This Personio pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Essential,” “Professional,” and “Enterprise” tiers are clearly labeled and visually separated.
- “MOST POPULAR OPTION” Label: The “Professional” tier is highlighted as “MOST POPULAR OPTION,” guiding user choice.
- Consistent Layout: Each tier follows a consistent layout with descriptions, pricing (where applicable), features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features, enhancing readability. Icons are used to add visual interest.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Pricing Clarity: The monthly “per month & employee” prices are clearly displayed for the “Essential” and “Professional” tiers.
- Call to Action Buttons: The “Book your demo now” buttons are visually distinct and consistently labeled.
- Free Trial Message: The “Try it now for free. No credit card required.” message is prominently displayed at the top.
- “Calculate Your Costs” Links: These links are present under the prices of the first two tiers.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The “All Functions of [Previous Tier] and” structure clearly highlights the added value of higher tiers.
- Specific Feature Differentiation: Features like “Advanced extended reports,” “Performance management,” “Unlimited document storage,” and “Access to the personal data API” differentiate the higher tiers.
- Quantitative Differentiation: The differences in monthly prices provide clear quantitative differences for the first two tiers.
- Free Trial: The free trial offer lowers the barrier to entry.
3. Transparent Pricing:
- Clear Pricing Information: The monthly “per month & employee” prices are clearly stated for the “Essential” and “Professional” tiers.
- Price Upon Request: The “Enterprise” tier uses “Price upon request,” indicating a tailored solution for larger clients.
- Calculate Your Costs: The “Calculate Your Costs” links provide transparency for the first two tiers.
4. Addressing Different User Needs:
- Basic HR Processes: The “Essential” tier caters to businesses needing to digitalize basic HR processes.
- Data-Based Insights: The “Professional” tier is designed for businesses needing data-based insights and holistic HR processes.
- Complex Companies: The “Enterprise” tier caters to complex companies needing frictionless HR processes.
5. Strategic Use of Information:
- Benefit-Oriented Descriptions: The descriptions focus on the key benefits of each tier.
- Clear Call to Action: The “Book your demo now” buttons provide clear paths for action.
- Feature Lists: The feature lists clearly show the differences between the tiers.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
- “MOST POPULAR OPTION” Highlight: The “MOST POPULAR OPTION” label on the “Professional” tier influences user choice.
