The Keap pricing section is effective for several reasons:
- Clear Hierarchy and Visual Appeal:
- Headline and Value Proposition: “Keap pricing and plans” is clear and direct. The sub-headlines for each tier also act as mini value propositions.
- Contact Slider: The interactive contact slider is a user-friendly way to explore different pricing tiers based on the number of contacts. It provides a visual and dynamic way to engage with the pricing.
- Tiered Structure: Three distinct tiers (Lite, Pro, Max) are clearly displayed with visual separation.
- Visual Cues: The “Most popular” banner highlights a recommended option. “NEW” badges draw attention to the Max tier.
- Pricing Clarity: Prices are prominently displayed for each tier.
- Call to Action: “Try free,” “Buy now,” and “Ask sales” buttons are clearly visible and encourage user engagement.
- Layout: The layout is clean, organized, and easy to scan.
- Value-Based Differentiation:
- Target Audience: Each tier description highlights the target user and their needs, progressing from solopreneurs to established businesses.
- Feature Progression: The descriptions clearly show the increasing functionality and complexity of each tier.
- User Limits (Implied): While the initial user count is consistent, the mention of “Additional users are $30 each” implies scalability for larger teams.
- Focus on Benefits: The messaging focuses on the benefits users will receive, such as organization, automation, and increased sales.
- Max Classic Tier: The separate “Max Classic” tier caters to a specific segment with advanced needs, offering a clear distinction.
- Transparent Pricing:
- Clear Pricing: Prices are clearly displayed for each tier.
- Additional User Pricing: The cost for adding users is clearly stated.
- Free Trial: The “Try free” option is prominently featured, making it an attractive option for users to try the service.
- Contact Sales: The “Ask sales” option for the Max and Max Classic tiers implies custom pricing, which is appropriate for complex or enterprise-level SaaS products.
- Addressing Different User Needs:
- Tier Names: The names suggest different levels of service and functionality.
- Target Audience Descriptions: The descriptions explicitly target different customer segments based on their needs and business size.
- Contact Slider: The slider allows users to easily find a plan that matches their contact list size.
- Strategic Use of Information:
- Call to Action: The prominent CTAs drive conversions.
- Concise Messaging: The descriptions are brief and to the point.
- Visual Clarity: The clean layout and consistent use of icons make the information easy to digest.
- “See details” Link: The “See details” link for the Max Classic tier provides a path for users to explore the product in more detail.
- “Formerly Infusionsoft” Tag: This tag provides context for users familiar with the previous branding.
