The Asana pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Basic,” “Premium,” and “Business” tiers are clearly defined and visually separated, making it easy for users to compare options.
- Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.
- Transparent and Flexible Pricing:
- Free Tier: The “Basic” tier being free forever lowers the barrier to entry and allows users to experience the product’s core functionalities.
- Clear Pricing Display: The monthly and annual pricing for “Premium” and “Business” is clearly displayed, with annual billing offering a discount.
- “Or purchase now” Option: The “or purchase now” option provides an alternative path for users who are ready to commit without a free trial.
- Emphasis on Value and Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Feature Progression: The “Everything in Premium, plus” statement for the “Business” tier clearly indicates the progression of features and benefits.
- Highlighting Key Features: Key features are highlighted with checkmarks, making it easy to see what is included in each plan.
- Strategic Use of Calls to Action:
- “Get Started” Buttons: Clear and prominent “Get Started” buttons encourage users to take action.
- “Learn More” Links: “Learn more” links provide additional information about the “Premium” and “Business” tiers, allowing users to delve deeper.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Use of Checkmarks: Checkmarks are used effectively to highlight included features.
- Informative Additional Links:
- Time tracking apps: The link to “time tracking apps” and “100+ free integrations” provides more information for users.
