The PGI.com pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “GlobalMeet Webcast Plans” clearly states the product.
Tiered Structure: Three tiers (Essential, Professional, Enterprise) are visually distinct and clearly labeled.
Visual Cues: Checkmarks and plus signs clearly indicate feature availability. “Contact Sales” buttons are prominent.
Layout: The layout is organized and easy to navigate, with a clear comparison table.
Value-Based Differentiation:
Target Audience: Each tier has a concise description highlighting its target user and key benefits.
Feature List: The comparison table clearly shows the increasing number of features and capabilities across tiers.
Transparent Pricing:
Pricing Information: While specific prices are not listed, the “Contact Sales” CTA is prominent for each tier, encouraging users to get personalized quotes.
Addressing Different User Needs:
Tier Names: The names (Essential, Professional, Enterprise) suggest different levels of service and functionality.
Target Audience Descriptions: The descriptions explicitly target different user segments based on size and needs.
Feature Availability: The tiered feature availability directly addresses varying requirements for event size, features, and support.
Strategic Use of Information:
Call to Action: “Contact Sales” buttons are present for each tier.
Comparison Table: The detailed comparison table allows for easy side-by-side analysis of features.
Add-on Information: The note about add-on services provides additional flexibility and customization options.
Viewer Capacity: The viewer capacity for each tier is clearly stated.
