Vtiger

The Vtiger pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Toggle Switch: The “Billed Yearly/Billed Monthly” toggle is a prominent and user-friendly way to view pricing options.
   • Tiered Structure: Three distinct tiers (PILOT, ONE PROFESSIONAL, ONE ENTERPRISE) are clearly displayed.
   • Visual Cues: Tier names, pricing, and CTAs are clearly highlighted. The “POPULAR” banner draws attention to the middle tier.
   • Layout: The layout is clean and organized, presenting information concisely.

2. Value-Based Differentiation:

   • Target Audience: Each tier description targets different user needs and business sizes.
   • Feature List: The feature list clearly shows the added value of each tier, with features building upon each other.

3. Transparent Pricing:

   • Clear Pricing: Prices are clearly displayed for each tier, along with the per user unit.
   • Discount for Yearly Billing: The strike-through pricing highlights the discount for yearly billing.

4. Addressing Different User Needs:

   • Tier Names: The names (PILOT, ONE PROFESSIONAL, ONE ENTERPRISE) suggest increasing levels of functionality and service.
   • Target Audience Descriptions: The descriptions explicitly target different business sizes and needs.
   • Feature Availability: The tiered feature availability directly addresses different usage requirements.

5. Strategic Use of Information:

   • Free Trial CTAs: “START FREE TRIAL” CTAs are prominent for the paid tiers.
   • “GET STARTED” CTA: A “GET STARTED” CTA is included for the free tier.
   • Feature Details: The detailed feature list clarifies what each tier includes.
   • Highlighting Key Features: The “POPULAR” banner highlights a recommended plan.