graphic design Archives - Page 2 of 12

Advertising Through Pop Art

October 26, 2021

Advertising through Pop Art is one of the world’s largest art movements and is still used in design to this day. In this article, we will learn from one of the most recognizable styles of modern art and learn how to use pop art using famous pop art examples. We at draftss provide our clients with numerous graphic designs, landing pages UI/UX with code, and various other features for website development. If we are working with UX designs then it is useful to understand these terms. Draftss provides premium UX designs to its clients at a minimum cost. Pop Art emerged in the mid-1950s and 60s in Britain and America. When artists created works inspired by the realities of everyday life—of popular culture, hence the name. Artists such as Andy Warhol, Roy Lichtenstein, and Richard Hamilton questioned elitist culture and fine art traditions and instead used imagery and techniques drawn from mass media and mass culture. Here are 10 pop art examples and 10 ways to apply them to your design. 01. Play on the themes of consumption and materialism First up, let’s lay down a couple of the central themes of Pop Art. Whether it was an endorsement or critique of capitalism, artists depicted the affluence and abundance of postwar society with imagery that celebrated materialism. Consequently, Pop Artworks have imagery drawn from advertising and consumerism with prominent brand names and recognizable packaging. Sciencewerk’s visual identity for Basha Market draws on ‘Broadway’. And its array of colorful typographic and symbolic signs. Each one advertising a popular product or service for consumption. This set design by Adrian & Gidi has a cool Miami vibe and advertises a selection of cosmetics on offer at perfume shop Ici Paris XL. However, packaging and brand names are all recognizable. And elevates to protagonist status, sporting handbags, sunglasses, and shopping bags. 02. Use fame and celebrity culture The second theme of Pop Art is the obsession with fame and celebrity culture. And surely little has changed today. Hollywood, movies, television, magazines, and newspapers were booming, and as Andy Warhol declared, “In the future, everybody will be world-famous for fifteen minutes.” Certainly fame and celebrities, like everything else in the 1950s and 1960s, were something to be consumed. However, it’s evident in the Pop Art representations of celebrities like Marilyn Monroe and Elvis Presley. East meets West on this cover of Vogue Italia. It’s clear to see where Steven Klein got his inspiration from, reinterpreting. And almost recreating—Warhol’s iconic image of Marilyn Monroe. Warhol’s Marilyn Monroe series also inspired this cover of Tatler magazine, which features four images of Kate Middleton in bright, saturated colors. Is that because the public just can’t get enough of the Duchess of Cambridge? 03. Borrow from mass media With fame and consumption so heavily promoted in the postwar mass media, artists turned to them for inspiration and reference. They borrowed physically and aesthetically from visual sources such as television, magazines, and comic strips, and created work that incorporated magazine pages, were rendered like comic strips, and featured images of recognizable products and people. This political poster by Michael Hendrix uses an image from a magazine or newspaper—its grain visible—overlaid with a ‘Make America Great Again’ hat, the catchcry of Donald Trump. It’s certainly not the picture of “Hope,” Shepard Fairey’s portrait of Barack Obama, which also draws on some Pop Art conventions. Alexandra Bruel was commissioned by the British version of Vogue to create a pop art-inspired jewelry setup. Alexandra Bruel also borrows from mass media visual sources, and in this case, it’s Pop Art. This set design for British Vogue features models of Warhol’s Campbell’s Soup Cans to showcase the glittering jewelry. This serves to break down the barriers between high culture and low culture. 04. Showcase ordinary objects Artists incorporated and created images of objects that were banal, commonplace, and ubiquitous: Items on people’s weekly shopping list, products found in the back of a pantry, and tools stored in a cleaning cupboard. This elevation of everyday objects to high art status subverted cultural hierarchy and commented on art’s role as a commodity. In doing so, artists like Andy Warhol elevated everyday objects to museum status. The commonplace burger has become a gourmet offering in recent years. However, this visual identity by Kissmiklos captures that transformation as well as contrasting high culture and low culture references. It has everyday images of burgers and soft drinks, plus a logo rendered in the style of Louis Vuitton, laid out in a pattern à la LV. Erin McGuire transforms a can of Coke Zero into a piece of pixel art by borrowing aesthetically from two visual sources. The first is the popular 1980s video game Space Invaders. The second is pixel artist Invader who leaves his mark on spaces throughout Paris. 05. Enlarge and repeat objects Andy Warhol is famous for taking familiar objects and turning them into pop art, like this Campbell’s soup cans To drive home the theme of consumption and the point that art may borrow from any source, artists satirized everyday objects. The result was commonplace objects enlarged to gigantic proportions and repeated for visual effect. This playful and interactive packaging for sugar-free chewing gum by Hani Douaji has a mouth that takes center stage. And it’s large enough for the individual pieces of gum to appear like teeth. Wei Yi Boo’s campaign for Chupa Chups not only repeats the image of the iconic lollipop, like Warhol’s Marilyn Monroe series. But it also draws on characters from popular culture. Each Chupa Chup represents a different cartoon including Mickey and Minnie Mouse, Where’s Waldo, and the Super Mario Bros. Conclusion With saturated colors and bold outlines. Their vivid representations of everyday objects and everyday people reflected the optimism, affluence, materialism, leisure, and consumption of postwar society. Pop art is known for its bold features and can help you grab the attention of your audience instantly. Whether you are creating a poster or a social media graphic. You can try out draftss for premium quality services on

Graphic Designing for Event Marketing

October 23, 2021

Consistency is always the main point in graphic design for event marketing. In addition, this practice also extends to your business’ event marketing. However, according to EMI & Mosaic, at least 84% of attendees will have a positive opinion of the brand after the event. In conclusion, let’s delve further into why brand-centric event marketing designs are a must and more! We at Draftss provide our clients with numerous graphic designs. In addition, landing pages, UI/UX with code, and various other features for website development. In conclusion, if we are working with UX designs, then it is useful to understand these terms. Above all, Draftss provides premium UX designs to its clients at a minimum cost. Why event marketing: The How and Why’s Firstly, event branding is basically where your business branding and marketing campaign strategy work hand-in-hand. A successful event’s branding captures your business’ essence. There are two forms of event branding: Digital (websites, landing pages, apps, email marketing) Onsite (event or expo booth, color scheme, etc.) However, reflecting your business brand into event marketing designs does not mean you should limit it within its bounds. An excellent way to engage consumers is to add a little twist or fun to your events. Moreover, an on-point, brand-centric event marketing design will lead to: According to the Content Marketing Institute, 79% of marketers cite an increase in brand awareness during such events. A signature color, which is your assigned branding color scheme, boosts brand recognition by 80%. Portraying on-point branding during events will help highlight your brand’s image. It delivers a consistent experience. How to Design an Event with On-Point Branding: Color scheme Assigned typeface Logo Customized theme Icons I’m sure you’re thinking, “That’s all?” but trust me, consistency is the key to brand-centric event marketing designs. It may seem simple, but applying such branding assets to your event will work wonders. What is Experiential Marketing? Experiential marketing, also known as engagement marketing,. Features real-life interaction between a business and a consumer. It invites audiences to interact with a company. Here are the advantages of experiential marketing: It encourages engagement. A hands-on user experience along with tangible branding material is a great combination. It does not only show what a company offers, but it also reflects what it stands for. Although experiential and event marketing sound a bit similar. It does not mean their results are the same. Furthermore, according to Forbes, experiential marketing fosters a lasting connection between a customer and a brand. Also, it leaves a more significant impact. Making it more memorable for potential clients. However, nowadays, experiential marketing is adapting to a digital transformation, which will be further explained later on. Types of Event Marketing Online Events: Webinars A web seminar mainly revolves around discussion, presentations, or workshops. However, they are available in real-time or pre-recorded. Also, webinar hosting platforms are integrating smart features. For instance, webinars allow audience engagement. In a way, by choosing the right venue, a webinar could also serve as an experiential marketing tool. Virtual Events It enables individuals around the world to participate in a virtual environment. Moreover, such events aim to mimic the look and feel of an offline environment. Nowadays, experiential marketing and virtual events are used hand-in-hand by tech-savvy marketers. Live Streaming Events These are real-time events that are streamed to viewers. Nowadays, due to the pandemic, artists are taking advantage of live streaming platforms for concerts. Physical/ Onsite Events: Trade Shows It is a physical gathering of individuals in a specific industry or profession. It is an event where businesses showcase their products or services. However, virtual trade shows that are interactive are used to cope with the effects of the pandemic. Conferences A conference is a gathering of company-specific individuals and attendees. In addition, such events tend to be on a larger scale and are usually held by companies for educational purposes or training. Also, conferences are conducted nowadays online. Seminars They are usually conducted for smaller meetings or field events. Similar to a classroom lecture. An expert shares information or tips for audiences. However, seminars are also possible for online events. Small Targeted Events They are composed of a small group. Usually, such events are conducted over breakfasts, lunches, or dinners. Marketing Design Ideas To Copy 1. Zoomtopia 2020 Event Marketing Type: Online Conference Why it’s great: Zoomtopia’s front page features more fun. Approachable event marketing design, unlike Zoom’s usual branding. In conclusion, this conference web design is a perfect example of a fun branding twist. Most importantly, its color scheme is attractive and pleasing to the eyes. It reflects the “sponsors of happiness” tagline that is included on the page. The CTA button below is dressed in an eye-catching, vibrant color. It convinces the user to participate with its “why attend” section. 2. Adobe Summit 2021 Event Marketing Type: Virtual Event Why it’s great: The event marketing design uses Adobe “red” for its main theme. Eye-catching, simple, and sleek. 3. Social Media Week NYC 2021 Event Marketing Type: Virtual Event Why it’s great: The event title is on brand—#SMWNYC. Smooth interface and transition. It features a countdown of ticket sales—an excellent strategy to trigger an audience to buy. Minimalist event web design. 4. Slack Event Marketing Type: Webinar Why it’s great: The event title reflects the benefits of attending the webinar. It has a simple event design. As the user scrolls down, a more detailed user benefit is shown in bullet forms. Straight-to-the-point webinar description with statistics. 5. Scorpion Event Marketing Type: Trade Show Why it’s great: It features an event design that the brand wanted to focus on—sports marketing. The booth’s design delivers an excellent branding image. It has a coordinated color scheme that is pleasing to the eyes. The logo is displayed in a strategic position. The branding assets used works well together. Conclusion For a successful brand-centric event, the best option is to hire a marketing designer. Usually, you’ll never go wrong if you leave the event branding in the

Aesthetic Development for Your Brand

October 13, 2021

For companies getting started, or even just going through a revamp, establishing an aesthetic development for your brand can be a creative process. But also a source of stress. Your brand is the first touchpoint consumers will make with your product or service, and putting your best face forward is important. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check on our website at draftss. Once you have a good idea of what you’d like your brand to convey, the next step is to translate these ideas into a look and voice. While it can seem intimidating at first, establishing a design aesthetic for your brand can be broken down into 6 easy steps: 1. Go to the drawing board The first idea you have may not be the best, but it doesn’t make it any less valid. When starting your branding or rebranding process, an ideation phase is a necessity. In the old days, you may have created a vision board. However, sites like Pinterest bring brainstorming into the modern age. Think about your business and what you want customers to think and feel when they learn about you. Next, translate these thoughts and feelings into visual cues that resonate with you and your brand personality. Then throw a search Pinterest board (or, if you’re old school, flip through magazines with your scissors handy). Search for things that matter to your business. This can include: Other businesses in the space Influential figures or brands you care about Moods or feelings you’d like to evoke with your brand You may also consider ColourBoard. This site allows you to create color boards and palettes to find the best combination for your brand. Color can be an important first touch with your brand or business, and making sure you have a combination that sends a message is vital. This phase allows the creative juices to flow and opens your mind to ideas around branding you may have never considered before. This exercise is not about narrowing anything down or making decisions but instead should be about exploration. 2. Build a persona You should now have a long list of ideas! Time to start narrowing it down. But where to start? Your audience—i.e. the people you’re trying to sell to—should be the main driver behind choosing your aesthetic. If you haven’t already, now is the time to build out a marketing persona to help you understand the ideal person you’ll be working with in the future. Ask yourself questions about that person: Where do they live? Where do they work? Where do they go for information? What excites them? When you have a comprehensive view of that information, you can begin to link these values to a specific look, which means you’ll need to… 3. Understand design styles Design aesthetics are constantly changing, but brands who find the right fit rarely have to re-brand down the line. Think about some of your favorite brands—how many logo changes (other than a slight refresh) have they undergone during the company’s history? There are many styles to consider, including: Classic: Think brands like Coca-Cola or Goodyear. While recent trends may seem exciting and fresh, they also have the most potential to become outdated quickly. By establishing a classic design aesthetic for your brand, you could have something with serious staying power and the ability to reach a wide audience. Retro: Starbuck’s badge logo is a good example of retro done right. Retro designs are great for brands that fit the aesthetic. Hip coffee shops and throwback hair salons are taking advantage of this look and updating it for 2016. While some may think of retro as old-hat, it’s experiencing a resurgence in popularity that your brand could take advantage of. Material: Google’s simple logo is a great example of this—probably because they invented it! This innovative and modern technique (the evolution of flat design) uses grids, light, and shadow to create modern graphics. This may be the right design for someone in a web-based space or whose brand exists in a lot of online properties. Handcrafted: A newer trend, these logos look like they’ve been drawn or chalked. This technique doesn’t quite work for traditional or even tech companies, but smaller brands that maybe have a handcrafted product can take advantage of this low-key style. Modern/Minimalist: Think Apple. Simple design, but everyone knows what it stands for. Minimal styles have the most room for enhancement and changes (like how Apple’s apple went from a rainbow to white without changing shape). They tend to work in a variety of sectors, allowing for growth. 4. Strike a balance In the process of brainstorming, you may have discovered you have some favorites. We all have our favorite brand logos and campaigns, and it can be easy to try to replicate those for our use. While taking inspiration from other brands is warranted, make sure your choice doesn’t copy someone else. Your brand standards should be unique enough to identify your company without causing someone to think of another brand, especially if they’re in the same space. If you’re selling antiques, and all of your competitors are using handcrafted, vintage designs, what can you do to stand out? That may mean going a completely different direction (a minimalist logo could set you apart) or choosing a small, but key, differentiator (they all have black logos, but you know purple can be just as luxurious and is used less often). 5. Make it work everywhere With digital media becoming more and more prevalent, branding has taken on a whole new look. No longer is your name, look, and motto is seen primarily on your storefront or in a print brochure. Instead, you’ll have to consider a whole range of places where your aesthetic will have to fit, including: Your website Social media profiles Online advertisements Blogs Keep this in mind

Role of Graphic Designing in Developing a Perfect Blog

October 9, 2021

It doesn’t matter which industry you are in but content marketing is the best way to get potential customers. It will not only help in getting customers but also retain them forever. For that, the best way is to create blogs that will help you to build customers. And here comes the best part is the role of graphic designing in developing a perfect blog. It might be interesting how graphic designing can help write blogs. There are many ways and understanding to create a blog with the help of graphic design. To be on the right path first you have to know which areas have to be taken care of. Some of the areas are creating logos, marketing strategy, branding, web designing and many more. You can also take help from the Draftss website because it provides many services related to graphic designing at a nominal rate. Look at their website for more information. Graphic Designing as a term Graphics designing is something related to creating visual and textual concepts. . It is used to communicate notions that motivate customers. Using graphic designing many things can be done and one of those is making the perfect blog. These are generally developed with the intent of creating advertisements, magazines, pamphlets, brochures, and many other kinds of things. Mostly graphic design is used for creating eye-catching websites or creating amazingly decorated spreads in a magazine. The graphic designing concept can be like a simple logo for a company or a complex page layout of a website. WordPress blogs have been created with the help of graphic designing strategies like creating a logo, putting images, and also nowadays GIFs have been used in blogs to make them more interesting. You must have seen blogs in which videos, images, audio and creativity are part of graphic designing. So, it is clear that there is a huge role of graphic designing in developing a perfect blog. Reasons why blogging is important for graphic designing Establishing a professional look in the market In the market, a company always faces challenges that are sometimes difficult to tackle. These challenges can be overcome by blogging. Furthermore, a unique perspective using graphic designing can provide potential customers. It will also help the colleagues in the company to get knowledge about marketing strategies and how graphic design is helpful in blogging. This will create professionalism in the market for the company and which in the end will create decent revenue for the company. These all things can be done by writing a perfect blog using graphic designing techniques but necessary actions have to be taken by the company. Following will be increased A company should not only be present in the real market but today it is more important to present on social websites. And writing blogs will create an online presence. Different aspects of graphic designing will make a perfect blog. Moreover, customers will link up with the company and the business will be successful. Components used to develop a perfect blog using graphic designing As a company, most of the time you will be busy developing a product or networking. You don’t have time for blog designing. For blog designing, you can hire someone who knows how to create good blogs using graphic designing. Here Draftss is the best website to get help as they provide many services which will be beneficial to you. So, here are some of the easy tasks which can be done to create a perfect blog using graphic designing. Templates These are something on which blogs can be written. Generally, templates have different kinds of designs that look good. Graphic designing can help here. Moreover, creating the first page of the website, different pictures related to the company can be used on a template. Fonts and colours can be added with help of different tools which are provided by the websites. These all tasks can be done very easily if you will take services provided by the Draftss website. You can check about the prices and services on their website. Tools Some tools are provided by graphic design websites. These tools can help in creating a perfect blog without any extra work. A group of content writers can easily do this task. For this, just some tools are needed which can provide graphic design effects to the blog. There are many tools available on WordPress which can be used while writing blogs for a website. Illustrations, website designing, landing pages all these using graphic designing tools. If there is a company related to clothes manufacturing then T-shirt design can be done by using graphic design tools. All these services are provided by the website Draftss. In the below paragraph all the tools and necessary information related to the website Draftss will be written. Conclusion The main outcome of this is that graphic designing is seriously necessary to make a perfect blog because without that it will be a white page with some words written on it. Because of the graphic design in blogs, people will remember the products and the name of the company for a long time. Graphic design tools and services used by graphic designers or companies are available on a website known as Draftss. For all these brands which are trying to create blogs, Draftss can help them to achieve that. They have many services which can help them to create it, without any brand failure. And also, they help to make advertisements and visual designs. Brands from different genres are using social media for graphic designing for more up-gradation. If you want a good experience and want to improve productivity then Draftss is the best website for your business. Some of the services delivered by Draftss are unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites and many more. Draftss provide more than 73 types of layouts and code services. Other than this Draftss also have Graphic Design, Logo, Web UI/UX, App UI/UX, Complex Illustrations, Pitch decks, Podcast Covers,

How Can Graphic Design Affect Digital Reach

October 7, 2021

Graphic Design Affecting Digital Reach might sound weird to someone. Digital Marketing is not just confined to one or two techniques. It is a vast platform that aids a large or small business to prosper using a myriad of trending marketing strategies. One such compelling yet challenging marketing strategy is graphic design. Graphic designing has a dramatic part to play in the field of digital marketing. As rightly said, a picture speaks a lot more than thousands of words, it means a lot in digital marketing. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. Are you a newbie? In that case, you must know why graphic designers are so emphasized in the digital marketing field. Probably this will help you in looking for the best digital marketing New Jersey company. But before we start with the impact of graphic design, it is necessary to learn the exact definition. What is Graphic Design? What according to you is graphic design? Anyone? To how many of you guys – graphic design is just an art that is obtained by maintaining artistic and professional disciplines? Well, you are neither right nor you are wrong. Graphic design is not just art that needs professional disciplines to add perfection. But it is a reflection of a brand that can take the business to its next level just by adding some shades and strokes based on the latest trend. Impact of Graphic Design On Digital Marketing Long-Lasting Brand Impression As you know, images are more likely to set an impression than engaging words. Words have their role to play and so are the images. The visual illustration leaves an everlasting impression on a person’s mind. Studies have found that the brands who have succeeded to attain the highest position have used this marketing strategy to seek the attention of the viewers. Why don’t you try this out? This won’t be a flop case, provided that you are using professional hands and advanced graphic design techniques to create your brand image. Build Credibility A visual illustration is even responsible for building credibility. Have you ever thought gaining trust and holding your customers on this basis will be so easy? Perhaps not. But a few strokes of colors and some defined lines can seriously do this job for you. As we have said, graphic design is a reflection of your brand. Hence creating an appropriate design that showcases your brand, your business mission, and vision and posting it on different social media platforms will certainly be a great approach. It will take just a few seconds for the viewers to judge your business. So missing out on this will be a great loss. Attract More Traffic The effort of creating productive images is not successful unless and until you post them on different social media platforms like Facebook, Instagram, Twitter, etc. This drives more traffic to the website, allowing more viewers to connect with you. That’s the biggest achievement in digital marketing. Boost Sales Graphic design can improve your business revenue by boosting your sales. Surprised? Yes, it can! Unlike the words that take time to build their place in a person’s heart, images or designs perform this in no time. A proper image with some innovative work and trending styles takes a few seconds to add a smile to the face of the viewers. The moment you succeed in this it becomes easier to convert the viewers into potential customers. Hey, the newbies! We understand, boosting sales is your priority but don’t forget to build a catchy, engaging, and unique design for your brand. Convey Brand Message Finally, a point that you can’t miss out on is conveying a brand message. Tell us one thing – how many viewers do you think will read a paragraph stuffed with hundreds of words? 10? 20? Max to max 50? right? But when you are aiming to reach out to global buyers, 50 can’t be a sufficient figure. Isn’t it? This is where you need a graphic designer to design an image for you so that you can showcase the image worldwide through different digital marketing techniques. Makes your content easily digestible As stated above, the modern consumer’s attraction to visual information is why many brands are favoring graphic-based content over text-based material. Although content marketing strategies use blogs and articles, these are usually paired with compelling visuals to maintain a user’s attention. Visually-oriented advertisements are becoming more popular in digital spaces. Consider how many brands and businesses only use short and compact messages and taglines on their homepages but use plenty of expressive and interactive images. Online users want to experience visual engagement since it’s easier to digest and understand. This is why graphic designers do market research on color combinations and symbolic imagery to tell a brand’s story. They do this by curating just a few images instead of paragraphs of text. Conclusion The participation of your creatives team is the backbone of your digital marketing campaigns. This is why you should look for the best of the best who will develop your marketing collaterals. Thankfully, you can outsource and collaborate with digital agencies to provide you with the creative assistance you need. Graphic design is thus the best creative way to showcase a brand message. While digital marketing is the smart method to convey the message worldwide. Do you think this will be a complex job? Definitely, not! You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress, Webflow, HTML. As well as Illustrations, Websites, Landing pages, Dashboards, App UI/UX, and many more. Here we provide our clients with 73+ types of design and code services. So what are you waiting for tire the graphic design services before you head to have digital marketing services.

Multimedia Content for Multiple Platforms

October 3, 2021

Multimedia as a term Multimedia is anything that uses different types of content such as video, animation, image, text and audio. It can be displayed, recorded, accessed and interacted with the help of information content processing devices. These devices can be computerized and electronic gadgets. Platforms on which these multimedia are available can be shared and also be viewed very easily. These multimedia platforms provide a medium for the business audience. Podcasts, blogs, presentations related to the business are things on the multimedia platform which are distributed and shown to the public to get the desired response. The most important way of a multimedia platform is to deliver a presentation of a company or a business. This is a new technology, as earlier paper hand-outs and flip charts are used earlier. Now, also these things are used. Multimedia Content & Business Presentation, marketing, product demos, and many other things are applications of Business. These all things are related to multimedia content. Presentations are very useful tools for a company. You must have listened to the name pitch presentation. Also, teaching, marketing strategies can be discussed very easily with the help of a presentation. If someone has to discuss a product or a sample, presentations are the best tool to show their work. You have to utilizes multimedia in business showcasing as that way is easy to get potential customers. Multimedia is not only easy to understand but also content can reach a huge number of people around the world. Teenagers, old and adults all can easily understand multimedia content. So, companies are trying to establish multimedia content on their websites as well as on social media sites to engage potential customers. Platforms on which multimedia content are available Multimedia & Social media sites Some of the social media sites on which multimedia content are available are Instagram, Facebook etc. Nowadays, social media is full of multimedia content. Earlier it was not the case but now because the internet connectivity and mobile services have increased the rush on social media sites. It is very easy to send and receive videos on different social media applications available on the smartphone. Audio and video components are available on Instagram as well as on Facebook. Many businesses have started their channels or accounts on these social media sites for getting customers from all over the world. Also, companies are trying to do web development for showing their products. They post stories about their product in the form of multimedia content such as videos of their product or a podcast. This is not only creating revenue but also giving rise to the company all over the world. Texts and blogs are available on both social media as well as on the websites on the web. This is too a way to get potential customers. Many things related to multimedia content are available on the Draftss website. You can visit their website to see what services they provide related to multimedia. Presentations Multimedia presentation is something that uses different forms of communication to give a message across the market. Generally, these presentations include video, animation, text, forms and also different types of visual content. This not only looks nice but is also able to convey the correct message in the market. These things were not available earlier but after MS PowerPoint started allowing animation and video on the presentation all these things started. Components of Multimedia Content Text Text is something that people have been using for a long time. Earlier researchers use textual data to communicate. Nowadays, for marketing and business also, companies are using text to create a description of a photograph or a logo. Text is a new mode of communication. Social media sites are also used here to communicate with potential customers using text. Illustrations and Pictures In old times the pictures were hand-drawn by people. These pictures were the idea of the product. Nowadays, photographs and illustrations tell a lot about the product. The product description is very easily recognisable using the technique of the picture. Businesses convey their message and also show their products using picturization. You must have seen pictures on different purchasing websites such as Amazon and Flipkart. Audio Files This is one of the important and new forms of multimedia content. Many companies nowadays try to add sounds to their presentations as well as to websites. It can be music or a voice telling about the product. Video Files Video presents moving pictures and commonly consolidates images and sound for a convincing mixed media experience. Recordings can incorporate messages too, which regularly shows up as subtitling for verbally expressed words or as a message in a picture, as on account of a slide show. Animation and GIFs Animation is another important component of multimedia. It provides both still images and video at the same time. GIFs are graphic image files. It generally represents a single image or displays small animation of different images. These all components are available on the website Draftss. They provide these services at a very nominal rate. Visit their website for more details. Conclusion Multimedia content is an essential component for many platforms available on the web. It helps businesses to establish a network on the web and to get potential customers using multimedia techniques. Not only this, multimedia content looks promising and people tend to like it. All businesses which are trying to get online or on social media websites use multimedia content for good reach. So, Draftss can help them to achieve that. They have many services which can help them to create an online presence without any brand failure. And also, they help to make advertisements and blogs. Brands from different genres use multimedia content for marketing purposes. All the items are related to marketing. Draftss website help will be useful here. If you want a good experience and want to improve productivity then Draftss is the best website for your business. Some of the services delivered by Draftss

Designing Brand Experience Through Graphic Design

September 21, 2021

Designing a good Brand Experience through Graphic Design provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience will overtake price and product as the key brand differentiators by the end of 2021. More specifically, it states that 86% of buyers will pay more for a better consumer experience. Draftss has also helped its clients develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. Defining brand experience In the digital world, user experience is a strong driver behind the consumer’s choice of brands they find trustworthy, valuable, and comfortable to use. Whether it’s that productivity app, the mailing service, or the movie streaming platform, what consumers experience along the way can make or break the decision about the brand they choose. What is brand experience? The brand experience is the way that consumers interact with and perceive your brand. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. Digital interactions that contribute to brand experiences can be scattered across many touchpoints on the web. Such are brand websites, social profiles, communication channels, and more. Modern consumers are skilled digital users who consider brand practices to be an influential factor in decision-making. That makes the brand experience an important part of the overall consumer journey. Why is brand experience important? It is important that the experiences that consumers share with your brand feel consistent and connected. A well-designed experience invites more consumer engagement and offers an exchange of value at all relevant touchpoints. Even though each experience is personal and can be affected by many different things, recognizing and planning for practical interaction with consumers can go a long way when it comes to your content strategy. The elements of brand experience Ask around, and you will get different answers from each brand authority about the way they interpret their consumer and brand experience. Each answer will probably be distinct enough to add a unique perspective. Although it might seem like a problem at first that we cannot precisely define the consumer experience, it shouldn’t stop us from trying to define it as best we can. In his book titled “Mapping Experiences,” author James Kalbach states that we can point to three common aspects of experience to help us understand it: experiences are personal, they are situational, and they are holistic. Let’s take a look at each of those points and see how they relate to the subject of brand experiences. Experiences are personal. Meaning the perception of an individual and how they view the world. There is a set of views and opinions that consumers carry with them when evaluating your brand. That includes prior knowledge about the topics in question, personal beliefs, desires, and so on. To be successful at understanding the needs of your consumers, You need to go beyond simple demographics and look into the mindset of the people that you’re trying to reach. Experiences are holistic Meaning all-encompassing, including actions, thoughts, and feelings over time. It has become very rare that a consumer goes directly through a funnel, moving linearly from brand discovery to purchasing. Instead, they interact with brands on multiple occasions in multiple stages, such as exploring, comparing, engaging, evaluating, and more. Experiences are situational. Meaningful specific circumstances drive experience more than disposition. There are many reasons why one can visit your website. The intent behind the visit can reveal what type of content you need to make available to consumers. 7 Tips for creating engaging brand experiences The design of your website, the features of your product or service, and even the content you produce, all have an impact on the consumer experience. Consequently, that can have a meaningful impact on the overall status of your business. 1. Go beyond simple demographics Most brands already have a good understanding of their target audience by employing things like customer personas and journey mapping. Building mental models of the customer experience can take that understanding to an even deeper level. To be successful at understanding the needs of your consumers, you need to go beyond simple demographics and look into the mindset of the people that you’re trying to reach. Here are some things to look for: Activities they partake in, either by themselves, with friends and family, or with other community members. Their current environment of everyday life, including social circles and places of living, how they move from one place to another, and the tasks that they perform. The tools, gadgets, and devices that they use to perform actions and jobs related to the target area. The products, places, and people that they already have as part of their daily lives influence their way of operating. The beliefs, values, and mindset they hold about the world and topics related to your brand. The goals and intentions that they have set, followed by the results they anticipate, and the outcomes they need to avoid. The tasks, habits, and routines that they do to progress towards their goals in the area in question. The milestones that they have faced on their journey so far now impact their behavior. That includes inspirations and achievements, but also mistakes and setbacks. Understanding the mindset of the people that you’re trying to reach makes it easier to serve them content that supports their point of view and connects with them. 2. Find ways you can connect with consumers Creating a meaningful connection is the first step toward building a relationship with your people. The goal is to present your brand as an opportunity for them to recognize it as a solution. The first thought that your website visitors have goes along the lines of “Is this for me?”. That is why the most efficient way to connect with them is to let them know that you understand them. A powerful tool to help you do that is by framing their needs and problems the right way. As soon as they see that your band understands what the goals

How to compare Graphic Design Agencies

September 18, 2021

Do you know how to choose and compare graphic design agencies to work with? It can be a tricky task. There are so many options that you could spend the next year looking through different websites and portfolios, trying to make your mind up. There are agencies on your doorstep and agencies a million miles away. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. 1. OUTLINE YOUR PROJECT The first thing to do when it comes to any sort of design project is to jot down a basic outline. WHAT EXACTLY DOES THE PROJECT ENTAIL? Maybe you’re a start-up company and you have no idea where to start when it comes to the design side of the business. You know you need to get a logo designed. However, the chances are that your start-up company will need more than just a logo design. If you don’t understand the difference between a logo design and branding, check out our article, What is Branding? You may have had a logo and brand identity designed 5 years ago. However, business picked up and you never got around to having your business cards or letterheads designed and you’ve decided now is the time. Having at least some idea of what the project entails will help both you and your chosen agency. Check out this post if you’re looking for stationery design inspiration. WHAT ARE THE GOALS OF THE PROJECT? Some people might say, the goal of the above project outline is “to make my start-up look good.” However, this is flawed. The goal of “looking good” is subjective, and therefore, cannot be measured. For example, if you’re rebranding your existing company, you might set goals such as; We want to rebrand to increase monthly sales by 10% We want to increase recognition within [specific industry] using newly branded advertising. The increased recognition will be measured through our increased social media following. Our new-look website will increase monthly profits by Rs.1000 Having 3 or 4 goals noted down for the project will help your design agency understand the problems you’re facing and how they can help you. DO YOU HAVE A BUDGET IN MIND? At this early stage in the project, you might be unaware of the costs related to your project. Thankfully, there are plenty of articles online that can help give you initial figures and ideas. We’ve written a post about the cost of a logo design project. This will give you at least a ballpark figure to get you thinking about your budget. It’s important to have a sensible budget in mind for your project, as later in the process, it will help make clear which graphic design agencies do and don’t fit your requirements. Having a flexible budget is also a good idea because agencies can normally offer a variety of solutions, and your budget will allow them to offer you the right solution. It will also stop you from worrying about budget creep and panicking that the final product might come in way over budget. WHAT IS THE DEADLINE FOR THE PROJECT? Do you have a specific deadline that you need to meet? Being realistic with both your own and the design agency’s time will help the project along and show respect and understanding on your part. If you’re looking to launch your new brand of Christmas jumpers, don’t wait until December. Don’t even wait until Winter. Start getting the ball moving on the project in the latter stages of spring/early summer. Often a close stone solid deadline can have repercussions on the budget. If there’s a little more leeway, the budget might swing more favorably in your direction. Think hard and work with your chosen design agency, rather than against them. 2. FIND SOME EXAMPLES OF WORK THAT REFLECTS YOUR BUSINESS Deciding on a style of design that reflects your business can be a tricky task. Before going to a design agency, it’s a good idea to form some sort of starting point. However, it’s important to remember that the best design for the job may not be to your taste. While you have to be comfortable with the work produced, think about the ultimate goals you set out in stage one. You have to try and put your personal feelings to one side and accept the fact that both yourself and your agency are going to be looking at what’s best for business. That said, collating thoughts and ideas about the sort of styles you like and don’t can be a great catalyst that gets the creative juices flowing. Several great resources around the internet are goldmines for great design and ideas. Have a look at: Dribbble – A great resource populated by designers, posting “shots” (tiny snippets of their work.) Pinterest – The newest social media giant, full of boards collated by designers and design enthusiasts. Creattica – An inspiration gallery, sharing the best design, web design, and print design around. Under Consideration – A collection of websites featuring, branding, menu design, and print design. Don’t forget to think outside of the box (or machine in this case.) If you see anything inspiring when you’re on your travels, take a photo. Collect things, cut them up, make a mood board. You can easily scan or photograph a physical mood board later on in the process and share it with your chosen agency. If you choose a local agency, you could even take it with you when you meet them. Are there any companies or brands that you admire? Looking at companies you admire is a good idea and can help create a mental picture of what your brand is all about. For example, if you’re in the restaurant industry there is a huge variety of competitors, companies, and brands. Are you trying to position yourself as a fast food restaurant/chain, or is your eatery a fine dining experience?

How to Grow E-Commerce on Instagram

September 17, 2021

Instagram has over 800 million monthly active users and the platform is a great marketing tool to grow e-commerce on Instagram if utilized effectively. Even though it has seen massive growth, it’s still fairly easy to increase your followers and reach your target market organically on the visual-based social media platform. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. Let’s take a look at ways you can use Instagram to build your brand and grow your following without spending any money on advertising. Make Sure Every Post Exudes Your Brand Image Instagram is all about the aesthetic. The images should be impeccable as should the feed. So it’s important to take time to plan out what your feed strategy will be and then publish photos accordingly. For example, many companies will alternate images from a product shot to a lifestyle shot or will pick one filter that they use across the board. Whatever your artistic vision, it’s important to stick to it religiously. So your Instagram feed tells a compelling story and conveys the lifestyle of your target customer. “As a women’s apparel company, for us it’s about showing real women in our styles. At first, we focused on polished, controlled images with hand-selected models. And while aspirational is still a strong tactic to grow e-commerce on Instagram, user-generated content is just as important, if not more,” says Kristin Celano, Founder & CEO, Jane Hudson. Follow Rule Of Thirds To convey a balanced message to your followers and not be overly promotional, it’s important to pay attention to the rule of thirds, which includes: Promotional Posts – this includes product posts or anything that is company-related. Conversational Posts – this includes posts that encourage your audience to engage in a conversation, it can be anything from asking your followers a question to giveaways and contests. Sharing Posts – this includes sharing industry news or cross-promoting with bloggers, your audience, or other companies. “As a small business founder, I had to figure out fast what worked most effectively. The two most effective hacks that worked to quickly grow my following and build awareness were to cross-collaborate with influencers in a similar space, and load up on giveaways,” shares Gianne Doherty, Co-Founder of Organic Bath Co., an organic skincare company. Finding the right balance is key to increasing your engagement to grow e-commerce on Instagram and your followings. Tag Products To Make Them Shoppable Tagging products is critical because it allows you to have a clear call to action and simplifies the purchase process for the customer. Instagram now allows business accounts in select countries to tag products in their post, just like you can tag people. The setup process is fairly simple and you can transform your social channel into a sales channel with a few clicks of a button. These simple steps will get you started: Set up a shop section on your business Facebook page that is connected to Instagram and add your products to it.Tip: I would recommend selecting the option that allows the customer to check out on your own website. Rather than on Facebook. This way your inventory management system is always up to date. Also, this is not something you can currently change within Facebook settings. If you change your mind, so it’s important to set it up correctly from the beginning. Wait until you get a notification on your Instagram account. That you can start tagging products (which can take up to a few days). When posting an image, select the “tag a product” option and you should see a list populated of all the products you uploaded on your Facebook shop. Curate Hashtags & Save Time Hashtags are very powerful on this platform. Because they allow your content to appear in search results and attract new customers. Do some hashtag research in advance and save yourself time daily. I simply have a note saved on my phone with three different lists of hashtags. One for each of the most common types of images that my company posts. For example, we most frequently post product shots, quotes, and lifestyle images. So I have a list of relevant hashtags for each of those categories. And of course, we add a few applicable hashtags to each post at the time of posting as well. Periodically we go through and update our hashtag list since trending hashtags can change quickly. Be sure not to overuse hashtags and only use relevant ones, always keeping the user experience top of mind. Using Instagram to find your audience takes some patience but can pay off. “We search hashtags relevant to sustainable fashion and recycled clothing to connect with users who have similar interests and may be interested in our mission, says Liz Funk, Co-founder of And We Evolve, an online store and subscription box service for recycled clothes. “It’s very time-intensive, but it’s also really gratifying to make Instagram friends who often convert into customers.” Use Apps To Create The Perfect Instagram Feed Using third-party apps can help you manage your time. Since growing and maintaining a popular Instagram account can be quite time-consuming. Social media planners like Planoly and Later allow you to arrange the look of your Instagram feed using a drag and drop feature which is very useful in creating a visually appealing layout before posting. Instagram has rules about using third-party apps. So it’s important to familiarize yourself with the rules. Only use apps in a way that complies with Instagram’s terms and conditions. Pay Attention To Analytics A simple review of your analytics within Instagram gives you useful information that you can use to increase engagement. Under the Audience tab, you can see when your followers are on Instagram. Down to each hour, and then plan your future posts at peak times to get the most mileage out of them. Also paying attention to which photos get the most likes gives

Graphic Designing and Content Marketing Go Hand In Hand

September 7, 2021

Over the last few years, the graphic designing and content marketing industry has grown pretty significantly — it’s now $24 billion. One reason the graphic design industry has grown — and continues to grow — is that many businesses have started to understand the connection between good graphic design and a strong marketing strategy. Not sure why graphic design matters as part of your marketing strategy? Read on to learn more about the important connection between graphic designing and content marketing. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. You’ll also learn how you can use good graphic design to draw in customers and improve your business’s sales. What is Graphic Design? First things first, let’s clarify what a graphic designer does. Everyone’s heard of graphic design, but many people aren’t really sure what it is. Graphic design is all about creating art with a purpose. Graphic designers use a variety of skills to create an image (or series of images) that send a specific message and impact viewers in a meaningful way. A graphic designer carries out a variety of tasks for their clients, including the following: Hold meetings to set goals and decide on the scope of a project. Advice clients on the best ways to reach their audience. Help clients figure out the kind of message they want to send. Create images that convey that message. Present designs to clients. Make changes to designs based on feedback from clients. Graphic designers use a variety of tools to accomplish these tasks, including design programs like Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Graphic Design and Marketing Good graphic design is essential for any business that wants to succeed. It’s especially important for businesses that want to stand out online and have an attractive, eye-catching website. There are a lot of ways that graphic design impacts a business’s marketing success, including the following: Influence Social Media Followers Social media platforms like Instagram and Facebook are highly visual. If you want to be able to influence your social media followers and increase the likelihood that they will pay for your products or services, you need to make sure you’re putting out high-quality, well-designed images. This is where a graphic designer comes in. They can help you refine the message you want to send to your followers and work with you to create images that reflect that message. Bring in Website Traffic You can also use good graphic design to bring in more traffic to your business’s website. Eye-catching, high-quality images on advertisements will help to pull more people to your website. When people come across a well-designed ad online, whether it’s on social media or another site, they can’t help but click on it. If you want to increase the number of people who are clicking on ads and finding their way to your website, a good graphic designer must be part of your team. Build Brand Identity Brand identity is important whether your business is brand new or has been around for decades. A graphic designer can help you to create a logo and other images that capture the essence of your business and help you stand out from your competition. Even if your business has been around for quite a while, you can still benefit from working with a graphic designer. Revamping your logo and other images associated with your business can help to breathe new life into your company and attract a brand new demographic. Create a Strong First Impression Everyone knows that first impressions are crucial in the business world. And, your logo and advertisements are often many people’s first introduction to your business. Hiring a graphic designer can help you ensure you’re making the kind of the first impression that you want to make and that your future customers will appreciate. Deliver Your Brand’s Message There are a lot of different messages you can deliver about your brand depending on the types of images, fonts, and colors you use in your advertisements, logo, and other marketing products. Do you want to make sure you’re sending the right message about your brand? If so, you need to be working with a professional graphic designer. Someone who knows all about color psychology and the effect that different images and fonts can have on different viewers. Develop Trust Graphic design is also a key component when it comes to developing trust between a business and its customers. Consistent, well-designed images help people to develop a sense of familiarity with a particular brand. When people come to recognize your logo and see it more frequently. They’ll start to trust your brand and will be more likely to turn to it in the future. How to Find a Great Graphic Designer Okay, you can see how important graphic design is to your business’s overall success and marketing strategy. How do you find a good graphic designer, like the ones that work for this great company? Here are some tips that will help you find a graphic designer who has your business’s best interests in mind: Ask for samples of their work to see if it aligns with your vision and brand. Asking for references and contact those references to see what their experience was with that particular designer. Ask about professional affiliations with organizations like the American Institute of Graphic Arts. Make sure they have experience working with businesses like yours. Read their contract carefully to understand their policies on revisions and reproduction rights. There are tons of great graphic designers out there. These tips will help you find the right one for your business. Final Thoughts Graphic designing and content marketing both send strong personal messages to your consumers. However, these messages should always create positive first impressions. Uphold your brand’s identity, deploy your brand’s personal message, attract a following, and develop trust among your consumers. Communicating your message should align with your company’s position and

Illustrations in Packaging Designs

September 2, 2021

As the year draws to a close, we’re looking forward to the new illustrations in packaging designs trends that 2021 has in store for us. At first glance, they look pretty different from each other. You’ve got simple geometry right alongside super-detailed ink drawings and fleshed-out characters. But there’s actually a cohesive theme here, and that’s a pivot away from packaging design. That immediately reads as “commercial” and toward packaging that feels like art. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. This year, we saw just how critical eCommerce is to our everyday lives. That’s not changing anytime soon. With e-commerce, you lose the experience of walking through a store and experiencing a curated brand ambiance. Something even the most immersive website can’t compensate for. So packaging designers and business owners are upping the ante to deliver a piece of branding right to your door. The goal isn’t to replace the in-store experience. But to meet consumers where they are now and where they’ll be in the future. It’s all about creating a new, more immersive brand experience through the unique packaging trends of 2021. Here are the biggest packaging design trends for 2021: Tiny illustrated patterns that reveal what’s inside Patterns and illustrations can be so much more than just embellishment. They can reveal what a product is all about. In 2021, expect to see a lot of intricate patterns and tiny illustrations on the packaging. And expect it to be doing one specific job: giving you a hint about what’s inside. These illustrations are often simplified or abstract. Giving you more of an artistic rendering of what’s inside the package than a literal look at the product itself. For example, instead of a photo of actual tortilla chips, a chip brand might decorate its bags with a triangle pattern that’s reminiscent of tortilla chips. In 2021, expect to see packaging design that uses small illustrations and patterns in whimsical ways just like that. Intricate patterns like Gstar’s design for Nourish or the cute, minimal popcorn pattern by Cime show. You everything you’re getting without overwhelming you with a complicated, overwhelming image. The authentically vintage unboxing experience Vintage-inspired packaging has been a trend for a while now, so what’s different about it this year? The fact that the whole unboxing experience looks so authentic, you’ll think you traveled through time. In 2021, you’re not going to see a bunch of generically vintage-inspired packaging. You’re going to see packaging that has an authentically old-school look and feel that is taking things further by creating a completely immersive experience. You’ll come across packaging designs that look almost indistinguishable from something your great-grandmother would have used, transporting you to a different moment in time. That means going beyond logos and labels and encompassing the whole brand experience, making use of vintage-inspired textures, bottle shapes, materials, outer packaging, and imagery choices. It’s no longer enough to give a package a few fun retro details. Now the package itself feels like it was plucked from a shelf that was frozen in time. Hyper-simplistic geometry Another one of the packaging trends we’ll be seeing a lot of in 2021 is designs that make use of extremely simplistic, yet bold geometric concepts. We’ll see bold geometry with neat lines, sharp angles, and expressive colors giving packaging designs an edge (literally). Much like the pattern trend, this trend gives consumers a sneak peek at what a product stands for. But unlike patterns and illustrations, which depict what’s inside the box, these designs are abstract to the extreme. It may seem simple at first, but it’s an incredibly impactful way for brands to make a statement and leave a lasting impression. Packaging dressed in fine art In 2021, expect to see lots of packaging designs where the packaging itself is a piece of art. This trend is mostly gaining momentum with high-end products, but you could see it on mid-range products too. Designers are drawing inspiration from paintings and paint textures, either playfully integrating them into their designs or making them the focal point. The goal here is to blur the line between packaging design and fine art, demonstrating that anything. Even a bottle of wine that will eventually end up in the recycling, is beautiful and unique. While some designers like to draw inspiration from the old masters (like the cheese packaging above). This trend largely draws from abstract paintings and fluid painting techniques. The texture is key here, and packaging designers are emulating the kinds of textures and effects you’d see on a long-dried oil painting or a freshly-poured resin painting. Technical and anatomical ink drawings Seeing the theme yet? Overall, 2021’s upcoming packaging trends feel way more “art gallery” than “commercial graphic design.” Alongside bold geometry and tactile textures. You’re also going to see a lot of your favorite (and soon-to-be favorite) products packed up in designs. That feels like they were pulled right out of an anatomical illustration or engineering blueprint. Perhaps it’s because 2020 forced us to slow down and reevaluate what’s really worth doing. Maybe it’s a response to the years that minimalism reigned supreme in packaging designs. In any case, prepare to see more designs with incredible detail that look and feel like they were sketched and inked by hand for an ancient (and sometimes surreal) science publication. Organically shaped color blocking Color blocking is nothing new. But color blocking in blobs and blips and spirals and dips? What separates 2021’s organic color blocking from previous color blocking trends are the textures. The unique color combinations, and how much the blocks vary in shape and weight. These aren’t clear, straight-edged boxes of color that make perfect grids and clean lines. They’re uneven, unbalanced, freckled, and dappled collages that feel inspired by an eclectic flower garden or a dalmatian’s coat. They feel real, they

How and Where to Share Customer Testimonials

August 25, 2021

Share customer testimonials on social is a great way to build credibility and trust with your followers while increasing the likelihood that potential clients or customers will choose you over other similar businesses. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. In this article, we’ll outline why customer reviews and testimonials are important for your small business, how to get more customer testimonials, Angie’sand how to share your customer feedback on social media. Why customer testimonials are important for your business Sharing customer reviews on social media provides a form of “proof” that you own a credible, successful business. Customer reviews on social can help you establish trust and earn more leads and customers. Sharing customer feedback on social media builds trust Put yourself in your customer’s shoes: you’re looking for a professional, trustworthy real estate agent to sell the house you’ve owned for 10 years. Are you going to trust a real estate business with zero posted reviews, or will you trust a different real estate company with 25 positive reviews? It’s a no-brainer! Research shows 72% of customers say positive reviews and testimonials make them trust a business more, and 88% of consumers trust online reviews as much as personal recommendations. Sharing positive customer feedback on social media will help you build that trust with your social audience. Sharing customer testimonials on social media earns you more business If you’re using social media for your business, you need to present a compelling reason for potential customers to choose you over your competitors. Showing why your small business is valuable and what others believe it to be valuable will help you attract more customers overall. How to get more customer testimonials Here are a few ways you can get more customer reviews for your business without being too pushy. Use review sites and send your customers to them to review your business Sites like Yelp, TripAdvisor, Angie’s List, Trustpilot, Google My Business, and Facebook are excellent options for gathering reviews from your clients. There are also business-specificAngie’s review sites. For example, realtors should use sites like Realtor.com and Zillow. For more options, read through Liftoff Agent’s roundup of the best real estate-specific review sites. Use these channels to send customers to your chosen review sites: In comments or direct messages on social Review forms on your business website In email With print materials in shipments or mail Ask your customers to review your product or service at crucial times in the customer journey Here are a few recommended times to ask your clients for customer testimonials: When they purchase your product or use your service for the first time. At the time of sharing a positive post on social media and mention your brand. When they leave a positive comment on your social media posts. At the time of product delivery or when your service is complete. Always practice excellent customer service Respond to all reviews if you can, and be sure to address any negative reviews you might receive. If you do end up with a negative comment or review, respond in a calm, respectful manner to resolve the issue at hand. Studies show that replying to customer reviews results in higher ratings overall, so be sure to set some time aside to review and respond to customer testimonials. Also—don’t forget to thank your customers for their reviews! A quick thank you note can show them that you value their feedback and will show others that you pay close attention to every review you receive. Ways to share customer testimonials on social media So, you’ve gathered a bunch of rave reviews, but you’re not sure how to share them on social media. Below, we’ve outlined a few effective ways you can share your latest positive customer testimonials to your social channels. Share customer testimonials in your social feeds Easy peasy, right? You can include an entire review in your post, and a lot of businesses do just that, but we recommend including just the most important section you’d love to highlight, then including the rest in a comment or additional slide. Here’s an example from realtor Brooke McCreary on Instagram where she’s shared a highlight from a client testimonial, then the full testimonial on the second slide (give it a click to see what we mean): Share customer testimonials in your stories In stories, you can take a similar approach that you did with posts. Include a short snippet of a review, or include a full review. Just don’t fill the entire story with text, as stories are generally more quickly digested than posts in your feed. Here’s an example from skincare brand, Summer Fridays, where they’ve included a positive customer review for a new product in their stories: You can also re-share a story that your customer or client has tagged you in. If a customer shares a story raving about your product or service, we highly recommend sharing it with your stories as well. This is a super easy, quick way to get more user-generated content onto your page. Encourage customers to leave reviews on your Facebook business page Facebook business profiles have an entire section dedicated to reviews! You can turn this feature on and off in settings. Embed Social wrote an excellent guide to Facebook reviews here. Re-share positive customer posts on your social channels Re-shares are an easy and quick way to share positive feedback from your customers on your social channels. Share your customer’s positive posts and stories with your audience. Hubspot has a great guide on ways to repost social media content here and Plann has a useful guide on reposting Instagram stories here. Get strategic with your shared reviews It’s up to you which types of testimonials you’d like to share with your audience. Sharing positive customer testimonials is what we’ve discussed here

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Suprity Das

Advertising Through Pop Art

Graphic Designing for Event Marketing

Aesthetic Development for Your Brand

How Can Graphic Design Affect Digital Reach

Designing Brand Experience Through Graphic Design

How to compare Graphic Design Agencies

How to Grow E-Commerce on Instagram

Graphic Designing and Content Marketing Go Hand In Hand

Illustrations in Packaging Designs

How and Where to Share Customer Testimonials

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Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Suprity Das

Book Friendly Tour of Draftss.

Start your 7 Day Free Trial

Your On Demand Creative Team

4.8 out of 5 stars

Book
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of Draftss.

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