At AT&T Cybersecurity our mission is to provide phenomenal threat intelligence, collaborative defense & effective security for organizations of all sizes.
The CyberSecurity pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “Affordable pricing to fit every budget” is a clear and relevant headline.
Tiered Structure: Three distinct tiers (ESSENTIALS, STANDARD, PREMIUM) are clearly displayed with visual separation.
Visual Cues: Pricing is prominently displayed. “Get a quote” buttons are clearly visible for each tier. The “Best value” banner highlights a recommended option.
Layout: The layout is organized and easy to navigate, presenting key information concisely within each tier.
Value-Based Differentiation:
Target Audience: Each tier description clearly defines the target customer profile (e.g., “small IT teams,” “IT security teams looking to gain efficiency,” “IT security teams looking to meet specific PCI DSS audit requirements”).
Feature List: The feature list shows increasing functionality and value across tiers, with each tier building upon the previous one.
Transparent Pricing:
Clear Pricing: Prices are clearly displayed for each tier, along with the per-month unit and billed annually clarification.
Addressing Different User Needs:
Tier Names: The names (ESSENTIALS, STANDARD, PREMIUM) suggest different levels of service and functionality.
Target Audience Descriptions: The descriptions explicitly target different customer segments based on their size and needs.
Strategic Use of Information:
Call to Action: “Get a quote” buttons are strategically placed for each tier.
Feature List: The detailed feature list allows for easy comparison.
Highlighting Key Features: The descriptions and feature lists highlight key benefits and features.
Search Days: The number of days for real-time event search is clearly stated for each tier, a key differentiator.
PCI DSS Compliance: The PREMIUM tier specifically mentions support for PCI log storage requirements, a key benefit for that target audience.
Support Level: The PREMIUM tier highlights “Enhanced support case response times,” a valuable differentiator.
