This Bloomfire pricing section is effective for several reasons:
- Clear Tiered Structure:
- Two Tiers: The “Basic” and “Enterprise” tiers provide a clear choice between a standard offering and a more customized solution.
- Transparent Pricing for Basic Tier:
- Clear Price Point: The “Basic” tier has a clear price point ($25 per user, per month, paid annually), making it easy to understand the cost.
- Starting Price Indication: The initial paragraph mentions a starting price of $15,000/year for up to 50 users, giving context to the per-user pricing.
- Emphasis on Feature Differentiation:
- Feature Lists: Feature lists for each tier allow users to easily compare functionalities and understand the added value of the “Enterprise” plan.
- Checkmarks: Checkmarks are used effectively to indicate included features.
- Strategic Use of Calls to Action:
- “Contact Us” Buttons: Clear and prominent buttons encourage users to initiate contact for both tiers, facilitating further discussion.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Focus on Core Value (Implied):
- While not explicitly stated, the features listed suggest a platform focused on content distribution, analytics, and integrations, hinting at the core value proposition.
- Scalability Mention:
- The initial paragraph mentions that “The price per user scales down as you increase in the number of users,” indicating potential cost savings for larger deployments.
- Custom Pricing for Enterprise:
- The “Contact Us For Pricing” message for the “Enterprise” tier suggests tailored solutions for organizations with specific needs.
