The OneLogin pricing section is effective for several reasons:
- Clear Segmentation and Targeting:
- Workforce Identity vs. Customer Identity (CIAM): The tabs at the top clearly segment the offerings based on the target audience, allowing users to quickly find the relevant pricing information.
- “Are you a small business under 50 users? View pricing options.” Message: This message directly addresses a specific segment and directs them to potentially different pricing options, showing consideration for smaller businesses.
- Transparent Pricing for Individual Features:
- List Prices: The individual list prices for each feature are clearly displayed, providing transparency into the cost of each component.
- Per User/Month Structure: The consistent “per user/month” pricing structure simplifies cost estimation.
- Emphasis on Bundled Savings:
- Bundle Prices: The “BUNDLE PRICE” column highlights the savings available when purchasing features as a bundle, encouraging users to consider more comprehensive solutions.
- Tiered Bundled Offerings:
- Advanced and Professional Tiers: The “Advanced” and “Professional” tiers provide pre-defined bundles with specific feature sets, simplifying the decision-making process for users who need a complete solution.
- Strategic Use of Calls to Action:
- “CONTACT SALES” Buttons: Clear and prominent buttons encourage users to initiate contact for bundled plans, which is common for enterprise-level solutions.
- “SEE FEATURES” Links: These links provide clear paths for users to learn more about the specific functionalities of each feature.
- “Call for Pricing” for Specific Features: This indicates that some features have custom pricing, which is common for specialized functionalities or larger deployments.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across the different features and tiers enhances readability and makes comparisons easier.
- Focus on Core Value:
- Identity and Access Management (IAM): The section clearly focuses on IAM solutions, highlighting the core value proposition of the platform.
- Security and User Management: The features listed emphasize security, authentication, and user management capabilities.
- Workforce Experience Focus:
- “Workforce Experience” Headline: This headline emphasizes the platform’s focus on improving the workforce experience, which is a key selling point for HR and IT professionals.
