The Appsflyer pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Zero,” “Growth,” and “Enterprise” tiers are clearly labeled and visually separated with different background colors.
- Consistent Layout: Each tier follows a consistent layout with descriptions, pricing, features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features, enhancing readability.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Informative Descriptions: The descriptions provide a clear understanding of the value proposition for each tier.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The “Everything in Zero, plus:” and “Everything in Growth, plus:” structure clearly highlights the added value of higher tiers.
- Specific Feature Differentiation: Features like “Cross-device and web attribution,” “Complete fraud protection,” and “Dedicated customer success manager” differentiate the “Enterprise” tier.
- Quantitative Differentiation: The “12K conversions upon sign up” and “6¢/conversion” provide clear quantitative differences.
- Free Option: The “Zero” free tier offers a starting point for users.
3. Transparent Pricing:
- Clear Pricing Information: The “Zero” tier is clearly marked as “Free for life,” and the “Growth” tier has a clearly stated “6¢/conversion” price.
- Custom Pricing: The “Enterprise” tier uses “Custom pricing,” indicating a tailored solution for larger clients.
4. Addressing Different User Needs:
- Zero Budget: The “Zero” tier caters to users with no budget and basic needs.
- Growth Focus: The “Growth” tier is designed for users seeking to accelerate growth with campaign performance insights.
- Maximized ROI: The “Enterprise” tier caters to users needing to maximize ROI with advanced attribution and support.
5. Strategic Use of Information:
- Benefit-Oriented Features: Features like “Mobile attribution,” “Custom dashboard creation,” and “Complete fraud protection” highlight the value of each tier.
- Clear Call to Action: The “Start now,” “Try for free,” and “Book a demo” buttons provide clear paths for action.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
- “See full comparison below” Links: The links encourage users to explore further details.
- Social Proof: The inclusion of “AppsFlyer mobile app” and “Tech & media partner integrations” adds credibility.
