Mynewdesk

Discover the impact of online PR! Monitor what is being said about your brand, create your story, identify and engage your audience and analyze the results.

The Mynewdesk pricing section is effective for several reasons:

  1. Clear Tiered Structure and Targeting:
  • Distinct Tiers: The “Standard,” “Professional,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
  • Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.

 

  1. Emphasis on Value Differentiation:
  • “MOST POPULAR” Highlight: The “MOST POPULAR” banner clearly indicates the recommended plan, guiding users towards a popular choice.
  • Feature Progression: The included features (represented by checkmarks and “+ Everything in…”) show a clear progression of capabilities, with higher tiers offering more advanced features.

 

  1. Strategic Use of Language:
  • Benefit-Oriented Descriptions: The descriptions focus on the benefits users will receive, such as “Boost online brand communications,” “Get full control of digital efforts,” and “Supercharge results across the board.”

 

  1. Visual Clarity and Simplicity:
  • Clean Design: The layout is clean and organized, making it easy to read and understand the information.
  • Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
  • Checkmarks: Checkmarks are used effectively to highlight included features.

 

  1. Focus on Core Value:
  • Newsroom and Communication Features: The emphasis on features like “SEO-friendly newsroom,” “Network management,” “Detailed analytics,” and “Media and social monitoring” highlights the core value proposition of the platform.

 

  1. Implied Scalability:
  • “There’s a plan for every size and type of team”: This tagline suggests that the platform can accommodate a wide range of users, from small businesses to large enterprises.

Other Pricing Examples