This ActiveCampaign pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Lite,” “Plus,” “Professional,” and “Enterprise” tiers are clearly labeled and visually separated.
- “MOST POPULAR” Label: The “Professional” tier is highlighted as “MOST POPULAR,” guiding user choice.
- Consistent Layout: Each tier follows a consistent layout with pricing, descriptions, and call-to-action buttons.
- Visual Cues: The use of clean, minimalist design and consistent button styling enhances readability and visual appeal.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Pricing Clarity: The monthly prices are prominently displayed.
- Call to Action Buttons: The “Sign Up Now” buttons are visually distinct and consistently labeled.
- Contact Selection: The user can select the number of contacts they have to see the pricing.
- Billing Toggle: The “Billed Yearly” toggle is present.
- Informative Headline: The headline “Simple pricing with no setup fees.” is clear and enticing.
2. Value-Based Differentiation:
- Quantitative Differentiation: The differences in monthly prices provide clear quantitative differences.
- Contact Selection: The ability to change the number of contacts and see the price change is a good way to show value.
3. Transparent Pricing:
- Clear Pricing Information: The monthly prices are clearly stated for each tier.
- Paid Yearly: The “Paid yearly (USD)” information is clearly stated.
- Contact Selection: The ability to change the number of contacts and see the price change is a good way to show the transparency of the pricing.
4. Addressing Different User Needs:
- Basic Needs: The “Lite” tier caters to users with basic needs.
- Growing Businesses: The “Plus” and “Professional” tiers cater to growing businesses with increasing needs.
- Enterprise Needs: The “Enterprise” tier caters to businesses needing advanced features and scalability.
5. Strategic Use of Information:
- Clear Call to Action: The “Sign Up Now” buttons provide a clear next step for interested users.
- Concise Information: The information is presented concisely, making it easy to understand the differences between tiers.
- “MOST POPULAR” Highlight: The “MOST POPULAR” label on the “Professional” tier influences user choice.
