AUTHOR

Suprity Das

Suprity Das✨ has personal and career experience writing articles, blogs, etc. for the last two years📆 . She is currently pursuing MCA 📚📝👩🏻‍🎓 from Asansol Engineering College🎓📋💼🏫 , West Bengal. She has a keen interest in coding👩🏻‍💻 and putting up opinions on topics 📰✒️ related to both technical and non-technical niches.

Graphic Designing & Web Development Go Hand In Hand

Graphic designing & web development go hand in hand and are undeniably close cousins. But few graphic designers realize how much web design can improve their sense of aesthetic. There are levels of artistry and practicality to each genre, from pure artistry to product to web design. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphic designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. Graphic design is somewhere in the middle of all that, being that it can be very practical in the way that color was chosen because it has the intended effect on the audience, etc. But it can also be quite instinctual and artistic, where the product produced is more of a work of art than something off an assembly line. This article is divided into some points on how Graphic designing & web development go hand in hand.  Design Spectrum Web design is further down the practical side of the design spectrum, being that no one ever creates and codes a website because of their artistic instincts. Having to rely on HTML to be the arching support makes web designers fine-tune their work, to cut down the extra flash and fat. Web design requires thinking more about how the product is going to react to a browser, how long it’s going to take to code, and how it’s going to maintain. What makes it different is that web design is often a living design that continues to require work and tuning as styles change. Cooking analogy To use a cooking analogy, graphic design can be if someone asked you to cook a good Italian meal for about ten people. Doable, certainly, doesn’t require that much stress. Web design is needing to cook a good Italian meal in a small kitchen, with only certain pots and pans to use, for one hundred people who all have different food allergies. It requires much more thought and input than the other meal, but it’s also a bit more fun since it’s such a challenge. And while cooking a good meal requires plenty of skill, cooking a good meal under all those limitations requires more honed skills, which is what graphic design is to web design. Balanced equally Many graphic designers have web design experience without even knowing it. My first HTML and CSS class had only a handful of designers in it. Most were IT, communications, and programming majors. We were all pretty equally balanced in that we knew design and they knew how to code, so it evened out. Once we got past having to learn how to code HTML and CSS, the design aspect became fascinating and very similar to some of the things we had done before. Typography Typography in particular is interesting in the difference between typography in web design and typography in graphic design. Both share similarities in that they work within size limitations and style limitations. But in graphic design, unless some specific types of families wouldn’t work (or were just plain terrible and no designer worth their salt would use them) the field of typography is open for pickings. Web design has so many more restrictions in finding fonts that would work on the web. Google Fonts is a lifesaver but it can only do so much. Design standpoint One aspect that young designers have issues with is inputting their work from paper into its actual form. It’s a little easier from the graphic design standpoint. Photoshop can hide a multitude of sins and makes everything a little easier. Web design is a whole other beast. A designer can have what they think is the most beautiful sketch in the world and be certain it’s going to make a kick-ass website. But as soon as they start to try and implement it everything starts going south. I think that most web designers should have some small idea of how coding works if they’re not coding the product themselves. That way they don’t devote themselves to a design that works great on paper but not in actuality. This also helps if they have a separate coder. No one likes being told that their product is impossible to implement because they didn’t know what they were asking for. Print design Web design can also be more rewarding than graphic design in some ways. In graphic design or print design especially, there is a multitude of steps to get to the finished product. And there’s never a 100% chance that what you see on your screen is what you’re going to get. That’s why color companies such as Pantone are so important (and can make so much money). I’ve had a few products myself that were beautiful on screen but when printed came off dull and lifeless, or even completely wrong. If you have to reprint multiple times, it can get expensive and extremely frustrating. This is why web design can seem like a breath of fresh air. You make changes in the HTML, preview it in different browsers, and can see what the finished product looks like. Of course, there are always changes that can happen with browsers and viewing sizes. Especially if you’re working with a responsive design, but overall the finished product is there. It makes it all that much more rewarding (and much less expensive). CONCLUSION Web design requires graphic designers to use everything they’ve learned and more. You have to hone your skills and not let yourself be married to one particular design. You also have to be willing to tweak something for hours on end just to make a few small changes. In the end, I believe that graphic designers and web designers that cross streams are ultimately better overall. And at least have a better appreciation for how the other side lives. You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality

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web design

Web Design VS Graphic Design

Graphic design is the art of visual communication while web design is the art of presenting information. Web designers are involved in many different aspects of the design process such as layout and navigation, style, and interaction. Web designers often use graphic design software to create a visual page layout. Many people can get confused between what is web design and what is graphic design. The truth is that there are lots of similarities in the two fields since they both communicate visually, but they also have many differences which make them both unique disciplines with their own goals, objectives, processes, and methods. Graphic designers are responsible for visualizing content by creating infographics and illustrations that support a message or idea in order to make it more appealing or persuasive. Web designers are responsible for creating websites by deciding what people should see first, how they should navigate through information, and ensuring that they can interact with content seamlessly. What is graphic design? Graphic design is the process of visual communication. It uses elements of art and design to communicate ideas that may be as simple as a logo or as complex as the layout on a poster. The term graphic design became widespread in the 1960s among industrial designers who were designing everything from furniture to electric power grids by utilizing graphics intensively for purposes like diagramming machinery. Graphic designers use tools such as drawing, painting, typography, color theory, and other visual arts to convey their message. Graphic designers are in charge of designing everything from logos to packaging designs. They are also able to create illustrations, digital art, and animation. Graphic designers often work with other designers on a team but they need to have excellent organizational skills in order to keep track of all their projects at once. It is the process of visual communication and problem-solving through the use of typography, photography, and illustration. Graphic designers create visual concepts that are meant to evoke a mood or feeling. They then develop these concepts into logical structures that communicate ideas effectively to their audience. What Kinds of Graphic Designers & Web Design Are There? There are many types of graphic designers with a wide range of skill sets and job roles. There are the basic graphic designers who create logos, corporate branding, advertisements, and website layouts. They also work with typography, color theory, and other design principles to craft their designs. The UX designer creates the look and feels of an app through wireframes, prototypes, user flows, style guides, and documentation. The developer is responsible for coding websites using HTML and CSS so they are visually appealing as well as functional on all devices and browsers while the researcher analyzes data to identify trends in consumer behavior or customer needs. Graphic Design VS Web Design Web design is the process of creating websites as well as other digital products that are accessible on a computer. Graphic design is the process of creating images and graphics to communicate a message. Web designers create web pages, which include coding, images, and text. Graphic designers are responsible for designing logos, posters, magazines, advertisements, books, and packaging. Designers should have some knowledge about how their content will be seen on various platforms and devices so they can give their clients what they want. Web design is the process of designing and coding a website. Graphic design is the process of visual communication that combines text and images to create a design. Graphic designers produce graphic layouts, illustrations, or other visual cues for communication, transportation, and other purposes. Web designers are primarily concerned with how the site looks from a user’s perspective—how the site will look to readers who visit it through their web browser, on desktops, laptops, and mobile devices like smartphones. Graphic designers are usually trained in art schools and colleges and can use both print and digital media to create designs for advertisements, logos, brochures, postcards, posters, and other printed materials. Web designers have skills that are similar to graphic designers but with an emphasis on designing for the Internet. Web designers usually specialize in one or more web programming languages such as HTML5 or Java Scripts. How to Find the Right Designer for Your Project? Finding the right designer for your project is a difficult task. One needs to be passionate and committed to finding this person. Successful projects require great communication skills, an eye for detail, and a sense of what’s appropriate. It’s often hard to find the right designer for your project because it takes a lot more than simply finding someone that has the skills. Great communication skills, attention to detail, and a sense of appropriateness are all necessary qualities in a successful designer. To successfully find the right designer for your project, there are three important steps: having patience, doing research on designers prior to reaching out, and communicating well with them once you’ve reached out. Deciding on a designer is not an easy task. There are many options to choose from and sometimes it will be difficult to find the right one for your project. But with these guidelines, you’ll be able to make a better decision and find someone who will take your idea and turn it into an actual product. Know What You Need Shop Around Pay Attention to the Details Ask for Samples or Work Samples Check the Designer’s Social Media Presence Tips on How to Work with a Designer and Avoid Conflicts There are a few steps you should follow when it comes to working with designers. First, communicate your thoughts and ideas about the project. Second, be specific in what you want. And third, just let the creative process happen! It’s important for both parties to feel like they have a say in the project. If there is a conflict in opinion or vision, it’s important to take time and understand where the other party is coming from before continuing with the project. Designers are an integral

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Best Plugins for WordPress Websites

One of the great things about building Plugins for WordPress Websites is the versatility of the platform. You can build high-traffic blogs, money-making machines, and lead-generating business websites with WordPress. Even then, there are so many directions you can go in. A lot of this is due to WordPress plugins. Rather than devote all your time to building out every feature from scratch (or sacrifice some functionality because you don’t know how to build it), you install trustworthy plugins to do the heavy lifting for you. But when it comes to essential plugins, what are we really talking about? Because for an e-commerce site, for instance, you’d need plugins to do things like process payments or add product variations. That may be essential for e-commerce, but not for other types of sites. So, what I want to focus on are 7 universally essential WordPress plugins every website should have installed: Yoast SEO iThemes Security UpdraftPlus WP-Optimize WPForms MonsterInsights WP AutoTerms 7 Essential Plugins for WordPress Websites I don’t want to try and tackle every possible use case for plugins. Not only will that create more work for you as you have to find plugins relevant to the site you’re building, but it also encourages bad plugin usage practices. Every time you add a new plugin to a WordPress site, the more your server is going to have to process. So, you really need to choose your plugins wisely and use only the ones you need. 1. Yoast SEO As a web designer, many of the choices you make for a new client’s website will impact its performance in search engines (i.e. how well it ranks). However, you can’t do it alone. Yoast SEO is a plugin that will help you and your clients optimize the words and pages on their websites. But that’s not all. One of the best things about the Yoast SEO plugin is that it covers so many critical SEO bases: XML sitemap creation Search results appearance optimization Keyword optimization SEO analysis and suggestions Readability analysis and suggestions Internal link analysis In addition, Yoast recently added integrations to SEMrush and Ryte to help WordPress users choose stronger keywords. The above snapshot is just one of the helpful SEO tools Yoast provides its users with to ensure that every page is properly optimized. 2. iThemes Security Unsurprisingly, WordPress websites continue to be the main targets for hackers, according to Sucuri’s latest hacked website report. It makes sense when you think about it. WordPress is the most popular CMS in the world and its vulnerabilities are well-known. So, why wouldn’t hackers take the easy route? Just because WordPress has a bullseye on its back, that doesn’t mean your clients’ websites need to fall prey to hackers. Here’s what you can do: Comprehensive security for a site should always include server-side protections, including a firewall and SSL certificate. That should be your first line of defense. However, you should also install security Plugins for WordPress Websites to help cover WordPress’s specific vulnerabilities. iThemes Security is a good choice as it provides a good array of coverage. In fact, after the plugin is installed, it quickly gets to work on scanning your site and implementing all of the security measures you need, including: Strong password enforcement Brute force protection File change monitoring Security key management Database backups The Pro version gets you even more protection and proactive monitoring. 3. UpdraftPlus Plugins for WordPress Websites Backups and security go hand-in-hand. You can’t have one without the other. And while I’ve heard the argument that you don’t need a backup plugin if your web host generates backups for you, I don’t agree with that. The reason I’m adamant about using Plugins for WordPress Websites backup is that I believe in failover. You should always have a backup plan or system in place for everything you do (including backups for backups) because you never know when one part of your business may go down or be lost. With UpdraftPlus, you control how frequently your website is backed up as well as where those backups are stored. What’s more, restoring a previous version of your site doesn’t require you to log into your web host’s control panel. You can do it instantly from WordPress. 4. WP-Optimize WordPress isn’t just notorious for its security problems. It’s also made quite a name for itself as a very slow CMS. According to Backlinko report on page speed, WordPress is one of the poorest performing CMS when it comes to average loading speeds: But similar to the security issue, this is something that can easily be remedied from site to site. One thing you can do is ensure that you use a web hosting plan that prioritizes performance, with built-in server caching and other server-side speed-ups. Another thing you can do is use a performance optimization plugin. Unlike other plugins, WP-Optimize tackles speed from all angles as opposed to just being a caching plugin or an image optimization plugin. Its speedy features include: Website caching HTML, CSS, and JavaScript minification Image compression Gzip compression Database cleanup What’s more, it integrates with UpdraftPlus, so you can automatically generate a backup of your site before doing any cleanup. You can also schedule cleanup and optimization so it’s one less thing you have to worry about. 5. Contact Form by WPForms There are certain pages and features that every website needs to have. The Contact page and contact form, for example, are non-negotiable. The contact form is a fast, easy, and convenient way for visitors to get in touch with the people on the other side of a website. Because of the vital role it plays in online communication, you have to be careful about which contact form plugin you use. Among the dozen or so I’ve played around with over the years, WPForms stands out to me as the clear winner for several reasons: There are templates available if you want to shorten the time it takes to create new ones.

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How to Make an Impressive Pitch Deck

Pitch Deck is a great solution for failing businesses. In research of close to 200 blog posts written by startup founders citing their reason for failure, running out of cash was at the second position. Not having enough money to sustain a new business is one of the main reasons why businesses fail. This is why it’s essential to keep the early investments coming.  Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. To get funding for your startup and win over investors, startup founders rely on something called a pitch deck. A pitch deck is like a PowerPoint that tries to gain investor confidence in your product or service and turn, get the necessary funds to kickstart or keep the business afloat. Before we introduce you to our awesome pitch deck template, let’s take a quick look at what a pitch deck is and what things one needs to include in a pitch deck.  What is a Pitch Deck? A pitch deck is a presentation delivered to investors to explain your company, the problem you are solving, important milestones, the stage your company is at, and what you’re looking for in terms of investment.  Why are Pitch Decks Important? Did you know that almost 90% of startups fail? Investing in startups is a risky business. Investors wouldn’t know if your business would still be around in a few years or if they will ever see a return on their investment. This is why creating an enticing, thought-provoking, attention-grabbing pitch deck is key. Getting that investment could be the difference between your business’s life and death; hence, pitch decks should not be taken lightly. Pitch decks are an important way of providing a visual representation of your company to investors. Typically, around 10 different categories of information are covered to provide investors with the information they need to ask questions, analyze the markets, and make investment decisions. Key points to Create a Pitch Deck! Title: Pitch Deck Message from Founders Company Purpose: Describe your company’s purpose in one line. Any novice should be able to understand what your company does with this one line. Overview: Point out the major milestones reached thus far. Problem: Describe what problems your product or service is going to address? Solution: Create a clear and compelling message. Make sure it explains what you do, how you’re different, and most importantly why it’s worth investing in. Why Now: Explain recent trends that make your solution important. Market Size: Identity/profile the customer segment and its size Competition: What are other companies doing in this space and how does your product or service fit in within this landscape? Product: What stage is your product at? Business Model: Explain your revenue model. Go-to-Market Strategy: What is your sales and distribution method? What is your marketing strategy? Team: List founders and management Financials: Add any financial information like balance sheet, P&L, cash flow, projections, etc. What to include in your pitch deck While every business is different, I’ve found that the following format works for most businesses and is most likely to generate interest from potential investors. To get started, download our free pitch deck template, and read on for insight into the importance of the following slides as you develop your deck. 1. Vision and value proposition for Pitch Deck This is a quick one-sentence overview of your business and the value that you provide to your customers. Keep it short and simple. A great way to think about this slide is to imagine it as a short tweet—describe your business in 140 characters or less in a way your parents would understand. It’s common for tech companies to make their value proposition a comparison to another well-known company. For example, you see many pitches that start with things like: This can work, but be careful to make sure your comparison makes sense and you’re not just using a high-profile company like Uber to signify growth potential. Your business model has to truly be similar to the company you are referencing. 2. The problem If you aren’t solving some problem in the world, you are going to have a long uphill climb with your business. Use this slide to talk about the problem you are solving and who has the problem. You can talk about the current solutions in the market, but don’t spend too much time on the competitive landscape on this slide—you’ll have a chance to do that later on. Ideally, try and tell a relatable story when you are defining the problem. The more you can make the problem as real as possible, the more your investors will understand your business and your goals. 3. Target market and opportunity Use this slide to expand on who your ideal customer is and how many of them there are. What is the total market size and how do you position your company in the market? If you can find the data, investors will want to know how much people or businesses currently spend in the market to get a sense of the total market size. This is where you tell the story about the scope and scale of the problem you are solving. If it makes sense for your business, you’ll want to divide your market into segments that you will address with different types of marketing and perhaps different types of product offerings. Be careful with this slide, though. It’s tempting to try and define your market to be as large as possible. Instead, investors will want to see that you have a very specific and reachable market. The more specific you are, the more realistic your pitch will be. 4. The solution Finally, you get to dive into describing your product or service. Describe how customers use your product and how it addresses the problems that you outlined on slide

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How IGTV Can Be a Substitute For YouTube

I always knew IGTV will be a substitute for Youtube. That is why even, after reaching 1 billion users, Instagram isn’t looking to stop there. They’ve recently announced a feature to give users more reason to adore the platform: Instagram Television, aka IGTV. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. IGTV transforms the photo-sharing app into a truly mixed-media platform. How? It allows users to upload a maximum 60-minute long video compared to previous 60-second videos, but that’s not all… Let’s take an in-depth look into IGTV to see all of the features and how they can benefit you as a consumer and as a business within your social media marketing strategy. Watch Out, YouTube! Rather than being limited to the Instagram app, IGTV has launched a separate, standalone mobile app on iOS and Android as well. Is this a move by Instagram to challenge YouTube with a video-centric app that sees 1.3 billion users active on the application? This IGTV acts as a perfect substitute for YouTube. Who’s IGTV and How does IGTV substitute for YouTube? IGTV gives all users, not just big-name celebrities, a bunch of new, awesome features to use. It aims to allow anyone to become “famous” from IGTV, not just those who already have large audiences. “Fun fact:” If you’re thinking, well aren’t all Instagram features available for everyone, sadly no. Features like the “swipe up” which sends users to specific links are only available for those with a big following. Bearing in mind it’s available to all 1 billion Instagrammers, let’s take a look at those important features that we can all starting making use of. 1. Share Longer Videos As already mentioned, IGTV allows videos that can last for up to 60 minutes to be posted. IGTV videos are mostly short and easy to watch. Therefore, IGTV acts as a perfect substitute for YouTube. Instagram’s first foray into video with 15-second clips successfully saw off the threat of Vine, and 60 minutes is still a considerable increase from the 1 minute long videos of more recent years. The benefit of sharing longer videos means that users can now see more of a user or brand. Giving them more opportunities to connect. That’s not saying that brands should go out and create hour-long videos. Thinking this will help them build a relationship with their audience. Instead, it means messages that weren’t easily communicated in 1 minute, perhaps business updates or similar, can now be executed in a good 3-5 minutes. Top tip: A great point with the video content in general, is to leave the users wanting more. Tease your audience with something intriguing and entertaining to get them hooked. Then, make it relatable and so that they want to “share” with their friends. 2. Create Your Own Channel IGTV gives creators control to develop their Instagram Channels full of their different videos to with which people can “subscribe”. Sounds familiar? You can easily access a users’ IGTV channel by finding it underneath their author bio on their profile page. These contents slots before “Story highlights”. What’s more, you can also add links in the description of your videos to drive traffic elsewhere. Particularly for businesses, this will prove extremely useful for increasing levels of social awareness of the brand as well as helping to understand what content works best for generating more users to the site. Businesses will be able to experiment with targeting traffic to contact pages or better, dedicated landing pages created for specific campaigns. 3. Videos Play Automatically Different from YouTube, IGTV videos automatically start playing when the app opens. Though we’re yet to confirm whether users like this feature or not. It’s predicted that as it’ll reduce the steps required by the user to watch content, it’ll be well received. Plus a lot of this content shown is by other users that they’re already “following” and hence want to see. They don’t need to take time looking at potential YouTube channels to subscribe to – the hard work is already done for them. Instagram is also using its algorithm to tailor a personalized “For You” section for each user. Alongside a generic “Popular” and “Continue Watching” feed of video content. 4. Specific Channels Tailored To You Aside from those channels to which you subscribe, Instagram is using its algorithm to tailor a personalized “For You” section for each user, alongside a generic “Popular” and “Continue Watching” feed. Similar to YouTube, one of the keys feeds to note is the “Continue Watching”. With IGTV designs for mobile, it’s for users watching content on here are more likely to be on the go. Hence they’ll be browsing content one minute and the next will be by something perhaps off their phone or by another app. As a result, the “Continue Watching” tab will give users the flexibility to switch between content. For creators, it means that if someone clicks off their video, it won’t necessarily be the last time they’ll come across it. That way, it echoes the fact Instagram wants everybody’s content to be worthy of “going viral”. 5. Videos Built for Mobile IGTV is for mobiles means videos will play full screen and vertical. Although great for some, this can be a potential put-off for those who opt for turning their phone to view the video in landscape mode. Something lots of us tend to do. Viewing videos is solely in the way people naturally hold their phones. The thinking behind it is due to the worldwide growing trends towards being mobile-friendly and the fact the majority of people using Instagram are doing so via their mobile phones. Whether this is a good or bad feature, is varies with individual user preference. What’s yours? 6. Share Videos Easily Alike previous Instagram content, you can easily share these longer videos with friends.

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podcast for marketing

How To Use Podcasts For Marketing

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hyper-target audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. According to Forbes, iTunes is a ranked one website. Hence, any founder who is featured on a podcast with a description contributes to the SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week. There is also lower competition in the podcast space compared to other social media platforms. There are around 80 million Facebook business pages compared with only 70,000 podcasts. It is easier to find an untapped niche in podcasts and market to the audience. Podcasts also require less attention to listen to because they only need to be heard. Especially during the pandemic, people have been trying to reduce their screen time. Hence, listening to a podcast is a good break from screens. There is real value in podcasts because it is not just a branding tool, it creates value for the audience. Listeners can feel connected, have a sense of belonging, learn more about their interests and be a part of the podcast community while engaging in discussion. Podcasts are much more than just marketing Podcasts are informational and have knowledge that is interesting to audiences. They are not merely a tool for marketing but also for increasing reach. Harappa Education has a podcast titled Habits Matter where founder Shreyasi Singh hosted various people who give more insights about education, learning, and personal growth. Because the podcast is not trying to target an audience to sell a product, it garners more attention. According to Singh, “The Habits Matter” podcast is on the top of the downloading list by 10,000 times. It is an effective tool for marketing because it is not just one, it is a combination of many tools.” Jared Angaza, the strategist at Space For Humanity, also highlights the ability of podcasts to play a role in educating people. “The Overview sessions podcast brings together scientists, artists, philanthropists, entertainers, astronauts, and influencers to discuss the future of humanity in space.” Since podcasts create a high-interest niche, they are better marketing tools. Podcasts are a great way to build a community Most brands want to create content that contributes towards user-generated marketing. According to Angaza, “Podcasts create a very loyal audience which shares content with their friends. Podcasts are a good way to cultivate community via meaningful dialogue.” Various podcasts strike with a niche and are available widely within that niche. The niche factor helps brands target specific groups and tap customers. YouTube and Instagram can’t substitute podcasts Choosing a platform to build a presence can be challenging for brands. Though most businesses are trying to amplify their presence on Instagram and Facebook. Yet, many of us are missing out on the niche that can be built on Spotify and iTunes. In a viral Quora answer comparing the pros and cons of podcasts with YouTube, Jack Kosakowski, CEO at Creation Agency, said, “To showcase your expertise and own your niche, you need to provide a steady supply of high-quality content. The best way to do that is to collaborate with others whose expertise complements yours. A podcast allows you to book these folks as guests and engage in conversations in which they share their knowledge while you also highlight yours.” Audiences listening to podcasts are more loyal and are 20 percent more likely to connect with the brand on other social media. Hence podcasts can be an effective tool to channelize more traffic towards other social media channels that the brand has. “Though marketing on YouTube and Instagram is an effective way to promote brands, they cannot cover complexities like podcasts. Some people may not prefer videos. There are some brands where the target audience is more available on podcast platforms than video platforms,” says Angaza from Space for Humanity. Podcasts can help B2B business marketing more efficiently In B2B businesses, it is difficult to create a marketing campaign that connects to the other business deeply. Often, personal stories and business stories do not captivate imaginations like they would for B2C marketing. Podcasts are an engaging way for B2B companies to share their stories. According to Sahil Khandwala, founder of The Indian Dream Podcast, featuring bootstrapped startups, “Entrepreneurs with B2B businesses have shared the podcast with their customers to connect with them at a deeper level. A large part of marketing is celebrating a story and even highlighting struggles. The Indian Dream Podcast has given various bootstrapped entrepreneurs to connect with more people and share their stories.” Hence, businesses that may not have space or funds to create an effective marketing campaign can use podcasts as an effective tool. Conclusion Podcasts can be an effective tool to leverage your business. They can not only divert traffic to other social media channels but also garner more loyal audiences. Overall, podcasts are not just for marketing. They also help to educate and connect with customers at a deeper level while building a community. In an age where brands want to be present across social media platforms. Podcasts are not something that you should be missing out on. You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites, Landing pages, Dashboards, App UI/UX, and many more. Here we provide our clients with 73+ types of design and code

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design effective presentation for customers

How To Design An Effective Presentation

Design effective presentation is one of the most visible forms of professional or technical communication you will have to do in your career.  Because of that and the nature of being put “on the spot,” presentations are often high-pressure situations that make many people anxious. As with the other forms of communication described in this guide, the ability to present well is a skill that can be practiced and honed. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphic designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check on our website at draftss. The skills that make you a strong presenter in that setting are incredibly valuable in many other situations. When we think of presentations, we typically imagine standing in front of a room (or auditorium) full of people. Delivering information verbally with slides projected on a screen. Variations of that scene are common. Keep in mind, though, that the skills that make you a strong presenter in that setting are incredibly valuable in many other situations, and they are worth studying and practicing. Effective presentation skills are the ability to use your voice confidently to communicate in “live” situations—delivering information verbally and “physically”. Being able to engage your audience, and thinking on your feet. It also translates to videos, which are a more common form of communication in professional spheres.  You will have several opportunities during your academic career to practice your presentation skills. And is worth it to put effort into developing these skills. They will serve you well in myriad situations beyond traditional presentations, such as interviews, meetings, networking, and public relations. Process for Planning, Organizing, and Writing Design Effective Presentation Similar to any other piece of writing or communication, to design a successful presentation, you must follow a thoughtful writing process that includes planning, drafting, and getting feedback on the presentation content, visuals, and delivery (more on that in the following section). At each step of the way, assess the audience and purpose and let them affect the tone and style of your presentation. What does your audience already know? What do you want them to remember or do with the information? Use the introduction and conclusion in particular to make that clear. Following is a simple and comprehensive way to approach “writing” a presentation: Step 1: Identify and state the purpose of the presentation. Find focus by clearly and simply articulating the goal of the presentation—what are you trying to achieve? This is helpful for you and your audience—you will use it in your introduction and conclusion, and it will help you draft the rest of the presentation content. Step 2: Outline major sections. Next, break the presentation content into sections. Visualizing sections will also help you assess the organization and consider transitions from one idea to the next. Plan for an introduction, main content sections that help you achieve the purpose of the presentation, and a conclusion. Step 3: Draft content. Once you have an outline, it’s time to fill in the details and plan what you are actually going to say. Include an introduction that gives you a chance to greet the audience, state the purpose of the presentation, and provide a brief overview of the rest of the presentation (e.g. “First, we will describe the results of our study, then we’ll outline our recommendations and take your questions”). Firstly, help your audience follow the main content of the presentation by telling them as you move from one section of your outline to the next—use the structure you created to keep yourself and your audience on track.  Step 4: Write presentation notes. For a more effective presentation style, write key ideas, data, and information as lists and notes (not a complete, word-for-word script). This allows you to ensure you are including all the vital information without getting stuck reading a script. However, your presentation notes should allow you to look down, quickly reference important information or reminders, and then look back up at your audience. Step 5: Design supporting visuals. Moreover, it’s time to consider what types of visuals will best help your audience understand the information in your presentation. Typically, presentations include a title slide, an overview or advance organizer, visual support for each major content section, and a conclusion slide. Use the visuals to reinforce the organization of your presentation and help your audience see the information in new ways. Developing a Strong Design Effective Presentation Style When it comes time to practice delivery, think about what has made a presentation and a presenter more or less effective in your past experiences in the audience. What presenters impressed you? Or bored you? What types of presentation visuals keep your attention? Or are more useful? As you plan and practice a presentation, be aware of time constraints. If you are given a time limit (say, 15 minutes to deliver a presentation in class or 30 minutes for a conference presentation), respect that time limit and plan the right amount of content. As mentioned above, timing must be practiced “live”—without timing yourself, it’s difficult to know how long a presentation will actually take to deliver. Finally, remember that presentations are “live” and you need to stay alert and flexible to deal with the unexpected: Check-in with your audience.  Ask questions to make sure everything is working (“Can everyone hear me ok?” or “Can you see the screen if I stand here?”) and be willing to adapt to fix any issues. Don’t get so locked into a script that you can’t improvise. You might need to respond to a question. Firstly, take more time to explain a concept if you see that you’re losing your audience. Move through a planned section more quickly for the sake of time. Have a plan and be able to underscore the main purpose and message of your presentation clearly. Even if you end up deviating from the plan. Expect technical difficulties. Presentation equipment fails all

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How Can A Good Graphic Design Help Small Businesses?

A good graphic design company can provide you with a great graphic design that can have a great psychological aspect behind every corner of your design. If you are not a designer then it can be a complex task to decide what should you include and what you should not include in your small business graphics, which is an on-demand graphic design service you can request for different designs. You can get logos, designer social media posts for your business account. Growing your business is always a dream for startups. In a small business, there will be a lot of things put on the line when it comes to decision-making, and investing in a good graphic designer from the beginning is very necessary for the success of your business. A good designer makes sure that you are getting and maintaining the audience that you were. targeting and you are getting the most number of conversions as possible. With a good graphic design company, you can achieve all your goals in a budget-friendly manner. If you find it very difficult to hire a professional graphic designer for your small business. Given below is a list that provides you with the reasons as to why a good graphic design is a necessity for small businesses, First Impressions It is very obvious that first Impressions are everything. When someone unfamiliar approaches your small business then you need to make them feel safe and good. Having a good graphic design helps to bring out a personality and logic in your brand and it leads to keeping customers interested in what you want to sell. You always want to make sure that the customers remember who you are what you do and what makes you stand out in the competition. If you want to enhance the brand visibility of your business you will need to have a good graphic designer. If you have a poor design for your small business then your business will be remembered in a way that you do not want at all. Showcasing your brand’s qualities in the best way possible by having a graphic designer will leave the best impression about your business on the customer. Branding Assets Once you have set up your business you will need someone to design your logo. Designing a logo should not be a task taken by someone who is not a graphic designer. A logo represents your brand and who you are. There are other graphic designs works like websites apps social media posts and anything that you are presenting to your customer needs to be professionally designed. Having all these assets will help you to make your base stronger and give a good fight to your competitors for their money. You will be unique and stand out in the respective industry and customers will trust you more. You can take time in searching who your target customers are and you can create something very special for them with the help of graphic designers. Conversion For small businesses all conversions matter and if you can make a connection with your customers you can work on this relationship to have the most leads and better brand visibility. To build this relationship you will need to have visuals that work in sync with your qualities. Social media advertisement and other necessary ways of advertising can help you convert visitors into customers. When you have a good graphic designer you will find that conversion will come to you automatically and it will always increase. A good graphic designer will make sure that all your visuals are responsive and interactive. Your customers will be visiting your website and have easy navigation and eventually, they will purchase the products and services you are offering. If your website is not creating the visitors will just leave your website and go to other websites. So it becomes a necessity that you have a great design and get the most conversion. Saves Money In The Long Run Having a good graphic designer from the start of your business will save you a lot of money in the future. If you start with poor designs not only your visuals will be bad your sales will be bad as well. When you realize this and hire a graphic designer to fix everything you will need to invest more money and time to correct all your mistakes. So if you want to keep away from this issue you will need to hire a professional designer from the beginning of your business. Small businesses have to work very hard to stay in the game and budget is always the issue that can hold you back. You can set a good designer for a reasonable price that can enhance your company’s sales. Tell A Story If you are a small business then you will need to have a straight story. What you are trying to do who you are trying to help? A graphic designer can help you bring your stories to reality. Many elements in a design are used to bring emotion to your audience. Factors including color topography and even the amount of negative space matter when it comes to what you are trying to achieve. Your designer can help you bring all your dreams into reality and can even feel the satisfaction that the customers will get when they understand what you are trying to say. This will also enhance the connection with you and increases brand loyalty and trust. Employee Pride When your employees are proud of what they are working on and where they are working they will be more willing to talk and share things about their job with their relatives and friends. This is one of the best ways to spread your business around the community. With this organic way of advertisement, your message will be heard by a lot of people who trust each other so your brand will get more people visiting your website that will

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colour consistency for print

Keeping Color Consistent Across Print and Digital

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is crucial for brand recognition. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphic designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check on our website at draftss. Maintaining consistency can be a difficult and often frustrating challenge. Many factors can affect the color. Relying on conversion tools and numbers alone won’t work. It takes a detailed eye, some color matching, and lots of testing. Here are some helpful strategies to keep your color consistent across print and digital materials. The approach to take to achieve color consistency is, to begin with, Pantone color chips. Pantone identifies specific conversions for cyan, magenta, yellow, and key/black (CMYK) and red, green, and blue (RGB) based on their original Pantone colors. With these specifications in place, printers can achieve absolute accuracy with the Pantone ink formula. If the printer won’t use Pantone or it becomes cost-prohibitive, you can use the Pantone conversions for CMYK to get the closest approximation when printing. An approximation that will also closely align with the on-screen RGB conversion from Pantone. USE A PANTONE SWATCH BOOK Avoid picking a color on your screen. What you see on your monitor is completely different than what comes out of the printer. This is because monitors use RGB (red, green, blue) and are much more vibrant than print. Printing uses a four-color process known as CMYK (cyan, magenta, yellow, black) which tends to be toned down. If you start with RGB first, finding a print equivalent will prove to be a nightmare. Start with a Pantone swatch book first. It’s an invaluable resource with hundreds of accurate print colors. These colors are based on a Pantone Matching System (PMS). This ensures that no matter where it’s printed, it will always turn out the same. I recommend using a Colour Bridge Pantone book because it provides a side-by-side comparison of each Pantone in CMYK. Pantone colors can look very dull compared to their CMYK equivalent because they are premixed inks used in offset printing. They can achieve more vibrant and unique colors (like metallic or neon) but are also more expensive to use. Unless your client has a large budget, you’ll likely be working with CMYK most of the time. Note: Try to choose a Pantone that has a close CMYK equivalent. That way, whether you’re printing in Pantone or CMYK, your brand color will look very similar. TESTING AND COLOUR MATCHING To ensure the integrity of color, you’ll need a keen eye for color matching. Choosing a swatch from a Pantone book will give you an accurate idea of how your color will print, but it’s not foolproof. Different types of paper, finishes, and printing methods can change the outcome of a color. Even printing from one vendor to the next can give you different results. Always test your colors first or get proof before rolling out any print material. Even if you’ve printed a project in the past, there’s no guarantee you’ll have the same results. COLOUR MATCHING If your Pantone book doesn’t have CMYK comparisons, you’ll have to do some color matching. Print your Pantone in CMYK and see how it compares to your book. Chances are that it will look different. I recommend creating a grid of squares with your original swatch in the middle. Then incrementally change the ink values around it. Maybe it needs more yellow or less black. This technique will give you a spectrum that will help you match your Pantone. Depending on how many options you want, you can make this grid as large as you need. WEB-SAFE COLOURS Not all RGB colors reproduce the same online. When you’re designing for the web, browsers use hexadecimal or web-safe colors to ensure color consistency across browsers.  The color selection is limited to 216 colors so choose one as close as possible to your brand. Luckily the Colour Bridge Pantone book provides hexadecimal values for your Pantone color. GIVE YOUR CLIENTS GUIDELINES AND EXPLANATIONS A brand guidelines document is a great tool for the client to help keep their brand on track. This will outline the rules and specs to ensure consistency for their new brand. A guideline will include information such as colors, fonts, clear space, and logo usage. Keeping a brand color consistent doesn’t end with the designer. The client also needs to know when to use the appropriate files. Educate them on the difference between RGB, CMYK, and Pantone’s so they understand when to use the appropriate files. Or better yet, the negative results if they use the wrong ones. The last thing you want is a client using an RGB file for a huge printing project. CONCLUSION There’s no perfect solution for keeping color consistent across print and digital. It’s often a time-consuming process that requires a lot of trial and error. That being said, a great way to set your client up for success is by providing them with all the appropriate files for their logo. You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites, Landing pages, Dashboards, App UI/UX, and many more. Here we provide our clients with 73+ types of design and code services.

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graphic design for printing materials

The Benefits of Utilizing Graphic Design for Your Print Materials

Maybe you’re a graphic designer looking to grow your business through graphic design for print materials. Or maybe you’re a printer trying to convince graphic designers to design for print so you can sell to them. Either way, it’s helpful to know that print isn’t dead and that designing for print is still in high demand. Draftss has also helped its clients develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check out our website at draftss. Designing for print is a good next step for graphic designers who currently only provide web designs and digital services, whether they’re part of a company or are freelancers. Here’s why. Why Design for Print? Print is an Effective Marketing Tool People trust print Despite how popular digital advertising is, studies still find that people trust printed ads more. Marketing Sherpa concluded that print ads are the most trusted form of advertising compared with television, web, radio, and outdoor ads, with 82% of respondents saying that they trust print ads. Direct mail works Often, print ads work in the form of direct mail, which itself is a powerful marketing tool. Direct mail consistently has higher response rates than digital mail and ads. True Impact Marketing conducted a study that found that, compared to digital ads, the participants: We’re more motivated to act by direct mail I found it easier to recall information on direct mail We were able to process the information on direct mail more easily Local businesses benefit Print is also especially effective for reaching a local audience through large format items such as posters, yard signs, banners, and car magnets. Many local businesses rely heavily on print. Instead of trying to persuade them to get a website or update their social media profile, designers can design for print based on the needs that they know they have. Enhance your marketing strategy Furthermore, graphic designers who know how to effectively design for print can also use these skills to design print materials for themselves, enhancing their marketing strategy and growing their business. Selling Print is Profitable Expand your horizons Offering design services for print in addition to the web gives graphic designers an extra stream of revenue. This also allows them to reach new markets with prospects that are not necessarily interested in digital channels. This is especially the case with smaller, older, independent businesses that rely on word-of-mouth and traditional marketing. Upsell and cross-sell It’s often a challenge for graphic designers to upsell or cross-sell because of the nature of their services. Designing business cards is a great service to add to a regular website design job, and flyer designs go well with designs for a digital ad. When graphic designers design for print, they get to increase their profits with more add-ons and packages. Resell print Graphic designers who design for print have the option to sell the printed product itself too. The financial risk is very low because they don’t need to purchase any printing equipment to do this. They can simply place the order with a wholesale printer, mark up the product, and resell it to their clients. This is another way to make a profit. For example, SinaLite found that the estimated average markup for printed business cards was 127%. Print is a Physical Product Experience design more fully Graphic design is highly visual for print materials, but it can be more than that. Printing adds more tangible elements to design so that viewers can engage with it with more senses, for example: Feeling the texture, weight, and ink of a business card Smell the stock and the coating of a flyer Hear the sound of the envelope tearing or the unfolding of a brochure They will pay more A research article published last year by Oxford University Press explains how consumers generally value physical goods more than digital goods. This makes them more willing to pay more for physical products. Graphic designers often find their services devalued because of their digital nature. When the print design, they bring their designs into the physical realm, which increases their perceived value. Brand with utility With physical products, clients not only see the branding in the design, but they are often also able to use these products for their daily needs. Good examples of these products include branded notepads, wall calendars, and promotional pens. Designing for Print Increases Creativity Create new things Graphic designers must continuously improve and upgrade their skills to keep with new technological advancements and trends. Learning to design for print is a form of skill upgrading that gives them the ability to create even more types of work. Often this may involve creatively adapting old artwork for new purposes as well as finding ways to integrate design with different mediums (e.g. how to connect direct mail with a client’s website). Connect people with creativity Adding print design to digital design helps graphic designers disseminate more of their work to the world. It also encourages cooperation between different parties involved in the process. Through their print designs, designers get the opportunity to work with printers, prepress operators, bindery professionals, and more so that the result is a complete printed job-ready to reach the world. Are You Ready to Print? After designing a piece for print, graphic designers have the option of getting it printed and reselling it to their clients. To minimize risk, find a reliable printer that can meet the needs of the design and the clients that it’s for. SinaLite is a wholesale trade printer that prints only for resellers, which includes graphic designers. This means that their wholesale prices are not accessible to the end-user, giving the reseller an advantage. These resellers enjoy: Unique specialty stocks that bring out certain elements of a design Fast turnarounds to meet the deadlines of the designers’ clients An easy-to-use website for placing print orders Free file templates to help them design for

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affiliate marketing

Why Should You Join Affiliate Marketing

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. In fact: 81% of brands and 84% of publishers leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year in the United States. There is a 10.1% increase in affiliate marketing spending in the United States each year, meaning that by 2020, that number will reach $6.8 billion. In 2018, content marketing costs to be 62% of traditional marketing schemes. While simultaneously generating three times the leads of traditional methods. 16% of all orders made online can be attributed to the impact of affiliate marketing. In March of 2017, Amazon’s affiliate structure changed, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income based on the vertical they’re selling on. The affiliate marketing of Jason Stone, otherwise known as Millionaire Mentor, was responsible for as much as $7 million in retailer sales just in June and July in 2017. What Is Affiliate Marketing? Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product, and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.  How Does Affiliate Marketing Work? Because affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit. To make this work, three different parties must be involved: 1. Seller and product creators The seller, whether a solo entrepreneur/solopreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing. But they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing. For example, the seller could be an eCommerce merchant that started a dropshipping business and wants to reach a new audience by paying affiliate websites to promote their products. Or the seller could be a SaaS company that leverages affiliates to help sell their marketing software.  2. The affiliate or publisher Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made. Affiliates often have a very specific audience to whom they market, generally adhering to that audience’s interests. This creates a defined niche or personal brand that helps the affiliate attract consumers who will be most likely to act on the promotion. 3. The consumer Whether the consumer knows it or not, they (and their purchases) are the drivers of affiliate marketing. Affiliates share these products with them on social media, blogs, and websites. When consumers buy the product, the seller and the affiliate share the profits. Sometimes the affiliate will choose to be upfront with the consumer by disclosing that they are receiving commission for the sales they make.  Either way, they will rarely pay more for the product purchased through affiliate marketing; the affiliate’s share of the profit is included in the retail price. The consumer will complete the purchase process and receive the product as normal, unaffected by the affiliate marketing system in which they are a significant part. How Do Affiliate Marketers Get Paid? A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer can get complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways: 1. Pay per sale This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must get the investor to invest in the product before compensation. 2. Pay per lead A more complex system, pay-per-lead affiliate programs compensate affiliates based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files. 3. Pay per click This program focuses on incentivizing the affiliate to redirect consumers from their marketing platform to the merchant’s website. This means the affiliate must engage the consumer to the extent that they will move from the affiliate’s site to the merchant’s site. The payment of affiliates is based on the increase in web traffic. Why use affiliate marketing and be an Affiliate Marketer? What are the reasons to become an affiliate marketer? 1. Passive income of affiliate marketing While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see

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Top Online Business Ideas For Web Development And Graphic Designing

Hey Guys, hope you are doing great and safe at your place with your loved ones. If you are here to know the information about top online business ideas for web development and graphic designing then stay here and keep reading till the last, it is going to be interesting guys and you will come to know many things. So, let’s jump into the write-up and have fun. 16 Best Online Business Ideas For Web Development And Graphic Designing  Are you a graphic designer looking for new business ventures? If so, you’ve come to the correct spot. In this post, we’ll go over a few successful small business ideas for graphic designers that don’t cost a lot of money to start. Apart from several profitable occupations, entrepreneurship is a highly lucrative career opportunity for any graphic designer wherever in the globe. The cost of starting a firm is low, and many of the industry’s operators are self-employed or freelance designers. Many accomplished graphic designers work from their homes. A computer with competent graphic design software is the only investment necessary to start a graphic design business. Graphic design services are in more demand as the necessity for appealing marketing campaigns and promotions grows. Many businesses rely on graphic design firms to create cost-effective and appealing promotional efforts, such as ads, public relations materials, promotional boards, billboards, and other promotional activities. Online Business Ideas For Web Development And Graphic Designing: 16 Business Ideas #1. Advertising Agency A person with branding experience, a creative mind, and good interpersonal skills is required to succeed as an advertising consultant. Marketing professionals have a distinct edge when it comes to beginning this firm. As an advertising consultant, your job is to assist businesses in establishing a successful advertising plan to market their products or services. #2. Catalog Designing The most essential marketing tools are product catalogs. You may start a home-based catalog design business as a graphic designer. Any product or service-based industry, large or small, might be a prospective customer. #3. Children Book Designing Another possible business for graphic designers in the creation of children’s art books, comic books, and storybooks. Globally, there is a growing need for these services. In this industry, a creative mind with appropriate design skills is essential. #4. Cover page Making A beautiful cover page is required for any hard copy or digital book. This is a home-based and part-time company that you may start. Any person or organization involved in book publishing might be a prospective client. #5. Make & Sell T-Shirts We all know how big t-shirts are and how much they sell all over the world. Creating and selling t-shirts is considerably easier for graphic designers than it is for the average person who lacks design abilities. #6. Company Newsletters You begin providing newsletter-creation services to businesses that do not have an in-house newsletter department. Most business owners feel that sending out a monthly newsletter to their most valuable clients is a low-cost and also effective marketing strategy for their company. #7. Greeting Card Making A greeting card business is ideal for individuals who like being creative and wish to convert their ideas into profitable businesses. A greeting card is an illustrated card or also a piece of high-quality paper with a message of friendship or other feelings on it. Greeting cards are now a multibillion-dollar business. #8. Marketing Brochures Professional marketing brochures are extremely beneficial to firms. This serves as the company’s first impression. The business may be run part-time from home and then extended to full-time as the company expands. #9. Newsletter Publishing Individuals with a knack for the written word and the ability to consistently produce new information in a certain subject can start a newsletter publishing firm. You may create personalized newsletters for clients to distribute to their existing and future consumers. #10. Package Design Service Every product necessitates the use of packaging. In marketing and promotion, the packaging is extremely important. Any firm looking to remodel the packaging of an existing product or also for any manufacturer launching a new product to the market might be one of your prospective clients. #11. Printing Press The most successful business for graphic designers is a full-fledged printing press. After any sort of design, the material is printed on printing presses. The finest printing firm is a one-stop printing solution that offers both design and printing services. #12. Restaurant Menu Card Making Restaurants are on the lookout for innovative menu card design services. This is a home-based company that you can start. This company can benefit greatly from community advertising. #13. Silk-Screened Mouse Pads Because of its low cost, a customized mouse pad is the most popular promotional gift. You may design and produce mousepads for businesses if you have silk screen printing equipment. You may offer mousepads with corporate logos printed on them to businesses to use in their own operations or to give or also sell to their customers. #14. Video Editing There are two methods to start a video editing services business. One is a part-time job, while the other is a full-fledged studio. A video editing service is a hot opportunity at all times. People require this service for a variety of reasons, including making unforgettable family recordings, a humorous movie, a school assignment, or for commercial purposes. Businesses must change a dull website into one that is more engaging and contains multi-media content. #15. Website Designing One of the most profitable and popular business ideas for graphic artists is web design. It’s also ideal for people who are experienced in website design and have a basic understanding of HTML code, graphic design, and copywriting. Web visual design, interface design, user experience design, web development, and also search engine optimization are all elements of the web design business. #16. Graphic Designing Institute You can open a graphic design school that is accredited by reputable colleges. Graphic design is a highly sought-after profession. With some simple classes, you may start

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