The Wistia pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Free,” “Pro,” and “Advanced” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions: Each tier is accompanied by a description of the ideal user, helping potential customers quickly identify the most suitable plan.
- Emphasis on Core Value and Feature Progression:
- “Pick a plan to grow your brand and your business with video”: This headline immediately communicates the core value proposition.
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Feature Progression: The lists show a clear progression of features, with higher tiers offering more advanced capabilities like increased video limits, custom branding, integrations, and priority support.
- Transparent Pricing (Partial):
- Clear Pricing for Free and Pro: The “Free” and “$99 per month” prices are clearly displayed.
- “Contact Us” for Advanced: The “Contact Us” designation for the “Advanced” tier suggests custom pricing, which is common for larger organizations with specific needs.
- Strategic Use of Calls to Action:
- “Start for free” and “Get started” Buttons: Clear and prominent buttons encourage users to experience the product.
- “Contact sales” Button: The “Contact sales” button for the “Advanced” tier provides a clear path for potential customers to initiate a sales conversation.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- A/B Testing Highlight: The consistent mention of A/B testing across all tiers highlights this feature as a core offering.
- Add-on Clarity:
- “Add as many video or audio files as you need for 25¢ per month”: This clearly communicates the pricing for additional video or audio files.
