The PubNub pricing section is effective for several reasons:
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Clear Hierarchy and Visual Appeal:
- Headline Focus: “PubNub Pricing and Support” clearly states the page’s purpose.
- Tiered Structure: Three distinct tiers (FREE, STARTER, PRO) are prominently displayed with clear visual separation.
- Visual Cues: “Create an account” and “Contact sales” buttons are clearly visible. The layout is clean and organized.
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Value-Based Differentiation:
- Target Audience: Each tier description highlights the target user and their needs (e.g., “Develop a proof of concept,” “Launch a pilot or small-scale app,” “Custom pricing plans”).
- Feature List: The feature list shows increasing functionality and value across tiers. The “ALL OF FREE PLUS” and “ALL OF STARTER PLUS” messaging simplifies the comparison.
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Transparent Pricing:
- Clear Pricing for Free Tier: The FREE tier is clearly labeled with “$0/month.”
- Starting Price for Paid Tier: The STARTER tier lists a starting price of “$49/month plus MAUs.”
- Custom Pricing for Enterprise: The PRO tier encourages users to “Talk to our team” for custom pricing, which is suitable for larger organizations.
- MAU Explanation: The “How we calculate MAU pricing” link provides transparency and explains the pricing model.
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Addressing Different User Needs:
- Tier Names: The names (FREE, STARTER, PRO) suggest different levels of service and functionality.
- Target Audience Descriptions: The descriptions explicitly target different customer segments based on their size and needs.
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Strategic Use of Information:
- Call to Action: “Create an account” and “Contact sales” buttons are strategically placed.
- Feature List: The detailed feature list allows for easy comparison.
- “Examples of pricing by use case” Link: This link provides additional information and context for potential customers.
- Emphasis on Scalability: The messaging in the STARTER and PRO tiers highlights the ability to scale as usage grows.
- Support Level Differentiation: The PRO tier highlights “Dedicated technical experts” and “Higher levels of support,” appealing to users who need more assistance.
- Flexibility Messaging: The PRO tier emphasizes the ability to “Add and change features and functionality at any time.”
- Full Account Controls: The STARTER tier highlights “Build and test with full account controls,” a valuable feature for developers.
