graphic design Archives

Graphic Designing: A Great Way To Earn A Living As An Artist

November 28, 2022

Students place technical terms on their resumes, like graphic designing, coding, data analysis, etc. With a growing demand for computer-related skills in job markets worldwide, it is fairly attractive. When it comes to having a well-paying career, this has always left those with creative inclinations out in the cold. Fortunately, artists will no longer have to compromise artistic experiences to earn a decent living. With new developments in art degrees that integrate art with computers, the opportunities are immense. The world of art and computers is linked to a career as a commercial digital graphic designer. Graphic Designing is a profession in which both the left brain and the right brain are used to create entire thoughts. That’s good news here. It means that, though bringing your creative gifts to the next level, you will find well-paying jobs. What Do Graphic Designers Do? As a graphic designer, through computer software, you can communicate visual ideas. You can encourage people and educate them through your work. For magazines, brochures, advertisements, or other artistic types of expression that corporations use to convey their marketing message to customers, you can design pictures. What Type of Education do You Need for Graphic Designing? Employers are usually concerned with a bachelor’s degree in Graphic Designing. A professional portfolio that contains examples of original ideas and artistic expression is a great add-on. What Do You Learn in School? You’ll learn how to be a better artist when you sign up for a graphic design program. You will also learn how to communicate your creative vision with the help of computers. Programs concentrate on the growth of graphic design foundations. For example, students of Graphic Designing learn composition, layout, digital painting and illustration, typography, pre-press creation, and photo manipulation. How Easy Is It To Get A Job in Graphic Designing? Graphic Designing students may use their qualifications to show their experience. It is unlike other careers, where students sometimes can’t get a job because they have qualifications but no experience. Many graphic design programs offer their students a chance while in school to develop a professional portfolio. As they create prototypes for their class projects and their internships, students will gather examples of their work. What is the Job Type? Graphic designers may either choose to work for themselves. Or to work for a business that specializes in delivering design services to customers. Graphic designers meet with art directors to speak about the scope of a project. Often, to communicate with a target group, they inform consumers directly about the best form of art. In essence, then, they decide the best picture for a product or service to communicate a message using graphic design software. This image can be represented as a website, a logo, or an illustration of a product. There has been an unspoken rivalry in culture between left-brain thinkers and right-brain thinkers for decades now. Left-brain-oriented individuals are interested in language, logic, and sequence. They have won over right-brain-oriented individuals interested in art, imagination, and patterns. This has given rise to the starving artist’s stereotype. Although the stigma has broken free of some outstanding musicians, they are few in number. It has been difficult for a greater percentage to make a living out of a creative profession. Now, with graphic design, you can actually be an artist and have a fantastic career, too.

How To Create A Beautiful Graphic Design For Social Media?

November 26, 2022

“A picture is worth a thousand words”-but what to do when one of a thousand other pictures is your image? Once, posting a picture on social media every once in a while was appropriate, maybe even novel. Now, if you don’t use pictures, then you are still behind. But graphic design usefulness has not been limited by the prevalence of using photos in social media: Facebook posts with photos see 2.3X more interaction than those without images. Tweets with photos earn 150 percent more retweets than tweets without photos & it’s not just Facebook. So how do you create social media graphic design on your audience’s Facebook, Twitter, and other social feeds that stand out from all the other pictures? More importantly, how do you create photos for your website or blog that drive interaction with your brand and traffic? Well, you’re going to need a good design tool to start with. The good news is that there are a lot of resources out there to build entertaining pictures on social media that stand out, and many of the best are free. Below are some elements that a good social media post for graphic design should have. Have a goal For any social networking platform, there should be an overall objective, and every post should have an individual goal. As an overarching theme, think about the intent of the account so that your fans can follow you. For example, can your Instagram stream be used to display graphics of your new products or to share your brand-relevant details? Or are you building a network to connect your brand to your customers? Describe this theme, together with your target audience. Each post should contribute to this overall trend and drive measurable metrics for the brand: engagement, clicks, and sales. Be imaginative If you are an experienced artist or not, when designing social media graphics, everybody should be creative. Incorporating narrative techniques is a good way to do this. Think about who the main character is, the dilemma or issue they are facing, and how to overcome it. You then illustrate the story visually. Remember the best practices in social media graphic design. A series of best practices that will make the projects pop is accompanied by graphic design for social media. Ensure that when selecting a color, the colors you select fit sufficiently so that the text is easy to read. Experimenting with fonts is a great way to add some playfulness to the essence of the message, but make sure it is all legible. Pair-friendly fonts with a second font that is appropriate. Overall, keep the interface clear enough that the message that you are trying to get across is understood by the viewer. Be coherent A perfect way to grow the brand is social networking, but only if the designs you create for social media are compatible with that brand. Be sure to incorporate the colors and fonts of your brand into your social media models and avoid any content that, visually or otherwise, does not accurately reflect your brand. On social media, learn more about branding. Using the right tools With the correct tools, even non-designers can generate beautiful social media graphic designs. For your social networking sites, here’s how you can create fun graphic templates in just minutes. Step 1: Select a model Step 2: Customize Stage 3: Sharing & Publishing Social media Graphic Design Tricks Let’s talk about some tips on social media content for graphic design. Color One of the most critical and difficult aspects of any social media interface is color. It helps set the mood, builds an atmosphere, communicates emotions, and even evokes strong individual memories from someone’s history. In a study on the impact of color on marketing, researchers found that up to 90 percent of snap decisions made about goods can be based on color alone, depending on the product. Lines Lines are visual elements of your picture that help guide the eye to where you want it to go. Straight lines work to provide the image with a sense of order and tidiness, while crooked or curved lines may sense the image’s orderly tension and motion. Paying particular attention to the use of lines in your image, it will help lead your viewers along an optical path, stopping at the most appropriate and deliberate elements along the way.

5 Graphic Design Skills You Need to Improve as a Designer

November 25, 2022

To create the best graphics that drive consumer curiosity and sales, graphic design skills are all about using intellect and creative creativity. Becoming a Graphic Designer, therefore, is all about using modern approaches to make a living. There has been a growing demand for great Graphic Designers as more & more business owners find support with website design & application development projects. For most beginners, it is a goal to find a way to outstrip the fierce competition. One of the best ways to accomplish this goal is to develop your existing graphic design skills and learn new ones over time. A clever graphic designer is always a few steps ahead and always pays attention to his work that is future-proof. With the right technical skills, attracting more customers is much easier. Five Graphic Design Skills You Need to Master The following are the skills you need for graphic design over the next few years to continue to thrive as a graphic designer. Expanding Your Market Awareness As a graphic designer, you’ll be working with company owners every day. The primary goal when dealing with an entrepreneur is to consider how to appeal to their sensibilities. During the first meeting with a business owner, take the requisite time to deal with the problems. They’re going to have reservations about the price and the time it will take to complete a project. Increasing Creativity It is the most important task you have as a graphic designer to have a customer’s website or app look appealing and functional. An amazing graphic designer also has a highly imaginative mind and can create brilliant designs for those projects on which a designer works out of thin air. Ideally, with the project they need to finish, you want to provide a special and creative idea for each customer. Focus on Your Problem-Solving If you work on your problem-solving skill, it will help. However, this can sound like a fairly simple & straightforward technique. A graphic designer must look objectively at the situation instead of panicking automatically when faced with problems. Often, going beyond the box is important when trying to solve a traditional graphic design problem. It’s important to get a mentor from which you can bounce ideas. Having this unique view of your dilemma will aid you in a hurry to find a solution. Typography Awareness Can Be Helpful The font is the first and main feature of a website that can be noted by an individual. This is why using the correct font when engaging consumers on a new website is important. The industry has plenty of fonts, as most experienced graphic designers know. In some cases, the misuse of fonts on a website design project will result in the final product becoming an eyesore. Instead of dealing with the problems that can be generated by using the wrong font, you can concentrate on enhancing your understanding of typography. In-Depth Software Knowledge There are over 266,000 graphic artists in the United States. Even modern graphic designers, however, do not know how a lot of different technical tools can be used. If you fail to take advantage of this technology, it can lead to your projects being outdated or glitchy. You need to realize that expanding your understanding of coding & software stacks will take time and a lot of effort. The work that you put into learning about these subjects will definitely pay off in the long run. Book a call to Draftss to get unlimited Graphic Design, Illustrations, Landing pages, Web & App UI, WordPress, Webflow & Motion Graphics.

6 Awesome Motion Graphic Software That You Should Know

November 25, 2022

The Internet has modernized how medium & small businesses sell their products and services. To create an online reputation, a company needs a strong video marketing campaign & access to the latest motion graphic software. However, you will face multiple software or tools every other day on the market & maybe think about which software you should use to get your job done. This article analyzes some valuable tools you should know about when selecting the best motion graphic software to narrow down your hustle. Here is a motion graphics software list from Draftss, to equip you with the right tools. 6 Motion Graphic Software tools After Effects Adobe After Effects is the most efficient software used for motion graphics and to learn as a graphic artist in motion. Nothing is more flexible & essential to a modern Motion Graphics workflow, although other programs can build motion design projects. After Effects is an animation program in 2.5D, which means you can make virtually any animation you desire, as long as it doesn’t require 3D modeling (with some exceptions). In general, After Effects is the primary program used once the storyboards and elements in Photoshop & Illustrator have been built together to animate & combine all of the Motion Graphic work. MAYA Maya is the motion graphics best software for 3D modeling & animation used by the present business. It allows users to write scripts that extend the features beyond what only the built-in tools can allow. Although it’s the Entertainment Industry’s go-to app, the learning curve is very steep. In Cinema 4D, you might very well spend your entire career without ever opening up Maya & being very good. CINEMA 4D The time has arrived to leap into the 3D world. The software of choice is for most Motion Designers Cinema 4D. Sitting down right now, watching a tutorial & building something that is not inconceivable for you is very user-friendly. Cinema 4D motion graphic software is commonly used in the Motion Graphics world to model, animate & simulate the effects. Here the emphasis on the term “motion graphics” is essential. Although you’ll find studios all over Hollywood using C4D, it’s much more common to use applications like Maya for industry-level VFX work. Cinema 4D is also compatible with a couple of different GPU-accelerated rendering engines that allow you to render higher-quality 3D models on your computer more quickly. Unreal Engine Unreal Engine is the most accessible and advanced 3D development platform in the world. The fact that this wretchedly useful tool is free does not diminish its influence. The developers continuously evolve the app, allowing designers to create awe-inspiring worlds across a range of industries. You are missing out if you think this EngineEngine is just for games. It is a substation for the video game industry, but Unreal is often used in television, film & commercial productions. We can all afford a price tag & there’s no reason to miss this incredible playground. Mocha AE A Planar-based tracking method is a better method for achieving screen replacement for the motion graphics artist. Beyond merely tracking a cluster of pixels, Mocha AE is a motion graphic software for beginner monitors motion. It cannot be accessible at the initial stage, but it will be easy for you to monitor virtually every movement with ease after using its spline-based workflow. This program is elementary, and with the camera data monitored, you can easily switch from AE to track a shot in Mocha and back up to the AE. Mocha AE makes these features the best choice for motion designers. Red Giant Software developed by Red Giant company is an excellent motion graphic software that produces some unique visuals for users. When artists have often been asked to finish projects within a tight deadline because of the concern for red giant software is good for the same thing. The favorite plug-ins associated with red giant software help build special effects in less time for your projects that serve as an add-on to this favorite tool. There are a lot of motion graphics tools and applications available on the market, and with their new features, you need to stay up to date with the trend and upcoming applications to hold the ball in your court.

5 Different Types of Environmental Graphic Design

November 22, 2022

Environmental graphic design is a multidisciplinary design field in which graphic design, architecture, sculpture, lighting, landscape & other fields are used by creatively integrating concepts into the built environment to improve user experience. These changes within a project are articulated via a wide range of applications and techniques. To name a few, they can take the form of signage, identity, super graphics, art installations, and strategic color use. Today, environmental graphic design is still used for telling a story, just in a more sophisticated way. What is Environmental Graphic Design? Environmental design, often associated with the term experiential design, includes the design of everyday environments that can communicate with the space of individuals. Environmental design incorporates graphic design, architecture, interior design, landscape design & industrial design to build something much more than a setting: a venue. Environmental design has the potential to make the space more insightful, more manageable, and more memorable for its guests to navigate. This is to have a clear understanding of elements of design such as visual hierarchy and color, understand industrial design plans, and interpret architectural blueprints quickly. Environmental Graphic Design brings so many similar fields of design together and has an infinite capacity to add the wow factor to space, whether inside, outside, or even connecting the two. Five Types of Environmental Graphic Design Environmental graphic design is a vivid topic. Let’s break it down by looking at the different kinds of elements that exist in environmental graphic design, and some modern and exciting ones. Branded Environments Branded environments are the main physical spaces where workers and consumers communicate on a day-to-day basis. Environmental graphics bring the room to life through storytelling while setting the mood for how you would like people to navigate the environment. From their very first step into your space, there should be portrayals of your brand that give a sense of belonging and understanding. Elements in the entryway could be your logo or banners listing your values in the lobby through words and images. As someone walks through your space, they should feel and see a well-crafted story that takes them on a genuine journey of brand experience. Signage and Wayfinding A visual path through an environment is designed by signaling and wayfinding. These are the instruments that help people navigate your room, but they should still feel connected to your brand. The role of the individual designing a wayfinding system is to notify the person of their current position, their desired place, and how to get into the environment from one to the other. It is helpful to have wayfinding everywhere, but it is essential to have it in hospitals, workplaces, parking garages, and major cities for those who have little time for recreation. Using consistent brand design components such as color, shape, icons, signage & wayfinding placement, you can help direct people more efficiently from one location to another. Interactive Media It is no surprise that interactive media, with the growth of digital technologies & how material, movement & interaction can boost user experience between people and spaces, plays a more important role in environmental graphic design. More than ever, people will become a part of your brand by interacting with it via virtual reality, video games, animation, and video. By creating this two-way communication, you can activate human sensory touchpoints, such as sound, touch, and sight. This will increase the efficiency of your room to make a lasting impression. Exhibition The exhibition design is an environmental & experiential design that relays visitor information through architecture, graphic design, interaction design, lighting and audio, and technology. This kind of designer’s role is to use these elements to create an atmosphere that tells stories effectively and attractively. Such designs may be a single exhibit as they will be at a trade show, or they can be spun around an entire house as they are in a museum. Those rooms can be designed to be viewed from behind a piece of glass. Interactive experiences UX brings this kind of environmental design; it focuses on user interaction with an entire physical room. Points are designed within a room to educate, prompt, and inspire those who interact with them. These points, referred to as touchpoints, are created to link users with the concepts behind the world they are in. Interactive experience design, inherently, is a more physical and digital medium than other types of environmental design. Instead of having to recognize this style from a distance, these displays are designed to be affected. Designers involved in developing an interactive experience plan need to be highly knowledgeable in user-based research so that their projects can be open to the widest possible audience. If the appropriate effort is made, older people, people with disabilities & people from abroad can be included in this potentially universal and inclusive tool; that’s what a good design looks like. Environmental Graphics Design has advanced rapidly from signage and wayfinding to placemaking over the past few decades. It is on the way to becoming part of the smart city concept of the digital interface of the public.

Designing Guide for Screen Readers with Adobe XD CC

November 22, 2022

A screen reader is a sort of assistive technology that communicates (for those with visual impairments) what is happening on the screen. Screen reader software can be utilized in combination with the keyboard (for example, as opposed to using the mouse, users will tab and enter). Still, it can also be used in combination with screen reader hardware, making it possible to navigate more efficiently and caters to users using Braille. You must have been stuck at times while using Screen Readers with Adobe XD CC, so here is a graphic designing guide for screen readers! Use Headings Screen readers often use headings to decipher the structure of a website, and we run the risk of leaving out these headings if we think too visually. The omission of the ‘Chapters’ heading in the example below causes screen readers to assume that the chapter list is a continuation of the content on the left-hand side, which is not. Consequently, users of screen readers will not be able to skip to “Chapters” and may not discover the information within. While code workarounds are available (such as the aria-label attribute), having a visible heading inclusively provides everyone with a more transparent experience, whether or not disabled. Of course, as we can infer from the context ( i.e., the content), the section is very obviously a list of chapters. Those using screen readers, however, very seldom have the luxury of context. It’s like trying to find an object where none of the boxes are labeled in storage. These labels and headings are what our designs need. On the technical front, the rule is that not only should each section (as defined by a <section> or <article> tag) have a heading, but also a clear heading, which does not conflict with any other heading. For example, if the heading of the highest level within a section is <h2>, then within that section, there should be no other <h2> heading. Screen readers are otherwise clueless as to which heading the section label is. Use Labels For everyone, icons are better when they have a text label. Then consider using only a text label if this approach looks cluttered. Would you prefer an icon? “Well, in that case, at least declare to developers an” invisible label “that appears only to screen readers. For input fields, where a visible text label is always better, the same applies. Aria-Label ought to be the last resort. Images, except that their descriptive text is implemented via the alt tag have a similar requirement. That being said, ensure to communicate when an image is decorative, as developers will then have to hide it using aria-hidden= “true” from screen readers. Use the Design Handoff to Communicate Screen Reader Text Adobe XD CC 2020‘s design handoff tool is the right tool to use for this, whether you are using alt text, ARIA labels for elements that do not have any visible text, ARIA labels intended to ‘overwrite’ the visible text (for added context), or even merely stating when screen readers should entirely ignore an image. The workflow would look something like this: Click on the workspace to Share. Configure (on the right-hand side) the settings. Click the ‘Create Link’ button and then click the link itself. Click the ‘Place a Pin’ icon button in the design handoff window to comment on specific design elements. Leave Comments Elaborate when essential Let’s assume that there is a tabbed portion consisting of two buttons. One is known as “Recency” and the other is called “Sequentially.” Without any visual context, one has to wonder … what is a recurrence? What is happening sequentially? These are buttons? Do I have something to do? Users without visual impairments can easily infer what is going on, paired with surrounding content: we are allowed to sort the chapters’ order. Those with visual impairments, however, could do with some elaboration. Specifically, it must be more actionable to copy. Using Voice Prototyping to Communicate Dynamic Changes While design handoff is a great way to communicate what should happen when a screen-reading user focuses on an element, voice prototyping can be used to communicate what should occur as a result of an interaction. The workflow for adobe xd cc current version would look something like this: Click on the “Prototype” workspace. Create an interaction as you usually would. Select “Action” → “Voice Playback” (on the right side). Write down the text to be spoken by screen readers below “Speech.” EndNote A website, at least not when tasks and interactions are involved, is not merely a document to be read from top to bottom. Reading flows and user flows are seldom linear, so it’s a bit more complex to design for screen readers than simply translating visuals to text. We need to consider what the user’s background already has & cater to different degrees of disability. More importantly, designers and developers require to work together so that accessibility is not an afterthought. Use the design handoff and voice prototyping features of Adobe XD CC to your advantage, and regularly think about your app and web designs from the perspective of low-sight users, always, always. There are plenty of Adobe XD CC libraries, do check them out! Click here for an Adobe XD download.

Why Do Most Graphic Designing And Web Development Startups Fail?

November 21, 2022

It is a common misconception that having a website is more than enough to make an online presence. However, they always forget that graphic designing and web development websites will be worthless until they have a perfect design for a website that’s presented before the consumers. Also, a nicely designed website can help you get great outcomes from your business. You can increase your brand visibility & bring more traffic to your website to get more leads & better conversion rates. In this article, we are trying to share common opinions with companies & professionals that will highlight the reasons why web designing companies fail. With complete knowledge, it will be easier for you to avoid making these mistakes when you design & develop your website. Through this article, we’re trying to share our viewpoints with companies & professionals to highlight the reasons why web designs often fail. Knowing them will help you avoid making these mistakes when you design & develop your website. Why Do Most Graphic Designing And Web Development Startups Fail? Let’s find out the key reasons why a lot of graphic designing and web development startups fail. Maybe it helps you to avoid making the same mistakes. Underqualified or Unqualified Professionals To avoid giving extra salary & resources, most companies, especially startups, give graphic designing and web development projects to underqualified or unqualified professionals. In many scenarios, such professionals don’t even have enough qualifications to be called a designer. They work on a hunch that does not end well most of the time. This does not mean that you do not trust young minds’ talents, but professionals should handle complicated projects. Or, at least supervised by some experienced professional who can deliver value for your money, time & resources. Lack of Quality Testing Many times websites do not perform according to the client’s expectations. This leads to the failure of the design company. To make sure that the quality of the website is sufficient, it’s suggested that you should consider testing. It’s on all parameters to make it productive & efficient for your clients. An authority-tested website can help you get outstanding results and perform excellently for your client’s business. Compelling Visitors to Play Guess Game When you are planning to develop a new website design, the company should focus on the purpose of designing the website. A clear presentation of goals helps designers & developers to visualize & make the desired website. A website designed with a bad presentation of information leads to users playing guessing games & which causes many issues for the users. Most of the clients will get confused & will not give your website designs any chance to design or work on any future projects. Missing Simplification The internet today it’s overfilled with infinite fancy websites. There is no doubt about it. However, it is a fact that simplicity cannot be replaced by anything in the world. Simplicity is a major factor that helps companies get creative & stand out in the competition. A simple design also attracts a lot of customers. Does a great website designing company need to focus on keeping the design as simple as possible? But without compromising any of the features, it can also serve the visitors. Whenever the focus shifts from simplicity, the company starts losing its clients. Absence of Effective Content Designing is one factor that attracts visitors. But, the most important thing that makes users spend more time on your website & even revisit your website is the content matter of your website. How convincing you can write about your product & services determine how much more traffic you will generate & the percentage of conversion you will get from your website. The content is the most important part of the site & users visit the website in search of information most of the time. So if a website designing company is working only on designs & is not paying enough attention to the website content, then the site will not be good. It will not be able to generate enough revenue. Well-researched content leaves a positive influence on the users. They turn into loyal customers & increasing your brand visibility &customer base. Lack of Timely Updates Most of the time, companies can design a good website. They have a misconception that designing a website is a one-time process. But making important changes & timely updates are also very important. Designing a great website can be good in the present but in the future. It might need some updates to ensure that it is in sync with the market trends. If these are not provided to the clients, then sooner or later, their audience will start to lose interest in their websites. That leads to the total failure of their business & also reflected in your failure. Updates involve updating content & upgrading designs as well. Using Hard Codes When working on complex projects, developers come across different changes & updates. Instead of making a quick fix to this with some tricks, it is always suggested that you write flexible codes instead of hard ones. If these things are neglected, graphic designing and web development startups fail miserably. To resolve these minor changes & updates, planning is very crucial. Every developer must learn to properly plan any project before initiating the execution of the project. Also, all the companies need to ask for clarification & precise specifications before taking over a project so that everything can be planned easily. Lack of Project Management This is another prevailing issue with graphic designing and web development startups make. Without a project manager, the designer can not work properly according to the schedule. Designers are always advised to build a flexible plan so that they can efficiently manage a project on their own. However, if a project manager is present, they can easily maintain all the projects. Ignoring this leads to the failure of web development startups. Missing Mobile Friendliness Online users now prefer to search

Graphic Design in the era of Virtual Reality

November 19, 2022

Designers are excited about virtual reality because it brings a new opportunity to design for a new medium that is immersive and interactive. It is also much more feasible for designers to build VR applications as the technology has already been developed. The application of virtual reality in the graphic design industry has been around for over thirty years. In 1987, Alexey Pajitnov invented Tetris, which was the first significant video game that made use of VR technology Graphic designers have started to rethink their designs in order to fit within these new rules and frameworks of designing for a virtual world. Graphic designers can now create 3D objects with 2D software such as Adobe Illustrator and then bring them into VR using CAD software like Blender or Unity3D. With the release of virtual reality, graphic design has been revolutionized in a way that it has never been before. With VR, graphic designers can experience their designs and check for errors as they are being created. They can also create content for brands that have yet to release their VR products. It is also important to note that every aspect of digital marketing is changing with the introduction of virtual reality. This includes video production, web design, social media management, and more. Virtual Reality (VR) is quickly becoming a part of our everyday lives thanks to improved technology and accessibility into the realm of VR devices such as headsets like Oculus Rift which was released in 2016. As people engage with VR content more often, there will be an increase in demand for better design experiences on a variety of different platforms from apps. What is Virtual Reality? Virtual reality is a digitally-generated simulation. Virtual Reality is a computer-generated artificial environment that can be explored and interacted with through technology. The experience of virtual reality is created by systems built with software and hardware, with a headset acting as the display Virtual reality is an immersive 3D experience that replicates reality. It is not simply images on display screens but also the ability to feel and interact with virtual worlds in real time with your own body. The first virtual reality headsets were introduced in the late 1970s. Since then, advances in VR hardware have helped to advance its development. Also to improve its quality significantly Virtual Reality has been used for many purposes, from gaming (such as military training). In architectural and construction design and other fields such as medical education. Virtual reality is usually accomplished using special software on personal computers or by using devices such as the Oculus Rift, HTC Vive, or PlayStation VR. Other systems use 3D stereoscopic displays motion tracking systems and omnidirectional treadmills with position tracking to provide a more immersive experience. How is Virtual Reality helpful for Graphic Designers? VR has changed the way designers work. They now have to create content for a platform thars not yet mature and doesn’t have an established design language. For graphic designers, a lot of their skillset are now obsolete. It used to be that when you needed to design something you would sketch it out on paper. Then use photoshop or illustrator to create your final product. Now, with VR there is no paper or computer screen anymore. So designers need new software for creating engaging imagery and blending 20 artworks with 3D objects. This shift in technology has created a bottleneck in the market. Just for creative professionals who need to learn how to use these new tools. Not only do they need visual skills but they also need strong interpersonal skills which are required when working in teams. With the rise of virtual reality, graphic design has changed significantly. Content creators are using new design methods and tools in order to create compelling experiences for VR users. Graphic designers need to be creative and innovative in order to make their designs appealing. They also need to be able to think outside of the box since it’s not all about traditional design anymore. Virtual reality can provide a unique experience that cannot be replicated by traditional means. When content creators implement VR into their campaigns, they can create a new level of engagement with their audience. Why do you need a Graphic Designer in the era of Virtual Reality? Virtual reality is a new medium that has expanded exponentially. A designer is needed to create the world that the user will be immersed in. You might wonder why you need a graphic designer in this era of VR. There are two reasons for this, immersion and presentation. In order to make your virtual world immersive, a graphic designer can design 3D models and create special effects for them. They can also handle the layout of your project and adjust it accordingly. To present your projects, they can work with different types of graphs and charts as well as media files like videos, images, text files, etc. The advent of VR has encouraged many companies to utilize designers who specialize in 3D modeling and graphic design skills. In order to create truly immersive virtual worlds with special effects and presentation elements. Virtual Reality has come a long way from the days when it was mostly used for gaming. Today, VR can also be used as an interactive and immersive form of storytelling that captures the emotions of the viewer. A graphic designer is often required to create realistic-looking worlds and characters for VR projects. In order to make sure that everything looks as realistic as possible. Conclusion With the advent of VR, an era of new graphic design opportunities has been created. The new era has offered designers a chance to rethink the way they use space and elements like lighting, color schemes, and typography. Graphic design in the VR era just not limited to its traditional forms and tools. Virtual reality devices allow for a more immersive experience for consumers. They also allow for interactive experiences more lifelike than anything that we have

Making the Most Out of Motion Graphic Designing

November 18, 2022

Anyone who took a seat on a Sunday night to catch Game of Thrones will know what motion graphics are. The now-iconic opening sequence includes motion graphics, including dioramas of towns and countryside. Designed by Elastic, this opening sequence is a backbreaking work of art in its own right. At the very beginning, the motion designers made such a mark on TV that they won an Emmy in 2011.How did someone make such great use of motion graphic designing, and how can you make the most out of it? Well, read on to find out! What is Motion Graphic Designing? Motion graphic design is a sub-element of graphic design that uses graphic design principles in the context of filmmaking or video production (or other temporally evolving visual media) by using animation or film techniques. Examples like in Draftss cover the kinetic typography and graphics used in opening sequences for film and television and the spinning, three-dimensional station identification logos for some TV channels. For decades the art form has been around and, over time, has advanced in technical sophistication. Graphic Motion Types Three major types of motion graphics are available.1. Promotional: These advertise to their intended audience various products and services.2. Explainer Videos: These, as you might guess, explain various processes and products or help define concepts that are hard to understand. Doing this through animation can help people more easily understand hard thoughts and ideas.3. Emotive: These motion graphics aim to move the viewer in any way. Whether it’s tugging at their heartstrings or making them laugh, the emotional video is one where an emotional response is sought. What happens in Designing Motion Graphics? Artists create different work forms for different mediums. They then put their expertise to use in animation techniques to bring their works to life. Many of your favorite animated movies, shorts, and shows use graphic designers’ work in motion. Cinema 4D is the best software for motion graphic designers. Also widely used are Adobe Photoshop, Adobe Illustrator, After Effects, and Premiere Pro. Start your own motion graphic designing journey. If you possess the below-listed skills and have a little know-how or inclination in them, it’s time to make a career in motion graphic designing. 1. 3D Modeling Understanding how to render and animate 3D models is critical, and if you know your stuff, it will make your career a breeze. 2. Animation Perspective While animating, knowing the correct perspective—up, down, left to right, and different views—is important. 3. Organization This is a very detail-oriented job requiring a keen eye and an organizational knack. 4. Procedural Animation Comprehending how to create animation and objects using computer programs automatically is a must for moving on to bigger animation projects. 5. Texture effects and lighting effects Those who want to make animations as vivid as possible should familiarize themselves with lighting and texturing principles. 6. Understanding the context of the big picture The large image is the game name. To form your short-term goals, you need to be able to picture your long-term goal. 7. Adaptability Things will not go right 100 percent of the time, and a designer of motion graphics will have to adapt to changing scenarios. A customer could want to change the product the day before it’s due, etc. 8. Timing Having perfect timing makes it all come together into a cohesive piece, probably one of the most crucial motion graphic design aspects. It would be best if you started building sooner rather than later for an impressive portfolio of works to turn a few heads. This tells the employer that you have a knack for your free time to get art projects done and your style. It can give an essential and sometimes intimate view of how dedicated you are to the craft and the person hiring you. If you don’t already have it, research some different graphic design degrees in addition to portfolio work. There are also fantastic certification programs that show how well you are working with specific programs such as Adobe Photoshop and After Effects. If you can’t swing the degree of a bachelor, then those certificates are pretty valuable. After you feel that you have gained a better understanding of what to show to interviewers and businesses, you should do some research about Graphic Designing jobs and what wages and salaries will be like when you enter the business. Final words As creative filmmakers and video producers expand their imaginations and budgets for impressive technology and design to use graphic designing as a service, skilled designers of motion graphics are vital. Without these knowledgeable, innovative artists, your favorite shows, movies, and even websites and apps would look very different. The motion graphics design profession is relatively new on the design front, but it is a growing field and is unlikely to ebb anytime soon.It’s time to shine! img.attachment-full.size-full { width: auto!important; }

Brands And Their Christmas Advertising

December 11, 2021

During Christmas people around the world celebrate the birth of Jesus Christ. It is a joyful time for everyone. To keep up with the festival, companies come up with different kinds of advertisements related to Christmas. It not only encourages people to buy their products but also makes good money out of them. These companies are clever, they will do advertisements related to festivals to make them more interested in their products. But these advertisements don’t make it in a day. It takes a huge amount of time. Not only this, companies have to hire graphic designers as well as artists who can make these advertisements more breathtaking and enjoyable. These ads are not just for advertisement purposes but also inspire humor and sometimes make us cry. The story they use has all the necessary details of life which make people love them and at last make them buy their products. After all, it is not a bad effort to put so much light on society and life and earn some from them. Let’s have some of the best Christmas Advertisements from the brands:- 1. Burberry, ‘From London With Love’, 2014 It was a beautifully choreographed short film related to a couple who fall in love with each other and get cleared up by the temperament of Christmas against a lovely London setting. The mission by British design house Burberry consolidated the wizardry of Christmas with genuine star power. Victoria and David Beckham’s child Romeo made his on-screen debut in the main job, close to British models and artists Hannah Dodds and Anders Hayward. Embodying something other than whatever Burberry sells, the film portrays a way of life, taking watchers on a heartfelt and unconventional excursion through excellent music, dance, shocking set plan, and, obviously, modern style. Also, because of the cast of the short film, the advertisement got worldwide appreciation. It not only provides the story but also a soundtrack composed exclusively for the film. Also, the choreography was related to classical music which everyone likes. 2. Iceland Foods, ‘Choose a Christmas Without Palm Oil’, 2018 In this ad, the company is trying to befriend a light girl who has no place to live because of the cutting down of trees to make palm oil. This advertisement was narrated by Emma Thompson. The mission was a repurposed Greenpeace video that Iceland Foods used to advance its restriction on palm oil items. While it was restricted from TV for being excessively political, it has since turned into a web sensation via web-based media on account of verbal. Furthermore, a request to return the advertisement on the air has as of now been endorsed by 750,000 individuals on change.com. The main thing related to this advertisement is that the company successfully managed to bring a political issue with which people’s emotions have been locked. There was also some backlash as the story was related to a public issue. The graphic design and the colors used in the story were incredible. Also, the layout, figures, and textures were top class. 3. Coca Cola, White Christmas, 2014 This was generally for the people of Singapore as they receive tropical heat being the order of the day for their Christmas period. This was created by Ogilvy Asia. This campaign shows and makes people show how they experience Christmas. Also, as we all know how powerful this brand is. So, in this advertisement, they have used that tactic. 4. John Lewis, ‘Buster the Boxer’, 2016 This advertisement was about a girl who wanted a trampoline for Christmas. Her dog enjoyed it more than her. It is just a basic advertisement telling many things about family and how dogs are loved. This was a good advertisement by John Lewis as people are very much attracted to their dogs and they treat them as their family. So, they were able to connect with the advertisement. 5. Sainsbury’s, ‘Christmas 1914’, 2014 This advertisement is the true story of Christmas day during WWI. This advertisement was made in partnership with The Royal British Legion. It portrays the two days that the German and Allied soldiers quit battling to recognize and observe Christmas. The slogan utilized in the mission, ‘Christmas is for Sharing’ advances the soul of those occasions. Sainsbury’s pre-owned this as a message that sounds accurate 100 years after the fact. This advertisement got attention from people because it brought one of the well-known war stories on its 100th anniversary. Conclusion The advertisements made by brands are not only for seeking their products but also to throw some light on social issues and societal problems. Also, some of the advertisements are so good that people get emotional because they can connect themselves with those ads. Christmas is a very famous festival and brands all around the world showcase their talent using these ads in this digital world. This creates a great place for digital marketing as well as social media marketing. This provides more revenue to the brand and also it gets recognized by people all around the world. Apart from that graphic designing is one of the key elements used in these kinds of advertisements. Arts, pictures, themes, colors, and VFX have been used in these advertisements to make them more breathtaking and realistic. there is a website Draftss which provides an easy solution for website development as well as other important points. If you want a good experience and want to improve productivity then Draftss is the best website for your business. Some of the services delivered by Draftss are unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites, and many more. Draftss provide more than 73 types of layouts and code services. Other than this Draftss also have Graphic Design, Logo, Web UI/UX, App UI/UX, Complex Illustrations, Pitch decks, Podcast Covers, Banner Ads, etc. These all services are necessary to create a good blog. Draftss has 10 years of experience in the graphic designing industry. Customer support is fast and responsive. Other companies

Using Your Websites In The Right Manner

December 7, 2021

Before having your website put live, it is important to have a clear idea of how you want your website to be used. In order to achieve the best results, you must first have an idea of the users who will be browsing your website. In this article, we will discuss how you can use your website in a better manner as well as providing some ideas for effective and efficient ways that you can use your website. It is a good idea to concentrate on your unique selling point rather than focusing on other websites. As the internet continues to grow and evolve, so does the way people look for valuable information. To make sure that they are able to obtain this information easily and efficiently, it is important that users have quick access to what they need on their websites. It is important to make sure that your website reflects your brand image. Why use websites? A professional-looking website will help draw the attention of prospective customers who might be trying to find an appropriate brand before they make a purchase or set up an appointment with you. Even though many websites are using content marketing strategies, they often fail to deliver on their promises because they can’t connect with their audience in an effective way. To improve your engagement with users, you should use email marketing strategies. To get the most out of your website and ensure that it’s reachable for users, you should use a search engine optimization (SEO) strategy. This will help your content rank higher on search engines for relevant keywords and make sure that people are able to find your site at all times. Why Websites are Important for Every Business Websites can be a powerful tool for businesses to reach new audiences and generate leads. When done right, it also offers a lot of benefits to the business. A website is important for businesses because it is an online marketing vehicle that can provide them with visibility and create brand awareness. It also helps in converting visitors into leads and customers. A website is an online marketing platform that allows potential customers to view your business and find out more about it. It provides a digital presence on the internet which connects with the potential customer. In today’s digital world, all businesses need a website because it provides them with an opportunity to reach consumers who are actively looking for their products or services. Web design is also important because it helps the business to stand out from its competition. A well-designed website will help businesses build trust with their target audience as well as attract new customers. A website is a digital promotional tool that can be used by companies to promote their products and services. It also helps them with branding and increasing their visibility in the digital space. A business without a website is like trying to sell your product or service in the middle of the ocean. How to Create Outstanding Websites for Your Business A website is a necessity for any business to be successful online. Think about your website as a brand. If the website looks outdated, it can cost you credibility, which in turn can lose clients and profits. To create a professional-looking site for your company, do these things: Have a clear purpose for what visitors are going to see when they visit your site. The look of the site should fit in with the overall branding of the company Use colour to draw attention to certain features of the website Provide a user experience that will keep visitors engaged throughout Know your audience – Are they visual learners or more verbose? Do they prefer text over visuals? What is their preferred medium of communication? Design from the user perspective – Different users will have different mental models and needs based on their personality type. It is important that you cater to these different perspectives. This means that you should not only be aware of what content is going on on your site but also how it appears to your audience. Why Your Website Should be Optimized for Search Engines Search engines are your company’s best asset. They can bring in new customers and help you reach the right audience easily. But when it comes to SEO, there are many pitfalls to avoid. Effective website pages will have well-defined and relevant keywords, great design with good typography, easy navigation and a detailed site map. It’s also important to make sure that the website is optimized for search engines so it ranks high in Google search results. opportunity for everyone to find a business in a particular niche and even help them get a good ranking on the SERPs. This is why it is essential for any company to optimize their website for search engines. But what does this mean? It means that you need to make sure that your website has all of the necessary elements of the search engine algorithm so that you can rank well and attract more traffic. Why Website Maintenance is Important for Business Success Business owners and managers should ensure that their websites are maintained. Website maintenance can increase website traffic, improve user experience, and increase customer retention rate. Website maintenance is a process that consists of many smaller tasks that should be completed in order to maintain a website. This guide will teach you how to manage your website’s content, design, SEO, social media presence, security and technical issues effectively with little effort in order to achieve maximum business success. Website maintenance is important because websites can make or break a business. Wrapping Up Keeping a website up to speed is important to maintain and grow a business. There are many reasons why it is important for a business. One of them is that the website should always be up and responsive at all times in order to keep attracting customers, maximizing the use of marketing resources,

Graphic Designing for Printable to Make an Impact

December 1, 2021

Though Graphic Designing for Printable and web designers we have a lot in common. There are some important variations that people have both outside and inside the industry). Often don’t understand — ranging from workflow and file formats to tools and terminology. While certainly not extensive, the following guide offers a brief overview of some of the biggest (and often, the most confusing) differences between the two disciplines. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. What is print design? Print design is any design where the final form is intended to be printed. In today’s world of digital design tools, the actual design will likely be done on a computer. But the end product will be printed. This covers items such as brochures, flyers, shopping bags, stickers, labels, book covers, posters, business cards – even t-shirts! What is web design? Web design is a combination of skillsets that goes into the design and creation of websites. Web design isn’t just about the graphics on the site, but also the overall look of the webpage, the user experience, usability, and accessibility. It is a design that is intended to be viewed on a computer, mobile, or another device with a web connection. Now that we’ve got the definitions out of the way, let’s dive into the key points of Graphic Designing for Printable. 1. How users approach and view your design One of the biggest differences between print and web designs is how people view them. Holding something physical in your hand — a piece of paper, a folding brochure, a book — is a much different experience than viewing something on a screen. There is some crossover, such as digital magazines that are laid out in the same way as their printed counterparts, but generally, the physical versus digital experience is a pretty clear dividing line between print and web design. Where and how designs are viewed play a big role in the decisions designers make. 2. The experience: How your design engages users’ senses Closely related to the physical or digital nature of a design is how users experience it. Both print and web design share a visual quality in common — the design needs to make a good impression no matter what the final product. To this visual component, the print design adds a tactile experience that might include texture, shape, or printing effects like letterpress, embossing, or screenprinting. The web design experience adds the possibility of audio/video elements and other interactive options. Take books, for example. Many readers love the weight of a book in their hands, with the texture, rustle, and even the smell of the pages; those are qualities that can’t be reproduced in any digital form. E-books, however, have unique qualities that can’t exist in printed form: a children’s e-book might have animated illustrations, or a digital textbook might have hyperlinks to other resources. Both approaches have their value and appeal. 3. Static vs. interactive: The design lifecycle and how users connect with a project Once a design goes to the printer, it’s not going to change (barring a decision to re-design and re-print — which costs time and money; not ideal). Web design, however, can be tweaked, changed, or completely redesigned at any time. Many websites, especially those with frequently changing content — a news website, for example — will look different every day. Different pictures, different text; they’re created to change. That means that (unlike print designers, who generally ship off a job to a printer and call it done), web designers must consider the ongoing functionality of a project. Elements like buttons, links, mouse-over effects, forms or polls, videos, and other interactive features need to work correctly. There’s no quicker way to lose a user than when something doesn’t work as expected. Web design stands apart from print design in that this interactive, dynamic quality often requires some sort of input or effort on the viewer’s part, such as clicking, typing, etc., which brings us to our next point… 4. Usability and navigation: Making your designs user-friendly Since print design is contained to the physical size and shape of the surface or object, navigation is usually limited to flipping or unfolding a page. On the web, it’s not so straightforward. Users might encounter any number of different layouts and need an easy way to find the content they’re looking for. That’s where menus come in. They have become the hub of website navigation, and need to be in a location that’s easy for visitors to find. With the recent explosion of different web-enabled devices and gadgets, there’s a growing concern about how websites display on various devices and screen sizes — which has led to a focus on responsive design, or designs that adapt to various viewing methods. Web designers must consider not only how the design looks on different devices, but also what happens (and how the design changes) when viewers scroll, zoom in and out, or take other actions. Mobile design and mobile web browsing have become huge considerations. How will readability and navigation need to change to best cater to those formats and create a good user experience? 5. Compatibility: Testing your web designs For web designers, compatibility forms a major component of creating a great user experience. Any design for the web — including websites, emails, e-newsletters, and other formats — needs to display and operate correctly in different web browsers and with different operating systems. This can get complicated since these various platforms each have their limitations. For instance, iOS, Apple’s mobile operating system, won’t render any Flash-based designs, and Internet Explorer (versions 8 or below) can’t display SVGs (scalable vector graphics). Web designers have to keep all these issues in mind and more to make their designs as user-friendly as possible for as many people as possible. 6. Layout: How you arrange your content Both

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Shreya Berry

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Designing Guide for Screen Readers with Adobe XD CC

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Graphic Design in the era of Virtual Reality

Making the Most Out of Motion Graphic Designing

Using Your Websites In The Right Manner

Graphic Designing for Printable to Make an Impact

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Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Shreya Berry

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Start your 7 Day Free Trial

Your On Demand Creative Team

4.8 out of 5 stars

Book
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of Draftss.

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