BrightLocal

Be found by customers, beat competitors, and grow revenue with local SEO

This BrightLocal pricing section is effective for several reasons:

1. Clear Tiered Structure and Targeting:

• Distinct Tiers: The “Single Business,” “Multi Business,” “SEO Pro,” and “Just Reviews” tiers are clearly defined and visually separated, making it easy to compare options.
• Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, based on business size and needs, helping potential customers quickly identify the most suitable plan.

 

2. Transparent Pricing and Savings Communication:

• Clear Price Points: The monthly prices are prominently displayed for each tier.
• Annual Billing Savings: The “(Go Annual – get 2 months free!)” messages clearly highlight the potential savings with annual billing.
• “BEST VALUE” Highlight: The “BEST VALUE” label on the “SEO Pro” tier helps guide users towards a commonly chosen option.
• Per Location Pricing: The “Just Reviews” tier clearly specifies “per location” pricing, making it easy to understand the cost for multiple locations.

 

3. Emphasis on Feature Differentiation:

• Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
• Clear Feature Metrics: Features are quantified with metrics like “Local Search Ranking Reports,” “Google My Business Audits,” and “Monitor Reviews,” providing clear usage limits.
• Checkmarks: Checkmarks are used effectively to indicate included features.

 

4. Strategic Use of Calls to Action:

• “Try for free” Buttons: Clear and prominent buttons encourage users to take action and try the service.
• “Learn more” Button: For enterprise level.

 

5. Visual Clarity and Organization:

• Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
• Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.

 

6. Focus on Core Value:

• Local SEO and Reputation Management: The features listed clearly focus on local SEO and reputation management, highlighting the core value proposition of the platform.

 

7. Enterprise Option:

• Clear Path for Custom Pricing: The “Enterprise” section provides a clear path for larger organizations to get custom pricing.

 

8. Additional Features Sections:

• The “Additional Features” sections help to highlight the extras that are included in each plan.