This Envoy pricing section is effective for several reasons:
Clear Product Segmentation:
Tabs for Different Products: The tabs (“Visitors + Protect,” “Desks,” “Rooms,” and “Deliveries”) clearly segment the offerings, allowing users to quickly find the relevant pricing information.
Tiered Pricing with Clear Differentiation:
Distinct Tiers: The “Basic,” “Standard,” “Premium,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, ranging from small workplaces to large enterprises, helping potential customers quickly identify the most suitable plan.
Transparent Pricing for Most Tiers:
Clear Price Points: The prices are prominently displayed for the “Standard” and “Premium” tiers, with clear “per location/month” indicators.
“Custom” for Enterprise: The “Custom” designation for the “Enterprise” tier suggests tailored solutions for larger organizations with specific needs.
Free Basic Tier: The “Basic” tier is offered for free, lowering the barrier to entry for smaller workplaces.
Emphasis on Feature Differentiation:
Feature Lists: Feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
“Everything in [Previous Tier]” Structure: This clearly indicates the progression of features and benefits across the tiers.
Checkmarks: Checkmarks are used effectively to indicate included features.
Strategic Use of Calls to Action:
“Try for free” and “Contact sales” Buttons: Clear and prominent buttons encourage users to take action based on their needs.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
“Most Popular” Highlight:
The “MOST POPULAR” label on the “Premium” tier helps guide users towards a commonly chosen option.
Annual Billing Savings:
The “Annual – Save 17%” toggle clearly highlights the potential savings with annual billing.
Focus on Core Value:
Workplace Safety and Management: The platform focuses on visitor management, desk booking, room management, and deliveries, highlighting the core value proposition of creating a safe and efficient workplace.
