This Spendesk pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Starter,” “Essentials,” and “Scale” tiers are clearly labeled and visually separated.
- Consistent Layout: Each tier follows a consistent layout with descriptions, features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features, enhancing readability.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- User Limits: The user limits are clearly indicated at the top of each tier (“UP TO 5 SEATS,” “UNLIMITED USERS”).
- Call to Action Buttons: The “Choose this plan” and “Get a quote” buttons are visually distinct and clearly labeled.
- Color Coding: The use of distinct colors for each tier enhances visual separation.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The “Everything in Essentials plus:” structure clearly highlights the added value of the “Scale” tier.
- Specific Feature Differentiation: Features like “Purchase orders & 3-way matching (beta),” “Team budgets,” “Dashboards,” and “Dedicated Account Manager” differentiate the “Scale” tier.
- Quantitative Differentiation: The differences in user limits (up to 5 seats vs. unlimited users) and approvers (one vs. unlimited) provide clear quantitative differences.
3. Transparent Pricing:
- Clear Call to Action: The “Choose this plan” and “Get a quote” buttons provide clear paths for action.
- Contact for Pricing: The “Get a quote” option for the “Scale” tier indicates a tailored solution for larger clients.
4. Addressing Different User Needs:
- Entrepreneurs and SMBs: The “Starter” tier caters to entrepreneurs and small businesses with basic needs.
- SMBs Streamlining Spend: The “Essentials” tier is designed for SMBs looking to streamline their spend management.
- Established and Growing Businesses: The “Scale” tier caters to established and growing businesses needing more flexibility and control.
5. Strategic Use of Information:
- Benefit-Oriented Features: Features like “Virtual and physical cards,” “Supplier invoice tracking,” and “Automated receipt collection rules” highlight the value of each tier.
- Clear Call to Action: The call-to-action buttons provide clear paths for action.
- Feature Lists: The feature lists clearly show the differences between the tiers.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
