The Aweber pricing section is effective for several reasons:
Clear and Concise Headline:
“Prepay and save” Headline: This immediately communicates the value proposition and encourages users to consider pre-paying for a longer subscription.
Emphasis on Savings:
Percentage Savings: The clear display of the percentage savings for quarterly (18.3%) and annual (19.2%) plans highlights the financial benefits of pre-paying.
“save” Label: The consistent use of the “save” label reinforces the savings message.
Transparent Pricing Structure:
Price Points: The prices for monthly, quarterly, and annual plans are clearly displayed, making it easy to compare options.
Subscriber Limit: The “up to 500 subscribers” message clarifies the included subscriber limit for all plans.
Duration: The subscription duration (month, 3 months, 12 months) is clearly indicated for each plan.
User-Friendly Selection:
Radio Buttons: The radio buttons allow users to easily select their preferred subscription plan.
Highlighted Selection: The selected annual plan is clearly highlighted, making it easy for users to confirm their choice.
Strategic Use of Calls to Action:
“Start AWeber Pro” Button: The prominent button encourages users to take action and start their subscription.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across the different plans enhances readability and makes comparisons easier.
Focus on Core Value:
AWeber Pro: The focus on “AWeber Pro” highlights the specific product being offered.
