Easily manage and scale your business with retail point of sale systems from Vend. A retail POS system including debit/credit card readers and inventory management.
The VendHQ pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “Choose a plan that’s right for you” is a clear and direct headline.
User Input: The region, number of locations, and number of registers input fields allow for immediate personalization and filtering.
Tiered Structure: Three distinct tiers (Lite, Pro, Enterprise) are clearly displayed with visual separation.
Visual Cues: Pricing is prominently displayed. “GET STARTED” and “GET A QUOTE” buttons are clearly visible.
Layout: The layout is clean and organized, presenting information concisely within each tier.
Value-Based Differentiation:
Target Audience: Each tier description clearly defines the target customer profile (e.g., “build your business,” “businesses that have multiple locations,” “large companies who need more customization”).
Feature List: The feature list shows increasing functionality and value across tiers, with each tier building upon the previous one.
Transparent Pricing:
Clear Pricing: Prices are clearly displayed for the Lite and Pro tiers, along with the option to view pricing billed annually or monthly.
Custom Pricing Option: The Enterprise tier offers a “Call us” and “GET A QUOTE” option, which is suitable for larger organizations with complex needs.
Addressing Different User Needs:
Tier Names: The names (Lite, Pro, Enterprise) suggest different levels of service and functionality.
Target Audience Descriptions: The descriptions explicitly target different customer segments based on their size and needs.
Strategic Use of Information:
Call to Action: “GET STARTED” and “GET A QUOTE” buttons are strategically placed for each tier.
Feature List: The detailed feature list allows for easy comparison.
Emphasis on Key Features: The descriptions and feature lists highlight key benefits and features.
Input Options: The input options allow users to quickly filter and see the most relevant plan for their business.
