The Aircall pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “ESSENTIALS,” “PROFESSIONAL,” and “CUSTOM” tiers are clearly labeled and visually separated.
- Consistent Layout: Each tier follows a consistent layout with pricing, descriptions, features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features, enhancing readability.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Pricing Clarity: The monthly per-user prices are prominently displayed for the “ESSENTIALS” and “PROFESSIONAL” tiers.
- Call to Action Buttons: The “Start your free trial” and “Get a personalized quote” buttons are visually distinct and clearly labeled.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The “All [Previous Tier] features, plus:” structure clearly highlights the added value of higher tiers.
- Specific Feature Differentiation: Features like “Salesforce integration,” “Advanced analytics and reporting,” and “Dedicated account manager” differentiate the higher tiers.
- Quantitative Differentiation: The differences in per-user monthly prices provide clear quantitative differences.
- Free Trial: The “Start your free trial” option for the “ESSENTIALS” and “PROFESSIONAL” tiers lowers the barrier to entry.
3. Transparent Pricing:
- Clear Pricing Information: The monthly per-user prices are clearly stated for the “ESSENTIALS” and “PROFESSIONAL” tiers.
- Custom Pricing: The “CUSTOM” tier uses “Call for details” and “Get a personalized quote,” indicating a tailored solution for larger clients.
4. Addressing Different User Needs:
- Basic Voice Solution: The “ESSENTIALS” tier caters to basic voice solution needs.
- Advanced Productivity: The “PROFESSIONAL” tier is designed for businesses needing advanced productivity and performance features.
- Customized Needs: The “CUSTOM” tier caters to businesses with specific needs and complex requirements.
5. Strategic Use of Information:
- Benefit-Oriented Features: Features like “50+ Integrations and API access,” “Advanced sales features including Power Dialer,” and “Unlimited outbound calls” highlight the value of each tier.
- Clear Call to Action: The call-to-action buttons provide clear paths for action.
- Feature Lists: The feature lists clearly show the differences between the tiers.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
