This Travelperk pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Free,” “Premium,” and “Pro” tiers are clearly labeled and visually separated.
- “Most Popular” Label: The “Premium” tier is highlighted as “Most Popular,” guiding user choice.
- Consistent Layout: Each tier follows a consistent layout with descriptions, pricing, features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features, enhancing readability.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Pricing Clarity: The “per trip” prices are prominently displayed.
- Call to Action Buttons: The “Try for free” buttons are visually distinct and consistently labeled.
- Currency Options: The “Change currency” dropdown allows users to select their preferred currency.
- Color Coding: Each tier has a unique color scheme, further differentiating them.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The “Everything in [Previous Tier], and:” structure clearly highlights the added value of higher tiers.
- Specific Feature Differentiation: Features like “Policies and approval processes,” “TravelCare risk management,” “Expenses API,” and “Rates negotiation service” differentiate the higher tiers.
- Quantitative Differentiation: The differences in “per trip” prices provide clear quantitative differences.
- Free Option: The “Free” tier offers a starting point for users with basic needs.
3. Transparent Pricing:
- Clear Pricing Information: The “per trip” prices are clearly stated for each tier.
- Free Trial: The “Try for free” option lowers the barrier to entry.
- Currency Options: The currency dropdown provides transparency and flexibility.
4. Addressing Different User Needs:
- Basic Needs: The “Free” tier caters to users with basic business travel booking needs.
- Manage Travel Spend: The “Premium” tier is designed for businesses needing to manage travel spend and control policies.
- Advanced Solutions: The “Pro” tier caters to businesses needing advanced solutions and optimization.
5. Strategic Use of Information:
- Benefit-Oriented Descriptions: The descriptions focus on the key benefits of each tier.
- Clear Call to Action: The “Try for free” buttons provide clear paths for action.
- Feature Lists: The feature lists clearly show the differences between the tiers.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
- “Most Popular” Highlight: The “Most Popular” label on the “Premium” tier influences user choice.
