Limited Time Offer: 50% OFF on All Plans for 6 months. New Customers Only.
Ramp's hero twists a familiar saying into "Time is money. Save both.", adds an email sign-up field and a live payments stat, and plays a looping background video above a logo strip.
This Ramp hero section turns a familiar saying into a sharp value proposition, making a complex finance platform feel simple and urgent.
Here’s why it stands out:
1. Memorable, Benefit-Led Headline
The headline “Time is money. Save both.” takes a well-known phrase and adds a twist. In five words it promises two outcomes every finance team cares about, which makes the message instantly clear and easy to remember.
2. Product Scope in One Line
The subheadline “Cards, expenses, bill payments, and banking – in the blink of AI” lists the core products without overwhelming the visitor. The “blink of AI” wordplay ties the whole suite to Ramp’s AI positioning while keeping the tone light.
3. Frictionless Email Capture
An email field paired with a “Get started for free” button sits right in the hero. Visitors can start sign-up without leaving the page, and the word “free” removes a key hesitation for a financial product.
4. Timely Announcement Bar
The top bar, “Ramp raises $1.85B to get you more from every dollar, hour, and token,” signals momentum and financial stability. For a company that handles corporate spend, that reassurance matters.
5. Live Data as Proof
A stat strip showing “US corporate payments processed by Ramp” as a precise percentage adds a data-driven touch. It backs up the headline with a concrete measure of scale instead of a vague claim.
6. Motion That Keeps Attention
The hero uses a looping background video, with separate versions for desktop and mobile. Motion makes the page feel active and modern while the copy stays front and center.
7. Strong Social Proof Right Below
The line “Join 85,000 of the world’s most ambitious companies growing 3.2x faster than the average American business” is followed by logos such as Shopify, Notion, Perplexity and Webflow. Recognizable brands build trust immediately after the main pitch.