LightspeedHQ

We’re now part of the Lightspeed family! Current customers: Our team is available 24/7 to help you run and grow your retail or restaurant business.

 

The LightspeedHQ pricing section is effective for several reasons:

  1. Clear Tiered Structure and Targeting:
  • Distinct Tiers: The “Lean,” “Standard,” “Advanced,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
  • Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.

 

  1. Transparent Pricing and Value Communication:
  • Clear Price Points: The prices are prominently displayed for each tier, with a clear “/mo” indicator.
  • “Recommended” Highlight: The “Recommended” banner clearly indicates the recommended plan, guiding users towards a popular choice.
  • “Get a quote” for Enterprise: The “Get a quote” designation for the “Enterprise” tier suggests custom pricing, which is common for larger organizations with specific needs.

 

  1. Emphasis on Feature Differentiation:
  • Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
  • Feature Progression: The lists show a clear progression of features, with higher tiers offering more advanced capabilities like unlimited onboarding, personalized consultation, and dedicated support.

 

  1. Strategic Use of Calls to Action:
  • “Select” and “Get a quote” Buttons: Clear and prominent buttons encourage users to take action.

 

  1. Visual Clarity and Organization:
  • Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
  • Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
  • Checkmarks: Checkmarks are used effectively to highlight included features.

 

  1. Focus on Core Value:
  • Retail POS and Business Management: The emphasis on features related to retail POS, payments, accounting, and loyalty highlights the core value proposition of the platform.
  • Services and Support: The inclusion of services like onboarding, training, and dedicated account management demonstrates the platform’s commitment to customer success.

 

  1. Clear Add-on Pricing:
  • “Additional registers + 29 USD/mo”: This clearly communicates the pricing for additional registers, allowing for easy cost estimation.

Other Pricing Examples