WaveMaker

The WaveMaker pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

• Tiered Structure: Three distinct tiers (Solo, Small Team, Enterprise) are clearly displayed with visual separation.
• Targeting: Each tier has a clear target audience stated (e.g., “for consultants,” “for small teams,” “for enterprise teams”).
• Pricing Clarity: The “Solo” tier pricing is prominently displayed. The “Get Quote” CTA for the other tiers suggests custom pricing, which is appropriate.
• Call to Action: “Get Quote” is clear and prominent for the tiers where pricing isn’t immediately available.
• Layout: The layout is clean, organized, and easy to scan.

2. Value-Based Differentiation:

• Target Audience: Each tier description clearly defines the target customer.
• Team Size: The pricing is differentiated by team size (per developer, team of 5, team of 10), which is a relevant metric.
• Hosting: The “Enterprise” tier highlights the option for on-premise or private cloud hosting, a key differentiator.
• Support Level: The support level is implied to increase with each tier (Standard, Priority).
• Training & Services: The inclusion of training and professional services is consistent across tiers, suggesting a baseline level of support.
• Proof of Concept: The inclusion of POC across tiers indicates a commitment to helping customers evaluate the platform.

3. Transparent Pricing (Partially):

• Solo Pricing: The pricing for the “Solo” tier is clearly displayed.
• Custom Pricing: The “Get Quote” CTA for the other tiers implies custom pricing, which is suitable for larger organizations with varying needs.

4. Addressing Different User Needs:

• Tier Names: The names suggest different levels of service and functionality.
• Target Audience Descriptions: The descriptions explicitly target different customer segments.
• Hosting Options: The availability of different hosting options caters to various infrastructure needs.

5. Strategic Use of Information:

• Call to Action: The prominent “Get Quote” CTAs drive conversions.
• Highlighting Key Features: The listed features focus on the most important aspects of each tier.
• Concise Messaging: The descriptions and feature lists are brief and to the point.
• Focus on Benefits: The messaging focuses on the value users will receive, such as unlimited apps and users, collaboration features, and enterprise-grade capabilities.
• Question Mark Tooltips: The question mark tooltips provide additional context and information about specific features, which is helpful for users who want to learn more.