This Kustomer pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Pricing Plans” clearly labels the section. The subtitle “Get a next-generation customer service solution at an incredible value” highlights the value proposition.
- Tiered Structure: “Enterprise” and “Ultimate” tiers are clearly labeled and visually separated with distinct color backgrounds.
- Visual Cues:
- The pricing is prominently displayed with a clear “per month / per user” format.
- The “Request Demo” and “Compare Plans” buttons are visually distinct and consistent.
- Bullet points effectively indicate feature availability.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (businesses needing comprehensive customer service, businesses with high engagement and advanced needs).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the “Ultimate” tier with “Everything in enterprise, plus…” structure.
3. Transparent Pricing:
- Pricing Information: The monthly prices are clearly displayed for both tiers.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest different levels of features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic omnichannel support to advanced features like sandbox access and enhanced routing.
5. Strategic Use of Information:
- Call to Action: “Request Demo” and “Compare Plans” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The inclusion of specific features like “SAML Single Sign-On” and “Set Allowed IP Ranges” in the “Ultimate” tier highlights advanced security and control capabilities. The “Knowledge Base Deflections” and “Fully-Automated Conversations” metrics provide quantifiable value.
