This Small Improvements pricing section is effective for several reasons:
Clear Tiered Structure and Targeting:
Two Core Plans: The “Performance Starter Pack” and “Feedback and Performance Suite” offer two distinct options catering to different needs.
Add-on Option: The “Engagement and Retention Add-on” provides flexibility for users looking to expand their functionality.
Target Audience Differentiation: The plan descriptions (“Jumpstart and automate a lean performance review process” vs. “Everything you need to build a culture of continuous feedback and growth”) clearly indicate who each plan is for.
Transparent Pricing:
Clear Price Points: The prices ($5 and $7) are prominently displayed with clear “per user/month, billed annually” indicators.
Add-on Price: The add-on price ($2) is clearly stated, allowing users to easily calculate the total cost.
Minimum Pricing Applies: The message “Minimum pricing applies” indicates potential variations based on team size, encouraging users to inquire further.
Emphasis on Feature Differentiation:
Feature Lists: Detailed feature lists for each plan allow users to easily compare functionalities.
“Everything in Performance Starter Pack” Reference: This clearly indicates the progression of features and benefits across the tiers.
“+” Indicators: The “+” indicators in the “Feedback and Performance Suite” list highlight the additional features included in that plan.
Strategic Use of Calls to Action:
“Calculate” Buttons: Clear and prominent buttons encourage users to calculate their potential costs.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across plans enhances readability and makes comparisons easier.
Focus on Core Value:
Performance Management and Feedback: The platform focuses on performance management and feedback, highlighting the core value proposition.
“New” Feature Highlights:
The “New” labels on “Pulse Surveys” and “Retention Analytics” highlight recent additions, potentially attracting users looking for cutting-edge features.
