The PeopleHR pricing section is effective for several reasons:
Clear and Transparent Pricing:
“Clear rates, no surprises” Headline: This immediately sets the tone for transparency and builds trust.
Simple Price Points: The prices ($7, $9, $11) are easy to understand and compare.
Per Employee, Per Month Structure: This pricing model is common for HR software and is clearly communicated.
User-Friendly Currency Selection:
Currency Tabs: The tabs for GBP, EUR, and USD allow users to easily view pricing in their preferred currency.
Tiered Structure with Clear Differentiation:
Distinct Tiers: The “Professional,” “Enterprise,” and “Elite” tiers are clearly defined and visually separated.
Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.
Emphasis on Feature Differentiation:
“Everything in [Previous Tier] plus…” Structure: This clearly indicates the progression of features and benefits across the tiers.
Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
Strategic Use of Calls to Action:
“Get Started” Buttons: Clear and prominent buttons encourage users to take action.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
Focus on Core Value:
HR Management: The features listed clearly focus on HR management, highlighting the core value proposition of the platform.
Informative Tooltips:
Tooltips: The tooltips associated with certain features provide additional information, enhancing clarity.
