This WP Engine pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “STARTUP,” “PROFESSIONAL,” “GROWTH,” and “SCALE” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, ranging from small websites to growing businesses and high-capacity sites, helping potential customers quickly identify the most suitable plan.
- Transparent Pricing and Savings Communication:
- Clear Price Points: The monthly and annual prices are prominently displayed for each tier.
- Annual Discount Applied: The message “Annual discount applied!” clearly states that the listed price is for annual billing, encouraging users to consider longer-term commitments.
- Savings Calculation: The “You’re saving…” messages clearly highlight the amount saved by choosing annual prepayment, reinforcing the value proposition.
- Emphasis on Feature Differentiation:
- “Available Features” Lists: The lists of features included in each tier allow users to easily compare functionalities.
- Quantifiable Metrics: Features are quantified with metrics like “Sites included,” “Visits/month,” “Local Storage,” and “Bandwidth/month,” providing clear usage limits.
- “Complete Feature List” Link: This provides an option for users to get more detailed information about the platform’s capabilities.
- Strategic Use of Calls to Action:
- “GET STARTED” Buttons: Clear and prominent buttons encourage users to take action and sign up.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- “BEST VALUE” Highlight:
- The “BEST VALUE” label on the “PROFESSIONAL” tier helps guide users towards a commonly chosen option.
- Currency Clarity:
- The “Prices are listed annually in ($) USD” message clarifies the currency used, which is important for international users.
- Focus on Core Value:
- WordPress Hosting: The platform focuses on WordPress hosting, highlighting the core value proposition.
- Managed Hosting Focus:
- The “MANAGED HOSTING” heading and the introductory paragraph emphasize the benefits of managed hosting, such as speed, security, and stability.