This Applitools pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: Three distinct tiers (Starter, Eyes, Ultrafast Test Cloud) are clearly displayed with visual separation.
- Visual Cues: Icons are used to represent each tier. Checkmarks effectively communicate included features. “START TODAY” and “CONTACT US” buttons are clearly visible. The layout is organized and easy to navigate.
2. Value-Based Differentiation:
- Target Audience: Each tier description highlights the target user and their needs (e.g., “Begin using Visual AI,” “Enterprise-grade functional and visual testing,” “Enterprise-grade functional and visual testing run on our Ultrafast Grid”).
- Feature List: The feature list shows increasing functionality and value across tiers. Limits for users and concurrent sessions are clearly stated.
- Deployment Options: The availability of different deployment options (Public Cloud Only vs. Public Cloud, Dedicated Cloud, and On-Prem) is a key differentiator.
3. Transparent Pricing:
- Call to Action: “START TODAY” and “CONTACT US” buttons encourage user engagement.
- Free Tier Option: The “Starter” tier offers a free option, allowing users to try the product.
- Enterprise Focus: The “Eyes” and “Ultrafast Test Cloud” tiers focus on enterprise-grade features and support, suggesting a higher price point and custom pricing.
4. Addressing Different User Needs:
- Tier Names: The names suggest different levels of service and functionality.
- Target Audience Descriptions: The descriptions explicitly target different customer segments.
- Deployment Flexibility: The availability of different deployment options caters to various infrastructure needs.
5. Strategic Use of Information:
- Focus on Key Differentiators: The messaging highlights key benefits and features, such as CI/CD integration, enterprise support, and concurrent sessions.
- Contact Information: The “CONTACT US” buttons provide a clear path for users to get more information and discuss their needs.
- Concise Presentation: The information is presented in a clear and concise manner, making it easy to understand and compare tiers.
- Visual Appeal: The design is clean and professional, making the information easy to digest.
