This Teamviewer pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: The section clearly presents three distinct tiers: “Single User,” “Multi User,” and “For Teams.”
- Visual Cues:
- The “Best Value” ribbon on the “Multi User” tier effectively highlights the recommended option.
- The “NOW INCLUDES Meeting Experience” badges emphasize a key feature addition.
- The “BUY NOW” buttons are visually distinct and consistent, encouraging immediate action.
- The use of icons next to the seat and session information provides quick visual understanding.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is tailored to different user groups (individual users, multiple licensed users, and teams).
- Feature Progression: The descriptions clearly outline the differences in user access and session limits, showcasing the added value of higher tiers.
- License Clarity: The use of “Business License,” “Premium License,” and “Corporate License” clearly labels the license types.
3. Transparent Pricing:
- Clear Pricing: The monthly prices are prominently displayed in the local currency (₹).
- Billing Information: The “Price per month, billed annually” statement clearly explains the billing structure.
4. Addressing Different User Needs:
- Tier Names: The tier names are intuitive and directly reflect the target user groups.
- Scalability: The tiers offer a clear progression in user access and session capacity, catering to growing needs.
5. Strategic Use of Information:
- “Best Value” Highlight: Emphasizing the “Multi User” tier as the “Best Value” likely increases its selection rate.
- Feature Addition Emphasis: The “NOW INCLUDES Meeting Experience” badges highlight a recent improvement, showcasing ongoing development.
- Direct Call to Action: The “BUY NOW” buttons provide a clear and immediate path for purchase.
- Localized Currency: The use of the local currency (₹) enhances clarity and convenience for the target audience in Mumbai, Maharashtra, India.
