The Loqate pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Free trial,” “Pay as you go,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Differentiation: The tier names themselves suggest different levels of service and commitment, catering to different user needs.
- Transparent Pricing and Value Communication:
- Clear Price Points: The prices are prominently displayed for each tier, with the “Free trial” tier clearly marked as £0.
- “Pay as you go” Balance: The £250 balance for the “Pay as you go” tier is clearly indicated.
- “Talk to Sales” for Enterprise: The “Talk to Sales” designation for the “Enterprise” tier suggests custom pricing, which is common for larger organizations.
- Currency Selection: The ability to change the currency is a very user friendly feature.
- Emphasis on Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Feature Progression: The lists show a clear progression of features, with higher tiers offering more advanced capabilities like full technical support and bespoke packages.
- Strategic Use of Calls to Action:
- “Get started,” “Try for free,” and “Talk to Sales” Buttons: Clear and prominent buttons encourage users to take action.
- “View all prices” Link: This link provides further options for users to explore.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Checkmarks: Checkmarks are used effectively to highlight included features.
- Focus on Core Value:
- Data Validation: The emphasis on address, email, and phone validation highlights the core value proposition of the platform.
- Usage-Based Pricing: The “Cost per lookup” breakdown provides transparency into the usage-based pricing model.
- Social Proof:
- “Trusted by” Section: The inclusion of logos from well-known companies like HSBC, L’Oréal, and Cancer Research UK adds credibility and builds trust.
- Clear Trial Information:
- Trial Duration and Limitations: The “14 Days” and “50 lookups per day” information for the “Free trial” tier clearly sets expectations.
- “Trial ends automatically” and “No payment details needed” Messages: These messages reduce friction and encourage users to try the free trial.
