The Ebsta pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- CRM Selection: The prominent “Select your CRM” toggle (Salesforce/HubSpot) allows for immediate personalization and filtering, focusing the user on the relevant options.
- Tiered Structure: Three distinct tiers (Standard, Professional, Ultimate) are clearly displayed with visual separation.
- Visual Cues: Pricing is prominently displayed. “Speak to Sales” and “Buy now” buttons are clearly visible. The layout is organized and easy to navigate.
- Color Coding: The use of different accent colors for each tier adds visual distinction.
2. Value-Based Differentiation:
- Target Audience: Each tier description highlights the target user and their needs (e.g., “Automatically enrich your CRM,” “Improve sales forecasting and performance,” “Bespoke reporting and advanced configuration”).
- Feature List: The feature list shows increasing functionality and value across tiers. The “Everything in [previous tier], plus” messaging simplifies the information.
3. Transparent Pricing:
- Clear Pricing: Prices are clearly displayed for each tier, along with the per-user/month unit and billed annually clarification.
4. Addressing Different User Needs:
- Tier Names: The names suggest different levels of service and functionality.
- Target Audience Descriptions: The descriptions explicitly target different customer segments.
5. Strategic Use of Information:
- Call to Action: “Speak to Sales” and “Buy now” buttons are strategically placed. The inclusion of a phone number provides an additional contact option.
- Feature List: The detailed feature list allows for easy comparison.
- Highlighting Key Features: The descriptions and feature lists highlight key benefits and features.
- Social Proof: The “Helping companies like” section with recognizable logos provides social proof and builds trust.
- Focus on Key Benefits: The messaging focuses on the benefits users will receive, such as improved forecasting, enhanced reporting, and streamlined workflows.
- Contact Information: The inclusion of a phone number makes it easy for users to contact sales directly.
- Clarity on Billing: The “billed annually” clarification avoids confusion about pricing.
- CRM Specificity: The toggle for CRM selection ensures users only see relevant pricing information.
