SharpSpring

SharpSpring marketing automation helps marketers drive more leads, convert more leads to sales, and optimize marketing ROI. Trusted by more than 2,000 agencies and 10,000 businesses, marketers around the world use SharpSpring because it’s simple, affordable, and powerful.

The SharpSpring pricing section is effective for several reasons:

  1. Clear Tiered Structure and Targeting:
  • Distinct Tiers: The “Small Business,” “Enterprise,” and “Agency” tiers are clearly defined and visually separated, making it easy to compare options.
  • Target Audience Descriptions (Implied): While not explicitly stated, the tier names themselves clearly target different customer segments.

 

  1. Interactive Contact Slider:
  • “How many contacts do you have?” Slider: This interactive element allows users to adjust the number of contacts and potentially see pricing changes in real-time (though not visually shown in this image). This helps users find a plan that fits their specific needs.

 

  1. Emphasis on Core Features:
  • Feature Grouping: The features are grouped into categories like “Marketing Automation,” “Sales Automation & CRM,” “Tracking & Analytics,” and “Service & Support,” making it easy to see what each tier offers.

 

  1. Strategic Use of Calls to Action:
  • “Get a Demo” Buttons: Clear “Get a Demo” buttons encourage users to take the next step.

 

  1. Visual Clarity and Organization:
  • Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
  • Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
  • Checkmarks: Checkmarks are used effectively to highlight included features.

 

  1. Pricing Transparency (Partial):
  • Clear Pricing for Small Business: The “Small Business” tier has a clear price point of $399.
  • “You Decide” for Enterprise: The “You Decide” messaging for the “Enterprise” tier suggests custom pricing, which is common for larger organizations.

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