Photography & Graphic Designing Photography & Graphic Designing plays a notable part in branding. Using a camera is a creative outlet that can strengthen your abilities. These ways applicable to a design process, and help you sell your work in a crowded marketplace.  However, we at Draftss also provide some unique designing features for your website, logos, banners, etc. You can try out our free services for 7 days on monthly and quarterly plans. Graphic designers and photographers in the world of Photography & Graphic Designing do dramatically different work. Their visual artistry has more than a few similarities. Graphic designers often heavily rely on photography to inject their digital work with a compelling and realistic three-dimensionality. But it really isn’t a one-way relationship. On the flip side, photographers often turn to graphic designers to help them develop their branding and brand identity. In a world of saturated creative fields, artists are often forced to wear more than one hat or rely on experts from other disciplines. As a photographer, knowing how graphic designers look for and think about photography can help you sell your work in a crowded marketplace. While certain visual concepts are shared between graphic design and photography. Sometimes it’s necessary to build a relationship with a designer to brand yourself as well as you possibly can. Your branding should match your artistry, personality, and specialties. So that you’re putting your best foot forward when approaching or working with your clientèle. First Impressions Matter No matter how long you’ve worked as a photographer, it’s important to frequently revisit how you’re presenting yourself. First impressions are everything, and bad branding can very quickly turn customers away. Make sure your logo represents you well, your social media is consistent, your business card sends the right message, and your website is clean, clear, and contemporary. Understanding design, or building a relationship with a good graphic designer can have a big impact on your success. If you’re not a designer yourself, this is where a professional comes in. A good graphic designer can review your collateral and make suggestions that will put you exactly where you want to be. If you have a contact within your creative network, great. But if you’re on the market for fresh-eyed objectivity, there are ways to build a relationship with a designer. Making the Connection Photography & Graphic Designing creates a visual connection with the users directly. Finding a designer can sound much more daunting than it actually is. You’ll just need to put a little time into browsing portfolios, reading some bios, and identifying someone who fits your needs. Don’t simply look for flashy design, make sure the person’s style fits with the type of work you do. Be specific: which color palettes are you drawn to in your own work, what are a few of your preferred font styles, which industry do you work in primarily? When looking through portfolios, you’ll be naturally drawn to work that fits your own personal tastes. From there, it’s just a matter of narrowing it down to the artist who can best “get” your own vision for your business. Maintain Consistency As you begin to either think like a graphic designer or start working with a graphic designer to develop your branding, it’s important to keep a heavy focus on consistency in communicating who you are. Don’t try to wear all the hats. Use your strengths and interests to your advantage (as do graphic designers) to communicate your specialty as a photographer. Think about your target customer base. Just as many web designers aren’t fabulous logo designers, many wedding photographers aren’t specialist fashion photographers. It’s not that it’s impossible, but it’s not the rule of thumb. As you build out your portfolio and sell images online, nurture professional relationships, and widen your creative network. How can you reflect this in the way you brand yourself? How are others doing this in their logo designs and across social media channels? Pay close attention to a few logos you admire and start thinking about why you like them. It could be something as simple as the spacing of the letters (kerning), the style of font, or any textural treatments added to give the mark depth and complexity. Briefing a designer is one of the most important parts of the process of developing your branding, along with feedback. So make sure you’re clear about what you’re after, even if you’re working with a friend or doing the design yourself. Just as EyeEm helps clients hone the perfect brief so that you can do your job and sell your work. It’s important to be able to develop clarity whenever you may find yourself working with a designer. Photography and Design Designers need photographers just as much as photographers need design. Professional photo retouching is an art that requires a collaborative effort from the photographers as well as designers. Photography brings elements of humanity, depth, complexity, and emotion in a way that is hard to capture without a lens. design thinking, design process, expertise, expert, novice, human interaction, creative and logic, problem-solving process, business tools, unlimited graphic design, universal design, graphic design, custom graphic design One important factor in marketing your work to designers is to remain fully aware of the current photography trends in graphic design. Simple, bold photography with high color contrast is in vogue, with designers looking for ways to say more with less. People-centric photography always does better, marketing-wise, and diversity is absolutely crucial. Beyond awareness of current trends, you should also put time into understanding what designers look for in the photos they use. When working with a designer, go through their portfolio, paying particular attention to the photos they use in anything from web design to brochures to miscellaneous marketing material. What clients do they generally represent? Beyond that, think generally. With a bit of research into the context of how designers work, you’ll be able to better sell your work. Think about industries. Many designers have a niche in the same way that photographers do. Some may specialize in product packaging while others work mostly on event

As a business, you need to look professional and engaging at the same time which is perfect for graphic design agencies to expand services. This balance can be hard to find sometimes. But there are certain ways in which you can manage it. Working with a graphic design agency is perhaps the most effective way to achieve this. As they offer many benefits to customers that aren’t commonly found elsewhere. We’re going to be taking a look at a few of these advantages here. So you know exactly why a graphic design agency is such a wise investment. However, we at Draftss also provide some unique designing features for your website, logos, banners, etc. You can try out our free services for 7 days on monthly and quarterly plans.  Creativity Graphic design agencies to expand services can help you approach your task or campaign from a different angle. Opening up new avenues of creativity and possibilities which you may not have considered or even thought possible. This additional level of creativity isn’t contained in the look of your final designs. It can encompass the technologies and channels used to deliver your designs. This is where using a dedicated graphic design agency can really add value to your campaign and business. Understand marketing outcomes Don’t make the mistake of thinking that graphic design agencies are just about drawing things on computers, they are so much more than that. Design agencies may specialize in the creative design element of marketing but for them to be outstanding at their job. They have to have a broad understanding of the wider marketing objectives each client has. Commercial edge Another significant advantage of using a graphic design agency is that they can help you achieve a competitive edge. They will be aware of all of the latest trends and technologies making them the best people to ensure your designs stands out from the crowd and aren’t overlooked. They know what questions to ask How can graphic design agencies to expand services something suitable if they don’t understand how you are going to be using their designs and to what end?. So, if your design agency seems to be asking you a lot of questions about your brief. It’s not because they are being noisy. They are just trying to get a better understanding of your objective so they can provide the best possible service. The more questions they ask, the better the final designs will be. Quick turn around Design is their business so they are also focused on providing an outstanding service as well as a top-notch design product for you. Most graphic design agencies understand that time is of the essence and most businesses don’t have the luxury of time when it comes to getting things done. They will have well-honed processes which means they can provide a quick turn-around without compromising on creativity or quality. Get what you’re asking for If for any reason, you are unhappy or not completely satisfied with the results you get from your graphic design agency, you can go back to them and ask for amends/changes without quibble. This isn’t always possible if you are using an in-house designer as politics, workload, and deadlines may prohibit it, leaving you with work you may not be completely satisfied with. Collaboration Design agencies have the advantage of being able to pull on all of their resources when completing a creative design project. They will often pull a team together to brainstorm and collaborate on different elements of the brief. This collaboration means different experiences and expertise leverages, giving the end product the best possible chance of surpassing your expectations. Professional Expertise  The primary motivation to work with graphic design agencies to expands services is the expertise you’ll experience when it comes to creating visual aids and tools. Design agencies establish and follow strict hiring policies. So you can be sure that every employee has a high level of skill in the industry. This means that high-quality products along with flexible and professional services guarantees from start to finish. Speedy Service One edge that a professional creative design agency has on other companies is that they often have multiple staff members for each project. This along with high levels of competency and efficiency. This means that there’s a quick turnaround for your requested products. A common worry with commissioning visual aids is that they won’t be ready on time; this kind of worry isn’t an issue when you work with a creative design agency. Experience  A highly qualified creative graphic design agency to expand services will have years of experience within the field. This means that there’s a multitude of benefits for customers. They’ll have a good knowledge of the current market for creative designs. Many companies will know about the latest techniques and tools for success. But chiefly among the benefits is excellent communication skills with customers. They’ll know how to put your mind at ease, and how to collaborate with you successfully. This ensures that you don’t feel left out or put off by the company, which helps to forge a strong working relationship. Innovation Due to a lot of experience and highly skilled employees, creative graphic design agencies to expand services will often have an innovative attitude to bring to the table. As well as designing your product, they can suggest new and exciting ways to utilize the resources you’re asking for, providing a fresh take and new eyes for your planned campaigns. Conclusion Overall, these are just a few of the different reasons why you should consider using a creative design agency. They’re a powerful force for a business to utilize, helping them to look professional and yet engaging all at the same time. It’s no wonder that so many companies seek out the help of agencies like ours every day. With a wealth of knowledge, you know that what you’ll get is exactly what you envisioned. Your plans and potential campaigns get high recognization. For a

What do you picture when you think of a freelance graphic designer? Graphic Designing Service Providers vs Freelancers is a trending topic on our desk. It’s likely a hard-working sole graphic designer, working out of a small design studio (perhaps at home) with several small to medium clients. However, we at Draftss also provide some unique designing features for your website, logos, banners, etc. You can try out our free services for 7 days on monthly and quarterly plans. Now picture a small graphic design agency. Chances are you’re thinking of a small, eager team of 3-15 experts with various design and marketing specialisms, possibly aided by support personnel too. Their client base might be quite varied, matching the variety of talent that’s available. Freelancer graphic designers can be just as experienced and talented as agency professionals. Agencies can often fully compete with the lower price points and flexibility that sole operators are known for. But which is better to work with? It can be a tough call. Different graphic design providers have their own strengths and weaknesses, of course, but on the whole, we feel that graphic design agencies make much more valuable marketing and design partners in the long term. Sorry freelancers! Freelance Graphic Designer vs. Design Agency Agencies Have More People-Power Freelancers generally have to wear numerous different hats to keep their business running smoothly. They’re not just working on client projects – they have to deal with admin, accounts, project management, marketing, business development, and much more. Agencies, however, will generally have more internal resources available to carry out essential tasks like admin, accounts, and business development. The creative teams can therefore devote more time to coming up with creative ideas. Yes, agencies may still have to juggle tasks to some extent – especially smaller firms – but nobody on their payroll usually has to keep as many administrative plates spinning. Agencies Have a Broader Pool of Talent When you deal with a freelancer, you deal with a single individual. For smaller, straightforward projects, this is unlikely to be an issue; but they’re still just one person, armed with one person’s knowledge and experience. However, when your design project touches upon different areas of expertise, more hands are needed on deck. On the whole, agencies have a much more multidisciplinary approach – employing team members who may be experts in design, SEO, copywriting, branding, PPC, strategy, and so on. This enables agencies to take a more holistic approach to your entire marketing landscape than a freelancer generally can. And when more people are working on your project, you also access a larger pool of problem-solving power. The whole group can get together to discuss your project and come up with mutually agreeable solutions instead of relying on a single individual’s point of view. Agencies are Better Set Up to Provide Full-Service Support Agencies are better able to provide an in-house “one-stop-shop” for design and marketing services because they have more staff to hand – each with their own creative specialisms. This may mean they’re able to provide more than solely design; complementing specialist support like brand strategy, web design, hosting, and/or analytics may also be available. Freelancers are specialists, of course, but a single person’s experience and wisdom can only reach so far. Therefore, it’s unlikely that they’ll be able to offer the same breadth of cross-disciplinary service as an agency. Therefore, you may have to deal with different freelancers to get different parts of a project done. Agencies Take Project Management Off Your Hands Agencies are generally able to keep multidisciplinary projects in-house, enabling the whole project to be managed meticulously from start to finish. This often helps to keep timescales and costs clear. On the other hand, when you choose to work with multiple freelancers on different elements of a project. You may find yourself spending a lot of time project managing and coordinating those individuals. The time and money you spend bringing everything together can easily spiral out of control. Additionally, agencies are fully dependent on the frictionless collaborative efforts of their teams. The designer, web developer, copywriter, print designer, SEO administrator, and brand strategist are most likely “singing from the same song sheet”, resulting in a seamless and cohesive finished product. However, when you piece together work from different freelancers, certain elements of your design, brand, or copy may not tie together quite so smoothly. Agencies are Generally More Reliable than Freelancer Graphic Designers Don’t get us wrong – some freelancers are impeccably trustworthy and professional. But what happens if you need an urgent piece of work completed when they’re unwell, suffering a family emergency, or on annual leave? Even when they’re available, they’ll most likely have other clients and commitments to juggle. When your freelance graphic designer is going through a busy period, you may find yourself waiting in line. Hence, leaving your project in limbo until they can attend to you. In terms of time constraints, you’re at the freelancer’s mercy. Agencies, however, have a whole team to call upon, so if one individual is called away or goes on holiday. There will likely be another person familiar with your project and able to continue work. When problems arise, there is always someone available to take up the slack. Agencies Offer Better Support for Growing Clients Due to freelancers’ inherent limitations, it’s easy for ambitious, developing companies to outgrow a freelancer’s services. Once your needs grow beyond your freelancers’ abilities, you’ll most likely need the services of a design or marketing agency anyway! Conclusion Agencies, however, can scale their offerings to companies of all sizes. If you’re planning on any kind of significant growth or development, it may be wise to get your foot in the door with an agency from the outset. This way, the services you receive from the agency provided can grow in line with your own expansion. You’ll end up with a flexible marketing partner who is personally aware of – and fully invested in