Venngage

The Venngage pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Headline Focus: “Choose Your Plan” is a clear and direct headline.
   • Toggle Switch: The “Yearly/Monthly” toggle allows for easy comparison of billing options.
   • Tiered Structure: Four distinct tiers (Free, Premium, Business, Enterprise) are clearly displayed with visual separation.
   • Visual Cues: The “MOST POPULAR” banner highlights a recommended option. Pricing is prominently displayed. “Get Started” and “Contact Sales” buttons are clearly visible.
   • Layout: The layout is clean and organized, presenting information concisely within each tier.

2. Value-Based Differentiation:

   • Target Audience: Each tier description highlights the target user and their needs (e.g., “individuals who are looking to step up,” “professionals who want to design together,” “larger teams who need extra support”).
   • Feature List: The feature list shows increasing functionality and value across tiers.

3. Transparent Pricing:

   • Clear Pricing: Prices are clearly displayed for each tier, along with the per-month/per-user unit.
   • Discount for Yearly Billing: The “SAVE 20%” message is prominently displayed.

4. Addressing Different User Needs:

   • Tier Names: The names suggest different levels of service and functionality.
   • Target Audience Descriptions: The descriptions explicitly target different customer segments.

5. Strategic Use of Information:

   • Call to Action: “Get Started” and “Contact Sales” buttons are strategically placed.
   • Feature List: The detailed feature list allows for easy comparison.
   • Highlighting Key Features: The descriptions and feature lists highlight key benefits and features.
   • “Everything Included” Messaging: This simplifies the information and makes it easy to understand what’s included in each tier.
   • Unlimited Options: The use of “Unlimited” for certain features is attractive to users.
   • Team Size Clarification: The team size range for the Business and Enterprise tiers is clearly stated.
   • Support Level Differentiation: The level of support (email, chat, phone, priority) is clearly differentiated across tiers.
   • Customization Option: The Enterprise tier highlights the availability of custom-built features and integrations.
   • Onboarding & Training: Live onboarding and training sessions are highlighted for the Enterprise tier.
   • Multi-Factor Authentication: The inclusion of multi-factor authentication in the Enterprise tier highlights a key security feature.
   • Brand Kit: The availability of “My Brand Kit” in the Business tier and above is a valuable feature for brand consistency.
   • Export Options: The ability to export in various formats (PNG, Hi Res PNG, HTML, PowerPoint) is clearly shown.
   • Image Upload Limit: The image upload limit is clearly stated for each tier.
   • Icon and Widget Availability: The availability of free and premium icons and widgets is clearly shown.