Box

Box empowers your teams by making it easy to work with people inside and outside your organization, protect your valuable content, and connect all your apps.

The Box pricing section is effective for several reasons:

  1. Clear Tiered Structure and Targeting:
  • Distinct Tiers: The “Business,” “Business Plus,” “Enterprise,” and “Enterprise Plus” tiers are clearly defined and visually separated, making it easy to compare options.
  • Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.

 

  1. Transparent Pricing and Value Communication:
  • Clear Price Points: The prices are prominently displayed for each tier, including both monthly and annually billed options with savings clearly indicated.
  • “MOST POPULAR” Highlight: The “MOST POPULAR” banner clearly indicates the recommended plan, guiding users towards a popular choice.
  • “NEW PLAN” Highlight: The “NEW PLAN” banner draws attention to the newest offering.

 

  1. Emphasis on Feature Differentiation:
  • Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
  • Feature Progression: The lists show a clear progression of features, with higher tiers offering more advanced capabilities like increased storage, integrations, and security features.

 

  1. Strategic Use of Calls to Action:
  • “Buy It” and “Try It” Buttons: Clear and prominent buttons encourage users to take action.
  • “Contact Us” and “Learn More” Buttons: These buttons for the “Enterprise Plus” tier provide a clear path for potential customers to initiate a sales conversation or learn more about the custom plan.

 

  1. Visual Clarity and Organization:
  • Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
  • Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
  • Checkmarks: Checkmarks are used effectively to highlight included features.

 

  1. Focus on Core Value:
  • Content Management and Collaboration: The emphasis on features like “Team collaboration,” “Content management,” and “Data protection” highlights the core value proposition of the platform.
  • Integrations and Security: The focus on integrations with popular platforms and robust security features like data loss protection and HIPAA/FedRAMP compliance demonstrates the platform’s suitability for enterprise users.

Other Pricing Examples