This MoEngage pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Pay as you Grow” is a customer-centric headline emphasizing scalability and flexibility.
- Tiered Structure: “Starter,” “Growth,” and “Enterprise” tiers are clearly labeled and visually separated.
- Visual Cues:
- The “Get Started” buttons are visually distinct and consistent.
- The “Everything in [Previous Tier] Plan +” structure clearly shows the progression of features.
- Icons are used next to feature descriptions for visual clarity.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is tailored to different user groups (small teams, growing teams, large teams).
- Feature Progression: The feature lists clearly outline the increasing capabilities of each tier, showcasing the added value of higher plans.
- Benefit-Oriented Descriptions: The descriptions focus on the benefits each tier provides (e.g., “Perfect for small teams looking to scale customer engagement,” “Ideal for large teams collaborating on customer experience”).
3. Transparent Feature Availability:
- Clear Feature Lists: The feature lists provide a clear comparison of functionalities across the tiers.
- “Everything in [Previous Tier] Plan +” Structure: This structure clearly shows the added value and makes it easy to understand the progression.
4. Addressing Different User Needs:
- Tier Names: The tier names are intuitive and suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic functionalities to advanced features like AI-based optimization and consulting services.
5. Strategic Use of Information:
- Customer-Centric Headline: The headline emphasizes flexibility and growth.
- Clear Call to Action: The “Get Started” buttons provide a clear and immediate path for action.
- Feature Highlights: The inclusion of specific features like “Sherpa: AI-based Time, and Content Optimization” and “Global Control Groups” highlights key benefits for target users.
- Support Differentiation: The varying levels of support (Email Support, Named Account Manager, Consulting Services) provide clear distinctions between the tiers.
- Visual Clarity: The use of icons next to feature descriptions adds visual clarity and makes it easier to understand the offerings.
