The Vainu pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “Get the information you need to close more business” is a clear and direct value proposition.
Currency Selection: The prominent “€ EUR” dropdown allows for easy currency selection.
Clear Pricing: The annual price (€6,600) and one-time onboarding fee (€600) are clearly displayed.
Input Fields: Input fields for team size and database selection are well-defined and easy to use.
Informative Message: The message “Please select at least one database” guides the user.
Value-Based Differentiation:
Team Size Input: The ability to specify the team size allows for customized pricing based on the organization’s needs.
Database Selection: Offering database selection allows users to choose the data relevant to their business, tailoring the product to their needs.
Transparent Pricing:
Clear Pricing: The annual price and onboarding fee are clearly displayed.
Customization Options: The input fields allow users to customize their plan and see the resulting price.
Addressing Different User Needs:
Customization: The ability to choose the team size and databases allows users to tailor the product to their specific needs.
Scalability: The pricing model can accommodate different team sizes and data requirements.
Strategic Use of Information:
Value Proposition: The headline and overall messaging focus on the value and benefits of the product.
Clear Instructions: The informative message guides users through the selection process.
Concise Presentation: The information is presented in a clear and concise manner, making it easy to understand.
Call to Action (Implied): While no explicit button is present, the form encourages users to customize their plan and move forward in the sales process. The “<>>” likely acts as a way to proceed.
Beta program indication: The BETA labels for certain databases (France and United Kingdom) are helpful for transparency.
