The Newrelic pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Simple, transparent pricing plans. Only pay for what you use.” clearly communicates the pricing philosophy.
- Tiered Structure: “Free (Forever),” “Standard,” “Pro,” and “Enterprise” tiers are clearly labeled and visually separated.
- Visual Cues: Icons are used to represent each tier, adding visual distinction. The “Call to Action” buttons are visually distinct.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting. The features are grouped into logical categories (Users, Data, Applet Intelligence and Alerts, Support).
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (free users, growing users, professional users, enterprises).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers. The grouping of features into categories makes it easy to compare specific aspects.
3. Transparent Pricing:
- Pricing Information: The “Free (Forever)” tier is clearly marked as free. The “Standard” and “Pro” tiers have clear pricing information. The “Enterprise” tier uses “Call us,” suggesting customized pricing.
- Pay-as-you-go Model: The headline emphasizes the “only pay for what you use” model.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest different levels of features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic free access to advanced enterprise features.
5. Strategic Use of Information:
- Call to Action: The “Learn more” and “Call us” buttons are prominently placed, encouraging user engagement.
- Other Information: The grouping of features into categories (Users, Data, Applet Intelligence and Alerts, Support) makes it easy for users to find the information they are looking for. The “Free (Forever)” tier provides a low-barrier entry point.
