This Bitrix24 pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Free,” “Basic,” “Standard,” and “Professional” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, ranging from individual users to large organizations, helping potential customers quickly identify the most suitable plan.
- Transparent Pricing and Savings Communication:
- Clear Price Points: The prices are prominently displayed for each paid tier, with the “Free” tier offered for $0.
- Discounted Prices: The discounted prices and the percentage discount (-40%) are clearly shown, highlighting the potential savings.
- “for all users” Message: This message emphasizes that the price applies to all users within the specified limit, simplifying cost estimation.
- Emphasis on Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Quantifiable Metrics: Features are quantified with metrics like “5 GB,” “24 GB,” “100 GB,” and “1,024 GB” for storage, and the number of users, providing clear usage limits.
- Categorized Features: Features are grouped into categories like “Collaboration,” “Tasks & projects,” “CRM,” and “Drive,” making it easier to navigate and compare.
- Strategic Use of Calls to Action:
- “REGISTER FREE” and “BUY” Buttons: Clear and prominent buttons encourage users to take action based on their needs.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Free Tier Availability:
- The “Free” tier offers a no-cost entry point, lowering the barrier to entry for users to explore the platform.
- Feature Highlights:
- The feature lists emphasize key functionalities like “Chat,” “HD Videocalls,” “CRM,” “Drive,” and “Website builder,” showcasing the platform’s capabilities.
- User Limit Indication:
- The clear indication of user limits for each tier (5, 50, Unlimited) helps users choose the right plan based on their team size.
