web or the hybrid approach. Develop a prototype of the application. It is the step in which, the idea of developing the application takes the form of functioning. Integrate the best suitable analytical tool. There are various analytical tools such as Google Analytics, Firebase, etc. Beta test the app in the targeted group of audience to take the feedback and to make necessary changes. Incorporate the feedback of the testing and eliminate the bugs to manufacture the final product. Plan and schedule to deploy the application. Capture the metrics. Provide the app with the final touches like upgraded improvements and add new features as well.

The Game Of UI/UX: User Interface VS User Experience

January 27, 2021

What is the primary goal of any business? The very primary motive of any business is to increase in terms of sales, goodwill, and growth. And the answer remains probably the same for any online business entity to grow. But then arises a question of how to attract customers in order to achieve the goals, thus mentioned above? The use of user interface and user experience can turn out to be the savior here? Still, how can this be possible? So, in this article, we will definitely look at how UI/UX help in seeking the attention of the targeted group of audience and enhancing their experiences. What is a User interface [UI] and User experience [UX]: As we all know, how UI and UX are often confused and used interchangeably. Are User Interface [UI] and User experience [UX] the same? Let us understand how the User interface that is UI and User experience that is UX is different from each other: User Interface [UI]: The user Interface defines every required information and detail regarding a particular product that is being sold on the webpage or the application. It is dependent upon the looks and functions of a product. It depicts how the contents of a product are being labeled. Changes in UI are made depending upon how the consumer might need them. In short, UI provides life to a website or application and is based on visual aspects of the message that the business is communicating to its targeted customers. It mainly comprises of the touchpoints or the individual screens that the consumer encounters. UI is specific to digital specific products. User Experience [UX]: User experience is dependent upon the overall experience of the consumer or the targeted group of audience. UX basically comes first in the development process of any product or service that the entity provides. The main feature of UX is to identify problems of the user and ensures solutions to them in a creative manner. UX is designed in a very pleasing and interactive manner. The main specialty of the UX is its usage for any kind of product or service experience. Hence, we have seen above that a perfect journey for the experience of the product starts with UX and is followed by UI. The UX draws the bones and skeleton in the experience journey of the user. Whereas, UI ensures the fulfillment of visual and interactive elements of the product that is being offered by the business. UI/UX as a career: Which career path is the best one? Though UI, as well as UX designing, go hand in hand, rather it is not a compulsion to master both. Let us discuss what can be the successful ways in creating a career in the field of UI/UX industry: Skills required for UI: The look and feel of the product must be designed in such a way that the needs of the customers are fulfilled. Research the design of the product well and use guides, taglines, and punch-lines to convey the message of the business in a proper manner. The branding must be sone in order to attract customers. The interactivity of the business must adhere to UI prototypes, animations must be used to increase responsiveness, and last but not least adaptation to all devices and screen sizes is a must. A UI developer or designer should be an enthusiast. The designs must be realistic. This is because a realistic approach would help the consumers to find an emotional attachment with the product or service. This leads to the appreciation of the value of the product. Knowledge regarding the codes is a great asset for the UI designer and this would act as an add-on to the toolbox of the designer. Skills required for UX: Develop the strategy of the content beforehand. Here, the research for the needs of the targeted customers is a must. Make a well-researched product strategy while keeping in mind the needs of the consumer base. The research should be competitive as well as comparative. Coordination, as well as collaboration with the UI designers and developers, is a must. Track the process throughout for the proper implementation of goals and strategies. Feedback from the users, here is a must. Strong communications skills will help in the long run. Principles of UI/UX: The design of the UI, as well as UX, should be mainly focussed on the experience, as this would help and incorporating every detail regarding the product or service. This in turn would help in building the product’s emotional attachment to the consumer. Visuals should have a staying power in them as the consumers scan the website, the graphics, and content help the product to stay in the minds of the audience. The users always look for simple, subtle, and appealing content that should be clear in terms of the message that the business needs its customers to grasp. Designs should be made that capture the attention of the users directly at the product. Always follow the method of scrolls so as to prevent the prospective customers or the visitors from skipping the pages otherwise. Conclusion: The world of web design or application development uses both the terms, UI as well as UX sometimes interchangeably. As we have already seen that how UI and UX both are important features of web and application development yet are often used interchangeably. Though both of them possess different skill sets but play an integral role in defining each other’s success. The web page or application becomes unpleasant if inappropriate UX is used. While a well-designed interface might sometimes be very confusing to navigate. Hence, both the user interface as well as the user experience should be perfectly made keeping in mind the expectations of the users. This again will help to enhance the experience of the users. This in turn would help in attracting the audience as well.

Graphic Design vs UX Design A Comparative Study

January 25, 2021

UX design is the designing of the interface that is designed to ensure the capability of the digital products to deliver a delightful user experience. In short UX design ensures improving the usability of digital products. Using UX design to increase the engagement with the help of the product is essential. Under the UX designing, the user journey is analyzed and observed, then changes are made accordingly, keeping in mind the needs and requirements of the targeted group of audience. The analysis is done on grounds of resolving the issues and enhancing the user experience in order to gain more and more customers. Graphic design services are those services in which the designers, skilfully collaborate the pictures, texts and add other visual elements that help in the promotion of any business in the way of advertisements or website content. Graphic designing mainly includes solving the problems of the audience and conveying the message of the brand to them in a visually designed manner. How? Using the art forms like typography, colors, visuals communication, layout, that convey or resolve the problems of the audience. It can be said that the graphic designer, portrays the concept or the appealing idea, using the visual design. What is it all about? Firstly, the process of enhancing user experience starts from researching the requirement of a particular product. Secondly, then the UX designers define the problems, goals, and needs, how the users would be benefitted from the product. Thirdly, the designers then design the most feasible design solutions to the problems that crept in earlier. Then they prototype and refine the solutions. Lastly, they test the solutions that they think can act for the betterment of the overall user experience. Here, the collaboration of the UI designers, data analysts, stakeholders of the business, and web developers play a key role in suggesting the changes required. Needs of graphic design services for a business: As seen above, graphic design services provide a lot of services that blend the photographs, illustrations, motion graphics in such a way that attracts the minds of the audience and helps in the conversion of the audience into customers. Let us have a look at why does a business needs graphic design services: Graphic design services help in laying the foundation of the business. They help in creating the logos, posters, business cards, mobile applications, web pages or banners, etc. Helps in creating the positive first impression Depicts professionalism Helps in creating the recognition of the brand. Establishes effective and efficient communication. Helps in attracting more and more customers. Helps in generating. Requirements of UX design for a business: The UX Design services help a business in a long way. Let us look at the ways how UX designs can help in building a good amount of revenues: UX designs help in imparting an ever new look and feel to the product. This also helps in focussing on the needs of the user using the interface. Helps in communicating the message of the brand to its customer The use of animations, buttons, links, drop-down menus helps in creating the visual identity of the product. Explore the difference between Graphic Design and UX design: The graphic design services or designers, implement details using some critical factors. Factors like color palettes, typography, and visual effects which provide an artistic direction to the features of the product. However, UX design change the look and feel of the product after researching the products of competitors & needs of the customers. They, the UX designers, conduct the interview and generate prototypes of the product. They also run workshops to get a version of the product that is more convincing and enhances the experience of the user In graphic designing, one needs an important skill to create the digitalized picture of the product and makes it a bit more interactive. Whereas, UX designing would ensure the best possible experience of the user keeping in mind the requirements of the business. Before the publishing the product on the webpage, one can work upon the graphic designing. It is the complete picture of the product before execution. Whereas, one can do UX designing after the consideration that is based on the research of the needs and requirements of the already complete and published product. It can be said that UX designing is particularly based on making the necessary revisions based on the data that is being gathered by the users. Similarities between graphic design and UX design: Both of the fields require coordination with the stakeholders of the brand They also require storyboarding, design skills, programming knowledge, and excellent communication skills. Both the fields would require previous knowledge regarding coding, copywriting, and SEO. The developers of both fields require an understanding of the technological, analytical, and creative aspects of their respective fields. Knowledge regarding computer systems as well as software is a compulsion in both fields.

Hiring a Graphic Design Agency for Your Business

January 22, 2021

What does it mean to hire a graphic design agency for your business? What role does a graphic design agency play? So, a graphic design agency takes up the works of the clients that include designing brochures, ads, logos, posters, and many more personalized products that can be used by any business to attract the targeted group of audiences. In short, they help in carrying out activities like advertising, branding as well as marketing. Nowadays, Graphic design services, have been a much-needed service for any business. This is because every other business hires a graphic design agency as the number of employees in an agency is more. And here, as they work as a team, this leads to increased creativity to communicate the needs of the business. A graphic design agency helps a business in any of the needs that can make them stand out from the competitors. Although Graphic design agency can turn out to be a more expensive method, as it provides unlimited graphic design services. It also helps in communicating the message of the business to its customers in a more creative manner. This is how it can be important for any business entity. Now, what does a graphic design agency does? Graphic design services, that are can be offered to any business are a collection of an impressive and well-designed bunch of services. These services include marketing materials as well as unlimited graphic design services. Let us have a close look at what can be the importance of a graphic design agency? Custom Graphic Design Illustrations: Illustrations if defined, are imaginary pieces of art. Illustrations that are given a touch of graphic design can be known as custom graphic design illustrations. These illustrations serve the purpose of a better explanation and acquire translation effects as well. Landing pages: When a visitor, taps, or clicks on any link may it be on Google, E-mail, YouTube, Facebook, or Instagram. The page where the visitor lands up or the page that pops up is called a landing page. Hence, it is the first impression of the business that the audience visualize. So, in order to make it more attractive, graphic design can be used. Dashboards: A dashboard is a portal where all the relevant information and objectives are visualized. They change sometimes on a frequent basis as the data and information get more clear. App UI\UX: Graphic design agencies will help in improving the UI\UX that is the user interface and user experience. This will change the look as well as the feel of the webpage. This provides the visual output that how the product or service with an add-on of typefaces, colors, and layout make it more appealing. Banner Ads: Banner ads are the main components of online branding. Hosting sites also play a significant role. Banners are created in order to attract customers to the products. Brochure Design: Elements that define the visual look of the business and its services or products that it delivers is the brochure. It is the handy yet minimalistic kind of information that is being provided by the brochures. Newsletter: The newsletter occupies the analytic, business strategies, and visualize the ideas of the business or the start-up before the customers in a more creative as well as design oriented manner. What is that, which graphic designing agencies have to offer for businesses? Now arises, the question, why should a business opt for or hire graphic design agencies: It depicts professionalism: Professionalism is a key factor that consumers or the audiences look for. A well-curated and subtle website acquires its position in the minds of the audience and imparts the value of professionalism in the work. Enhances the sales of the business: As the primary motive of any business is to earn rewards and to increase the engagement of the customers. A unique logo design will definitely help a business in attracting the minds of the customers, through which they can earn huge revenues. A well-created website with info-graphics helps in picturizing the idea of the start-up. It becomes easier for the audience to remember, and it stays in the minds of the public. This is because a visual once captured by the eyes of the audience remains in the mind. Helps in increasing the goodwill in the market: As a viewer or the targeted audience once feel confident about the business or the start-up, it becomes easy for the business to gain their trust through the attractive designs that appeal to their minds, and conveys the message of the brand. Helps in increasing the scope of Digital Marketing: graphic design is the key element for digital marketing. The communication here takes place by providing the customers with information regarding the product or service. Being a more effective option to get the customers, graphic design helps by creating brand awareness. It also describes the philosophy of the company. How does the hiring of a Graphic design agency help? Here, arises the question that What can be the need for hiring a graphic design agency? As it is an agency, the number of employees are comparatively more and this leads to increased creativity. As the graphic design helps in building a visual image of the product. And teamwork leads to the completion of the task and delivering the message of the business to the group of targeted audience in an effective and efficient fashion. Enhances the scope of visual marketing for any business through appealing designs. Increases online familiarity, as it helps any business entity to increase its online familiarity by increasing the reach through visually tapping the targeted audience. Personalized ads, infographics, web design, logo design, flyers, posters, brochure design, business cards, and whatnot can be used by a graphic design agency. Helps in building a great first impression on the viewers and attracts them by the visual content, which in turn will help in the generation of good revenue. Creates visual brand identity which is the design of the web plays

The Advent of the Age of No Code Web Development

January 21, 2021

Web development, as we all know plays an essential role in establishing any online business. A web design is an overview of the web page on which the targeted group of the audience would land after clicking on any of the links. It can be said that web development acquires the ability to make the consumer stay on the same page and explore more features of the business entity. It impacts the visuals of the audience and these visuals determine the staying power of the entity. Here, computerized codes are used to design or develop a web page. This method of No Code Web Development is used for creating back-office applications, portals or web applications, and mobile applications. While these days, this work can be done by not coding the algorithms. But by simply using some interface. Let us look below: What is web development? Web development, as we have seen above, how web development is important in capturing the minds of the targeted customers. Web development plays a key role in attracting customers. A well-informed web design attracts the minds of the customers. It should feature the products as well as services in such a manner that the consumer is attracted by the information and the features of the product. It should be in a simple form and should be capable enough to convey the needs and requirements of the consumers. What is No Code Web Development? Codes are used everywhere, in the digital market. May it be a new application that allows the users to share information or to communicate, may it be the web design of a website, or it can be checking the details of the bank account online or might be ordering groceries online. Here also in web development, coding plays a key role. But these days an alternative like No Code Web Development is being used to ensure convenience. No Code Web Development can be known as a web developer that permits its users to create software in which a graphical user interface is used instead of the written codes. This again helps the people who are from a non-technical background. In short, it is suitable for both programmers as well as for the people who are from the background of non-programmers. This method can provide a way of tapping the resources in a more useful manner. This is because the writing of the codes takes away a long time then it takes for No Code Web Development. Why No Code Web Development for business? Web development for business is a very crucial matter. Here as we have already seen, No Code Web Development can help as a code that is once created requires very hard work and need much time in rectifying the mistakes that crept in. in this situation it can turn out to be an alternative. Developers who are not from a technical background too can opt for the same, that is this alternative of no-code web development. This system of No Code Web Development helps in eliminating the discrepancies being caused due to the errors in the codes. Much time would be there for planning and executing other areas of business, instead of wasting time in the auditing of codes. Importance of No Code Web Development The hiring and recruitment costs to hire a developer or an engineer to develop the web page are pretty too high. The salary that they expect is expensive as well. Hence, its use of No Code can help in reducing the cost in a good manner. A cheaper option, as it is not much expensive. Productivity increases. This is because the codes take a much longer time to develop. It also cannot be guaranteed that the developed code does not have any discrepancy. It also needs to be audited from time to time in order to be up to date. Hence, here the option of No Code Web Development would require some amount of time and this, in turn, would increase productivity. Can be audited easily. Changes in the codes and the interface can be done as and when needed. No Code prototyping is done. As less amount of time would be invested in developing some codes and testing. This method of No Code would turn out to be more feasible in this situation. Features of No Code Web Development The development of the website takes place using a graphical user interface. Then some visual touches are being added. Then some of the applications are designed in such a way that they can be reusable in the future. In the final work of connecting everything to perfection, integrations are added. Conclusion As codes are running around the world, this has lead to an increase in the demand of the developers. Although, a good developer can be tough to find. This is the reason why more and more companies outsource the work to more and more places where the labor is cheaper. But, what if a solution like no-code web development for businesses takes place. No Code Web Development allows anyone to be the creator. While no code does not mean anti code. There is a usage of some hidden codes to run a web page. JavaScript or HTML integrations are used for some personalization.

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

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