AUTHOR

Humritha K

Humritha has spent her life using her personal and career experiences in writing articles, engaging blogs, etc. Purses B.E in CSE, written 1000+ articles in both tech and non-tech related niches. An expert in SEO Optimization and worked as HR and all related activities.
comparative ads

How To Use Comparative Ads To Promote Your Brand

Comparative ads are a type of advertising in which two or more recognizable popular brands of the same product compared and the comparison made with more than one attribute. The comparisons between the products can implicit or explicit. It can look verbal and visual and the claims regarding complete superiority or superiority on some general attribute. The advertised brand can have smaller, roughly equal, or greater market value than the comparison brands. However, there are some regulations and norms regarding comparative advertising. That varies around the world and these types of advertisements are not allowed in many countries. How effective comparative ads are? Much research has conducted focusing on the question of comparative advertisement. It is more effective than a non-comparative advertisement. There are many pieces of evidence found regarding the more effectiveness of comparative ads. The result but seems to not very upon the kind of comparative attributes used and the brands involved in the advertisement. But it mainly depends upon the effectiveness used to buy similarity. Persuade along with specific questionnaires that have used to take account of the effectiveness of an advertisement. It generally does not depend upon enhancing the ratings of the advertised brand but on the lowering of rating of the brand that’s compared with. In some cases even there are no effects on preference ratings at all. So it is necessary to copy testing and cracking the uniqueness of comparative advertisement. Areas where comparative ads can be very effective The additional information provided in the comparative ad leads to be beneficial to the customers and this should also help them in better decision making. But a number of researchers have found that comparative advertisement. That names competitors are the main cause for Greater confusion about which brand is sponsoring the ad. Thus leading to sharing of customers by both the brands. This case is very common if the advertisement runs on television or radio where it is more probable to get confused. Due to this sponsor misidentification, this is one of the disadvantages and worked as a criticism for the direct comparative advertisements. This is the main reason that many companies prefer to run direct comparative ads in which there are no competitors named. But, they refer to some brands by using their packaging colors and shape. For instance the famous case of Coke and Pepsi. Leaders Vs the followers  According to the reports of a lot of research conducted it supports the fact that direct comparative ads are an excellent choice of advertisement for small share markets. They’re supposed to get benefit from it most whereas a market-leading high share brand will mostly lose from a direct comparative ad. This is because they will be offering free Awareness to the small brands in the same competition. This leads to a simple confusion that when low share brands use direct advertisements. Market leaders need to use non-comparative or indirect comparative ads to get the best advertisements to result. The small share market also gains more from the direct comparative ads. Every direct comparative advertisement had the effect of getting customers to put both advertised. This thought can also encourage by providing more similarities to the products. A study found that comparative advertisement was way more effective than comparative advertisement when the similarities of Challenger. The leading brands increase along with using the leading brand name in the advertisement. Two-sided and one-sided comparative ads It’s one of the most discussed topics about comparative ads. If the message should have one-sided instead of two. The messages said to be one size if they can only provide information about positive arguments and attributes. Whereas if a message has two-sided it can also provide information on minor attributes. In general scenarios, two-sided advertisements known to be more credible. Because also consider the fact that the brand advertised has some shortcomings. Also, it’s not the case with all advertisements. The most effective use of two-sided comparative ads when – The considered attributes on which the weakness accepted are less important to the customers. The attribute has correlated with other attributes on which the advertised brand is superior. For instance, a company can use lines like we are more expensive but only because we are providing you better quality. This kind provides an extra edge to the advertisers for their honesty and they also gain the sympathy of the customers. Other researchers show that two-sided appeals tend to generate more conversions. Especially with the better-educated audience and the customers who opposed the brand making the claims. It can also say that two-sided comparative ads are more likely to be in the favor of advertised brands. Open-ended vs The close-ended comparison It is another very important issue that arises during the discussions. The comparison and the conclusion should spell out in an advertisement for the receiver should leave alone. To conclude his consciousness about the superiority of a brand sponsoring the comparison. Leaving some conclusions leads to stimulation of curiosity and motivates the customers to get more information. About the brand and this leads to the generation of more customers for the brand itself. But, there’s a risk in assuming that the users will draw the same conclusion as needed by the advertising company. When the conclusions stated then there are chances that the audience may not motivated. Or they are not able to draw their conclusions. This situation has a contradictory level and it leads to you only one thing. You can partly conclude about your superiority and will lead to leaving the rest of the message to understand by the customers alone. Conclusion  These are some of the ways you can use comparative advertising to increase your brand value and its market share. It’s very important to maintain a balance. Between the content, you are creating just not overpowering for your product. Or it also should not be underwhelming for your product at the same time.

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Packaging design

Why You Should Invest In Good Packaging Design?

It is very important to you have a good quality for your products however for or a good business you cannot leave behind the effect of good Packaging of your product. Investment in good customize packaging designs for small businesses is very important for setting up their brand. It makes you unique and you can stay ahead of your competitors and attract more customers to your brand. Customized packaging has a lot of potentials and can enhance your brand visibility in lots of ways. Here, we are discussing some of the reasons why you should consider a good packaging design for your brand. Let’s See The Reasons To Invest In Good Packaging Design Save Money on Your Boxes For shipping purposes, There are several boxes that you can choose from. However, these boxes might not be of the proper size for your product and you end up wasting money on large boxes and extra packaging material to keep your product safe. However, if you’re custom design boxes for your product you can save a lot of money with boxes that are a perfect match for your product without compromising the safety of products. It also saves a lot of time for customers while opening the box. Boost Sales Your packaging ads a lot of impression about your company. It can help your company to boost sales by improving the overall Appeal of the company. With more attractive packaging You Can attract more customers and they will be doing repeat purchases and will remain your customer for a longer time. On the other side If you are using regular packaging might be detrimental for your company because there would be nothing about your company that is setting it apart from others in the market. Build Brand Awareness Any customized bag or box that you provide to your customer will travel for a longer time and different people meeting your customers will notice it several times. This provides you higher exposure to the real users. customized packaging also makes the user’s experience more personalized. Regular bags do not offer use this personalization experience as users tend to prefer those companies or brass that provide customized packaging with their product. It is a cost-effective way to increase your brand visibility. Increase the Perceived Quality of Your Product You do not need to make your box look very expensive to be able to enhance your brand visibility. Some minor changes regarding the style and adding your brand name along with the address and contact information can give a simple box and luxurious feel. When the quality of your packaging is better customers tend to think that they are receiving a quality product from a retailer that cares about their users and want to work for the customers. This helps you get better conversion rates. Provide Additional Marketing Customized packaging design can also be used as an excellent marketing tool. This not only provides you a better brand awareness by recognizable designs the social media. Unboxing culture has enormously increased the value of unpacking products. Nowadays customers tend to share the photos of packaging that they find appealing along with the product they are getting. If the packaging that you are providing is encouraging this behavior then you can get the kind of exposure that you can not get by spending a lot of money. This marketing strategy is far greater than traditional marketing and advertising methods. Inform Your Customer When you are designing your packaging design, you should keep in mind that it is very important to provide information to your customers. You should include information such as your website address, your store’s address, and relevant contact information on which users can contact you in case of any problem. If you can integrate this information into your design it will enhance your visibility and will also so bring more traffic to your website. Benefit the Environment If you are a brand that is also considering eco-friendly services or you are aware of protecting your planet. Then you must invest in recyclables or reusable packaging material. Investing in a sustainable box is a great way to initiate green practices in your company. Also, almost 50% of the Global News make their purchases complete based on the fact. Whether a brand is offering environmentally and socially conscious packaging options. You also gain a better place in the market when you have to customize boxes and bags that are eco-friendly. Add a Personalized Touch for Customers The packaging design does not only involve boxes and bags it also includes everything necessary to safely provide uses for your product. Along with this, you can also include a little extra with your order like Thank you card or a small brand sticker to enhance the experience of the user greatly. It is very crucial for E-Commerce brands that are not meeting their customer in a one-to-one environment. It helps them connect with their customers in the best way. Inject a Touch of Brand Personality If you are looking forward to using packaging to increase your brand awareness. You can also so use it to improve your Brand image. You can integrate Yuma for some statements on your box bags and even packaging tape. This will make an excellent social media thing along with improving the unboxing experience. Conclusion  You must be aware of the importance of branding for your business. To get success with a small business product package you need to treat the packaging design. As a part of your brand and you need to make efforts and invest into this to retain your customer and increase your customer base as well. Sometimes small packaging decisions help you save a lot of money over using simple boxes. Both online and offline stores game a lot of customers through customized bags and boxes it has become an integral part of the shopping experience. Every business should use this to have a better place in the market. By this

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Steps To Develop A Winning Brand Positioning Strategy

What is Brand Positioning? Brand positioning is the process of making the position of your brand in the mind of your customers. It is more than a tagline or a fancy logo. It is a strategy that is used to set your company unique from other companies. This process allows any company to make itself stand out in the competition. This helps in increment of brand awareness and communicate your value and justify your price to the customers all of which are very important for great conversion rate. There are several kinds of brand positioning strategies. Some of the strategies are – Customer Service Positioning Strategy Convenience-Based Positioning Strategy Price-Based Positioning Strategy Quality-Based Positioning Strategy Steps to have a great brand positioning Analyze your current brand positioning This is very important to initiate developing a better brand Positioning. You will need to know if your current marketing of the product is similar to other items on the market? Are you making any distinction from your competitors? You can start by considering your target customers and exactly defining who they are. Your current brand positioning provides a crucial inside to where your next target will be. It will also help you understand your competition. Know competitors of your product After evaluating yourself it is very important to know about your competition by performing a competitor analysis. You will need to conduct research and understand what can you modify in your strategy to gain that extra edge. There are various methods to determine your competition. One of the techniques is to conduct market research. You can work with your sales team and to search using a market keyword and know about the top companies which are your competitor. Also, you can ask customers to provide feedback. You can also use social media platforms where consumers can do questions and answers about the products and services of Companies. You can research the position of your competition. Conduct competition research After you have determined the competitors of a company then it is time to conduct in-depth research of the competitor companies. You will need to understand how your competition is trying to position their brand. This will help you complete it in a better manner. You can include many points in your research. However, some of the points that you must include are – What products or services your competitors offer Their strengths and weaknesses What marketing strategies they’re using successfully Their position is in the current market Identify what makes your brand unique. Building a great Grand is all about the identification of differences between your competitors and what feeds best for your business. As per the suggestions of Chmielewska, “Start by defining what ‘effective’ really means for your brand after this you can start to work on this to create your brand Positioning.” When you start conducting research you will be able to observe patterns. You know that some businesses have some weaknesses and some strengths and when you compare your products and services you will find that one of their weakness is your strength. This weakness of there’s is something that will make your brand unique. You need to capitalize on this to have the best brand positioning for your company. Make your positioning statement Now is the time to take whatever you have learned from your previous sister and make a brand positioning statement. There are four questions that you need to find answers to before you start to build your positioning statement – What’s your product or service category? What’s the greatest benefit of your product or service? Who is your target customer? What’s the proof of that benefit? According to the statement by the cult branding company, “A positioning statement is a one- or two-sentence declaration that establishes your brand’s uniqueness to your customers in relation to your main competitors.” It might take a bit of time to position your brand to appeal to some customers list of however once your positioning statement is created you can test on it experiment and gather feedback from your customer base on the fact that if your statement is achieving the goals or not. Create an emotional bond with prospects and customers Bonding with your prospects on a physical level before going in for the cell builds a kind of trust and helps your prospect to have a better experience with your company’s brand. For instance, at initial sales processes, the description should take most of the time to understand the prospects and what issues they are looking forward to and trying to solve in using your product. Strengthen your brand’s differentiating qualities during the sales processes Along with a strong brand position in differentiating your qualities that made your company stand out is very important. It must be easy to understand and refer two for the common customers. Ensure that the customers must have full knowledge of what makes your brand unique during the sales process. Create the value You must focus on helping your customers to solve problems and overcome challenges that they are facing during their experience. Ensure that your company is offering is part of the solution. This way you can create a better position for your company in the minds of users. You can also have customer care service 24/7. This way your customers can connect with you in any situation they face with your product or services. Make sure that the customer-facing employees of your company have complete knowledge of your company Customer-facing employees are a pivotal part of your brand positioning strategies. They are the ambassadors of your company. Every customer should receive an experience that focuses on the core values of your company and is in sync with your policies. For instance, if your company takes a light and fun approach to branding you must have integrated this language or behavior in your conversations regarding sales. Having a very serious and stiff tone will not be effective for your brand. Conclusion These

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graphic design for a particular target audience

Graphic Design For A Particular Target Audience

Let us first learn about graphic design. Used for the creative background that involves visual communications for a particular target audience. It involves a lot of creative ability to think with the help of available tools. There are lots of skills that need development to become a graphic designer. In this technological world, customers can only remember the logos and brand name design of the product. For example, the Nike brand is famous for shoes, but customers or consumers remember only its symbol and logo. For example, the Adidas brand is famous for its shoes, but customers or buyers remember only its brand and style. Like logo art and tagline as more customers add to your company. This artwork serves artistic purposes and is used in entertainment such as movies, newspapers, television, etc. Graphic design, also used in industries such as textiles, novels, etc. It is a way of expressing content and creating interest in people about a product. Some fields related to graphical design include UX design, interface design, and experiential graphical design. Graphic designers do their work as freelancers, and a few work for companies as full-time and part-time employees. They must always stay updated with the technology and tools that are trending. Tools, software, and skills involved in graphical designing for a particular target audience: As creative as the logo and tagline, many customers will get added to your company. This graphic design is for professional purposes and entertainment industries like movies, newspapers, television, etc. This graphic design is also used in industries like textiles, novels, etc.  It is the way of expressing the content and creating interest in people about the product. Tools and software: The design is available both in physical and computerized modes. The physical model uses tools like pen, pencil, paper, etc., computerized tools like Photoshop in Adobe, Inkscape, CorelDraw, etc. There are lots of open-source software available online that is used by designers. The layout of pages: The layouts must be neat and plain, as the graphic designer must try working them out on paper later. They can work out the things on the page using all the skills possible. It involves page arrangements, style of fonts used, image requirements, etc. Printmaking: As the name suggests, we need to get the graphical works as printed materials in papers and other respected materials like stone, metals, etc. There are a few types of printing like fabric printing, lithography, an etching process, linocuts, etc. Graphic design requires creativity, mental ability, quantitative analysis, and observational thinking. Strategies: Planning a strategy is the most important feature and aspect of the graphic design process. That is where the designer can know if the customer requirements are satisfied. Typography: Different types of fonts used and the size of the fonts involved in designing the projects as required. Target audience identified: Identify the audience interested in having a product through graphic design. Understand the customer’s needs like color, logo, etc. Design the graphics according to the target audience’s interests. Find out the competitors: In every field, competition plays a vital role. By calculating the competitor’s step, the company can make the plan more advanced and have a clearer idea of execution. Proper selection of colors to attract your target audience: Every color has a special message, so choose the color as required. The graphic designer must know which color combination works for the project. Ask the opinions of the consumer. The colors must be chosen in such a way that they are recognizable. Image selection: Images play a vital role in the design process. The image should encourage and create interest in the customer. The selection of the images depends on the relevancy and reliability of the concept. Try making a rough concept and make it into the complete working model. Table of content: Content plays an important role. The content made by the graphic designer should be pleasing to the user. A friendly conversational tone will attract the users except for the formal industry like banks, etc. Identification of target audience: In such a way, the target audience should be attracted to the product/service. The public’s requirements should be met through the design. Neglecting personal preference The designer’s view is out of the league because what might look good to the designer might look odd to the user. It has a negative impact on the customers. It is the designer’s responsibility to give a good customer experience and go with the user’s choice. Feel-good experience The factors included should help the target audience. This will provide a large chance for the users to remember the website or company. Visitors will turn into customers if they are comfortable and happy. Tips for targeting a particular target audience The questions asked of the target audience should be meaningful and useful for doing the right research. Make the designs from the third perspective or the audience’s perspective and not from the designer’s perspective. The content created by the designer should be connective and relevant. The research done earlier from the target audience answers will help in this aspect. If there are two different target audiences, then find a common point and form one clear idea. After collecting all the info required, incorporate the theory of design, which many by both designer and the audience. Conclusion By designing according to the target audience’s interests and views, the designer can establish a good strategy and a good number of chances to win in the competitive world. A good design, memorable to the target audience, is truly appreciated. Design, a correct method used to communicate, required clarity in the portrayed message. It creates a positive impact on the customers. Work on the trends that bloom in the field so the target audience gets connected to the work made. Always try to do the best in whatever work is taken up and give the best results. Ensure the work done is as per the customers’ requirements, as they are the organization’s asset. The work

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Illustration of a person holding a deadline board of effective time management plans

Effective Time Management Plans for Creative Projects

Here, today we will learn about how we can use the effective time management plans technique to create a complex, large-scale creative project effectively and efficiently. If you and your company are looking for any good techniques for time management, then you have arrived at the correct spot. We at Draftss help you to sort this type of time management Everybody in this world aims for higher profit and wants to have a profitable, well-managed business. But some of them can grow the business into one of the highest scales and most profitable businesses. They do make their business outstanding because they take risks in their life, and they know how to manage their time in the most effective and efficient way.  They have a proper time management program and technique, which make them outstanding and the best.  These best practice only help them to gain profits and reputation for their business. You don’t always have to wait for the right creative person or a genius mind who can turn your business another way around and make your business go one step higher. You can have your own creative methods by doing some research and then plan your project according to time and see your creativity taking a higher step. The first step towards time management for your large-scale creative projects requires you to plan out everything related in advance. You can start by dividing your project length into small segments, like you can divide one year into different weeks and months and plan them according to your demand and sales. Effective Time Management plans no one should make The first and the most important thing that you should include in your effective time management plans for a large-scale creative project. At first sight, these plans seem to be perfect for you. Still, when you work out on them, they can turn out to be a failure and result in low gains and higher risk. The Detailed Plan A detailed plan, type of plan where every step has been completely laid down, and a person only has to follow that plan. These kinds of plans seem to be good at a point in time, but these kinds of plans do not offer any space for your own creativity, and it leads to one and only one way to do your plan. The downside of these kinds of plants is that as there is no room for creativity, they result in low gain and low risk. The Heaven Plan The heaven plan is that kind of plan that relies on one major way through which it can be done, and it leads to a situation of making it or breaking it. This kind of workout plan can give you brilliant results and you don’t know then disaster. The haven plan may offer creativity, but it depends on the team with the heavenly idea for innovation inside. These kinds of plants often involve high risk but have high gain potential also. Effective Time management plans for creative projects Define goals, plans, responsibility, and expectations at the beginning Find effective time management plans for large-scale creative projects. You should always start with a definite goal in your mind. Without a definite goal in your mind, you cannot plan out the responsibilities, and thus your project will become unmanageable. Due to these, all your time will be wasted in setting up a new goal and plan for everyone. Prioritize the work that has the most impact You should privatize your work and add macro and micro levels beforehand. Prioritizing work will give you an insight into which work you should take up first, which will have the most impact on your company, and it will help you make a timely decision for your company. Do not go for small projects first in your company because they will only consume your time but prioritizing the big projects will help you solve the difficult and big projects beforehand, and it will be better for your company. In this way, you will be able to manage your time and resources. Set up team and prioritize them Another important step for time management for a large-scale creative project is to divide your workforce into a setup team and prioritize their work according to their capabilities and knowledge. in this way, they will work for their specific goal as well as for the goal of their company, and it will be time-saving. You can get the work done in less time, which will lead to effective results. Schedule  your projects After all the steps you have taken above, even then, the project could fail due to the non-scheduled project. That is why you should always schedule your project according to a timeline for your team. The timeline for your project can be for a month or half-year. Along with scheduling the project, you should also coordinate with the different teams. This helps in knowing where your team works on your project and solving the issues they face so that no time is wasted and the project is done in endless time. Track and save your work It can sometimes happen that even after successfully completing the work on time, you can lose track of what work you have to turn in and which work should go first or which work should go after that. To make things simple for you, you should always have a record of the work you’ve done and the work you have to do because it will tell you where you are lagging behind and you can improve yourself. In the end, I would like to say that working on large-scale effective time management plans for creative projects sometimes can be difficult, but with effective time management plans, you can complete them effectively and efficiently. We hope that you and your company have found efficient time management plans for your large-scale creative projects. So what are you waiting for? Start to build up some

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Best 5 Web Development Languages In 2021

Web development is the booming industry in the computer field. Web development means creating web pages for the requirements given on the internet. The task of the developer is creating the simple page into the developed pages. This requires technical skills like markup languages and coding languages. The three kinds of web development are full–stack, front-end, and back-end developers. Here the back-end developer deal with the networking and server parts and the front-end developer helps in dealing with the behaviour and visuals aspects of the browser or the web page. Nowadays as everything in the world is roaming around the internet. The companies are willing to have their web pages. Rise of Web Development Languages Due to this covid times, even the e-commerce sites are getting more acknowledgment so they are more interested in web development for creating and developing pages that attract the customer for purchasing and retailers to sell their products. There is software for web development like the DreamWeaver of adobe, visual studio of Microsoft, etc. There are few types of scripting like client and server-side scripting. So these scripts help in stopping the entry of any unwanted or unauthorized entry in the site by entering the wrong details. The languages like PHP, Python, Ruby, etc. are the languages used for scripting. Web developers must always try and keep their pages updated to reduce the loopholes and internet fraudulent activities. The basic steps involved in developing a web page are that knowing the requirements, creating an action plan, designing, coding, testing, error rectification, and the launch of the page. Top languages used in web development Java script This is one of the most important and popular languages needed for developing web pages. There is a survey that says almost 68% of web developers do programming in java scripting. This language is the most flexible and powerful as it can be used in the server as well as client-side scripting. It can be used in both front-end and back-end web development services. The other reason for using javascript is used because of its variety of the in-built libraries available that helps in breaking complex codes into simple ones. This also helps the developers sharing the code rapidly with their members and the execution is also faster. This javascript is also compatible with MAC OS, windows, etc. It is also easy for beginners to easily cope up with this language. Python Python, the next important language needed for web development. According to the survey conducted in 2021, it says the second most required language for web development. As the trends grow, machine learning is getting known to many people and there is a demand for developers to learn python. It’s a complex language to learn but when learned it can be used for many purposes it even has many paradigms available and libraries. It coding syntax of the python language is just like normal English language. This, mostly used in the back-end. A survey also tells that almost 43% of the developers learn this language for developing web pages. The error rectification and debugging process are also easy in python in comparison to other languages. Java Java, always on the most wanted list when it comes to the web development process. It’s popular because of its security. Here in java, there’re more advantages like the code can be reused again when needed, there even many libraries available for simplification. It has the feature of a virtual machine that creates a platform for a high degree. The updating in java versions is done almost every 6 months. It’s considered to be the most trusted language for web development and it stays on the list till now. There is a survey where it tells almost 37% of web developers to use this language. This also has a large memory storage capacity and plays a role in android application development. C# The C# language, the next language used for web developments. It introduced and developed by Microsoft. The features available are more. It can be used in mobile game development applications. C# based on object-oriented programming. It can delete the garbage values automatically. The library features available so that the process of developing the web pages becomes easy and rapid. The name of this language is C sharp. This C# language similar to that of C++ and java language. PHP This PHP language involved in major project applications like Facebook, Wikipedia, etc. It contains a large number of in-built packages and tools, libraries, and many more. The tools for automation make web development an easy and faster process. For beginners, this PHP language easy to learn. The error rectification and debugging process are simple and easy. It’s used server-side scripting. Conclusion There’re many languages not only the above-mentioned languages like Ruby, Go, typescript, HTML, CSS, etc. In this new era of modern technologies, there’re few old languages that are in use in the web development process. For becoming a good web developer you need to know at least a few of the coding languages which are the basis for constructing the web pages. You can take up your career in full-stack or back-end or even front-end development. You have the option to also choose both the front and back end. Create the web pages as per the requirements and in an innovative way so that it attracts the customers. Follow the steps in creating the web pages. The web developer’s jobs are also in demand the salary is also high. Have complete knowledge about the things which you are going to deals with and know the requirements completely so that the customers do not feel disappointed about your work. Be perfect in whatever job you take up. There is a lot of need for web developers in the industry because if the e-commerce field is getting more popular.

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Difference Between E-commerce And Online Marketplace

Firstly, What is E-Commerce and Online Marketplace? E-commerce means the trading and merchandising of products. They’re basically of three types. The simple meaning, the shopping happening through the internet network. The process in which there’s no involvement of customer called as business to a business method, if the customer and the seller involved its business to customer method, etc. the few examples eBay, Amazon. The availability and reach gained by the products of e-commerce, a very wide range globally. The customized and personal goods available. A few tasks like buying tickets online, footwear shopping, etc. Here there are no intermediates involved they can directly pay to the sellers whose products being purchased. The online marketplace, similar to that of the physical mode market where the other members get in partnership with the owner of the online market, and all the goods can sell there but the money transactions can be made only through the owner. It does not need many requirements for setting up as does not have any retail stores. The materials will be sold by the sellers but the way of selling done through the portal. The portal helps customers or the consumers the idea of searching for products from the lot. Here they need to make the payments through the owner of the site. Once you know how to maintain the E-commerce and online marketplace can be set up later as per the requirements and it also easy to do so. This online marketplace involves intermediates in the process of buying or selling. Benefits of E-Commerce and Online Marketplace After setting up the online market place the next step is getting approval for being the third-party retailers and later the products is up for sale in the market and the customers get to see the products and the further processes developed step by step. The work of intermediates in the online marketplace is to maintain both the retailers and the customers. The retailers have the opportunity to showcase their products and the customers can choose the products of the retailers as per the requirements. Let’s have a look of the benefits of both E-commerce and Online Marketplace below Online marketplace benefits The online marketplace always has wide participants having millions of options to choose from. The marketing in the online marketplace site done by building interest in new products. They don’t have the inventory management process involved. The process of starting with the online marketplace, a very simple and easy. It does not require much work to be done. The launch can be completed in a day or two. The commission cost can be ranging from 5 percentages to 15 percentages. There’s no need for the persons to have the technical knowledge involved. It has the categories option as an inbuilt feature. E-commerce benefits The e-commerce sites need to gain customers by attracting them in different ways possible. Here in the e-commerce sites, the retailer must take care of their product maintenance and quality management. These sites have their inventory running in the back end. The process of setting up the e-commerce site is very time-consuming and needs to be done by the individuals involved. Here the retailers directly pay the amount to the site owners. There no involvement of commission in the e-commerce process. Here in the e-commerce portal, the customers can customize their requirements by using the filters.  Difference between E-commerce and online marketplace The access for the customers to use the e-commerce sites is 24 *7 and a wide range of varieties are available for a single product. Even the cost of the products is reasonable and affordable. Customization of few products is available according to customer requirements but the setup process is more tedious work to do and recommendations of the product to others also increase. The customer service and queries solving time reduced and viewing of the product only at the time of delivery and the product replace options are also available in most of the e-commerce sites. The queries clarified in the chat sections available with the customer service persons. If the payments are done online check the details once or twice before placing the order. Before buying the product on e-commerce sites get to know the full information about the return policies. 1. Approach towards the technology The online marketplace sites give the customers the advantage of getting everything in one place according to the requirement. The technologies used in this are a bit complex. The e-commerce portal, designed and built in such a way that they’re produced to customers as stores get to choose on which store to select to buy products. 2. Scalability purpose The scalability involved in the marketplace comparatively easy and it does not proceed with the process like investing in the stocks or taking risks in financial states. In other had the e-commerce easy to build and the profits gained comparatively less than that of the marketplace. 3. Inventory The inventory should always make large to attract the customers and they can find what’s actually available. Build the application that makes the customer stay loyal to the site and they can shop anything that’s needed. 4. Engagement of audience Both marketplace and e-commerce require customer engagement. But it’s difficult to find customer engagement on a platform like e-commerce and it involves a lot of time and money. Social media, a great help to engage customers. While the marketplace depends only on satisfying the objectives of the sellers and customers. Customer attraction in the marketplace compared to e-commerce sites. 5. Navigations The products in the e-commerce portal arranged based on the filters and requirements whereas in the marketplace the products already organized. The customers can easily customize the products according to the requirements needed. The navigation, different in both the portals that are e-commerce and marketplace. Conclusion All of these sites and platforms used to make customers aware of the different types of products available. This is one of the many ways in which retailers can

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Essential Elements of an Ecommerce Website

Ecommerce website service does not only provide the goods but books, clothing, etc. that are also available on these sites. During these tough covid times the eCommerce website portal is the only means of purchasing. The main purpose is just to recreate the same scenario of physical marketing into the online portal. The abbreviation of E-commerce is electronic commerce. This was developed so that customers can purchase and sell the products online. They need not be physically present for selecting the products. There are advantages and it equally has the same amount of disadvantages. Here in the portal if a product is on sale they mention its pros and cons, the product description. And the seller’s details so after knowing all this the customer can decide whether to buy the product or not. It completely depends on the customer’s choice. The products will deliver by the respected portals to the customers directly. The portals give offers to the customers who are regular buyers and also conduct super sales offers during the festival time. The eCommerce website portals conduct the contest and give free prizes. To the winner, this improves the participation of the customer in the portals. They help us sell the products online also. Elements that are essential for the Ecommerce website There are even many job opportunities for people to join these e-commerce sites and work from home during this pandemic situation. The main possibility to stay in this field is the survival of the fittest only the can manage to stay in the field for a longer time. Know the requirements of the customers and their place of interest. Have a steady business growth and provide satisfied service to the customers of the company. Make the customers think about your product by providing the requirements that are effective, efficient, and reliable. Homepage design The portal needs to be designed in such a way that the customers can find the required items. The design of the homepages should be creative and innovative that attracts. The people to again visit the page and also introduce this portal to their family and friends. The homepage must contain the bestselling products so that it makes the customer. Know about the products that are on-demand and this makes the selection process easy for the customers. Icon image and meaning The icon and the tag line of the eCommerce website online portal. That must be so interesting which makes the customer visit the portal at least once to check about what’s special in the particular portal. Options available for payment The portals must have various options for the payment like cash on delivery, net banking, online payments, etc. This helps the customer select the required options for the payment. Product details Provide every single description about the product like manufacturing date, seller’s details, return policy. Price of the product, offers available, size, shape, color, the quantity of the product, available designs, etc. So that the customer can choose the product that is customized according to their requirements. Advertisements Maintain the brand products that are well known to people and make use of all advertisement portals. To advertise your portal that helps people getting to know about your product. Feedback portal Make the feedback service and customer service available 24*7 as that helps in solving the queries which helps build a customer stay loyal towards the company. The queries can be solved through the chat option you can directly chat with the employee and get your queries solved. Picture quality The pictures used to describe the product must be very clear and the same as the product that will be delivered. The options like zoom in and zoom out must be available in the portal. So that the customer can use them to view the product in and out before buying them. It also makes the customer buy the product wholeheartedly and with satisfaction. Product rating Try to get a review for every product that is purchased by the customer. So that it does not even help the organization but also provides the review of the product to other customers who are willing to buy the product. This creates transparency between the customers and the portal. Option of filter The filter option must be available so that the customer can choose the range of rate, color, size, brand, etc. for the particular product. An option like sharing should be available so that the products that are better. To use can shared with friends and neighbors that also help in benefiting the company. Pros about Ecommerce website facility The investment and capital needed to start an eCommerce website portal minimum. The customization and the product selection are done according to the requirements of the customer. The same product can be compared in different portals and select according to the offers provided on each site The products that are purchased can be traced and tracked by the customers during the delivery process that helps the customer know where the product and when will the product reach them, etc. Cons about Ecommerce website facility The products cannot be touched or seen directly in eCommerce website portals as we do in physical marketing. Only if there’s good internet access the shopping in sites can be done. Because if there a little disturbance in the network the bank transactions and online payment methods like gpay, paytm, etc. can be done. The whole process must be repeated.  Conclusion Ecommerce websites are the future of shopping anything and the world changes into fully online mode because the technology is improving day by day. This creates a business opportunity for common people to work from home. Now even the companies that have physical layouts or changing their outlets. Towards the online sites and getting into eCommerce website platforms.  There are only a few things that are need for shopping in eCommerce website portals like a mobile phone or a laptop and the internet. These can build up with investment low and

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Infographics And Guestographics: Things You Must Know On Web Contents

Infographics and Guestographics, are the one we see in today’s world. We see the cyber network is just expanding, the source of information seems to be crossing the limits. There are also limitless pieces of information over the internet. The World Wide Web is covering each dimension of this world. There are of course multiples benefits of this web contents. You can find any place, get to know about it, may check the details of the nearby landmarks and various marketplaces. Search any kind of item to buy, get any information about whatever you want, can communicate to the entire world just by sitting at one place. Infographics and Guestographics One of the major benefits of this world wide web is the sharing of information to anyone either personally or publically. There are various ways to share it on the net – on social media profiles, websites, blog posts, ads, NEWS, etc. The shared information is being extracted by someone else on the other side sitting and surfing on the net for that. Or if the information is to publish on a public platform you can connect to the whole world and deliver your information or data or anything else. There are various tools to deliver the information or to let others know your message/concept/process or idea – Plain text, Codes, Symbols, Paintings, Audio, Video, etc. Firstly what is Infographics and Guestographics? What is Infographics? One of the most trending tools is Infographics a communication tool, uses visual arts, symbols, texts, logos, pictures to deliver. Or decipher the information or message. These are the informational graphics, presented in an image format. For instance in reality, infographics include the data to be presented visually to convey it fast and efficiently. Infographics can also be used for any kind of data representation. Many Businesses, Institutions, Advertising industries use infographics to publish. In the public domain to tell their policies, concepts, processes, and ads. Even governmental portals and ads uses infographics to convey the message, overview any policy, or tell the statistical data on the web. What is Guestographics? There is another content of web which you should know to connect to more people or to expand your reach or to publish your content at even a bigger domain termed as Guestographics. Guestographics is the way to publish your infographics at a bigger or high ranking platform which is beneficial for that party and you too. Its used to publish the infographics. Its also used by SEO experts to get the backlinks to get more and more traffic on your website or the content. Guestographics needs well designed, informative infographics about specific content or data. Secondly a well-designed site or even blogpost or any content related to your infographics. For instance, which you can offer or make a deal to provide your designed infographics. Attach a link to your design so that if anyone who will visit the site of that contracted party would get your web address from that design. It works for a mutual benefit or it can done as a “gift to guest”. Benefits of Infographics and Guestographics Benefits of Infographics Infographics need data, which processed and designed in a manner that can look appealing to the reader so that it can bring the attraction of more and more people, can conveyed in a very simple and efficient way. Infographics can anything – any information, overview of policy, researched or survey data, product/scheme description, a summary of a long process or a blog post or any incident, etc. Its a tool for visual communication. Informational infographics tell about some kind of information. Statistical Infographics shows some surveyed/analyzed/researched data. One of the use to show the election polls result. Process Infographics shows some processes in a lucrative way. Geographical Infographics show the geographical conditions. It can be used by news channels to show meteorological data or analyses. Comparison Infographics compares two or more entities altogether. Hierarchical Infographics defines the hierarchical distribution of categories under a department/process/concept. Resume Infographics designed so that it can display the CV of a person or institution or entity. Infographics are a type of web content which have a very vast domain and its use is making it more and more relevant in the present world. In the current scenario, no one has time to read the whole textual content of any data, policy, concept, process, or awareness-related news. In this hasty lifestyle, everyone wants to get through any data or information in a quick time. Infographics is one of the best options to make it a simple, fast, and efficient process. Benefits of Guestographics One of the very popular examples of can seen at the time festivals that we search for various picture greetings on the web browsers of our phone. We see many news channels providing greeting pictures – infographics (used to convey the message) on their websites. If you click on that infographics it will take you to that original website which has created it. This is the most popular example of Guestographics. Guestographics can issued by any freelancer or any other website. Of course guestographics is a process of mutualism. It’s the process of publishing your infographics to gain the bigger domain to connect and interact with the web population. Many big businesses use their graphic designers to develop their infographics. To publish them on the other site and that infographic pictures are useful for them also. Guestographics and Infographics are altogether the same things but the way to use a certain infographic. For instance, a specific way makes that infographic different and known as Guestographics. Infographics and Guestographics The world of “www” is expanding for many purposes. The internet makes you explore different dimensions of this world and you should also be curious about this. As the various content of the web helps you to grow more and to get some new experiences. Today’s world is revolving around the need, technology, and curiosity to make it better for oneself. So, what

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Inducing Graphic Design Into Brand: Shaping Normal Design Into Brand

Graphic design into brand is something that others think of you. Your way of thinking, your ingenuity, your vision. Your logo tells a lot about your product. Be it a large or small company that sells it all. Powerful views can be convincing. It’s aimed at viewers and should catch up. Strong branding depends not only on the aesthetic features but also on the details and the message you carry. Presenting the proper form of product identity plays an important role. Graphic design into brand is a well-known old craft which is originated in the print industry. Graphic design into brand is generally used in marketing and gives an aesthetic appeal. It attracts people due to its images, color, and typography. It needs a focused, human-centered approach and seeks to empathize with the users. For example, there is a mobile app that isn’t pleasing to the users, which means the graphic designer has failed by not being able to give the user a good experience. The scope of graphic designing is highly pleasurable, meaningful, and useful. Though graphic design into brand is a new era thing, it follows old principles and rules. Being a graphic design into brand means displaying design harmoniously. They should be able to prove that beauty and usability go hand in hand and so the design can carry the presented design’s idea to users. When the graphic designers establish a trustworthy design, they hint to the customers that they know what customers want. Business goals and graphic design brand personality Designing a brand without any knowledge is like drawing a portrait seeing a photograph. You can copy is same to the same but you cannot give the emotion it has. For a Branding process, the foundation is to have the design in the mind. However, to get the expected results, the designer should be aware of the customer’s point of view and for this, they need to have a crew to look after priorities and values at the start point. If the clients are unsure about the design, they want to choose which characterizes their company, it’s good to provide them some sample templates. The designer should know what kind of questions should be asked to the client to make the work simpler. Market and user research When the client made up their mind regarding the design and company features, then the designers start with research work. This is an essential step for a designer, be it a logo or a mobile app. They dig out the information about the marker and the competitors. They make sure they are putting effort into an efficient branding design. Logo design Logo design enables connection with the target audience. Often the logo is mistaken for the brand but it is not the only stage in the process of branding. At the same time, we cannot underestimate the prominent role of a logo. It is a foundation for an effective marketing strategy to make an impact on the target audience. One important aspect as a part of research is exploring the logos of other companies or competitive companies. It is important to know to avoid similarity between the logos and to make original brand identity. Elements of graphic design into brand of the product The design of the logo is not the only display of the product. There are so many aspects to focus on mascots and typography. Companies are looking for ways to customize their product. Logos created by typography. We can make fonts that refer to the product. Creating custom fonts and adding details to a logo gives you something unique. The designers ensure that the product is easy to remember and adds consistency. Corporate graphic design into brand style While creating a logo, the designers make sure that the design reaches the users. For communication looks vital, business cards are used to represent the brand properly. Communication in business meant to be formal. The letters, emails, and envelopes should contain brand identity for professionalism. Outdoor advertisements and web banners are a core part of the branding and the design works better over here. Including the product delivery, everything should depict the brand. A style guide The work completed and the visual material provided. Now a style guide should be provided. A style guide, something that’s used to provide instructions about the correct and wrong ways to use graphics created for the brand. It explains the idea behind making the logo for the brand. Conclusion Designing a brand is a complex process. Every step should done in a very neat and well thought. The main aim and goal of designing are targeting the audience and giving them a good user experience. All these aspects are to taken care of to build a good brand and giving it full potential to survive between the competitive brands. To stand out among the crowd, the design should be unique, recognizable, and emotionally felt by the customers. Only then the design can fly with flying colors. Your product strategy is how to communicate with your message, where, when, when and with whom. All strategic areas have led to an additional value purchased from the company’s products and services. For example, when we compare Adidas with a regular shoe, Adidas has added value and a strong product equivalent. It can charge more for its product and the customer will pay that higher price. They teamed up with star players for product promotion to make customers feel emotionally attached. It is not the only brand that sells Adidas shoes.  

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Photography Portfolio Website – Tips & Tricks

Being acceptable at a photography portfolio website doesn’t mean being acceptable at website architecture. In case you’re contemplating F-stops, profundities of field, and adjusting void space constantly, odds are you’re presumably not stressing over things like client experience, website route, or suggestions to take action. In any case, while overlooking website composition will not influence the nature of your photos, it unquestionably influences the nature of your photography portfolio website plan. Websites for picture takers are frequent entries to new customers and more work. In the event that your site is shoddy, you could really be losing business, as well as botched open doors in close-to-home marking and getting your name out there. So on the off chance that you need intense training to make great websites, below we present 7 speedy and pragmatic tips for planning a photography portfolio website that your customers will adore.  Separate Exhibitions by Topic One normal mix-up on the photography portfolio website is to include one single “display” segment with all your work. But since the fundamental substance of your site is the photos, placing them all in a similar spot is unreasonable. Imagine if Amazon coordinated every one of their things under one single “items” classification. Maybe, separate your displays into topics. In the event that you have some expertise in a couple of various kinds of photography portfolio websites or favor certain subjects, that is a decent spot to begin. For instance, Tayler Smith below splits her displays up by both industry (“internet business”) and subject (“dogs”). Cut Back the Excess Photography portfolio website exhibitions are much the same as physical displays. In the two spots, you need to highlight just your best—showing an excessive amount of overpowering watchers, distilling your best work, and dangers running out of room! Particularly in the event that you utilize your photography portfolio website as a portfolio, you need to flaunt your best work and just your best work. Quick and painless establishes a more grounded connection than drawn-out and normal. Perusing websites for picture takers, you see a lot of areas like “individual assortments” or “chose works” (Alan Schaller beneath). This is a fine methodology for showing just your best, and it can likewise help in separating your displays, as referenced previously. Focus On Your Photography Portfolio Website Objectives Website architecture isn’t just about how a webpage looks, it additionally consolidates how a webpage functions. Savvy website specialists can utilize the webpage arrangement to impact guest choices, energize explicit activities, and even improve deals. In any case, before you achieve any of these, you need to understand what your needs are. What’s the fundamental objective of your photography portfolio website? Drawing in new clients? Selling prints?  Showing imminent customers your portfolio? Intriguing craftsmanship exhibition custodians and workmanship chiefs? The request in which you focus on these objectives will determine the best website architecture methodologies to use on your webpage. Show Your Human Side With Your About Page Particularly for individual occasions like weddings, individuals would prefer not to recruit outsiders. It’s somewhat of a Catch-22, however, in light of the fact that what number of individuals are companions with an expert picture taker? The workaround for this specific Catch-22 lies in the About page—the space on photography websites for presenting yourself. Utilize your About page to speak a little about yourself and offer some close-to-home subtleties. Once more, straightforward is better—nobody needs to peruse an odder’s self-portrayal. Yet, in the couple of sections you have, attempt to show your human side. Incorporate All Your Contact Information At the danger of expressing the self-evident, including contact data on your site is fundamental for maintaining a photography business. Contact data fills a double need: for a certain something, it allows the guest really to connect with you for business, yet similarly as significant, it additionally demonstrates that you’re human. Employing somebody from the web is unnerving, so seeing a telephone number or populated online media feed can facilitate a few feelings of trepidation that you’re as yet dynamic or even that you exist. Zero in on SEO Web optimization is one of those spaces that relatively few individuals think about except if they work with websites frequently. For picture takers, however, it’s significant expertise to figure out how to capitalize on their photography website plans. For neighborhood photographic artists, perhaps the main SEO watchwords are the area. You need to specify your city, region, state/area, and most loved favorite spots however much as could reasonably be expected—that way, individuals looking for those particular names will see your site. For that equivalent explanation, you likewise need to specify your specialization; in case you’re a wedding picture taker, use wedding-related words however much as could reasonably be expected. Disregard Watermarks Nobody likes watermarks—not watchers, not picture takers. They divert from the visual progression of a picture that relies completely upon the visual stream. In case you’re attempting to flaunt your photography expertise, watermarks will just subvert your capacities. To summarize it, the burdens of watermarks overweigh the benefits. Other Popular Components of a Photography Portfolio Website Numerous photography portfolio website destinations go past the four fundamental areas of a portfolio site Different segments you ought to consider having on your site are recorded beneath. As you choose what parts to have on your site, remember these two inquiries: Will it assist me with making convincing substance? Does it give fundamental data about me? Photography Portfolio Website Blog You’ll regularly discover a blog in portfolio locales. Online journals give webpage guests seriously convincing substance to burn through. A blog gives individuals experiences about their insight, ability, and character. A blog can likewise acquire new webpage guests to your portfolio website. Cycle” Section Numerous online portfolios will have a part that traces the venture’s work process. This gives imminent customers bits of knowledge about what they can expect on the off chance that they work with you. Contextual Analyses Examining certain activities in incredible detail can furnish your site clients

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How to Develop Visual Content for Your Business?

Visual content is a great way to attract audience and its impact cannot be denied. A website with stunning visuals is going to gain lot more followers than a website that lucks visual content. Look at the kind of impact Draftss creates by offering you to create your own customized website and the kind of design templates that are available to users. Lets look at a few statistics to understand the impact of visual content LinkedIn posts that have images are ninety eight percent more likely to get commented on average. Tweets with visual content have three times more engagement. Any Facebook post with photos gets more likes and comments. Fun fact: You are sixty five percent more likely to remember information with images than a bland text! Your visual strategy must include Knowing what piques your audience’s interest. Research and try A/B testing on your content to figure of what works best for you! Every social media platform is different and unique in it’s own way. An Instagram story has a different set of audience while LinkedIn needs a more professional approach. You don’t want to be posting memes on LinkedIn and hire people on Facebook, wouldn’t that be crazy? If you are an oat milk company, then using relevant theme is important. Using a cow milk themed post for oat milk would be inappropriate right? So yes, choosing an appropriate theme is important. If you, as a business, are coming out with offers targetting certain festivals like Christmas or Diwali, your content should be timed accordingly. There are some best practices for creating social media visuals Your image must be focussed on a single subject. Using natural light for your images. Too much exposure or too dark an image? Neither are good. An image with contrast provides balance and helps the audience since the content is easier to read. Your image and the message you are trying to convey must be easy to understand. Subtlety is good. Don’t use too many filters and animations on your content. While keeping the above points in mind, it is easier to hire a professional to do your work. But you could still have budget constraints for which there are plenty of free online tools and resources to work. Boundary Issues While working with visual content, it is important that there are boundary issues to be kept in mind. What do I mean by that is the copyright issue. If you are want to use images from other websites, it is best to use pngtree or unsplash which have tons of free images. Some of them offer a download limit on the number of free images you can download. While using free images that don’t have copyright issues is always a welcome, there are serious consequences for misuse of images with copyright. Read the fine print of the images, templates and inquire with the image owner wherever it is unclear.  Give credit wherever it is due While posting images, do not forget on one thing…And that’s the size. Using the wrong size can be kind of a mood spoiler. The wrong aspect ratio or low resolution photos can be blown out of proportion by being stretched or even cropped. You must use images of highest quality, not forgetting pixels and it’s resolution. There might be times when you want to post an Instagram image but the platform edits and crops out some parts of it. It is up to you to edit it and adjust it according to the platform that you are using. Here are some image sizing hacks Different devices display different stories and vertical contents differently. Remember that! Always preview your visual content before publishing. Use Google Analytics to get insights into the kind of device your audience use. You can animate your content if it if doesn’t fit the room. On Instagram, you can use carousels to divide your image before posting it. Since you are creating visual content, naturally you are bound to add some text occasionally. The text should be clear, concise, and readable. The text that you add should make your image stand out and add meaning to it. It should add value to your message. ProTips While adding text make sure to not commit any grammatical errors. Font affects your tone and legibility so choose it carefully. Mix fonts when needed. Write short sentences and not paragraphs on your visual content. Add pizazz to your text by animating it. If you are a photographer by profession and need your work to be recognized, do add your signature at the bottom corner of your image. It helps in creating your own brand! Diversity of Audience When you are creating content, considering the diversity of your audience always helps. If you are a music company and have fans among the LGBTQIA+ community, representing them in your visual content shows that you are both considerate and sensitive to their cause. It shows that you encourage diversity. If you are a company that encourages diversity hire, make a point to let the world know that you are open and appreciative. While keeping the above points in your mind, remember to add animation to your content. GIFs and videos ranging from high production to IGTV films narrate and add visuals to portray the subtle animations in your content. Wrapping Up There are times when a browser may not support your content. This is where adding an alternate text description will help. And in case your video is visible but not understood by your audiences since they belong to a different region, like Indian audience viewing Korean YouTube videos. Here adding subtitles will help along with a descriptive transcript in English. Most of all, do not forget to be creative. Creativity gets rewarded by likes, shares, comments, subscribers, sales and most of all loyal fans. The more creative you get, the more rewarding it will be!

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