Vendasta

The easiest way to sell digital solutions under your own brand. Vendasta is a white-label platform for companies who provide digital solutions to SMBs.

Vendasta Pricing Page Design

 

This Vendasta pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

  • Distinct Tiers: The “Startup,” “Essentials,” “Growth,” and “Scale” tiers are clearly labeled and visually separated.
  • Consistent Layout: Each tier follows a consistent layout with descriptions, pricing, features, and call-to-action buttons.
  • Visual Cues: Checkmarks are used to indicate included features, enhancing readability.
  • Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
  • Pricing Clarity: The monthly and annual prices are prominently displayed.
  • Call to Action Buttons: The “Get Started” and “Book A Demo” buttons are visually distinct and clearly labeled.
  • Billing Period Options: The Monthly, 1 Year, 2 Year, and 3 Year tabs provide clear billing options.
  • Discount Highlight: The “Save 25% on a 3 year plan!” banner is prominently displayed.

 

2. Value-Based Differentiation:

  • Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
  • Feature Progression: The feature lists clearly show the increasing capabilities of each tier.
  • Specific Feature Differentiation: Features like “10 Team Member Seats,” “225 Local Business Online Toolkits,” and “100,000 Emails sent/month” differentiate the higher tiers.
  • Quantitative Differentiation: The differences in team members, local business online toolkits, and emails sent/month provide clear quantitative differences.
  • Onboarding Information: The inclusion of onboarding details in the pricing is helpful to understand the full cost.

 

3. Transparent Pricing:

  • Clear Pricing Information: The monthly and annual prices are clearly stated for each tier.
  • Discount Clarity: The discount for the 3-year plan is clearly stated.
  • Onboarding Costs: Onboarding costs are clearly outlined.

 

4. Addressing Different User Needs:

  • New Businesses: The “Startup” tier caters to new businesses with basic needs.
  • Established Businesses: The “Essentials” tier is designed for businesses looking to establish a local presence.
  • Growing Businesses: The “Growth” tier caters to businesses looking to scale their operations.
  • Large Enterprises: The “Scale” tier is designed for large enterprises with complex needs.

 

5. Strategic Use of Information:

  • Benefit-Oriented Descriptions: The descriptions highlight the benefits of each tier, such as “acquire & retain clients” and “grow your brand.”
  • Clear Call to Action: The “Get Started” and “Book A Demo” buttons provide clear paths for action.
  • Feature Lists: The feature lists clearly show the differences between the tiers.
  • Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
  • Discount Incentive: The 25% discount for a 3-year plan incentivizes longer commitments.

Other Pricing Examples