The SharpSpring pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Small Business,” “Enterprise,” and “Agency” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions (Implied): While not explicitly stated, the tier names themselves clearly target different customer segments.
- Interactive Contact Slider:
- “How many contacts do you have?” Slider: This interactive element allows users to adjust the number of contacts and potentially see pricing changes in real-time (though not visually shown in this image). This helps users find a plan that fits their specific needs.
- Emphasis on Core Features:
- Feature Grouping: The features are grouped into categories like “Marketing Automation,” “Sales Automation & CRM,” “Tracking & Analytics,” and “Service & Support,” making it easy to see what each tier offers.
- Strategic Use of Calls to Action:
- “Get a Demo” Buttons: Clear “Get a Demo” buttons encourage users to take the next step.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Checkmarks: Checkmarks are used effectively to highlight included features.
- Pricing Transparency (Partial):
- Clear Pricing for Small Business: The “Small Business” tier has a clear price point of $399.
- “You Decide” for Enterprise: The “You Decide” messaging for the “Enterprise” tier suggests custom pricing, which is common for larger organizations.
