The Construction Autodesk pricing section is effective for several reasons:
- Clear Hierarchy and Visual Appeal:
- Headline Focus: “AUTODESK BUILD” is clear and prominently displayed.
- Toggle Switch: The “Monthly Billing/Annual Billing” toggle allows for easy comparison between billing options.
- Tiered Structure: Four distinct tiers are clearly displayed with visual separation.
- Visual Cues: The “MOST POPULAR” banner highlights a recommended option. Pricing is prominently displayed. “BUY NOW” and “REQUEST PRICING” buttons are clearly visible.
- Layout: The layout is clean and organized, presenting information concisely within each tier.
- Value-Based Differentiation:
- Target Audience: Each tier description highlights the target user and their needs (e.g., “Small project & team collaboration,” “Flexible collaboration across many projects,” “Collaboration without limits,” “Enterprise Pricing”).
- Sheet Limits: The number of sheets included in each tier is a clear differentiator and a relevant metric for the target audience.
- Transparent Pricing:
- Clear Pricing: Prices are clearly displayed for the first three tiers.
- Enterprise Pricing: The “REQUEST PRICING” option for the Enterprise tier is appropriate for custom, large-scale needs.
- Tax Inclusion: The “*Includes tax” note provides transparency about the listed prices.
- Addressing Different User Needs:
- Tier Names: The names suggest different levels of service and functionality.
- Target Audience Descriptions: The descriptions explicitly target different customer segments.
- Strategic Use of Information:
- Call to Action: “BUY NOW” and “REQUEST PRICING” buttons are strategically placed.
- Free Trial Offer: The prominent “Want to evaluate Autodesk Build free for 30 days? Start a trial today!” message encourages user engagement.
- Contact Information: The inclusion of a phone number makes it easy for users to contact sales directly.
- Concise Messaging: The descriptions and feature lists are brief and to the point.
