Let’s check what does creation of Online Portfolio means?
A portfolio is the main secret behind any design job. A perfectly-created online portfolio would help in attracting clients. This in turn would help in increasing the growth of your business. But then how does a portfolio or an online portfolio helps hiking up the growth of the business? This makes it a compulsion to create an online portfolio. So, a portfolio is a contemplation of who you as a business are, what comprises of your experiences, and how the clients would be benefited from the skill-sets that you offer. However, an online portfolio if defined is that professional way that will encourage you to showcase your work online.
This would help in increasing your online presence and visibility. An online portfolio also helps in increasing your flexibility as well. A portfolio would always help in flaunting or displaying what new your work, product, or business has to offer the client. It comprises the works of artists, catalogs and photographs, etc to tap the much-needed attention of the client. As of now, we have seen what does an online portfolio means? Now let us have look at how these-portfolio will help in growing your business:
Why the creation of a strong online portfolio is important to grow your business?
The covid-19 pandemic has resulted in remote working scenarios for businesses. Always remember that your online presence is much important for the future of your business. Hence, businesses as well as individuals across the globe looking forward to enhancing their online portfolio in their respective industries. As the name itself suggests that the online portfolio would provide you the most dynamic platform to flourish your online reputation.
Moreover, this format of an online portfolio is considered the most inexpensive marketing tactic. The very need for a strong online portfolio is to increase your visibility as a brand. Adding on to this online portfolio also helps in increasing the traffic of your website. In this case, the design of the portfolio is what catches the interest of the viewers or clients. First of all, what makes the designs matter? So, the content that is being curated should be selective and straightforward enough. This makes the audience aware of your genres of work. Then, keeping the designs very simple yet realistic will help in the long run.
Because simplicity helps in grabbing attention. The content should be clear to depict the main message, concise to ensure on-point delivery, short punchy sentences, and on-point grammar is all that is required. Do not forget to make the sharing of this online portfolio is easy. Staying active on blogs is the most important factor to grab the attention of the people. Lastly, make sure that the search engine finds you.
Likewise, we have seen how important is the online portfolio for your business. So now let us have a look at how can we develop this online portfolio:
How to create an online portfolio:
Gather inspiration:
To create an online portfolio, all you need is to research, organize, select, and impart the creative skills that you like a website or a business will offer the targeted consumer group. Define yourself on the about page regarding what’s new?
Choose a template:
A creative template helps in attracting the eyes of the visitor. Additionally, the usage of high-quality images with great layouts, edits, and effects helps your portfolio look more impressive and professional.
Choose the right platform:
Choosing the correct and the most suitable platform is a very crucial step in building a strong online portfolio. Website builders or eCommerce platforms can be of great help in choosing the most appropriate platforms. These platforms will help in showcasing the work or product that you tend to deliver. However, website builders do not need any developer or coding knowledge. Hence website builders can be of great help. Web design, eCommerce, and photography are the main areas where choosing an appropriate platform is a must.
Showcase your best projects:
The best of your works should be reflecting in the online portfolio. This is the very best option for speaking to the customer domain. If you are a web page designer, all your projects need to be on the online portfolio to ensure your style of work reaches out to the mass. Also, include the projects that have been loved by the clients as proof.
And for instance, if you are a photographer, the work from your galleries or portraits should have a place in the online portfolio to attract visitors and provide them with the idea that you are expecting to communicate. All this needs to be done in a very organized manner. The very main idea behind showcasing the best projects in an organized manner is to tell your story to the general public.
Do not forget to provide proof:
The feedbacks or follow-ups and comments are the ones who help in attracting the customers. This feedback provides customers with a glimpse of past reviews. Depending upon these reviews they can make future sales. Hence, consumer experiences are helpful as proof to other customers. These all reviews and comments are often categorized under the happy customer’s list.
Additionally, if you do not have still reached out to the clients, who will give the revies? All you need to do is to in this case is to reach out to some co-workers or bosses in any who can provide the affirmation of the skills you possess. However, pre-written testimonials can be a hit.
The UX or User Experience should be well furnished:
The UX or User Experience should be well furnished in order to incorporate a professional look and feel. Adding an about page makes the online portfolio distinctive in all terms.
SEO should be in focus:
SEO or Search Engine Optimisation tactics are very crucial to find you as a website. It becomes more convenient for people to search for you if your website is optimized. Hence, On-site SEO, as well as Off-site SEO, helps to optimize your portfolio. On-site SEO includes site speed, title tags, properly functioning links, keyword research, and meta descriptions.
Whereas, Off-site SEO focuses on listing your website and some backlinks. Additionally, fresh unique, and valuable content wins the hearts of the visitors. Do not forget to publish your work at regular intervals.
Making the portfolio mobile-friendly should be the priority:
Making the portfolio mobile-friendly is the main idea behind visibility. As surveyed, around 60% of people use mobile devices for their convenience. Hence, the portfolio should be designed in such a way that it is accessible on small screens. We need to closely look for the fonts and colours accordingly as suitable.
Ask for the follow-ups:
The feedback or the follow-up is a must in building a powerful and tuned online portfolio. Asking questions like:
Do you think any information in our portfolio is missing?
Was it easy for you to navigate?
What did you dislike or like? Might help in looking after every required change to be made.
Promote and make the portfolio public:
After curation of content, do not forget to share your online portfolio on social media channels. May it be Pinterest or Instagram. Sharing of the portfolio helps in driving traffic as well as acts as a marketing strategy.
Ways to contact you should also be available:
After incorporating all the details mentioned above in the pointers, the most important detail is to present the contact details as well. Locational detail, e-mail, timings of the appointment, feedback forms, and phone numbers are expected to be mentioned in the online portfolio.
