Post-Pandemic Marketing Ideas is not about simply selling a product but rather creating an experience that attracts the customer and keeps them captivated by your brand.
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In the words of HubSpot Co-Founder, Dharmesh Shah, “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing, sales, or service. To win in the modern age, you must solve for humans.”
The post-pandemic era is a different world where greater emphasis is placed on trust and reliability. Therefore, businesses must take into account the importance of connecting with people and strengthening their bond with customers.
A recent article in Draftss, “How to Use Emotion in Branding for Repeat Customers” highlights the importance of emotional connection in marketing and provides stats to back up their argument. According to the article, companies that focused on building a bond with customers saw a rise of 84% in their sales.
As marketing is all about continuous innovation, businesses need to start working on creating new marketing strategies. Here are a few pointers on building a market development strategy that will help your brand stand out in the post-pandemic world.
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Retain existing customer
Once you have earned the loyalty of your customer, you must value it. Hence, your marketing strategy for business needs to focus on giving back to the audience. While creating campaigns to attract new buyers is necessary, retaining old customers who have stayed with your business is rewarding in the long run.
Marketing guru, Neil Patel offered his premium UberSuggest features along with the free version to his customers which resulted in an outpouring of gratitude from the business industry along with increased traffic to his website.
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Get online
Restrictions imposed during the pandemic pushed businesses to move online. As customers have focused more on online platforms, it is essential that as a brand you market your product and service through various digital routes such as Facebook, Twitter, and Instagram.
Digital marketing strategies are pivotal during this time and can help you make a strong presence within your target audience. Hence, all marketing strategies for growth must put special emphasis on a strong digital presence.
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Creating an experience
When it comes to children’s toys, the name LEGO stands out above the rest and even though they have competitors like Fisher-Price and Bandai Namco, no one rivals them in creating a tremendous experience.
Instead of directly pitching its product, LEGO brings in different aspects to its brand. Such as becoming a movie franchise, making the company a star with global recognition. All these endeavors invoke customer’s curiosity enough for them to buy the product. Marketing strategy for the business includes studying the audience and creating multiple mediums of engagement. This brings in a lot of brand awareness and growth.
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Show empathy
The importance of empathy has grown in the post-pandemic world and as a business, you must bring the human emotion to the forefront of your campaigns. Last year showed us that marketing during a pandemic is about doing the right thing rather than being sales-oriented.
Many brands went out of their way to help those who were struggling last year. For example, UK-based supermarket, Morrisons changed its brand purpose to ‘feed the nation’ and partnered with Amazon for increased home deliveries. The move was not aimed at selling but addressing the needs of customers who may have been isolating or shielding.
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Create engaging content
We all remember the ALS Bucket Challenge that went viral on social media and brought enormous attention to the ALS Association. This is how effective marketing strategies work as it pulls in customer attention to the product without directly pitching anything.
Most importantly content marketing is about inclusivity and has to be a two-way conversation. Sending out newsletters directly to your customers and creating relatable posts needs to be a part of your marketing strategy. Post-pandemic marketing ideas are quite extensive, you can have a wide range of options on the internet as well.
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Connect with the audience
While social distancing remains the norm, businesses have to bridge the gap between themselves and customers. This means reaching out and making customers feel a part of the brand.
People also gravitate towards brands that are responsive and go the extra length for their consumers such as Ikea which allows fans to share their interior design ideas.
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Know your social media channels
While social media is the best way to reach out and connect with customers, you have to pick the right channels. Germans, for instance, prefer YouTube and Facebook to Snapchat or LinkedIn.
Hence, while designing ideas about marketing strategy aimed at post-pandemic marketing. To emphasize the preferred social media which will bring better results.
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Use of SEO
A simple and yet impactful way of making your product stand out is through search engine optimization. By using the right keywords, you can give your content a boost and increase its Google ranking. The best part is that this form of marketing is also very budget-friendly.
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From funnel to flywheel
While the funnel method for marketing and acquiring customers has been the norm. The post-pandemic world is more focused on flywheel marketing.
The difference is that the flywheel method is about integrating different practices that will enhance the customer’s experience of the product or service. This, in turn, will bring more consumers and generate profit. The model is similar to a flywheel which after initial push builds momentum on its own. Simply speaking, with customer satisfaction at the heart of your marketing model, developing profit becomes easily achievable.
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Send the right message
The world will continue to feel the impact of COVID-19 for months to come. It is therefore important that every post-pandemic marketing strategy needs to consider the emotional toll of its audience.
Conclusion:
Ensure, that you don’t constantly focus on product promotion but also integrate prevention and care messages. Marketing after the pandemic needs to have less focus on ‘sales’ and more on being empathetic to the customer. This will help the business build a strong reputation in the market. Post-Pandemic Marketing Ideas depend on your branding and customer requirements. Hence before stepping up with any of the ideas understand the requirements of your customers and the product you are delivering.
You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites, Landing pages, Dashboards, App UI/UX, and many more. Here we provide our clients with 73+ types of design and code services.
